Advert
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The advertisement is for a new Nike shoe. It depicts the shoe with a construction site around it to convey that a lot of work and design went into the shoe. The implied message is that the shoe is of high quality. The target audience is children ages 7-14, as the construction toy theme would appeal to their interests. The surreal depiction of the shoe with a construction site is an effective way to catch the attention of its intended young male audience.
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Advert
This advertisement is for a new Nike shoe. It shows the shoe surrounded by toy construction workers and equipment to convey that a lot of design and work went into the shoe. The target audience is meant to be children ages 7-14, as they would find the surreal image of the shoe under construction appealing. By using a creative visual of the shoe on a construction site, the ad cleverly reaches its intended young male audience.
Advert 2tfgjr
The advertisement is for a new Nike shoe, targeting children. It uses a surreal and humorous approach depicting the shoe's creation through a construction site with toys, suggesting it took many people and a long process to develop. The ad aims to appeal to children interested in building and toys, with its message being that with collaboration anything can be achieved.
Product Images
The document summarizes two advertisements. The first is for a BMW car and depicts it as a shark at the top of the food chain to portray it as the best vehicle. The second advertises Nike shoes and depicts their construction process in a surreal or humorous way to highlight the quality and effort that goes into each pair. Both adverts are deemed effective at communicating their intended messages to their target audiences.
Unusual print ads annotation
The document provides instructions for annotating two chosen adverts. It prompts the reader to analyze each advert by identifying the product, what is being advertised, messages about the product, intended audience, and type of advert. It also asks for opinions on if each advert reaches its target audience and works effectively. The responses then annotate a BMW advert promoting its cars as fast and top of the food chain, and a Nike advert showing the effort that goes into each shoe.
Unusual print ads annotation
This document summarizes and analyzes two advertisements - one for a Volvo family car and one for a Nike shoe. For the Volvo ad, it describes how the ad uses a family of ducks to represent the target family audience and convey that the car can go anywhere. For the Nike ad, it explains that the ad uses a miniature construction site to portray the precision and teamwork required to build their high-quality shoe. Both ads are assessed as targeting families and kids effectively through their creative and humorous approaches.
Adverts show and bmw
The document summarizes an advertisement for a BMW car. It states that the BMW company depicts their car as a shark, implying that BMW is always advancing and the top competitor that others should fear. The target audience is described as wealthy men, and the advertisement is said to be surreal in style and effective because it conveys different meanings about the car.
Pitch presentaion 234 (1)
Ian Williams is pitching a TV advert for new Nike football boots called Nike lasertechs that have sensors to track player stats and performance. The target audience is male football academy players aged 16-21 who have £100-£200 to spend and want to improve. The advert will feature an actor doing skills on a football pitch while wearing the boots to demonstrate their abilities. It needs to convey the message that these boots can help young footballers improve by showing their stats in 30 seconds.
Print ads
The document summarizes two print advertisements:
1) A BMW advertisement that uses an image of a shark to represent the car's sleek design and imply it is a predator better than other cars. The minimalist image is meant to provoke curiosity.
2) A Nike advertisement depicting the time and effort that goes into each shoe, reassuring customers of the brand's quality. The target is those interested in sportswear or the Nike brand. Both ads are surreal in nature and aim to catch attention.
Recommended
Advert
This advertisement is for a new Nike shoe. It shows the shoe surrounded by toy construction workers and equipment to convey that a lot of design and work went into the shoe. The target audience is meant to be children ages 7-14, as they would find the surreal image of the shoe under construction appealing. By using a creative visual of the shoe on a construction site, the ad cleverly reaches its intended young male audience.
Advert 2tfgjr
The advertisement is for a new Nike shoe, targeting children. It uses a surreal and humorous approach depicting the shoe's creation through a construction site with toys, suggesting it took many people and a long process to develop. The ad aims to appeal to children interested in building and toys, with its message being that with collaboration anything can be achieved.
Product Images
The document summarizes two advertisements. The first is for a BMW car and depicts it as a shark at the top of the food chain to portray it as the best vehicle. The second advertises Nike shoes and depicts their construction process in a surreal or humorous way to highlight the quality and effort that goes into each pair. Both adverts are deemed effective at communicating their intended messages to their target audiences.
Unusual print ads annotation
The document provides instructions for annotating two chosen adverts. It prompts the reader to analyze each advert by identifying the product, what is being advertised, messages about the product, intended audience, and type of advert. It also asks for opinions on if each advert reaches its target audience and works effectively. The responses then annotate a BMW advert promoting its cars as fast and top of the food chain, and a Nike advert showing the effort that goes into each shoe.
Unusual print ads annotation
This document summarizes and analyzes two advertisements - one for a Volvo family car and one for a Nike shoe. For the Volvo ad, it describes how the ad uses a family of ducks to represent the target family audience and convey that the car can go anywhere. For the Nike ad, it explains that the ad uses a miniature construction site to portray the precision and teamwork required to build their high-quality shoe. Both ads are assessed as targeting families and kids effectively through their creative and humorous approaches.
Adverts show and bmw
The document summarizes an advertisement for a BMW car. It states that the BMW company depicts their car as a shark, implying that BMW is always advancing and the top competitor that others should fear. The target audience is described as wealthy men, and the advertisement is said to be surreal in style and effective because it conveys different meanings about the car.
Pitch presentaion 234 (1)
Ian Williams is pitching a TV advert for new Nike football boots called Nike lasertechs that have sensors to track player stats and performance. The target audience is male football academy players aged 16-21 who have £100-£200 to spend and want to improve. The advert will feature an actor doing skills on a football pitch while wearing the boots to demonstrate their abilities. It needs to convey the message that these boots can help young footballers improve by showing their stats in 30 seconds.
Print ads
The document summarizes two print advertisements:
1) A BMW advertisement that uses an image of a shark to represent the car's sleek design and imply it is a predator better than other cars. The minimalist image is meant to provoke curiosity.
2) A Nike advertisement depicting the time and effort that goes into each shoe, reassuring customers of the brand's quality. The target is those interested in sportswear or the Nike brand. Both ads are surreal in nature and aim to catch attention.
Market pr wordbook 1
Market research involves finding out information about a target audience such as demographics, interests, and buying behaviors. It is important for building audience profiles and determining what makes a product appealing. Market analysis examines market characteristics like trends, size, shares, and levels of saturation to inform business decisions. Advertising is crucial for communicating with mass audiences and raising brand awareness. Methods of brand promotion include sponsorships, endorsements, social media, and word-of-mouth marketing. Public relations involves managing messages around incidents and using positive publicity like charitable giving or media stunts to benefit brand perception.
unusual print ads
The document contains summaries of two advertisements. The first is for a BMW targeted at business men, described as dramatic in presenting the car's speed and design. The second advertises shoes, using an informative yet humorous style to convey the production process and target teenage boys. In both cases, the summaries determine the ad reaches its intended audience but have some room for improvement in appealing to the reader.
Ti p opportunity analysis
This document proposes an opportunity to create a "child-centric experiences platform" called TiP that connects toy inventors, parents, educators, and publishers. TiP would allow children ages 3-9 to help design and test new toys. This would provide value by helping inventors market ideas, giving parents and kids educational toys to create and test, enriching educators' curriculum, and giving publishers customer data and community-vetted toy designs. Customer interviews and surveys found interest from parents and educators. The global toy market is growing, and TiP could provide an alternative path for toy designers while leveraging unique customer data and feedback to benefit manufacturers. Further exploration of this idea is warranted due to its potential value.
Reaserch current
Supreme is a popular streetwear brand known for its limited seasonal drops and collaborations. It gained popularity within skateboarding and hip hop cultures for its aesthetic designs and branding. Supreme drives demand through limited production runs, seasonal look books, and endorsements from celebrities. While some fans enjoy the brand, others are frustrated by resellers who buy in bulk to profit off Supreme's secondary market where items frequently resell for much higher than the retail price.
Apsotw tomas raulickis
H&M wants to launch a new line of basketball shoes to make their brand more appealing and meaningful. Their goal is to sell 1 million pairs in 2013 with a $3 million marketing budget. Basketball shoes are popular in subcultures like hip hop and many people wear them daily. Rather than competing directly with established brands like Nike, H&M should focus on their strengths in fashion collaborations and affordable prices. The proposal is to name the shoes "Orphans" and have orphan models introduce them on fashion runways, mentored by an actor. This heartwarming story of opportunity would remind people of H&M's caring nature while showing their spontaneity.
Game marketing plan
The document outlines a marketing plan for a mobile game called "Alien Controller" aimed at children ages 9-12. The plan includes:
1) Describing the target audience as 9-12 year olds and setting the price at 99p to appeal to kids.
2) Proposing direct advertising on Cartoon Network and online, as well as indirect promotion through a publicity stunt involving an inflatable alien.
3) Suggesting promotions like a competition or giveaway to raise awareness of the game and familiarize people with its logo and branding. Stickers and leaflets would be distributed with a QR code for discounts.
Irn bru pro forma
Irn-Bru is a carbonated soft drink from Scotland that is often described as Scotland's other national drink after whisky. Barr, the company that produces Irn-Bru, advertises the drink through humor-filled television commercials, print posters featuring puns and wordplay, and social media posts that engage customers. The advertisements target teenagers and younger audiences by using bright colors, humor, and references to youth culture. While older Irn-Bru advertisements focused on music and promoting happiness, modern ads use the tagline "It'll get you through" to help customers remember the brand. Barr employs various advertising methods to promote Irn-Bru successfully and gain widespread recognition as a iconic Scottish soft drink
Task 2 annotating a print advert
The document contains summaries of two print advertisements:
1) The first is for a Nike training shoe. It shows small people working around a large shoe to convey that a lot of work goes into making each shoe. This implies the shoe is well-made and will last a long time for running or training. The ad targets potential customers looking for durable shoes.
2) The second ad is for a BMW car. It blackouts parts of the car to make it look like a shark, playing on the idea that sharks are fast, dark and powerful - attributes many want in a vehicle. The target audience is wealthy young professionals who want a cool, fast car. This ad takes a dramatic approach to stand out
Proposal
This document outlines a proposed advertising campaign for Nike sportswear. It aims to inspire people aged 15-30 in large cities to purchase Nike products. The advert will feature only Nike equipment and be shot at a local college and parks to promote Nike as the best sportswear brand, competing against Adidas and Puma. It has a £7,000 budget to cover equipment and production costs.
Print adverts
The document contains summaries of print advertisements for three products: Nike trainers, Volvo family cars, and BMW cars. For each ad, the summaries address what product is being advertised, the intended message and audience, and whether the ad is effective at reaching its target. Overall, the analyses find that while the Nike ad may not sell the product well, the Volvo and BMW ads are more memorable and successfully convey their intended messages to the desired audiences through humor and animal comparisons.
Advertising
The document summarizes two advertisements. For the BMW advertisement, it uses a surreal concept comparing the car to a shark to symbolize dominance, targeting wealthy adults. For the Nike advertisement, it promotes a shoe by emphasizing the time and effort put into its design and manufacture, targeting teenagers and young adults. Both advertisements effectively reach their intended audiences by communicating their key messages.
Task 2 annotating a print advert
The document contains summaries of two print advertisements. The first ad is for Nike shoes and shows a shoe the size of a building to demonstrate the effort that goes into each pair. It targets young people and could appeal to children. The second ad transforms a BMW car into the shape of a shark to imply it is powerful and predatory. It is intended to start conversations and target wealthy customers looking for a luxury vehicle. Both ads use surreal transformations to grab attention and would be displayed on television and online to reach their audiences.
Annotating a advert
The document discusses two advertisements - one for a Nike shoe and one for a Volvo car. For the Nike shoe advertisement, it summarizes that the ad is promoting a weather-resistant trainer, with the message being about the care and effort that goes into Nike products. It thinks this ad targets teenagers. For the Volvo ad, it summarizes that the ad promotes the car as powerful yet suitable for families, with the message being it can perform outside its comfort zone. It thinks this ad targets families but the car is likely for over-18 drivers.
Nike advert information
The document discusses two advertisements - one for a Nike shoe and one for a Volvo car. For the Nike shoe advertisement, it summarizes that the ad is promoting a weather-resistant trainer, with the message being about the care and effort that goes into Nike products. It thinks this ad targets teenagers. For the Volvo ad, it summarizes that the ad promotes the car as powerful yet suitable for families, with the message being it can perform outside its comfort zone. It thinks this ad targets families but the car is likely for those over 18 who can drive.
Nike advert information
The document discusses a Nike shoe advertisement, describing the product as a trainer suitable for all weather conditions. It notes that the advertisement aims to show the effort and pride that goes into crafting the shoe, with the intended target audience being kids and teenagers. The analysis concludes that the realistic and informative advert is effective at reaching its target market and persuading viewers that the shoe is well-built.
Unusual print ads
The document discusses an unusual BMW advertisement that uses a shark to represent the car's speed, power, agility and stealth. It is aimed at middle-aged consumers between 30-50 years old who want an efficient, elegant car. The advertisement style is a mix of surrealism, lifestyle and dramatic genres to surreally portray the car's qualities in an unusual way.
GCSE Graphics gaming promotion
This document outlines the design process for creating marketing materials for the Nintendo Wii U gaming console. It begins with an analysis of the problem identifying the Wii U's poor marketing and resulting consumer confusion. It then reviews existing poster, point-of-sale display, mug, and t-shirt designs to inform design specifications. The specifications require the products to appeal to various demographics, advertise the Wii U, be suitable for different environments, and consider production and cost factors. The document continues exploring materials and existing designs to develop posters, a point-of-sale display, mugs, t-shirts, and other merchandise promoting the Wii U in an effort to improve its brand identity and sales.
2. proposal
This proposal outlines an advertising campaign for a puzzle game company. The target audience is men aged 18-40 from middle-class backgrounds who enjoy medieval fantasy games. The proposal will create merchandise like t-shirts, posters, and mugs promoting an upcoming strategy game. It will also produce a blog with game details and a behind-the-scenes video interviewing developers. Research on game merchandising and audience preferences will ensure the products appeal to the target demographic. The proposal evaluates the work by comparing it to similar existing campaigns and ongoing self-reflection.
2. proposal
This proposal outlines an advertising campaign for a puzzle game company. The target audience is men aged 18-40 from middle-class backgrounds who enjoy medieval fantasy games. The proposal will create merchandise like t-shirts, posters, and mugs promoting an upcoming strategy game. It will also produce a blog with game details and a behind-the-scenes video interviewing developers. Research on game merchandising and audience preferences will ensure the products appeal to the target demographic. The proposal evaluates the work by comparing it to similar existing campaigns and ongoing self-reflection.
Matt McAllister - Content for People
The document contains notes from a presentation on creating effective video marketing strategies for social media. It discusses how marketers have historically overproduced low-quality videos, but consumers now demand higher quality, memorable content. It emphasizes that videos should be created with people in mind by telling compelling stories in an entertaining way, as viewers will compare real estate videos to top brand videos. It also notes the power of video on platforms like YouTube and Facebook, and argues that targeted social media ads are more effective than traditional outreach methods at reaching local audiences on their phones. Overall, the presentation stresses focusing video strategies on quality over quantity and prioritizing viewers' experiences.
Biggs rayner thomas pre production feedback ajo
Tom Biggs-Rayner blogged about his pre-production work for a music video on his blog. The teacher provided feedback on each pre-production task, finding Tom's work to be generally proficient with excellent details in some areas. The teacher suggested organizing the blog posts into clear sections and ensuring all text was easily readable. Overall the pre-production work was good but could be improved by adding proper storyboards. The teacher noted some improvements based on organizing the blog but adding labels could help navigation. The final mark was 14/20.
Biggs rayner thomas evaluation and overall feedback sheet
Thomas Biggs-Rayner received an overall grade of B for their A2 coursework. Their planning received a mark of 14/20 and their main construction task of creating a music video received high praise and a mark of 33/40 for creative use of technical skills. Their ancillary tasks of creating a digipak and poster received lower marks of 6/10 and 5/10 respectively due to a lack of creativity in the designs. Their evaluation received a mark of 15/20 for thoroughly answering questions about their video, ancillary products, audience feedback, and use of technologies.
More Related Content
Similar to Advert
Market pr wordbook 1
Market research involves finding out information about a target audience such as demographics, interests, and buying behaviors. It is important for building audience profiles and determining what makes a product appealing. Market analysis examines market characteristics like trends, size, shares, and levels of saturation to inform business decisions. Advertising is crucial for communicating with mass audiences and raising brand awareness. Methods of brand promotion include sponsorships, endorsements, social media, and word-of-mouth marketing. Public relations involves managing messages around incidents and using positive publicity like charitable giving or media stunts to benefit brand perception.
unusual print ads
The document contains summaries of two advertisements. The first is for a BMW targeted at business men, described as dramatic in presenting the car's speed and design. The second advertises shoes, using an informative yet humorous style to convey the production process and target teenage boys. In both cases, the summaries determine the ad reaches its intended audience but have some room for improvement in appealing to the reader.
Ti p opportunity analysis
This document proposes an opportunity to create a "child-centric experiences platform" called TiP that connects toy inventors, parents, educators, and publishers. TiP would allow children ages 3-9 to help design and test new toys. This would provide value by helping inventors market ideas, giving parents and kids educational toys to create and test, enriching educators' curriculum, and giving publishers customer data and community-vetted toy designs. Customer interviews and surveys found interest from parents and educators. The global toy market is growing, and TiP could provide an alternative path for toy designers while leveraging unique customer data and feedback to benefit manufacturers. Further exploration of this idea is warranted due to its potential value.
Reaserch current
Supreme is a popular streetwear brand known for its limited seasonal drops and collaborations. It gained popularity within skateboarding and hip hop cultures for its aesthetic designs and branding. Supreme drives demand through limited production runs, seasonal look books, and endorsements from celebrities. While some fans enjoy the brand, others are frustrated by resellers who buy in bulk to profit off Supreme's secondary market where items frequently resell for much higher than the retail price.
Apsotw tomas raulickis
H&M wants to launch a new line of basketball shoes to make their brand more appealing and meaningful. Their goal is to sell 1 million pairs in 2013 with a $3 million marketing budget. Basketball shoes are popular in subcultures like hip hop and many people wear them daily. Rather than competing directly with established brands like Nike, H&M should focus on their strengths in fashion collaborations and affordable prices. The proposal is to name the shoes "Orphans" and have orphan models introduce them on fashion runways, mentored by an actor. This heartwarming story of opportunity would remind people of H&M's caring nature while showing their spontaneity.
Game marketing plan
The document outlines a marketing plan for a mobile game called "Alien Controller" aimed at children ages 9-12. The plan includes:
1) Describing the target audience as 9-12 year olds and setting the price at 99p to appeal to kids.
2) Proposing direct advertising on Cartoon Network and online, as well as indirect promotion through a publicity stunt involving an inflatable alien.
3) Suggesting promotions like a competition or giveaway to raise awareness of the game and familiarize people with its logo and branding. Stickers and leaflets would be distributed with a QR code for discounts.
Irn bru pro forma
Irn-Bru is a carbonated soft drink from Scotland that is often described as Scotland's other national drink after whisky. Barr, the company that produces Irn-Bru, advertises the drink through humor-filled television commercials, print posters featuring puns and wordplay, and social media posts that engage customers. The advertisements target teenagers and younger audiences by using bright colors, humor, and references to youth culture. While older Irn-Bru advertisements focused on music and promoting happiness, modern ads use the tagline "It'll get you through" to help customers remember the brand. Barr employs various advertising methods to promote Irn-Bru successfully and gain widespread recognition as a iconic Scottish soft drink
Task 2 annotating a print advert
The document contains summaries of two print advertisements:
1) The first is for a Nike training shoe. It shows small people working around a large shoe to convey that a lot of work goes into making each shoe. This implies the shoe is well-made and will last a long time for running or training. The ad targets potential customers looking for durable shoes.
2) The second ad is for a BMW car. It blackouts parts of the car to make it look like a shark, playing on the idea that sharks are fast, dark and powerful - attributes many want in a vehicle. The target audience is wealthy young professionals who want a cool, fast car. This ad takes a dramatic approach to stand out
Proposal
This document outlines a proposed advertising campaign for Nike sportswear. It aims to inspire people aged 15-30 in large cities to purchase Nike products. The advert will feature only Nike equipment and be shot at a local college and parks to promote Nike as the best sportswear brand, competing against Adidas and Puma. It has a £7,000 budget to cover equipment and production costs.
Print adverts
The document contains summaries of print advertisements for three products: Nike trainers, Volvo family cars, and BMW cars. For each ad, the summaries address what product is being advertised, the intended message and audience, and whether the ad is effective at reaching its target. Overall, the analyses find that while the Nike ad may not sell the product well, the Volvo and BMW ads are more memorable and successfully convey their intended messages to the desired audiences through humor and animal comparisons.
Advertising
The document summarizes two advertisements. For the BMW advertisement, it uses a surreal concept comparing the car to a shark to symbolize dominance, targeting wealthy adults. For the Nike advertisement, it promotes a shoe by emphasizing the time and effort put into its design and manufacture, targeting teenagers and young adults. Both advertisements effectively reach their intended audiences by communicating their key messages.
Task 2 annotating a print advert
The document contains summaries of two print advertisements. The first ad is for Nike shoes and shows a shoe the size of a building to demonstrate the effort that goes into each pair. It targets young people and could appeal to children. The second ad transforms a BMW car into the shape of a shark to imply it is powerful and predatory. It is intended to start conversations and target wealthy customers looking for a luxury vehicle. Both ads use surreal transformations to grab attention and would be displayed on television and online to reach their audiences.
Annotating a advert
The document discusses two advertisements - one for a Nike shoe and one for a Volvo car. For the Nike shoe advertisement, it summarizes that the ad is promoting a weather-resistant trainer, with the message being about the care and effort that goes into Nike products. It thinks this ad targets teenagers. For the Volvo ad, it summarizes that the ad promotes the car as powerful yet suitable for families, with the message being it can perform outside its comfort zone. It thinks this ad targets families but the car is likely for over-18 drivers.
Nike advert information
The document discusses two advertisements - one for a Nike shoe and one for a Volvo car. For the Nike shoe advertisement, it summarizes that the ad is promoting a weather-resistant trainer, with the message being about the care and effort that goes into Nike products. It thinks this ad targets teenagers. For the Volvo ad, it summarizes that the ad promotes the car as powerful yet suitable for families, with the message being it can perform outside its comfort zone. It thinks this ad targets families but the car is likely for those over 18 who can drive.
Nike advert information
The document discusses a Nike shoe advertisement, describing the product as a trainer suitable for all weather conditions. It notes that the advertisement aims to show the effort and pride that goes into crafting the shoe, with the intended target audience being kids and teenagers. The analysis concludes that the realistic and informative advert is effective at reaching its target market and persuading viewers that the shoe is well-built.
Unusual print ads
The document discusses an unusual BMW advertisement that uses a shark to represent the car's speed, power, agility and stealth. It is aimed at middle-aged consumers between 30-50 years old who want an efficient, elegant car. The advertisement style is a mix of surrealism, lifestyle and dramatic genres to surreally portray the car's qualities in an unusual way.
GCSE Graphics gaming promotion
This document outlines the design process for creating marketing materials for the Nintendo Wii U gaming console. It begins with an analysis of the problem identifying the Wii U's poor marketing and resulting consumer confusion. It then reviews existing poster, point-of-sale display, mug, and t-shirt designs to inform design specifications. The specifications require the products to appeal to various demographics, advertise the Wii U, be suitable for different environments, and consider production and cost factors. The document continues exploring materials and existing designs to develop posters, a point-of-sale display, mugs, t-shirts, and other merchandise promoting the Wii U in an effort to improve its brand identity and sales.
2. proposal
This proposal outlines an advertising campaign for a puzzle game company. The target audience is men aged 18-40 from middle-class backgrounds who enjoy medieval fantasy games. The proposal will create merchandise like t-shirts, posters, and mugs promoting an upcoming strategy game. It will also produce a blog with game details and a behind-the-scenes video interviewing developers. Research on game merchandising and audience preferences will ensure the products appeal to the target demographic. The proposal evaluates the work by comparing it to similar existing campaigns and ongoing self-reflection.
2. proposal
This proposal outlines an advertising campaign for a puzzle game company. The target audience is men aged 18-40 from middle-class backgrounds who enjoy medieval fantasy games. The proposal will create merchandise like t-shirts, posters, and mugs promoting an upcoming strategy game. It will also produce a blog with game details and a behind-the-scenes video interviewing developers. Research on game merchandising and audience preferences will ensure the products appeal to the target demographic. The proposal evaluates the work by comparing it to similar existing campaigns and ongoing self-reflection.
Matt McAllister - Content for People
The document contains notes from a presentation on creating effective video marketing strategies for social media. It discusses how marketers have historically overproduced low-quality videos, but consumers now demand higher quality, memorable content. It emphasizes that videos should be created with people in mind by telling compelling stories in an entertaining way, as viewers will compare real estate videos to top brand videos. It also notes the power of video on platforms like YouTube and Facebook, and argues that targeted social media ads are more effective than traditional outreach methods at reaching local audiences on their phones. Overall, the presentation stresses focusing video strategies on quality over quantity and prioritizing viewers' experiences.
Similar to Advert (20)
More from thomasrayner
Biggs rayner thomas pre production feedback ajo
Tom Biggs-Rayner blogged about his pre-production work for a music video on his blog. The teacher provided feedback on each pre-production task, finding Tom's work to be generally proficient with excellent details in some areas. The teacher suggested organizing the blog posts into clear sections and ensuring all text was easily readable. Overall the pre-production work was good but could be improved by adding proper storyboards. The teacher noted some improvements based on organizing the blog but adding labels could help navigation. The final mark was 14/20.
Biggs rayner thomas evaluation and overall feedback sheet
Thomas Biggs-Rayner received an overall grade of B for their A2 coursework. Their planning received a mark of 14/20 and their main construction task of creating a music video received high praise and a mark of 33/40 for creative use of technical skills. Their ancillary tasks of creating a digipak and poster received lower marks of 6/10 and 5/10 respectively due to a lack of creativity in the designs. Their evaluation received a mark of 15/20 for thoroughly answering questions about their video, ancillary products, audience feedback, and use of technologies.
Biggs rayner thomas production feedback
The music video received a high score due to excellent use of technical skills like camera work, framing, locations, props, and performance. It was well edited to match the beat of the song with good transitions between visuals. Overall, the video was a tongue-in-cheek homage that met the conventions of the genre and maintained audience attention through strong visuals and lip syncing. The digipak design showed awareness of conventions but images lacked creativity, while the poster also met some conventions but needed more original images and links to purchase.
Doc2
The document discusses the design choices for the cover of an album. The front cover uses a red background to represent the dangerous lyrics in the album and make it appealing to audiences. The back cover features a scene from a music video that viewers liked and continues the red tint theme. The inside cover advertises an upcoming event or song to provide free promotion since the genre is still small. A black theme is used throughout for continuity and to match the artist's public image of wearing black.
Doc2
The document discusses the design choices for the covers of an album. The front cover uses a red background to represent the dangerous lyrics in the album and make it appealing to audiences. The back cover features a picture from a music video that test audiences liked and keeps the red tint of the front cover but less intense not to distract from the song names. The inside cover advertises an upcoming album by Ocean Wisdom to help promote it as the genre is still small.
Date ryu
This document contains a shooting schedule for a music video with details about the dates, locations, actors, costumes, props, and equipment needed. It outlines that filming will take place between December 21st and January 15th in various locations in Bournemouth and Poulner. Various actors including Jonah Savage will be needed, with specific costume requirements listed for each scene. The Nikon D3200 camera, tripod, and steady cam will be used to capture footage, and After Effects and Premier Pro listed to edit the final video later in January.
Common sound chain
This document discusses sound equipment including speakers, microphones, and a sound desk. It provides details on:
- Active speakers have built-in amplifiers while passive speakers require an external amplifier. Speakers come in subwoofer and tops models of varying sizes.
- Microphones can be condenser or dynamic, with condensers being more sensitive but requiring phantom power. Wireless microphones transmit signal to a receiver.
- A sound desk allows adjusting input and output levels from various sources to mix and send sound through different outputs. It has channels, gain knobs, EQ knobs, auxiliary cables, and faders to control the sound.
- Amplifiers power electrical signals from the sound
Video chain input
The document describes the functions of a camera including recording images, live streaming, zooming, focusing, panning, tilting, white balancing, and effects. It then discusses using a vision mixer to select between multiple video sources and potentially mix them. A projector is used to project light and make a picture on a screen, allowing for a larger image than a TV screen. Rear projection allows projecting from behind a screen to have a more professional setup without seeing the projector. The camera setup for a talent show includes a static camera on a tripod platform to get a better view.
All production roles
The assistant stage manager has many responsibilities including assisting with props during rehearsals and running of the show, helping to move the set on stage during performances, managing backstage technicians, and training the running crew. They work closely with the stage manager, deputy stage manager, flyman, and sound technician.
Lighting equipment for Ringwoods got talent
This document provides information about various types of lighting equipment that could be used for a talent show called 'Ringwood got talent'. It discusses the power requirements and effects of PAR cans, CP lights, Fresnels, profiles and floor lights. PAR cans can produce a hot spot or halo effect, while Fresnels provide a soft edged beam. Profiles can zoom to make the lighting spot larger or smaller. Floor lights provide uncontrolled spill light over a large area. The document also shows images and descriptions of accessories that can be used with the different light types, such as barndoors, color gels, and color wheels.
Mics 2
A microphone transforms sound waves into electrical signals that can be amplified, transmitted, or recorded. Dynamic microphones do not require external power, while condenser microphones are more sensitive and require phantom power. Condenser microphones are generally better for acoustic instruments and quieter singers due to their extended frequency response and clarity over dynamic microphones. Dynamic microphones are better suited for louder inputs like screaming vocalists due to their ability to handle high sound pressure levels without distortion. Examples of good condenser microphones include the Neumann U87 and JTS-TX9, while a dynamic BETA 52A kick drum microphone is well-suited for capturing the kick drum. Various microphones, including condensers, are suitable for different
Acoustics
The document discusses key concepts in acoustics including how sound is created, transmitted, and received through vibrations. It explains that sounds fade with distance as the vibrations lose energy. Reflection occurs when sound bounces back off a surface without being absorbed, while absorption converts sound waves to heat to reduce echoes and reverb. Isolation separates unwanted sounds when recording to focus on a single input. Reverb is the buildup of many reflections in a space, affected by the size and materials in a room. Echo is the repeated reflection of a sound until it loses energy, and decay time refers to how long it takes a sound to fade out in a space.
A2 music video information
The document provides details on the themes, concepts, locations, and shots planned for a music video. It will feature a main performer rapping in various urban locations around Ringwood and Poulner, including streets, a pool house, a pub, and a school. Shots will typically be 5-10 seconds and include the performer alone and with friends, changing outfits to match locations. Diagrams provide floor plans for specific scenes like rapping outside a car or being wrapped in cling film. Additional locations like flats in Southampton are suggested if needed.
Genre research
High Focus is a new UK hip hop record label established in 2011 in Brighton. It focuses on signing talented new artists in the UK hip hop scene. The label has seen some success, getting nominated for 'Best Small Label' at the AIM Awards. Popular artists on High Focus include Dirty Dike and The Four Owls. UK hip hop music videos typically represent the lower class experience and attitudes of anger towards authorities but also celebration of drugs and women. Elements like clothing, camerawork and lighting help convey the song's attitude and story.
Anotated digipack
The document analyzes and compares the visual styles of two UK hip hop artists' album packaging and promotional materials. It notes recurring themes like urban, gritty aesthetics with graffiti references and the use of distinct color palettes. Key details that help identify the artists and promote their music, tours, and brands are called out, such as prominent logos, dates, and images of the artists themselves. The analysis suggests design elements that effectively represent the artists' brands and music which could be applied to an original cover concept.
Ocean wisdom lyric anotate
The document appears to be lyrics from a rap song. It contains multiple verses of rhyming lyrics describing the artist's rapping ability and style. There are references to smoking, violence, and competing with other rappers. The lyrics are annotated with potential camera shots and visuals to accompany the song.
Music analysis on hip hop
This document analyzes elements of hip hop music videos over time from 1979 to the present day. It discusses conventions seen in early videos like Rapper's Delight compared to gangster rap videos of the 1980s. More recent UK hip hop videos are examined, noting techniques like matching shots to lyrics, using different angles and props. The document emphasizes developing a unique artist image and using camerawork, editing and effects to keep viewers entertained. It concludes that performance and a loose narrative are effective elements for the author's planned video to relate the song's meaning.
Question 2
The document discusses targeting audiences for gritty London crime dramas. It states that these films are usually rated 18 due to explicit content and drug use, and generally interest males ages 18-40. It suggests targeting social classes C2, D, and E as the location is in the backstreets of lower-class London. It discusses including violence and nonlinear storytelling from the start to draw in male audiences with lower attention spans. It proposes an all-male cast to connect with the male target audience and portray stereotypical media violence. Cockney accents and character names related to personalities are also suggested to emulate other successful London crime films.
Question 1
This document provides an overview and rationale for creative choices made in an opening scene and film. The opening scene is set in a caravan and introduces characters through freeze frames with voiceover bios. Conflict is established right away to draw in the target male audience. Camera angles are kept simple due to limited equipment. Minimal special effects and music are used to feel realistic like inspirational British "lad films." The title font is in bold army style with bullet holes to represent the action genre.
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Biggs rayner thomas evaluation and overall feedback sheet
Biggs rayner thomas evaluation and overall feedback sheet
Advert
- 1. Unit 18-advertisment Thomas biggs-rayner What is the product? Nike shoes What are they advertising? They are advertising a new show for nike What are they telling us about the product? That a lot of work and design has gone in to this shoe. I can tell this because there is workers and a construction site is round the shoe so we can tell that it is a big brad Is there a message in the advert? Yes that there has been a lot of thought and work gone in to the shoe Who is the advert meant for? (target audience) This advert is for children I can tell this because there are toy construction team around the shoe Do you think it reaches the correct target audience? Yes because it is a cool shoe for a 7-14 year old boy and in the eyes of a boy it will appeal them because at that age you are interested in toys and builders
- 2. Unit 18-advertisment Thomas biggs-rayner What type of advert is it? (humorous, informative, surreal, dramatic, realist – you may have to research these terms and define them to find out) It is a surreal type of advertisement because it’s looking like a big shoe with a construction site round it. Also it is sort of humorous because it is weird but in a good way What do you think of the advert and do you think it works? I think it is very clever how they put the toy construction team around the shoe.