Advertising | Disciplines and Ideas in Applied Social Sciences
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The document describes a Bedan O-Shopping Challenge where groups will send representatives to promote products found in bags using live advertisements. Advertisements can be in English or Filipino and must be creative, realistic, and highlight important features. Audience participation through interaction and live demos is required. The point system awards points for content, objectivity, credibility, and creativity.
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The document outlines an activity for students where they will take on the role of news correspondents reporting on different scenarios. It provides the scenarios and evaluation criteria for the activity. It also discusses the field of journalism, including its role in society to inform citizens and monitor power. Journalism aims for truth and works to minimize harm while maintaining independence. Career opportunities in journalism include positions like reporters, editors, and photographers across various types of print, broadcast and online media.
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Introduction to the Disciplines of Applied Social Sciences
This document provides an introduction to applied social sciences. It defines social sciences as disciplines that systematically study social phenomena, institutions, and interpersonal relationships within human society. Applied social sciences involve applying theories and methods from various social science fields to address real-world problems. The document lists several disciplines within applied social sciences, including communication, counseling, social work, and others. It provides brief descriptions of communication, counseling, and social work, noting how they provide access to information, help with life crises, and promote social change, respectively. Students are assigned activities to discuss their new learnings about applied social sciences and interview local social science professionals.
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CLIENTELE AND AUDIENCES
Individual and groups of people who receive service from various counseling professions constitute of clientele and audiences.
CHARACTERISTICS
Neurotic- a long term tendency to be in a negative emotional state. (Ex. Sad, guilty, worry, fear, etc.)
Psychotic- are severe mental disorder that makes people lose touch with reality cause by abnormal thinking and hallucination.
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NEEDS OF CLIENTELE AND AUDIENCES
Be genuinely engaged in therapeutic claims.
Have an unconditional positive regards for the client.
Feel empathy for the client.
Clearly communicate this attitude.
TYPES OF CLIENTELE AND AUDIENCES
People who abuse drugs
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Women
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THE INDIVIDUAL AS CLIENT OF COUNSELING
Most common type of counseling
Individual needs capacitation
Includes those who need help in managing a life changing situation, personal problem or crisis
THE GROUP AND ORGANIZATION AS CLIENT OF COUNSELING
Consist of between five to eight people
To avoid loneliness and isolation of the client’s problem.
Cost less
Shares experience
THE COMMUNITY AS CLIENT OF COUNSELING
Generally conducted to prevent a problem and assist in setting prevention programs in different communities.
A form of counseling in which different counselors work with families, individuals, couples and also communities in one or the other way.
People are not only taught what is right and wrong but also how they can live their lives happily and peacefully.
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Disciplines and Ideas in Applied Social Sciences
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Definitions, Context and Concepts, Gals, Scope, Principles)
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** Disclaimer:
All of the pictures and pieces of information on this site are the property of the respective owners. I do not hold any copyright in regards to these pictures and information. These pictures have been collected from different public sources including various websites, considered to be in the public domain. If anyone has any objection to display of any picture, image or information, it may be brought to my notice by sending an email (contact me) & the disputed media will be removed immediately, after verification of the claim.
The setting, processes, methods, and tools in counseling
School counselors work in a variety of settings, including government agencies, private organizations, non-profits, and schools. In schools, counselors assume many responsibilities to meet students' developmental needs through counseling, guidance, consultation, and referrals. However, counselors are often assigned non-counseling tasks like teaching or administrative work that pull them away from counseling activities. The roles of school counselors in the Philippines have been prescribed to focus on developmentally appropriate classroom guidance, individual/group counseling, parent education, consultation, referrals, and crisis intervention at different grade levels. It is important for counselors to collaborate with other stakeholders to effectively fulfill their counseling duties.
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Individual and groups of people who receive service from various counseling professions constitute of clientele and audiences.
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Neurotic- a long term tendency to be in a negative emotional state. (Ex. Sad, guilty, worry, fear, etc.)
Psychotic- are severe mental disorder that makes people lose touch with reality cause by abnormal thinking and hallucination.
Personality Disorder- it involves a long-term pattern of unhealthy and inflexible thoughts and behavior.
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Be genuinely engaged in therapeutic claims.
Have an unconditional positive regards for the client.
Feel empathy for the client.
Clearly communicate this attitude.
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People who abuse drugs
People who use tobacco
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Women
Older adults
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Most common type of counseling
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Includes those who need help in managing a life changing situation, personal problem or crisis
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Consist of between five to eight people
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Cost less
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Generally conducted to prevent a problem and assist in setting prevention programs in different communities.
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** Disclaimer:
All of the pictures and pieces of information on this site are the property of the respective owners. I do not hold any copyright in regards to these pictures and information. These pictures have been collected from different public sources including various websites, considered to be in the public domain. If anyone has any objection to display of any picture, image or information, it may be brought to my notice by sending an email (contact me) & the disputed media will be removed immediately, after verification of the claim.
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ReadySetPresent (Communication PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. The foundation of all skills remains in effective communication in today's professional world. Communication PowerPoint Presentation Content slides include topics such as: Exploring the critical elements of good communication, different methods of communication, 10 slides on keys to effective listening, 6 slides on listening techniques, 10 slides on improving your listening, asking vs. telling, 10 slides on barriers and gateways to communication, 20 slides on effective business communication, why attending is important, responding to content, posturing and observing and feedback, 20+ slides on nonverbal communication, including eye contact, language barriers, how to's and more!
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- 2. Bedan O-Shopping Challenge Point System: Content/Features of the Product– 30 points Objectivity – 25 points Credibility – 25 points Creativity – 20 points “That in all things, God may be glorified.”
- 3. Professionals and Practitioners in Communication Studies: Advertising Discipline and Ideas in the Applied Social Sciences Mr. Joemar T. Magante HUMSS “That in all things, God may be glorified.”
- 4. FOCUS QUESTION: “That in all things, God may be glorified.” How do we characterize the field of advertising as part of the mass communication discipline?
- 5. Professions under Communications “That in all things, God may be glorified.” Journalism Advertising Public Relations Broadcasting
- 6. Earliest Forms of Advertising “That in all things, God may be glorified.” Oral advertising by barkers in marketplace Outdoor advertising by posted notice like papyrus for runaway slaves First written advertising with rewards offered
- 7. Advertising “That in all things, God may be glorified.” Commercial messages bug us every minute of waking hours Americans sees and hears adverts every 3 minutes while he is awake 500 advertisements per day
- 8. Advertising “That in all things, God may be glorified.” Advertising is a paid, mediated form of communication from an identifiable source, designed to persuade a reader, to take some action now or in the future. (Jef Curran)
- 9. Advertising “That in all things, God may be glorified.” Mediated – presence of medium like TV, Radio or Billboard. Action – Behavior desired by advertisers such as buying a product or service, or adapting a behavior such as washing hands, or walking instead or riding
- 10. Functions of Advertising “That in all things, God may be glorified.” Marketing tool – find buyers Transmitter of information – consumers to make informed decisions Economic stimulant – employment, huge revenues, demand and economic growth Purveyor of values – Health, Thrift, Civic engagement, Environment friendly
- 11. Functions of Advertising “That in all things, God may be glorified.” Critics of advertising lament that it promotes MATERIALISM and buy products that they do not need. It perpetuates stereotypes (women as homemakers instead of being career oriented) and to prey on children. It influences news content.
- 12. Career Opportunities “That in all things, God may be glorified.” Account management Research and account planning Creative advertising Production Media planning and buying
- 13. Career Opportunities “That in all things, God may be glorified.” Mass media (Radio, TV, Print) Online media Non traditional – outdoor media such as billboards, neon signs, electronic boards, transit ads, ad balloons New media – websites, email, games Mall Events and Events Marketing – Fiesta, School Fair, Job Fair
- 14. Professional and Ethical Standards for Advertisers “That in all things, God may be glorified.” It has a social responsibility. Governments must regulate the practices. US Federal Trade Commission is the primary federal agency that governs advertising and concerned with eliminating deception in adverts.
- 15. Professional and Ethical Standards for Advertisers “That in all things, God may be glorified.” US Food and Drug Administration monitors advertising claims regarding foods and drugs. Advertising Board of the Philippines including the Association of Accredited Advertising Agencies, Cinema Advertising Association of the Philippines crafted a code of ethics and its procedures.
- 16. Professional and Ethical Standards for Advertisers “That in all things, God may be glorified.” Advertisers should not: Undermine the public’s regard for government, law and duly constituted authority Exploit or tend to promote physical, verbal, or psychological violence or the use of deadly weapons
- 17. Professional and Ethical Standards for Advertisers “That in all things, God may be glorified.” Advertisers should not: Disparage, ridicule, attack any natural person or groups especially on the basis of gender, socio economic class, religion, race or nationality Depict the actual act of drinking alcoholic beverages or smoking tobacco products