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The document outlines camera shots for filming a person, Ben, engaging in various sports activities. Scenes include medium shots of a football goal, basketball hoop, and running track. Additional close up shots show Ben sitting down, putting on trainers, and tying his laces before cutaways to panoramic and medium shots of him playing football, basketball, and running.
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Propsed advert
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Research techniques involve gathering information from audiences through primary methods like interviews and surveys to understand attitudes and preferences. It also includes collecting market data on consumer needs and analyzing information for production of media products. Researchers can use primary research by directly interacting with sources, or secondary research by accessing existing data from other sources like the internet, books, or census records. Quantitative research relies on numerical data that is easily analyzed, while qualitative data involves opinions that are more difficult to directly compare.
Proposed advert
Nike was founded in 1964 and officially became Nike Inc. in 1971. It started as a distributor for a Japanese shoemaker and was founded by Bill Bowerman and Phil Knight. By 1980, Nike had attained 50% of the US athletic shoe market. Today, Nike sells trainers, sportswear, equipment, and accessories. It also offers fitness apps. Nike's competitors include Adidas, Reebok, Puma, and New Balance. The proposed advert would showcase an athlete performing better in Nike trainers compared to ordinary trainers to demonstrate Nike's ability to improve performance.
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