Social media revisited for charities and Non-Profits
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Social Media For Charities and Non-Profits is a basics seminar that focuses on how non-profits can use social networking (primarily facebook) to generate members, volunteers and raise funds. This seminar was done for the Kiwanis Mid Winter K-Family Reunion 2011 at the Old Dominion University Webb Center.
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Social media revisited for charities and Non-Profits
- 1. SOCIAL MEDIA Revisited Damien Steiner Smith Social Media Consultant Guerrilla Social Media
- 2. Guerrilla Who? US Navy Legal Insurance Sales Founder Guerrilla Social Media Co-Organizer Social Media @ the Beach Co-Founder Social Media Club Virginia Beach
- 3. Web Results
- 5. SEO for free
- 6. Think differently About Social Media
- 9. Expand your brand through Word of Mouth
- 11. SOCIAL MEDIA MYTH#1 SOCIAL MEDIA IS 4 KiDs!
- 15. New Members?
- 16. More Volunteers
- 19. Ongoing Change
- 21. Email is a Pain Generation Y and Z do not use email
- 22. Their Decision Not Yours Direct Selling Direct Buying
- 23. Paradigm Shift
- 24. Paradigm Shift
- 25. Social media was made for you 4 Charities People want to help People want to get involved People want to be a part of something Online is the place to find those people
- 26. Doing their part
- 31. 3 Reasons to Get Social Connect With People Share Information Increase Online Exposure
- 32. What is Social Media??
- 33. YES… UNSELFISH
- 34. COLLABORATION IS THE FUTURE
- 36. Be Bilingual
- 37. SPHERE OF INFLUENCE MARKETING PEER GROUP MARKETING No More Cliches Sphere
- 40. WHY ARE PEOPLE SO SOCIAL?
- 41. 3 Reasons to Get Social for Non-Profits Connect With People Share Information Increase Online Exposure
- 42. WHAT is Social Media for Non-Profits? Brand Management Customer Service Long Term Relationship Management Sales Force Expansion
- 43. Are You A Connector?
- 46. New Laws
- 47. Life Tips
- 48. Stories
- 50. You End up in Top of Mind
- 51. Their Friends Talk or Ask
- 53. Facebook Basics Personal Social Network Share Your Life Family Friends Hobbies Your Cause 80/20 – ish Rule 80% Personal Content 20% Professional Content Only 1 in 5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.
- 54. Facebook Must Do’s Categorize Your Friends! Categorization simplifies the usage of privacy filters Set Privacy Filters to Your Comfort Level ENGAGE OTHERS! Post comments on friend’s updates People Share info because they want to be acknowledged Use the LIKE Button!
- 55. Facebook Don’ts DO NOT SPAM Over-Asking Repeatedly Sharing Games and Applications with Non-Users Friend Random People Without a Greeting or Value Added Proposition (Friend Farming) Repeatedly send Fan Page Suggestions to Friends
- 57. Team Buy-In
- 58. Friend and Family Buy-In
- 59. Customer Buy-In
- 60. INDUSTRY BUY IN
- 62. Use the Power of 10
- 64. Ask for Feedback
- 65. Ask To Share Pictures
- 66. Hold Contests
- 67. Giveaways
- 68. What is a Blog? A Blog is whatever YOU want it to be! Your Blog is your perspective on life Establish yourself as an Expert Set yourself apart from the competition
- 69. Blog Where?? WORDPRESS .COM Web Hosted Free Tons of Plug-ins/Widgets .ORG Software You Host (ex. GoDaddy) More Customization More Plug-ins
- 70. Traffic is the Key
- 71. Meetup.com $12 per month Best Place to list your events! Thousands of searches and new users daily Users are notified weekly of new events
- 72. eventbrite Free Best Event Data Tracker Comparable to Google Analytics Great for SEO Can do Ticket sales
- 75. Old Friends = New Referrals
- 76. Reflect Your Values Your Online Social Strategy is the Digital You Your Personal Values Should Manifest in the Digital World Be Genuine – If Not People will Detect it and you are DONE.
- 77. CONTENT IS ABOUT YOU RELEVANT IS ABOUT THEM What is Relevant Content?
- 78. The Law of Self Regulation
- 79. QUESTIONS? DAMIEN STEINER SMITH GUERRILLA SOCIAL MEDIA 757-748-6856 Damien.smith@guerrillasocialmedia.com www.guerrillasocialmedia.com
Editor's Notes
- http://siteanalytics.compete.com/twitter.com/?metric=uv
- http://siteanalytics.compete.com/twitter.com/?metric=uv
- http://siteanalytics.compete.com/twitter.com/?metric=uv
- http://socialmediastatistics.wikidot.com/age
- http://socialmediastatistics.wikidot.com/age
- A Tech savvy buyer is looking for experience not age. An agent with experience who can reach the client in their space will be successful
- Competition is no longer the biggest enemy of businessThe Internet is making the ability of hiding secrets a virtual impossibility
- Collaboration is the new competitive advantageAs large agencies take the lead in the unselfish sharing of information they will reap the benefits