The document contains summaries of two print advertisements: 1) The first is for a Nike training shoe. It shows small people working around a large shoe to convey that a lot of work goes into making each shoe. This implies the shoe is well-made and will last a long time for running or training. The ad targets potential customers looking for durable shoes. 2) The second ad is for a BMW car. It blackouts parts of the car to make it look like a shark, playing on the idea that sharks are fast, dark and powerful - attributes many want in a vehicle. The target audience is wealthy young professionals who want a cool, fast car. This ad takes a dramatic approach to stand out

1. Task -Annotating a Print
Advert
By: Jonathan Newton

2. Photo annotation one
The product is a Nike training shoe. Nike are
trying to advertise the fact that a lot of work
goes into making one of there shoes. By
making it look like the people are small
working round a big shoe. This gives they
impression that lots of people are needed to
make a shoe. This makes people think that
the shoe is very well made, which is what the
consumer wants out of a shoe because it
needs to work all day. The advert is meant for
anyone who is look for shoes that are well
made and will last a long time or a shoe
which they could go running in or train in. It
reaches the right target audience because
this advert would be placed in shops and bus
stops or any where were it could be seen by
runners. This advert is an humorous advert
because it shows the workers making the
shoe, small to the shoe which is out of
proportion which adds a bit of comedy to it
because as we all know that little people do
not work on shoes. I think the advert is
original and works very well. I have not seen
anything like this before.

3. Photo annotation two
The product is a BMW car. The purpose of
this advert is to advertise there new car
which they think looks like a shark by
blacking out the other parts of the car. The
reason for this is that it is commonly thought
that a shark fast, darker, stronger than
anything and a top performer . This is what
most people want out of there car.so it
makes people want to buy it because of
what there seen The target audience of this
advert is the young professional market of
people who are wealthy enough to afford
the car, but young enough to want to look
cool and be fast. I think it reaches the
correct target audience. This is a different
and dramatic advert.