The document provides an evaluation of an advertisement created by the author for Nike football boots. The author reflects that the advertisement lacked quality footage, clear branding, and variety in shots. They also note that it would have been improved by including match footage to better showcase the boots' performance. Overall, the author determines their advertisement needs more professional production techniques and elements used in similar advertisements to be considered TV-worthy.

1. EVALUATION
The forms of my advert are Realist Narrative and stand alone. This is because
there is no story in it or a follow on sequence. The style of my advert is dramatic.
The lighting in the majority of my advert is natural as its filmed all outside. The
first 6 seconds has artificial light rather than natural light. If i had the opportunity
of re-doing this project, i would have involved many different shots with different
techniques and maybe have different style to my advert. In relation to many
other adverts similar to mine on the market, I feel mine is lacking an awful lot
before it is deemed as TV worthy and professional. The actual quality of the
footage I recorded was blurred and it wasn’t clear for the whole of the advert that
Nike was the brand I was advertising. At times you could vaguely see the Nike
logo and others when you couldn’t see anything that detailed at all.
The camera angles used add a very dramatic feeling to the advert. I got asked to
sharpen up my editing and shorten the clips so that it creates a short and sharper
video, this then attracts viewers and gets them interested rather than them losing
concentration. My first version of my video, it was about 55 seconds long but all
the clips weren’t edited down so each clip was about 5 seconds. When producing
an advert like mine, it’s key and vital to make sure the clips are short and sharp as
this adds excitement and drama. When going back over it and editing it again, it
now includes a dramatic and exciting feel to it. I wish I had recorded more scenes
and more angles so that there could’ve been a more variety of shots, and also I
wish I had recorded in different types of weather like rain and muddy grass. I wish
I had used more than 1 model, wearing the boots to show that the boot I was
advertising was good to be worn by all types of players, as my advert just shows
one player and that the boot may only suit his style of play.
There are no special effects involved. For the first 6 seconds of my advert, i have
included a few effects such as colour correction, cropping. I've used jump cuts
between some shots to create a more exciting feel to the advert. l have used
various transition including 'cross fades' and 'fade to black' have been placed in
between various clips to add a smooth and sharp effect to the video. If I go redo
this advert, i would have many different angles and clips to create a more diverse
and unique advert. Also the editing would have been much better so it captures
the audience's attention sooner and easier.

2. The hidden message from my advert is that these boots will improve you is game
and will be better than any other type of boots. My aim was to show that this
advert will both promote the actual football boot as well as show advantages of
this boot over other boots the public may choose to purchase. I would have liked
to have applied a stronger and obvious message next time round.
Brand identity is within my advert, as i am advertising Nike football boots, I'm not
licensed to show any other brands in this advert which is why I’ve had to wear
Nike clothing. This had to be planned pre-filming for my advert. I think that if it
more obvious that I was wearing Nike clothing and advertising specifically Nike
products then that would have improved my advert over all. I think maybe I could
have recorded a football match with someone wearing my boots to really show
how good the boots are In match conditions. It was obvious in my advert that I
had filmed it all in gardens or in a park which then lacks detail and the excitement
factor some other adverts have in their advert because of them playing in a
match.
I have used persuasive techniques in my advert, and I have done this by doing a
lot of research into similar adverts and seeing how they have sued them, I’ve used
techniques, effects, angles and formats from these and tried to insert them into
mine. I’ve tried to create a high tempo, quick camera change advert which keeps
the audience involved and focused. This then creates an eye catching production
which increases views and then that goes onto increase sales.
I have used 2 adverts (links below) to compare mine too, these are adverts
produced by Nike and Adidas. These adverts are similar to mine in that they are
all about a football boot and they show you what’s so good about them, why you
should purchase them, why these boots over any other boots on the market and
by making the advert exciting, quick, fast camera changes, decent editing they
have used persuasive techniques in subtlety persuading you t want these boots.

3. What the 2 adverts I’m analysing have used and which I’ve missed out on is
exactly what I pointed out earlier which is that they have recorded footage in a
match as appose to in a garden. Although some may see this as a small feature, it
is infect huge as subconsciously you notice it’s in a match and realise how
important boots can be and how they can affect your style of play.
In these adverts, the techniques used have worked well and the way they’ve both
filmed and edited it, has resulted in the audience wanting to get them to be like
the players who wear them. This is not only clever marketing but clever
producing.
http://www.youtube.com/watch?v=dBZtHAVvslQ
http://www.youtube.com/watch?v=k_xQ0QMvgX0&feature=relmfu