This document proposes an opportunity to create a "child-centric experiences platform" called TiP that connects toy inventors, parents, educators, and publishers. TiP would allow children ages 3-9 to help design and test new toys. This would provide value by helping inventors market ideas, giving parents and kids educational toys to create and test, enriching educators' curriculum, and giving publishers customer data and community-vetted toy designs. Customer interviews and surveys found interest from parents and educators. The global toy market is growing, and TiP could provide an alternative path for toy designers while leveraging unique customer data and feedback to benefit manufacturers. Further exploration of this idea is warranted due to its potential value.

1. TiP
Opportunity
Analysis
Let them play. See them fly.

2. Opportunity summary
Parents want the best for their kids.
Toy inventors and designers want to see their ideas
materialized.
Publishers want toys that are guaranteed to sell.
There is an opportunity on intersection of these needs.

3. Toys from a higher perspective
TiP is a "child-centric experiences platform" for the $160+ billion global
toys+games market, where children aged 3-9 are an integral part of the
future processes by which toys+games are designed in conjunction with
industrial designers, toy manufacturers and educators.
TiP will generate value in the following ways:
● For toy inventors and designers: provide a framework that will help them
to articulate, produce, license and sell their ideas.
● For parents and kids: source of new innovative and educational toys and
activities that they will help to create, enrich and test-drive. A
community hub.
● For educators: enrichment of the curriculum, source of new toys, a
community hub.
● For publishers: rich source of customer data and community-proven toy,
game and activity ideas and designs.

4. Customer interview: Educators
● Interviewed a preschool director and
director's assistant.
● Response is very positive.
● TiP design playsessions are very welcome as
long as they provide an educational value.

5. Customer survey: Parents
Results are very promising:
● Parents want to see their kids more inolved
in the toy and game design.
● They see a community platform as the best
way to do this.
● They don't know of any existing company
that provides that value.
● Most of them are willing to pay about
$10/month for the services provided

6. Customer survey: Parents (details)
Parents would like to see the following
services:
● 63% Clear pathway for children to play,
grow, have fun and learn things - from
simple to complex.
● 75% Interactive learning tools for children,
online and live.
● 88% Design playsessions where you can test-
drive new toys live. (continued)

7. Customer Survey: Parents (details)
● 50% Community forum for parents to swap
child development tips.
● 50% Toy test-drive kits to play at home, e.
g. testing new textures, pictures and
shapes... or operating toy spaceships.

8. Manufacturers and publishers
What TiP can offer:
● Core offering: unique customer data.
● Designs and ideas proven, validated and
reviewed by community.
● As soon as toy hits the shelves, it already
has lots of positive, honest reviews.

9. Toy and game designers
● There is no shortage of people with ideas
for new toys and games.
● Many of toy inventors and game designers
do not have time and resources to invest
into creating, building and selling a toy
from scratch. Job growth is slow.*
● TiP could be a viable alternative to the
traditional job market.
* Otis report on Creative Economy: http://www.otis.edu/creative_economy/

10. Global Market Analysis*
● Global sales of toys and games are
projected to record 23% growth for 2010-
2015 period.
● Traditional toys drive global growth.
● Projected largest markets: Western Europe,
North America, Asia Pacific.
● Preschool toys is the largest category in
traditional toys.
● Internet sales are growing.
*source: Euromonitor report: http://www.euromonitor.com/toys-and-games-trends-developments-and-prospects/report

11. Final words
This idea is worth something. Actually, a lot.
We are going to explore it further.