The document summarizes two print advertisements: 1) A BMW advertisement that uses an image of a shark to represent the car's sleek design and imply it is a predator better than other cars. The minimalist image is meant to provoke curiosity. 2) A Nike advertisement depicting the time and effort that goes into each shoe, reassuring customers of the brand's quality. The target is those interested in sportswear or the Nike brand. Both ads are surreal in nature and aim to catch attention.

1. Unit 18 Print ads
The product is a new BMW car and they are
advertising a new release of car. In this advisement
they don’t tell you anything about the product, it is
just a picture. The picture is shown to represent the
shape and colour of a shark. They have used this
way to advertisement to show that there new car it
sleek smooth like a shark. A shark is also a predator
so this could mean that this car will be better than
any other car. Also the fact they only show a little
slither of the car makes the potential consumer
curious of what it can do and what the rest looks
like. The target audience of this car is for people
who are willing or looking to buy a new car. More
specifically people that are interested in BMW’s
or/and new cars. I do think that it reaches its target
audience because it looks different from other cars,
or the way other they and other companies portray
their cars. The type of this advert is a surreal
because it has been made to look like something
else. I think that this advert had been thought
through well enough , I think they have taken a risk
to just advertise a simple but effective picture with
no words to tell people to buy their product. But I
think people get interested and want to find out
more.
The product is a Nike shoe. They are advertising a
new make of shoe. This picture doesn’t have any
text but they are saying that each shoe/ or pair of
shoes take lots of time to make and a lot of effort
goes into making them. The message is that they
take lots of care and time making their shoes,
putting across the message that they are made well.
Nike is a big brand so it making there consumers
more likely to buy their products again. Reassuring
that there products are good! The target audience is
people that like trainers, sport or just the Nike
brand. I think it does reach out to their target
audience. It is an eye catching advertisement. This
type of advertisement is humorous and surreal . I
think the advert is good a well thought through. It is
a clever idea and I like it.