This document discusses the importance of developing a clear and compelling vision when starting a new organization or venture. It emphasizes that a good vision will lead to execution by inspiring others to act. However, developing an effective vision is challenging given the noisy and distracting digital environment we live in. The document provides tools to craft a narrative-based vision, including identifying the current "Egypt", envisioning the desired "Promised Land", determining the target audience, and articulating the value proposition to inspire others to join the cause.
A presentation given to a group of nonprofit field workers needing to learn how to innovate in their area of focus. The day-long seminar was based on my book "Innovation in Mission" and helped give these field workers innovation tools they could apply in coming up with creative solutions.
This is the slide deck from Master Class that explains each of the three voices of integrated strategic communication: formal, semi-formal, and informal. It includes disciplinary strategies for managing each of the three voices.
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
Tiffany spent a month in the Atlantic rainforest working with the ecological NGO Iracambi. Iracambi’s mission is to work with the community to make the conservation of the rainforest more attractive than its destruction. They are based in Minas Gerais (a Brazilian State that’s the same size as Texas) and work to conserve the Atlantic Rainforest – an older and more bio-diverse rainforest than its Amazonian sister.
Tiffany worked with Iracambi for a month to help give them renewed focus, open the channels of internal communication and deliver them an easy implementable brand and comms strategy. After many sessions with the founders, interviews with past and present Iracambites, and lots of reading and research, Tiffany was able to articulate their story, define and develop their brand, and create a comms strategy and comms action plan. Not bad after only 4 weeks. And it wasn’t only Iracambi that benefitted. Tiffany also got an incredible amount out of her time with the NGO.
What’s your Vision? (by Daniel Lindström)Matthew Huish
The slides used to accompany the message delivered by Mr Daniel Lindström at the Bromley Unification Community worship service on Sunday 14th September 2014.
A presentation given to a group of nonprofit field workers needing to learn how to innovate in their area of focus. The day-long seminar was based on my book "Innovation in Mission" and helped give these field workers innovation tools they could apply in coming up with creative solutions.
This is the slide deck from Master Class that explains each of the three voices of integrated strategic communication: formal, semi-formal, and informal. It includes disciplinary strategies for managing each of the three voices.
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
Tiffany spent a month in the Atlantic rainforest working with the ecological NGO Iracambi. Iracambi’s mission is to work with the community to make the conservation of the rainforest more attractive than its destruction. They are based in Minas Gerais (a Brazilian State that’s the same size as Texas) and work to conserve the Atlantic Rainforest – an older and more bio-diverse rainforest than its Amazonian sister.
Tiffany worked with Iracambi for a month to help give them renewed focus, open the channels of internal communication and deliver them an easy implementable brand and comms strategy. After many sessions with the founders, interviews with past and present Iracambites, and lots of reading and research, Tiffany was able to articulate their story, define and develop their brand, and create a comms strategy and comms action plan. Not bad after only 4 weeks. And it wasn’t only Iracambi that benefitted. Tiffany also got an incredible amount out of her time with the NGO.
What’s your Vision? (by Daniel Lindström)Matthew Huish
The slides used to accompany the message delivered by Mr Daniel Lindström at the Bromley Unification Community worship service on Sunday 14th September 2014.
Once upon a time… Storytelling is an art that brings a nonprofit‘s mission into the hearts (and pocketbooks) of its supporters. In this webinar, we’ll talk about what makes a good story (and what doesn’t), where to find moving stories, and how to tell stories to increase donor and volunteer engagement in your nonprofit.
Experiences and outcomes of STORIES.COOP, the first digital campaign to choose the storytelling tradition as a way of communicating the cooperative experience to the general public.
An initiative of ICA (International Co-operative Alliance) and Euricse (European Research Institute on Cooperative and Social Enterprises)
The slideshow has been presented during 2013 ICA general Assembly in Cape Town, 3 nov.
Browse, Connect, Share, Inspire: www.stories.coop
The following presentation is a sample of workshops done with teachers on the topics of children's rights, global citizenship education and rights-respecting schools. There are links to videos that offer inspiration & hope for teachers and youth.
Workshop with Teachers: Global Citizenship Education Dina Desveaux
The following presentation is a sample workshop I developed for teachers-in-training. Topics: children's rights, global citizenship education and rights-respecting schools. There are links to videos that offer inspiration & hope for teachers and youth.
What's the future of experiences? How should you design and build experiences that surprise and delight people?
Find out in this talk given to the UK's leading Experience Economy event, TILE (Trends, Technology, Theming & Design in Leisure & Entertainment).
The Future Is Here was asked by the UK government's Department for International Trade (DIT) to give this talk.
Telling Your Story to Motivate Donors and Advocates for Your CauseRachel Kubicki
This presentation focuses on the importance of great story telling and also provides step by step instructions for creating your story. Included you will find examples, quotes for inspiration, and more. This is intended for board members, nonprofit executives, fundraisers and volunteers. The goal is to equip you with a strong story that attracts and motivates others to engage with your nonprofit.
A philosophical inquiry presented to students to assist in developing truth seeking, questioning and skepticism when filtering information from various media sources.
Once upon a time… Storytelling is an art that brings a nonprofit‘s mission into the hearts (and pocketbooks) of its supporters. In this webinar, we’ll talk about what makes a good story (and what doesn’t), where to find moving stories, and how to tell stories to increase donor and volunteer engagement in your nonprofit.
Experiences and outcomes of STORIES.COOP, the first digital campaign to choose the storytelling tradition as a way of communicating the cooperative experience to the general public.
An initiative of ICA (International Co-operative Alliance) and Euricse (European Research Institute on Cooperative and Social Enterprises)
The slideshow has been presented during 2013 ICA general Assembly in Cape Town, 3 nov.
Browse, Connect, Share, Inspire: www.stories.coop
The following presentation is a sample of workshops done with teachers on the topics of children's rights, global citizenship education and rights-respecting schools. There are links to videos that offer inspiration & hope for teachers and youth.
Workshop with Teachers: Global Citizenship Education Dina Desveaux
The following presentation is a sample workshop I developed for teachers-in-training. Topics: children's rights, global citizenship education and rights-respecting schools. There are links to videos that offer inspiration & hope for teachers and youth.
What's the future of experiences? How should you design and build experiences that surprise and delight people?
Find out in this talk given to the UK's leading Experience Economy event, TILE (Trends, Technology, Theming & Design in Leisure & Entertainment).
The Future Is Here was asked by the UK government's Department for International Trade (DIT) to give this talk.
Telling Your Story to Motivate Donors and Advocates for Your CauseRachel Kubicki
This presentation focuses on the importance of great story telling and also provides step by step instructions for creating your story. Included you will find examples, quotes for inspiration, and more. This is intended for board members, nonprofit executives, fundraisers and volunteers. The goal is to equip you with a strong story that attracts and motivates others to engage with your nonprofit.
A philosophical inquiry presented to students to assist in developing truth seeking, questioning and skepticism when filtering information from various media sources.
1. Visioning
Pre-Exercise: Think for a Moment
•What organization or cause do you
deeply care about?
•Why should this organization exist?
•Who else cares about this
organization, and why?
3. Visioning
A good vision leads to execution
•Meet Theodore Herzl.
Journalist, Author, Organizer.
•Not the first person to
suggest a Jewish State. Not
the first one to write a book
about it. Was the first one to
bring everyone together. To
Act.
Vision is ever more important today.
5. Visioning
Just how noisy? Meet Jonnie
•Jonnie wakes up in the morning and reviews
RSS on a iPhone
•On the way to school, Jonnie twitters
breakfast plans which automatically crosspost
on Facebook
•During class, Jonnie opens a Google Doc to
collaborate on notes
•Afterschool, Jonnie goes to a MeetUp at a
friend‟s house
•In the evening, Jonnie meets the parents and
downloads their favorite show, liveblogging the
experience
6. Visioning
What’s changed since Herzl’s time?
•No top hats.
•Change in speed has led to a change in
quality of life, and the very meaning of
words such as „community‟ and „friend‟
•Ubiquity of media leads to
hypercompetition for the individual‟s most
precious resource: time
•To compete in the Attention Economy,
everything must make its case for personal
relevance
So how does this affect organizations?
7. Visioning
Narratives define experience
We are all stories:
“We inhabit a nomos - a normative universe. We
constantly create and maintain a world of right and
wrong, of lawful and unlawful, of valid and void...[And
yet] No set of legal institutions or prescriptions exists
apart from the narratives that locate it and give it
meaning. For every constitution there is an epic, for each
Decalogue a scripture.”
– Robert Cover, Nomos and Narrative
8. Visioning
The Digital Age’s Effect on Narrative
•The inherent property of a story is that it is told
•The Digital Age creates multiple channels of possible experience
•In the digital age, maintaining a coherent, authentic narrative is
crucial for over all success.
9. Visioning
Walzer Teaches Us to Tell Our Story
Wherever you are, it’s probably Egypt.
There is a better place, a Promised Land.
The only way to this Promised Land is
through the wilderness—there is no
way to get there except by joining
together and marching.
- Michael Walzer, Exodus and Revolution
10. Visioning
What’s Your Egypt?
•“Egypt “isn‟t all bad – it‟s
simply imperfect
• Even Moses had to
convince the Jews in
Egypt it was in their
interest to leave
•Without first convincing
people about the
imperfections of the
present, they won‟t
march to the future.
11. Visioning
What is your Promised Land?
•The Promised Land is the
opposite of Egypt
•Everyone needs a share in
this Promised Land
•Even Moses was rebelled
against when the risk
seemed to outweigh the
reward.
•Promised Land needs to be
concrete enough to compel,
and vague enough for
personal ownership
12. Visioning
Why Should We March?
•People march (or participate
in your venture) according to
the value you‟re proposing to
give them (value proposition)
•You need to know your
people, inside and out,
before you know what they
value
•Marching is hard; the value
need be great; the promised
land needs to be reachable.
13. Visioning
Workshop: People and Promised Land
•Break up into groups of three
•Identify for each other your:
•Egypt (Market Context)
•Promised Land (Bottom Line)
•Reasons for Marching (Value Proposition to
Target Market)
•Keep it clear; the simpler the better
14. Visioning
Tool: History of the Future
•Tell the story of your
Promised Land, visually
and symbolically, 5 years
ahead
•Center it around your
People and the key
Value Proposition
•Then tell the story of
how you got there; the
history of the future
15. Visioning
Workshop: History of the Future
•Break up into groups of three
•Take one project whose Egypt, Promised Land and
People you know
•Do a history of the future of that project, five years
into the future
•Make sure to map out not only what the venture is
doing, but other actors in the field and how they
interact with it
•Keep it clear; the simpler the better
16. Visioning
Key Questions, Broken Down
1. What is wrong about the current world? What about the
world today needs to be fixed – and why have people
been placated until now?
2. If your venture could boil down its reason for existence
into one desired future state, what would it be? What
future state will justify the long, hard process of
developing your venture?
3. Who will march? What are the target market specifics ?
4. Why will your people march? What value are you
proposing to provide your people, so that they may give
up the fleshpots and march through the harsh wilderness
towards the Promised Land?
17. Visioning
The Deliverable
Using any variety of media—written, video, sound
or graphics—please compose a short explanation
of your venture’s quest, expressing why your
Egypt is as troubling as it is, and getting to your
Promised Land is so important that you need to
push along. Make sure to clearly identify your
target participant—because you can only take one
People at a time to the Promised Land. The
deliverable should be less than one written page,
or 3 minutes video/audio.
18. Visioning
Last Thought: You Must Dream It.
•Before you can will it, you
have to dream it.
•A practical Vision is a Dream
with a Workplan.
•A business plan is a well told
story
•It might take five years, it
might take fifty – but a solid
vision will change the world.
Start-Ups are driven by dreams.