The document provides an overview of advertising, including its definitions, importance, and types, while distinguishing it from marketing and publicity. It highlights differences in terms of initiative, cost, impact, and credibility. Additionally, it discusses the goals and pros and cons of advertisements.

1. • Notes By : Ashish Richhariya
• Course : FTNMP / BMM
• Designation : Faculty at Thakur College Of
Science & Commerce
• Query : arichhariya30@gmail.com
Advertising
THAKUR COLLEGE OF SCIENCE & COMMERCE [AUTONOMOUS]
KANDIVALI EAST, MUMBAI, MAHARASHTRA.

2. • 1. Meaning
• 2. Definition
• 3. Difference between Advertisement, Marketing and Publicity
• 4. Black and White Advertisements
• 5. Importance of Advertising any Product
• 6. Types of Advertisements
• 7. Pros and Cons of Advertisements
• 8. Goals of Advertisements
Content

3. So what is this ADVERTISING?
Advertising(A function of
marketing)
Advertere (Fr.) (to turn towards)
English Word
Advertise (to give/
draw one’s attention)
Ad (to/ toward)
French Word Advertir (to
notice)
Vertere (to turn)

4. Let us now study the term Advertisement in detail …….
So the Definition of Advertisement according to ……..
Development and Progress of the Country where natural resources are not harmed but maintained for the future generations without compromising the needs and
demands of the present generation.
According to Cambridge…. a picture, short film, song, etc. that tries to persuade people to buy a product or service, or
a piece of text that tells people about a job, etc.
According to Merriam-Webster… a public notice especially : one published in the press or broadcast over the air
According to Collins….. An announcement online, or in a newspaper, on television, or on a poster about something such as a product, event, or job

5. Definition of Marketing according to ……..
According to Merriam-Webster… the act or process of selling or purchasing in a marketdid most of her marketing in local stores or the process or
technique of promoting, selling, and distributing a product or service
According to Merriam-Webster… the quality or state of being public, an act or device designed to attract public interestspecifically : information with news value issued
as a means of gaining public attention or support, the dissemination of information or promotional material, paid advertising, public attention or acclaim
Definition of Publicity according to ……..

6. Difference between Advertisement and Publicity
BASIS ADVERTISING PUBLICITY
Meaning Advertising is a sponsored promotion done with the objective of selling the product. Publicity is a free activity done for circulating information or news.
Sub-partof Promotion mix Public relations
Nature Impersonal and general Both personal and impersonal
Control Company Third party
TargetAudience Prospective customers or buyers Public in general
Initiative Initiated by the company Initiated by the media
CostInvolved Involves advertising expenses Involves no or very less expenditure on arrangements
Impact Increase in sales volume Brings out negative or positive aspect of a product or brand
Benefit Builds brand image Creates goodwill and develops trust
Audience's Perception Mere sales promotion Source of genuine information
Duration or Longevity Runs repetitively Featured only once
Creativity Creative ways are used to draft and deliver the message Creativity is used to create a buzz or news on media
Credibility Less Comparatively high
Sponsorship Sponsored Not sponsored
Follow Up Results can be measured in terms of sales volume Difficult to measure the result in numbers

7. Difference between Advertisement and Marketing

8. Advertisements