Character profile
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Benjamin Osei is an 18-year-old male with high interests in football and basketball. He has high interest in the product due to his involvement in multiple sports like basketball and football.
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4. proposal(2)
Borrett Ball is a proposed football video game aimed at children and teenagers of both genders from all social statuses. The game's purpose is for players to have fun scoring more goals than the opposition without a story. The developer researched strengths and weaknesses of similar games to include positive aspects and exclude negatives in their game. Legally, the game will not offend any groups or infringe copyright by avoiding real player or team images.
Editing
The editor removed unnecessary footage, trimmed clips to only include relevant scenes, and reordered the clips to improve the logical flow and appeal of the advert. Additional footage was added and the Nike logo was included to professionalize the look and clarify the brand being advertised.
Evaluation
The student evaluated their group's Nike trainer advertisement project. They aimed to show that the trainers improve lifestyle and performance through exercise. Their advert fit the lifestyle and realistic categories well. Some strengths included detailed paperwork, meeting deadlines and budgets, and effectively promoting the product. Weaknesses included some disorganization, rushed filming limiting footage, and limited editing experience. Overall the project was successful in meeting goals and criteria, though filming and editing could be improved upon for future projects.
Music clearance letter
Gurvinder is requesting permission from Universal Music Group to use Kanye West's song "Power" in a non-profit advertisement he is creating for his BTEC Media Production course. The advertisement will showcase how Nike trainers give people power during sports activities. Gurvinder provides his contact email and hopes to hear back from Universal Music Group granting permission to use the song.
Location clearance letter
A student is requesting permission to film a non-profit advertisement for Nike trainers in Abraham Darby Sports Hall for their BTEC Media Production course. The advertisement will promote how Nike trainers improve sports performance and is targeted towards 16-24 year olds. Filming at the sports hall location would allow them to base the advert around sports.
Script
The document outlines camera shots for filming a person, Ben, engaging in various sports activities. Scenes include medium shots of a football goal, basketball hoop, and running track. Additional close up shots show Ben sitting down, putting on trainers, and tying his laces before cutaways to panoramic and medium shots of him playing football, basketball, and running.
Production schedule
The production schedule outlines the various stages of a group project to create an advertisement, including pre-production tasks like organizing roles and research, developing ideas, casting, location scouting, and permissions. It assigns individuals to tasks such as product and market research, creating a presentation and questionnaire, budgeting, and writing the script. The schedule also lists deadlines for each stage through completion of filming, editing, and post-production evaluation by mid-May.
Location recce
This document provides location details for filming at a sportshall indoor facility. The location contact is Mr. Thomas at the Abraham Darby Academy in Madeley, Shropshire. Filming will require permission due to potential lessons occurring during the scheduled time. Various shots of an actor demonstrating different sports like football and basketball are planned to showcase sports trainer performance. Electricity and lighting are available, though lessons could be occurring in the sports hall. Safety issues include getting hit by balls, falling while running, and moving heavy equipment. The public does not have access if filming occurs during school hours.
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4. proposal(2)
Borrett Ball is a proposed football video game aimed at children and teenagers of both genders from all social statuses. The game's purpose is for players to have fun scoring more goals than the opposition without a story. The developer researched strengths and weaknesses of similar games to include positive aspects and exclude negatives in their game. Legally, the game will not offend any groups or infringe copyright by avoiding real player or team images.
Editing
The editor removed unnecessary footage, trimmed clips to only include relevant scenes, and reordered the clips to improve the logical flow and appeal of the advert. Additional footage was added and the Nike logo was included to professionalize the look and clarify the brand being advertised.
Evaluation
The student evaluated their group's Nike trainer advertisement project. They aimed to show that the trainers improve lifestyle and performance through exercise. Their advert fit the lifestyle and realistic categories well. Some strengths included detailed paperwork, meeting deadlines and budgets, and effectively promoting the product. Weaknesses included some disorganization, rushed filming limiting footage, and limited editing experience. Overall the project was successful in meeting goals and criteria, though filming and editing could be improved upon for future projects.
Music clearance letter
Gurvinder is requesting permission from Universal Music Group to use Kanye West's song "Power" in a non-profit advertisement he is creating for his BTEC Media Production course. The advertisement will showcase how Nike trainers give people power during sports activities. Gurvinder provides his contact email and hopes to hear back from Universal Music Group granting permission to use the song.
Location clearance letter
A student is requesting permission to film a non-profit advertisement for Nike trainers in Abraham Darby Sports Hall for their BTEC Media Production course. The advertisement will promote how Nike trainers improve sports performance and is targeted towards 16-24 year olds. Filming at the sports hall location would allow them to base the advert around sports.
Script
The document outlines camera shots for filming a person, Ben, engaging in various sports activities. Scenes include medium shots of a football goal, basketball hoop, and running track. Additional close up shots show Ben sitting down, putting on trainers, and tying his laces before cutaways to panoramic and medium shots of him playing football, basketball, and running.
Production schedule
The production schedule outlines the various stages of a group project to create an advertisement, including pre-production tasks like organizing roles and research, developing ideas, casting, location scouting, and permissions. It assigns individuals to tasks such as product and market research, creating a presentation and questionnaire, budgeting, and writing the script. The schedule also lists deadlines for each stage through completion of filming, editing, and post-production evaluation by mid-May.
Location recce
This document provides location details for filming at a sportshall indoor facility. The location contact is Mr. Thomas at the Abraham Darby Academy in Madeley, Shropshire. Filming will require permission due to potential lessons occurring during the scheduled time. Various shots of an actor demonstrating different sports like football and basketball are planned to showcase sports trainer performance. Electricity and lighting are available, though lessons could be occurring in the sports hall. Safety issues include getting hit by balls, falling while running, and moving heavy equipment. The public does not have access if filming occurs during school hours.
Budget research
The document outlines the budget and costs totaling £4491 for producing a television advertisement. It lists the individual line item costs for the script and rights, producer, director, cast, travel, food, camera, lighting, sound, location, office expenses, petty cash, film stock, editing, insurance, post production, marketing, and clearcast approval. Sources are provided for most of the cost estimates.
Production schedule
The production schedule outlines the tasks needed to create an advertising project, including pre-production activities like organizing roles, research, and developing an idea, as well as production tasks such as location scouting, filming, and editing. Various group members are assigned responsibilities like product research, market research, and storyboarding. The schedule lists deadlines of February 17th for completing pre-production and having the final edited advert ready.
Pre production
This document outlines the key pre-production elements for a film or advertising project, including a proposal, screenplay, storyboard, production schedule, location recce, and production budget. The proposal involves putting forward ideas to be considered, the screenplay includes dialogue and scene directions, and the storyboard shows drawings and text representing shots. The production schedule plans how the budget will be spent over time, and the location recce determines a location's suitability. The production budget tracks total costs to ensure the project stays within budget.
Target audience
This document discusses targeting a new product advertisement toward the middle class aged 18-42 living in more economically developed countries. This demographic has disposable income and participates in exercise, making them likely to purchase sportswear. There is also a growing trend of wearing athletic shoes for casual use rather than just for sports. A questionnaire is then provided to gather information about people's trainer purchasing habits, favorite brands, how they use them, and what inspires them to buy athletic products.
Propsed advert
Nike was founded in 1964 and officially became Nike Inc. in 1971. It started as a distributor for a Japanese shoemaker and was founded by Bill Bowerman and Phil Knight. By 1980, Nike had attained 50% of the US athletic shoe market. Today, Nike sells trainers, sportswear, equipment, and accessories. It also offers fitness apps. Nike's main competitors include Adidas, Reebok, Puma, and New Balance. The proposed advert would showcase an athlete performing better in Nike trainers compared to ordinary trainers to demonstrate Nike's ability to improve performance.
Market research
Research techniques involve gathering information from audiences through primary methods like interviews and surveys to understand attitudes and preferences. It also includes collecting market data on consumer needs and analyzing information for production of media products. Researchers can use primary research by directly interacting with sources, or secondary research by accessing existing data from other sources like the internet, books, or census records. Quantitative research relies on numerical data that is easily analyzed, while qualitative data involves opinions that are more difficult to directly compare.
Advertising types and techniques
This document outlines various advertising types and techniques, including:
1) Product information ads that provide facts and figures to build reliability and reputation.
2) Product image ads that create memorable brand associations with certain lifestyles or values.
3) Personalized ads that connect with audiences by relating to their desires.
4) Lifestyle ads that sell an image or identity rather than just the product to associate the brand with a lifestyle.
Advert restrictions
Ofcom and the ASA regulate advertising and media content in the UK. Ofcom ensures appropriate electronic communications and protects viewers from harmful content. The ASA covers most forms of advertising, including TV, radio, internet, mail and more. Both organizations handle complaints about potential issues and can ban ads or fine companies.
Two case studies are described regarding car and college advertisements. In the first case, an Audi ad was alleged to condone dangerous driving but was found to simply showcase the car's design. In the second case, a college ad claiming a two-year degree was misleading because it omitted details; the ad was banned from airing again.
Advert comparison
Both ads use football to advertise their products since it is the most viewed sport. The Nike "Switch" ad makes it seem anyone can have Ronaldo's skills and lifestyle by wearing his boots, showing a fan gaining his abilities after a collision. The colorful Pepsi "Drone Football" ad makes street soccer more exciting with lighting and drones, implying their product enhances experiences. Both aim to attract football fans but Nike specifically targets those wanting to improve, while Pepsi has a wider audience. They must adhere to advertising regulations.
Pre production
This document outlines the key pre-production elements for a film or advertising project, including a proposal, screenplay, storyboard, production schedule, location recce, and production budget. It explains that the proposal is for developing initial ideas, the screenplay outlines the script and shots, the storyboard visually represents each scene, the schedule plans the budget timeline, the location recce determines suitability and issues of each site, and the budget tracks total costs and keeps the production within financial limits.
Target audience
This document discusses targeting a new product advertisement toward the middle class aged 18-42 living in more economically developed countries. This demographic has disposable income and participates in exercise, making them likely to purchase sportswear. There is also a growing trend of wearing athletic shoes for casual use rather than just for sports. A questionnaire is then provided to gather information about people's trainer purchasing habits, favorite brands, how they use them, and what inspires them to buy athletic products.
Market research
Research techniques involve gathering information from audiences through primary methods like interviews and surveys to understand attitudes and preferences. It also includes collecting market data on consumer needs and analyzing information for production of media products. Researchers can use primary research by directly interacting with sources, or secondary research by accessing existing data from other sources like the internet, books, or census records. Quantitative research relies on numerical data that is easily analyzed, while qualitative data involves opinions that are more difficult to directly compare.
Proposed advert
Nike was founded in 1964 and officially became Nike Inc. in 1971. It started as a distributor for a Japanese shoemaker and was founded by Bill Bowerman and Phil Knight. By 1980, Nike had attained 50% of the US athletic shoe market. Today, Nike sells trainers, sportswear, equipment, and accessories. It also offers fitness apps. Nike's competitors include Adidas, Reebok, Puma, and New Balance. The proposed advert would showcase an athlete performing better in Nike trainers compared to ordinary trainers to demonstrate Nike's ability to improve performance.
Advertising types and techniques
This document outlines various advertising types and techniques, including:
1) Product information ads that provide facts and figures to show a product is reliable.
2) Product image ads that aim to associate a product with desirable lifestyles or values.
3) Personalized ads that relate to audiences' desires to make them feel connected to a product.
4) Lifestyle ads that sell an image or identity rather than just the product.
Advert comparison
Both ads use football to advertise their products since it is the most viewed sport. The Nike "Switch" ad portrays that wearing their boots can give viewers Cristiano Ronaldo's abilities and lifestyle, showing his success compared to a fan's life. It uses celebrity endorsement and exaggeration. The Pepsi "Drone Football" ad shows a futuristic street game made exciting with their product. It aims to make simple things more fun and uses memorable visuals. Both aim to stand out from competitors by creating unique experiences but were regulated for content.
Advert restrictions
Ofcom and the ASA regulate advertising and media content in the UK. Ofcom ensures appropriate electronic communications and protects viewers from harmful content. The ASA covers most forms of advertising, including TV, radio, internet, mail and more. Both organizations handle complaints about potential issues and can ban ads or fine companies.
Two case studies are described regarding car and college advertisements. In the first case, an Audi ad was alleged to condone dangerous driving but was found to simply showcase the car's design. In the second case, a college ad claiming a two-year degree was misleading as it omitted details; the ad was banned for not fully specifying the program.
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Budget research
The document outlines the budget and costs totaling £4491 for producing a television advertisement. It lists the individual line item costs for the script and rights, producer, director, cast, travel, food, camera, lighting, sound, location, office expenses, petty cash, film stock, editing, insurance, post production, marketing, and clearcast approval. Sources are provided for most of the cost estimates.
Production schedule
The production schedule outlines the tasks needed to create an advertising project, including pre-production activities like organizing roles, research, and developing an idea, as well as production tasks such as location scouting, filming, and editing. Various group members are assigned responsibilities like product research, market research, and storyboarding. The schedule lists deadlines of February 17th for completing pre-production and having the final edited advert ready.
Pre production
This document outlines the key pre-production elements for a film or advertising project, including a proposal, screenplay, storyboard, production schedule, location recce, and production budget. The proposal involves putting forward ideas to be considered, the screenplay includes dialogue and scene directions, and the storyboard shows drawings and text representing shots. The production schedule plans how the budget will be spent over time, and the location recce determines a location's suitability. The production budget tracks total costs to ensure the project stays within budget.
Target audience
This document discusses targeting a new product advertisement toward the middle class aged 18-42 living in more economically developed countries. This demographic has disposable income and participates in exercise, making them likely to purchase sportswear. There is also a growing trend of wearing athletic shoes for casual use rather than just for sports. A questionnaire is then provided to gather information about people's trainer purchasing habits, favorite brands, how they use them, and what inspires them to buy athletic products.
Propsed advert
Nike was founded in 1964 and officially became Nike Inc. in 1971. It started as a distributor for a Japanese shoemaker and was founded by Bill Bowerman and Phil Knight. By 1980, Nike had attained 50% of the US athletic shoe market. Today, Nike sells trainers, sportswear, equipment, and accessories. It also offers fitness apps. Nike's main competitors include Adidas, Reebok, Puma, and New Balance. The proposed advert would showcase an athlete performing better in Nike trainers compared to ordinary trainers to demonstrate Nike's ability to improve performance.
Market research
Research techniques involve gathering information from audiences through primary methods like interviews and surveys to understand attitudes and preferences. It also includes collecting market data on consumer needs and analyzing information for production of media products. Researchers can use primary research by directly interacting with sources, or secondary research by accessing existing data from other sources like the internet, books, or census records. Quantitative research relies on numerical data that is easily analyzed, while qualitative data involves opinions that are more difficult to directly compare.
Advertising types and techniques
This document outlines various advertising types and techniques, including:
1) Product information ads that provide facts and figures to build reliability and reputation.
2) Product image ads that create memorable brand associations with certain lifestyles or values.
3) Personalized ads that connect with audiences by relating to their desires.
4) Lifestyle ads that sell an image or identity rather than just the product to associate the brand with a lifestyle.
Advert restrictions
Ofcom and the ASA regulate advertising and media content in the UK. Ofcom ensures appropriate electronic communications and protects viewers from harmful content. The ASA covers most forms of advertising, including TV, radio, internet, mail and more. Both organizations handle complaints about potential issues and can ban ads or fine companies.
Two case studies are described regarding car and college advertisements. In the first case, an Audi ad was alleged to condone dangerous driving but was found to simply showcase the car's design. In the second case, a college ad claiming a two-year degree was misleading because it omitted details; the ad was banned from airing again.
Advert comparison
Both ads use football to advertise their products since it is the most viewed sport. The Nike "Switch" ad makes it seem anyone can have Ronaldo's skills and lifestyle by wearing his boots, showing a fan gaining his abilities after a collision. The colorful Pepsi "Drone Football" ad makes street soccer more exciting with lighting and drones, implying their product enhances experiences. Both aim to attract football fans but Nike specifically targets those wanting to improve, while Pepsi has a wider audience. They must adhere to advertising regulations.
Pre production
This document outlines the key pre-production elements for a film or advertising project, including a proposal, screenplay, storyboard, production schedule, location recce, and production budget. It explains that the proposal is for developing initial ideas, the screenplay outlines the script and shots, the storyboard visually represents each scene, the schedule plans the budget timeline, the location recce determines suitability and issues of each site, and the budget tracks total costs and keeps the production within financial limits.
Target audience
This document discusses targeting a new product advertisement toward the middle class aged 18-42 living in more economically developed countries. This demographic has disposable income and participates in exercise, making them likely to purchase sportswear. There is also a growing trend of wearing athletic shoes for casual use rather than just for sports. A questionnaire is then provided to gather information about people's trainer purchasing habits, favorite brands, how they use them, and what inspires them to buy athletic products.
Market research
Research techniques involve gathering information from audiences through primary methods like interviews and surveys to understand attitudes and preferences. It also includes collecting market data on consumer needs and analyzing information for production of media products. Researchers can use primary research by directly interacting with sources, or secondary research by accessing existing data from other sources like the internet, books, or census records. Quantitative research relies on numerical data that is easily analyzed, while qualitative data involves opinions that are more difficult to directly compare.
Proposed advert
Nike was founded in 1964 and officially became Nike Inc. in 1971. It started as a distributor for a Japanese shoemaker and was founded by Bill Bowerman and Phil Knight. By 1980, Nike had attained 50% of the US athletic shoe market. Today, Nike sells trainers, sportswear, equipment, and accessories. It also offers fitness apps. Nike's competitors include Adidas, Reebok, Puma, and New Balance. The proposed advert would showcase an athlete performing better in Nike trainers compared to ordinary trainers to demonstrate Nike's ability to improve performance.
Advertising types and techniques
This document outlines various advertising types and techniques, including:
1) Product information ads that provide facts and figures to show a product is reliable.
2) Product image ads that aim to associate a product with desirable lifestyles or values.
3) Personalized ads that relate to audiences' desires to make them feel connected to a product.
4) Lifestyle ads that sell an image or identity rather than just the product.
Advert comparison
Both ads use football to advertise their products since it is the most viewed sport. The Nike "Switch" ad portrays that wearing their boots can give viewers Cristiano Ronaldo's abilities and lifestyle, showing his success compared to a fan's life. It uses celebrity endorsement and exaggeration. The Pepsi "Drone Football" ad shows a futuristic street game made exciting with their product. It aims to make simple things more fun and uses memorable visuals. Both aim to stand out from competitors by creating unique experiences but were regulated for content.
Advert restrictions
Ofcom and the ASA regulate advertising and media content in the UK. Ofcom ensures appropriate electronic communications and protects viewers from harmful content. The ASA covers most forms of advertising, including TV, radio, internet, mail and more. Both organizations handle complaints about potential issues and can ban ads or fine companies.
Two case studies are described regarding car and college advertisements. In the first case, an Audi ad was alleged to condone dangerous driving but was found to simply showcase the car's design. In the second case, a college ad claiming a two-year degree was misleading as it omitted details; the ad was banned for not fully specifying the program.
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Character profile
- 1. Character profile Name: Benjamin Osei Gender: Male Age: 18 Interest: football and basketball Interest in product: high interest into the product as he takes part several different sports such as basketball and football.