1) Pepsi was founded in North Carolina in 1898 by Caleb Bradham and originally marketed as "Exhilarating, Invigorating, Aids Digestion." 2) Pepsi is now the world's fourth largest food and beverage company, with over $29 billion in revenue and more than 150,000 employees globally. 3) Pepsi faces competition from Coca-Cola and has engaged in "cola wars" with them since the 1960s. Cultural considerations and localized campaigns are important aspects of Pepsi's international marketing strategy.

1. RealityAgency“Wheredreamsbecomeareality...”MCM 454 – Final presentationLama Touckley @ 24043Lena Bashir @ 23869HayfaHussain @ 23345

2. Pepsi - Cola

3. The Start of PepsiNorth Carolina in 1898

4. By Caleb BradhamCont..Advertising Pepsi-Cola started as “Exhilarating, Invigorating, Aids Digestion”

5. Pepsi TodayThe world’s fourth largest food and beverage company

6. Is a $29 billion company

7. More than 150,000 employeesPepsi’s competitionCoca Cola and it created the “the cola wars” in the 1960’sCultural consideration

8. Promotional message

9. Planning approaches for Pepsi- Cola International Campaigns:

10. Organization

11. Media strategy1- OrganizationPepsi uses centrally conceived campaigns

12. Hire local talents (Think locally, act globally) Ex: Sea of Stars movieStandardization and Customization

13. Historical coordination planEx: Fadi Il Khatib

14. 2- Media StrategyAdvertise through Televisions Massive BillboardsSponsor events Ex: Basketball tournaments

15. 3- Cultural considerationsPepsi defeats the cultural barriers Ex: sell products in different languagesResearching a country’s characteristics Ex: surveys and interviewsAdapt to changes of the culture Ex: inventing Diet Pepsi and Pepsi Max

16. 4- Promotional message Regulations take place Ex: nudity is not accepted in the UAE. Message shows that Pepsi is reliable and would fulfill ones desires when thirstyAnd our new ad is...

17. QUIZ TIME!!

18. What is the ingredients of Pepsi?

19. Mention any type of Organization that Pepsi can follow.

20. What is the name of our Agency?