The document provides tips and guidance for real estate agents on creating video tours to market listings, including recommended camera equipment and software, tips for filming, and ways to host and share the finished videos online and incorporate them into marketing. Real estate professional Alison Creamer outlines various video options and tools, best practices for shooting quality footage, and strategies for promoting listings through video.

1. Messageboards, Online Classifieds, and multimediaSocial Media Education SeriesPart 2

2. Follow the conversationTWEET MOST TO WIN A FREE GSM CONSULTATION AND ANALYSISEveryone’s Eligible Except @DawnMillerHomeswww.tweetchat.comHashtag#YPNGSM

3. Recap

4. Recap

5. OBJECTIVES

6. Explain forums

7. Get more from online classifieds

8. Unlock the power of multimedia

9. Do It yourselfer

10. Trial and error

11. You Do it

12. Capture all 3

13. What is a forum?

14. What is a forum…really? Forums are where people go to have discussion, talk trash and most importantly ask for help. Forums vs. social networks

15. Lets Compare200To3001 linkYOU

16. Lets compareYOU40,000To100,000Limitlesslinks

17. Forums are relevant

18. Why use Forums?

19. BE THE SOURCE To answer questions and be a reliable source of helpful info.ENGAGE PEOPLELISTENLEARNTEACHSHARE

20. CAPTURE SEODESPITE THE REVOLUTION SOCIAL SEO IS STILL KING

21. How to capture SEOBuild Inbound Links

22. Click settings or profile

23. Find edit or create signature

24. Edit signature window

25. TYPE TEXT

26. Highlight TEXT

27. Select insert link

28. Enter your website address

29. Preview

30. Every page is a link

31. Choosing the right forums

32. Join a real estate forum

33. Every hobby has a forum

34. Local forums

35. Questions?DAMIEN STEINER SMITHGUERRILLA SOCIAL MEDIA757-748-6856Damien.smith@guerrillasocialmedia.comwww.guerrillasocialmedia.com

36. Who Is Wolkia?Tina Merrit

37. Long and Foster Trainer

38. Founder of Wolkia (Real Estate Technology and Media Education)

39. Trump University Adviser and Blogger

40. NAR Realtor Technology Spotlight Award WinnerBy: Tina MerrittWolkia.comOnline Classified Advertising and Syndication

41. All of Tina’s Presentations Can Be Found at:http://www.slideshare.net/tinainvirginia

42. What is Syndication?Syndication is when information you enter on one website is then sent out to multiple other websites.Example: Enter a listing in Listhub and it is sent to Trulia, Zillow, Realtor.com, Oodle, etc. etc. etc.

43. Places to Add Listings Where They Can Be Syndicated:Brokerage websiteVflyer.comPropertypreviews.comPostlets.comRealbird.comHotpads.comPersonal Website Solution (such as Point2Agent)Iwantanoffer.comAnd many, many more!

44. Online Advertising = Google Juice = Exposure!

45. What do online flyers offer?Interactive user experienceVideo imbeddingMultiple linksClick-to-chat, click to callMappingSingle property websites – cloud hostingSharing, bookmarkingVirtual tours, slideshowsOpportunity to imbed on other sites

46. Realbird.com Example

47. Online Classified Manual PostingCraigslistBackpageKijiji

48. Bookmarking Your Listings

49. A Few Tips…Advertise listings first – they’re your productEvery agent should have at least 10 listings they are actively marketing (they do not need to be your listings – ask someone in your office if you can “borrow” theirs).Other things to advertise: relocation packages, first time homebuyers guide, “100 ways to get your home ready to sell”, etc.Advertising “Free CMA” is so 1980’s – be more creative!Must offer something of VALUE!Google yourself and your listings – use Google Alerts

50. And More Tips…Do NOT “scream out” your listings!Posting listings or other “advertising” on your Facebook PROFILE is a violation of Facebook’s TOS. Only use your Facebook PAGE for advertising.If you are not going to engage with the community, don’t bother using social networking sites.Advertise what sets YOU apart from other agents: “All of my listings feature text-to-flyer” and explain why that benefits the consumer.Consistency in communication! Text to text, etc.

51. Email MarketingBe careful! Do NOT spam!Allow for opt-in/opt-outDon’t use too much htmlOffer something of value – perhaps partner with a local merchant to offer a discount?Don’t make it all about real estate – hyperlocal is betterYou have 2-5 seconds to catch their attentionDon’t forget your signature!

52. Twitter: @wolkiaFacebook.com/realestatetechnologyWeb: wolkia.comEmail: tina@wolkia.comPhone: 757-287-6338

53. Who is bzibeeAlison Creamer

54. ReMax First Top Producer

55. Founder of BziBee Media

56. RawVideo Tour Pioneer

57. Strategic Branding Expert in Real Estate

58. Co-Founder of New Media MommiesReal Estate Video 101Alison Creamer3/29/201053

59. 3/29/201054Introduction Why Video Learn tips and trick to creating Real Estate Video What do I do now that I have the video?

60. 3/29/201055ToolsWhat kind of camera can I use ? What’s the best software ? What is the cost ?How long does it take ?

61. 3/29/201056Video Camera options 1. Flip2. Phone3. Point and shoot camera with video4. Hi def personal camera5. Hire a Videographer

62. 3/29/201057SoftwareMany cameras come with some form of software to enhance your video. I use Imovie 9 a Mac/Apple product. You can use windows movie maker Flip cameras come with editing software

63. 3/29/201058Where to host my video 1.Youtube 2.Wellcomemat3.Company websites4.Personal sites5.Vimeo6.Viddler7.Flicker8.My space

64. 3/29/201059Getting ready to filmTurn on all the lights in the house Walk thru open all the doors you can Make sure the home is staged and ready Check sinks and toilets for distractionsLook for odd spots to avoid in the homeCheck for great feature areas

65. 3/29/201060How to film Move slowly. You can always speed the film up to get your scene from one area to another in the finial product.Do not pan the camera back and forth to fast.When coming out of a room back up don’t turn around and walk out.Hold the camera at chest or waist height. The angle is a bit different for perspective.Don’t not focus on windows or the rest of the room will be dark.MOVE SLOW !!!!! Best tip I can give you !

66. 3/29/201061Filmed, cut, uploaded now what ?Once I have my video done I add the link to every thing I can.Facebook, Blogs, I send link to clients, lenders, agents. Any one I think might have a perspective buyer.Wellcomemat allows me to post a MLS compliant video and allows me to post chapters with in the video so the consumer can get to the part of the video they may want to look at more than once easily.