Both ads use football to advertise their products since it is the most viewed sport. The Nike "Switch" ad makes it seem anyone can have Ronaldo's skills and lifestyle by wearing his boots, showing a fan gaining his abilities after a collision. The colorful Pepsi "Drone Football" ad makes street soccer more exciting with lighting and drones, implying their product enhances experiences. Both aim to attract football fans but Nike specifically targets those wanting to improve, while Pepsi has a wider audience. They must adhere to advertising regulations.
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy Pepsi in 1961.
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy Pepsi in 1961.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2. Introduction
The two adverts I have chosen to compare are the the Nike
‘switch’ advert and the Pepsi Max ‘Drone Football ‘ advert.
3. Football advertising
Both adverts using the sport of football to advertise their
products, this is because football is the most viewed sport in
the world, this means people are more likely to view the advert
and memorize it. Also football has many forms of advertising
therefore these brands can be more widely spread due to the
different forms of viewing.
4. Narrative- Nike switch
In this advert Nike makes it seem as if anyone can be as good at
football as Cristiano Ronaldo just by wearing the same Nike boots as
him.
The advert portrays that wearing these boots can give the viewer the
lifestyle that Cristiano Ronaldo, it does this by showing the
comparison between Ronaldo's house, car and the training facilities to
the fans general lifestyle that will most likely compare to most
viewers.
The adverts start off with the fan as a ball boy when Ronaldo collides
with him, this ends up giving him the ability of Ronaldo. When he
goes and to play football with his friends he instantly has the ability of
Ronaldo. After this the advert shows him moving up the ranks from
non league to the champions league and finally to playing for England
where he faces Ronaldo's Portugal. While playing the commentators
say “it like Ronaldo Vs. Ronaldo”
5. Narrative- Pepsi Drone football
In this advert Pepsi are using lots of technology to create a
street five a side football game, making it seem ‘from the
future’. This makes it seem as if the viewer drink Pepsi
everything can become more exiting and also you can become
better at what you are doing.
Also the advert makes the viewer think that if they are using
this amount of technology to make an advert, how much
technology must they use to create their own product.
The advert starts off with some normal people playing street
football, then when Pepsi fly over their drone and drop the ball
In the whole street pitch lights up and the footballers start
playing well.
Pepsi use the line at the end ‘maximize your surroundings’ and
then relate that to the sugar free version of the product by
saying ‘no sugar, maximum taste’.
6. Style
Nike switch
The adverts style is very
unbelievable and over
exaggerated, this is to make the
product better than it actually is.
This is because Nike want to
make the product seem as good
as possible.
The unbelievable aspect of the
advert is that the fan gets
Ronaldo's football ability from
wearing the same boots as him.
Pepsi drone
The adverts style is very
colourful, with a generally good
mood.
This is to make the viewers feel
like the product can make
aspects of life better and more
fun that they actually are.
7. Selling technique
Nike Switch
The selling technique used by
Nike is celebrity endorsement,
the celebrity used is footballer
Cristiano Ronaldo.
Also the advert make the viewer
feel as is the Nike product can
vastly improve them at their sport,
but also can give them a much
better lifestyle.
The advert also uses the
attraction of playing in massive
football games at stadiums such
as Wembley
Pepsi Drone
The selling technique used by
Pepsi is gimmick, this is because
Pepsi are attempting to create a
global trend by playing street
football at night with crazy lighting
effects.
Also they are trying to attract a
wider audience by getting people
to believe their product can make
simple things more exiting.
8. Target audience
Pepsi Drone
The Pepsi advert has Wide
target audience, as it is just
attempting to create a
memorable advert.
However the advert could
entice football fans more than
most.
Nike Switch
The target audience of the
Nike switch advert would be
fans of football, imparticular
fans of Ronaldo, who idolize
him and want to play like him.
Also the target audience could
be young footballers who want
to improve and become
professional.
9. Advantages over similar products
Nike switch
Celebrity endorsement:
Cristiano Ronaldo, Harry Kane
and Anthony Martial.
Creates the image of a better
lifestyle.
Football games played in
Memorable stadiums such as
Wembley
Pepsi Drone
The unique selling point is that
the product can make simple
thing much more enjoyable.
The advert reaches out to a
different audience compared to
competitors.
10. Regulation
Both adverts were regulated by Ofcom, who make sure
adverts shown in the UK are suitable for all viewers. Adverts
have to be made sure that there is no inappropriate content is
shown on UK TV.
11. Conclusion
Similarities
Both are football related
No special effects are used is
either advert
Both adverts use situations that
could not be recreated by the
viewers
Differences
The Nike advert has celebrity
endorsement
The Nike advert tells a story
where as the Pepsi Advert is just
a 5 and side football game.