2. What is the product?: BMW
What are they advertising?: a new car
What are they telling us about the product?: It looks like a shark showing its at the top, the best a machine
Is there a message in the advert?:If you buy this car you will be at the top, the best
Who is the advert meant for: people wanting a buy a new flashy car
Do you think it reaches the correct target audience?: Yes it makes the product eye catching and mysterious and is
intriguing
What type of advert is it: surreal
What do you think of the advert and how do you think it works?:I think it a really good idea showing their new car
to be “top of the food chain” showing how good it is compared to other cars
3. What is the product?:A shoe
What are they advertising?: Nike’s shoes they sell
What are they telling us about the product?: each shoe
they make is well constructed and takes a lot of work
Is there a message in the advert?: That Nike’s shoes are
good as they all have a lot of time spent on them and
so are very good
Who is the advert meant for? (target audience)?: Young
people/athletes
Do you think it reaches the correct target audience?:
Yes as it tells people looking for a new pair of trainers
that they should get there's because of the high quality
they have
What type of advert is it? (humorous, informative,
surreal, dramatic, realist – you may have to research
these terms and define them to find
out)?:surreal/humorous
What do you think of the advert and do you think it
works?: I think it works because it tells me how much
hard work is put into their shoes as they have a whole
construction team on it
