This research paper presents a new procedure called MVEMFI (Matrix Visualization and Extraction of Maximal Frequent Itemsets) which aims to enhance the extraction of maximal frequent itemsets in data mining through a simple visualization in a two-dimensional matrix. The proposed method consists of two main processes: setting up the data mining environment and extracting frequent itemsets without relying on candidate generation. After testing the MVEMFI procedure on synthetic datasets, it was found that its performance remains stable regardless of the number of transactions or item occurrence density.