This document provides guidance on analyzing advertisements through a structured response. It outlines analyzing the genre, significant features and their effects, and how the target audience is engaged. Notes sections provide prompts on technical elements like camera shots, symbolic codes, editing, sound, and representation of the product. The analysis should discuss all parts of the ad and how effectively it engages the target audience.

1. Analysis
writing
mat
Structure
of
response
*Introduce
what
the
text
is
and
what
genre
it
is.
*Discuss
what
features
are
used
and
what
significance
and
effect
they
have.
*Discuss
who
the
target
audience
is
and
how
the
advert
has
targeted
them.
*Draw
ideas
together
to
outline
a
conclusion
–
how
effective
is
the
advert?
Notes
Technical
codes
Camera
shots/
angles:
Symbolic
codes
Body
language,
Setting,
Clothing,
Objects,
Colour,
Shapes:
Editing:
Persuasive
techniques
Rhetorical
questions,
Emotive,
Exclamations,
Adjectives,
Imperative
verbs,
Excitement/
Family
fun,
Facts
and
figures,
etc.
Sound
(diegetic/
non
diegetic):
Lighting:
Representation
of
product
(and
of
people)
Who
or
what?
How?
Positive
or
negative?
What
major
messages
is
the
advert
putting
across
and
why?
Language/
written
codes
Written
text
on
screen:
Target
audience
Age,
Gender,
Social
class,
Physical
ability,
Sexuality,
Socio-­‐economics:
*Ensure
that
all
parts
of
the
advert
have
been
discussed.
Speech
or
dialogue:
Voice
overs:
Institution/producer
Who
has
created
the
sequence?
Are
they
well
known
and
how
is
this
significant?
How
do
you
know
who
made
it?
Does
it
challenge/reinforce
dominant
ideologies?
Personal
targets
to
remember
when
writing
up
notes:
1.
2.
Success
Criteria
*Remember
not
just
to
identify
a
technique,
but
explain
why
and
how
it
works.
*Use
media
terminology
–
use
the
jargon!
*If
you
are
unsure
of
something,
check
it
out!