SlideShare a Scribd company logo
https://www.youtube.com/watch?v=pCVF0CSRTYA&spfreload=5
Advertisement
Nike
Winner Stays On -- Nike Risk Everything
Donelle
Unit 2/3
Introduction
Format:
• The shorter edited version was shown on TV.
Purpose:
• The purpose of this advert is to promote the latest Nike football boots using peoples favourite
players that only wear Nike football boots.
Platform:
• The platform of this advert is that the full advert is shown on YouTube (online)
Target Audience:
• The target audience of this advert is anyone that plays football so Kids, Teenagers and Adults
What type of Advert is it and what Mode of
Address is used?
Type of Advert:
• The type of Advert it is that they are trying to promote their product they are trying to sell which
is Nike football boots. Also, they are aiming to get buyers to buy their product so they can make
profit.
Mode of Address:
• This Advert uses a familiar sense of mode of address because of the locations of the adverts and
the football players they used.
• Location – Started off in the estate football pitch then is changes into a large well known football
stadium.
• Players – Started off as normal teenagers who live in the estates then it changed to the kids
becoming the well known footballers they wanted to be.
Key Persuasive Techniques used
Reward:
• There is a metaphorical reward in this advert because it brings happiness to people who purchase
them and play football in them.
Slogan:
• “Risk Everything”
Aspiration:
• There is aspiration in this advert because they are using the most famous footballers who wear
Nike football boots such as Ronaldo, Hazard, Rooney, Zlatan and more.
Humour/Entertaining:
• There is humour in this advert because there are some parts in the advert that will make you
laugh; also, most people find a football match with their favourite players in it entertaining to
watch.
Messages and Values
Message:
• The message of this advert is that when you play football, you should risk anything as their slogan
is “Risk Everything” because in football, anything is possible.
Value:
• The value of this advert is that you should buy the Nike football boots so you can be like the
famous footballers, play like the famous footballers and one day become a famous footballer.

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  • 2. Introduction Format: • The shorter edited version was shown on TV. Purpose: • The purpose of this advert is to promote the latest Nike football boots using peoples favourite players that only wear Nike football boots. Platform: • The platform of this advert is that the full advert is shown on YouTube (online) Target Audience: • The target audience of this advert is anyone that plays football so Kids, Teenagers and Adults
  • 3. What type of Advert is it and what Mode of Address is used? Type of Advert: • The type of Advert it is that they are trying to promote their product they are trying to sell which is Nike football boots. Also, they are aiming to get buyers to buy their product so they can make profit. Mode of Address: • This Advert uses a familiar sense of mode of address because of the locations of the adverts and the football players they used. • Location – Started off in the estate football pitch then is changes into a large well known football stadium. • Players – Started off as normal teenagers who live in the estates then it changed to the kids becoming the well known footballers they wanted to be.
  • 4. Key Persuasive Techniques used Reward: • There is a metaphorical reward in this advert because it brings happiness to people who purchase them and play football in them. Slogan: • “Risk Everything” Aspiration: • There is aspiration in this advert because they are using the most famous footballers who wear Nike football boots such as Ronaldo, Hazard, Rooney, Zlatan and more. Humour/Entertaining: • There is humour in this advert because there are some parts in the advert that will make you laugh; also, most people find a football match with their favourite players in it entertaining to watch.
  • 5. Messages and Values Message: • The message of this advert is that when you play football, you should risk anything as their slogan is “Risk Everything” because in football, anything is possible. Value: • The value of this advert is that you should buy the Nike football boots so you can be like the famous footballers, play like the famous footballers and one day become a famous footballer.