This document summarizes and analyzes two advertisements - one for a Volvo family car and one for a Nike shoe. For the Volvo ad, it describes how the ad uses a family of ducks to represent the target family audience and convey that the car can go anywhere. For the Nike ad, it explains that the ad uses a miniature construction site to portray the precision and teamwork required to build their high-quality shoe. Both ads are assessed as targeting families and kids effectively through their creative and humorous approaches.

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2. What is the product?
This product car. (Volvo)
What are they advertising?
They are advertising a family car that is also good for off-road.
Volvo car ad.
What are they telling us about the product?
They are telling us that the duck symbolises a family, as you see them in a family bath, just like you
would normally see the Volvo car at home with the family.
Is there a message in the advert?
The message is saying that this car can and will go anywhere.
Who is the advert meant for? (target audience)
The target audience is aimed at a family, the people in charge, the parents should be considerably
wealthy.
Do you think it reaches the correct target audience?
Yes I think it does because it’s a big car aimed at a big family.
What type of advert is it?
This advert is quite serious, as the company are trying to sell products, if they make it humorous, then
they might not sell as much as the are hoping
What do you think of the advert and do you think it works?
I think the advert is complex and hard to understand, they should make it a little simpler and straight
forwards.

3. What is the product?
This product is a Nike shoe.
What are they advertising?
They are advertising a shoe made by Nike, and they have a mini construction site.
Nike shoe
construction ad
What are they telling us about the product?
They are telling us that the shoe takes more than one person to build a high quality shoe like this one.
The advert uses the lifestyle technique which tells people things about you that its with you.
Is there a message in the advert?
The message is that its is a well built shoe that takes a lot of precision and time to make.
Who is the advert meant for? (target audience)
This is meant for kids and adults, the kids because they will be the people wearing it they would want to
know if its right for them, will there size range fit, and the adults because they need to know if its going
to last and be comfortable.
Do you think it reaches the correct target audience?
Yes I think it does, this has to so that they alert their parents to buy the product for them.
What type of advert is it?
The advert is a fun kind of advert, its humorous because it’s aimed for kids, they need something to get
their attention otherwise they will be bored and not interested.
What do you think of the advert and do you think it works?
I think the advert is complex and hard to understand, they should make it a little simpler and straight
forward.