Mass media is an effective way to advertise products and create awareness. There is an established advertising industry that assists with positioning, audience targeting, and media buying. Mass media includes print (newspapers, magazines), broadcast (radio, television), and outdoor advertising (billboards). The advertising creation process involves research, developing a concept, and writing. Effective ads visually convey the product's benefit, such as showing an athlete using Nike or before/after weight loss photos.

1. Advertising Mass Media
In this competitive world, one of the most effective and essential way to create awareness of
a product is through advertising in the media. Media is most approachable way for common
people. Depending upon media type, ad size, distribution, circulation or reach, prices can
range considerably.
This need of product and market has created a big industry whose work is only to create
advertisements for products in media. There is already a well established industry of
advertising agency. Adviertising agency assist you with proper positioning, audience, and
media buying.
There are a wide variety of mass media types:
1. Print. Includes newspapers and magazines
2. Broadcast. Includes radio and television. Both radio and television have local stations
as well as national networks.
3. Outdoor or Billboards.
A new book on advertising available from Barnes & Noble is “ Differentiate or Die: Survival in
Our Era of Killer Competition.” Over 1,800 books on advertising are available online.
The process of creating your advertisement will follow the following stages:
 Research
 Develop a Concept
 Write
Some of examples of advertisements for Mass Media:
 The Nike ad campaign usually features a visual of an athlete with a very toned
physique, running or jumping. This is an effective visual because it immediately
conveys to the viewer or reader the benefit of using Nike's product.
 Advertisements for weight loss products almost always include two photographs: one
of a heavy person before using the product, and the same person only much thinner
and more attractive after using the product. Such a visual encourages the consumer
not only to believe the product's claim, but to desire the same kind of weight loss for
themselves.
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