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This document discusses in-film brand endorsements in Bollywood films. It outlines that placing brands within films can be a cost-effective way for brands to gain exposure. Some benefits include enhanced brand value, international exposure, and lifetime viewership. The document also notes that film production houses benefit from strong financial support and marketing/promotion discounts from partnering brands. It provides examples of celebrity endorsements and describes the process that RED HOT IDEAS, an association that facilitates these partnerships between brands and film producers.
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The document discusses various promotional strategies and considerations for sports and entertainment promotion, including:
1) Setting specific and measurable goals for promotional campaigns and understanding the target market.
2) Different types of promotions like trade promotions, employee sales promotions, and social media trends.
3) Legal restrictions on celebrity endorsements and advantages/disadvantages of using celebrities.
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2) Different types of promotions like trade promotions, employee sales promotions, and social media trends.
3) Legal restrictions on celebrity endorsements and advantages/disadvantages of using celebrities.
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Unit 5 power point notes
The document discusses various promotional strategies and considerations for sports and entertainment promotion, including:
1) Setting specific and measurable goals for promotional campaigns and understanding the target market.
2) Different types of promotions like trade promotions, employee sales promotions, and social media trends.
3) Legal restrictions on celebrity endorsements and advantages/disadvantages of using celebrities.
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5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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In film branding red hot ideas-anil
- 1. In Film Brand Endorsements RED HOT IDEAS In association Bollywood India News
- 2. CONCEPT In Film Brand Endorsements Concept • Marketing of product or Brand in innovative way have always been very important and with In-film Brand promotion, combination of Films and celebrities serves the best output. • The benefits of product placement can go well beyond on-screen exposure. One can promote the association with a film by generating internal and external promotional campaigns keyed to that movie. • In-film branding inside commercial films is a highly cost-effective way to gain huge exposure and visibility at a fraction of the traditional advertising costs .
- 3. KEY BENEFIT Brands and Products • Cost Effective • Hassel free Concept & celebrity availability • Multiple promotion value • Enhanced brand value • International exposure • Smooth product placement within storyline • More impactful compare to commercial • Lifetime viewership • Lifetime celebrity face value Film Production House • Strong Financial Support • Shooting locations availability • Hotel stay and Travel discounts • Products and services in barter • Marketing and Promotion discounts • Brands add value to films • Brand Integrity help wider audience
- 4. WHY US Combination of Corporate Business development firm and Press Agreement of assured deal Transparent deals Tie ups with India and International companies Long term association Easy communication Global reach Support in film promotion and release 100% Assured returns with guaranty
- 5. PROCESS FOR FILM PRODUCERS Process of In - Film Branding • Meeting and understanding of Film concept • Mutual discussion of revenue generation, Terms and conditions • Signing of MOU • Receiving of Storyboard • Shooting schedule • PPT • Appointment of single Point of Contact for communication • Agreement of Brands will be directly with Production House Decision payment execution
- 6. BOLLYWOOD CELEBRITIES WITH BRANDS Images are only for reference
- 7. BOLLYWOOD CELEBRITIES WITH BRANDS Images are only for reference
- 8. Images are only for reference
- 10. MARKETING SERVICES Hoardings on the Highway Social Media Promotion, Invitation Cards, Advertisement brochure, FM Radio channel optional Press release in Print media Flyers, Brochures, Standees Link on Various web sites Google & other online ads E-mailers for promotions Promotional Bags
- 11. CONTACT US Designed by – RED HOT IDEAS