The document provides instructions for annotating two chosen adverts. It prompts the reader to analyze each advert by identifying the product, what is being advertised, messages about the product, intended audience, and type of advert. It also asks for opinions on if each advert reaches its target audience and works effectively. The responses then annotate a BMW advert promoting its cars as fast and top of the food chain, and a Nike advert showing the effort that goes into each shoe.

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4. *
*Choose two of the adverts
*Open a new a new blog post and copy the image into it (remember to
use ‘Labels’ for ‘Unit 18: Advertising’
*Once you have the image in a new post you can start to annotate
underneath it.
*Consider:
*What is the product?
*What are they advertising?
*What are they telling us about the product?
*Is there a message in the advert?
*Who is the advert meant for? (target audience)
*Do you think it reaches the correct target audience?
*What type of advert is it? (humorous, informative, surreal, dramatic,
realist – you may have to research these terms and define them to
find out)
*What do you think of the advert and do you think it works?

6. What is the product? This product is a BMW
What are they advertising? Advertising their car
What are they telling us about the product? That their product is fast, sleek,
dangerous and top of the food chain like a shark.
Is there a message in the advert? The message in the advert is their car is a good
quality car.
Who is the advert meant for? (target audience) the target audience is richer
people.
Do you think it reaches the correct target audience? Yes.
What type of advert is it? surreal, realist
What do you think of the advert and do you think it works? I think the advert
does work because the picture catches the audiences eye.

7. What is the product? Nike shoes
What are they advertising? That there shoes take time to make and care is
put into making the shoes
What are they telling us about the product? That is takes a lot of people to
make the shoes
Is there a message in the advert? no
Who is the advert meant for? (target audience) younger people and young
adults.
Do you think it reaches the correct target audience? yes
What type of advert is it? realist
What do you think of the advert and do you think it works? I think it works
because of all the little people working on the one shoe.