This document outlines a proposed advertising campaign for Nike sportswear. It aims to inspire people aged 15-30 in large cities to purchase Nike products. The advert will feature only Nike equipment and be shot at a local college and parks to promote Nike as the best sportswear brand, competing against Adidas and Puma. It has a £7,000 budget to cover equipment and production costs.
Next Good Things is a creative design agency who seeks to evaluate business competitive advantages through aesthetic visual with in-depth creative knowledge, commercial business insight and communication-led executions.
Next Good Things is a creative design agency who seeks to evaluate business competitive advantages through aesthetic visual with in-depth creative knowledge, commercial business insight and communication-led executions.
Nike, Inc. is a well-known company that produce branded sport shoes and quality sportswear that has been admired by everybody for their brand. Brand management of Nike, Inc. has play an important role to the company as they are successful in capturing brand minded of consumers in all levels. Although at first Nike, Inc. faced tremendous critics from public about their inconsistent attitude which constantly changing their plans as they wanted, suddenly they realized that they need to come out with something to encounter the perception of public by introducing ―Just Do It‖ campaign which give the spirit of doing something without hesitate. At the time being, Reebok, the biggest competitor of Nike, Inc. trying to compete with them in term of sales but Nike, Inc. has proved that their ―Just Do It‖ campaign has been successfully implemented. The ―Just Do It‖ campaign has become one of the advertising methods by the Nike, Inc. in order to promote their brands until now.
Nike Case Study (Building a Global Brand Image)Wajid Ali
This particular presentation is based on our research, findings and recommendations regarding building the global brand image for Nike.
Hopefully this will help all interested students.
In this presentation I have covered 7Ps of Marketing Mix of Google
1 Product
2 Price
3 Promotion
4 Place
#adidas4ps, #adidas7ps, #adidasadsense, #adidasmarketing, #adidaspresentation, #adidasprice, #adidasproducts
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
The comparison between two advertisement of same products two different compa...Nafiz Akram
Assignment Of The comparison between two advertisement of same products two different companies .we took Nike and New balance print media and commercial for the comparison which data we didn't own.
Nike, Inc. is a well-known company that produce branded sport shoes and quality sportswear that has been admired by everybody for their brand. Brand management of Nike, Inc. has play an important role to the company as they are successful in capturing brand minded of consumers in all levels. Although at first Nike, Inc. faced tremendous critics from public about their inconsistent attitude which constantly changing their plans as they wanted, suddenly they realized that they need to come out with something to encounter the perception of public by introducing ―Just Do It‖ campaign which give the spirit of doing something without hesitate. At the time being, Reebok, the biggest competitor of Nike, Inc. trying to compete with them in term of sales but Nike, Inc. has proved that their ―Just Do It‖ campaign has been successfully implemented. The ―Just Do It‖ campaign has become one of the advertising methods by the Nike, Inc. in order to promote their brands until now.
Nike Case Study (Building a Global Brand Image)Wajid Ali
This particular presentation is based on our research, findings and recommendations regarding building the global brand image for Nike.
Hopefully this will help all interested students.
In this presentation I have covered 7Ps of Marketing Mix of Google
1 Product
2 Price
3 Promotion
4 Place
#adidas4ps, #adidas7ps, #adidasadsense, #adidasmarketing, #adidaspresentation, #adidasprice, #adidasproducts
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
The comparison between two advertisement of same products two different compa...Nafiz Akram
Assignment Of The comparison between two advertisement of same products two different companies .we took Nike and New balance print media and commercial for the comparison which data we didn't own.
2. CONTENT OUTLINE
I’m trying to make an advert with the Nike sportswear business. It’ll
try an inspire people to get into Nike.
INVESTMENT
It’s a big production for a big global business.
TARGET AUDIENCE
My target audience is aimed at people between the ages of 15 and
30. Also its not pushed towards an individual sex, it’s going to be
aimed for male and females and also large cities.
MARKET COMPETITORS
Adidas and Puma are Nike’s biggest competitors within the industry.
This is because they are the leading sportswear brands and adverts
are vital in trying to push them to the top.
EQUIPMENT
The equipment I’m going to use is obviously going to have to be Nike
equipment as I can’t shoe any other brands within the advert for
example Adidas. Im going to also have to try and make it out to be as
if Nike equipment is the best to buy.
LOCATIONS
Im going to be shooting at college and in my local area in fields and
at the park.
BUDGET
3. I will need roughly £7000 for my production in order to purchase all
the equipment .