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Social Media’s Secret Weapons

                   By: Crystal Vilkaitis: 3 Elements, LLC



Social Media's Secret Weapons: Social Bookmarking   Crystal Vilkaitis, 3 Elements, 3elementsmarketing.com
What is Social Media?
           Social media is a shift in how people discover, read and share news,
           information and content; it's a fusion of sociology and technology,
           transforming monologues (one to many) into dialogues (many to many) and is
           the democratization of information, transforming people from content readers
           into publishers.

           Sites:
           Twitter
           Linked In
           Facebook
           Stumble Upon
           Digg
           MySpace
           Ning
           And many, many more


Source: Wikipedia - http://en.wikipedia.org/wiki/Social_media
                                           Social Media's Secret Weapons: Social
Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com
                                                               Crystal
What is Social Bookmarking?


     Sites:
     •StumbleUpon.com
                                                Social bookmarking is a method for
     •Digg.com                                  Internet users to store, organize, search,
                                                and manage bookmarks of web pages on
     •Delicious.com                             the Internet.

     •Reddit.com




Source: Wikipedia - http://en.wikipedia.org/wiki/Social_bookmarking
                                           Social Media's Secret Weapons: Social
Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com
                                                               Crystal
Social Media's Secret Weapons: Social
Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com
                                                               Crystal
Hidden Sites: StumbleUpon.com
        What is StumbleUpon.com?

        Why would a business use Stumble Upon?

        Downloading the Stumble Upon Toolbar

        Site Details:
              •Creating Your Profile

              •Friends versus Subscribers

              •Favorites and Reviews

              •Sharing Sites

              •Comments when sending sites

              •Comments into Testimonials

              •Increase your web traffic!
                                           Social Media's Secret Weapons: Social
Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com
                                                               Crystal
Example of StumbleUpon.com Home




                                           Social Media's Secret Weapons: Social
Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com
                                                               Crystal
Example of StumbleUpon.com: Share




                                           Social Media's Secret Weapons: Social
Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com
                                                               Crystal
Hidden Sites: Digg.com
What is Digg.com?

Why would a business use Digg?

Site Details:
           •Creating Your Profile

           •Finding Friends

           •Submitting an article, image, video
            and sharing with your network

           •Don’t forget to comment!

           •Increase your web traffic!

           •Diggnation


                                           Social Media's Secret Weapons: Social
Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com
                                                               Crystal
Example of Digg.com




                                           Social Media's Secret Weapons: Social
Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com
                                                               Crystal
Social Media's Secret Weapons: Social
Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com
                                                               Crystal
Basic overview of other Bookmarking
                        Sites
         Delicious -      Bookmark any site on the Internet, and get to it from anywhere
                          Share your bookmarks, and get bookmarks in return
                          Discover news bookmarks


        Technorati - Collects, organizes, and distributes the global online conversation.
                            Founded as the first blog search engine



         Google Reader - Create an account and subscribe to favorite sites and blogs


         RSS Feeds - RSS (Rich Site Summary/Really Simple Syndication) is a format for
         delivering regularly changing web content. Many news-related sites, weblogs and
         other online publishers syndicate their content as an RSS Feed to whoever wants
         it.
                                           Social Media's Secret Weapons: Social
Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com
                                                               Crystal
Tools and Tips
        Share This – sharethis.com


        Email Signatures


        Consistent Branding




                                           Social Media's Secret Weapons: Social
Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com
                                                               Crystal
Tracking
     Tools for Tracking
     •Google Alerts (google.com/alerts

     •Google Analytics
     (google.com/analytics)

     •Google Page Rank
     (toolbar.google.com/ )

     •Compete.com

     •Alexa Toolbar
     (www.alexa.com/toolbar )

     •Shareholic Toolbar
     (shareaholic.com)

     •How Sociable?
     (howsociable.com/ )


                                           Social Media's Secret Weapons: Social
Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com
                                                               Crystal
Q&A




                                           Social Media's Secret Weapons: Social
Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com
                                                               Crystal
Thank You!




                                           Social Media's Secret Weapons: Social
Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com
                                                               Crystal

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Social Media’S Secret Weapons

  • 1. Social Media’s Secret Weapons By: Crystal Vilkaitis: 3 Elements, LLC Social Media's Secret Weapons: Social Bookmarking Crystal Vilkaitis, 3 Elements, 3elementsmarketing.com
  • 2. What is Social Media? Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Sites: Twitter Linked In Facebook Stumble Upon Digg MySpace Ning And many, many more Source: Wikipedia - http://en.wikipedia.org/wiki/Social_media Social Media's Secret Weapons: Social Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com Crystal
  • 3. What is Social Bookmarking? Sites: •StumbleUpon.com Social bookmarking is a method for •Digg.com Internet users to store, organize, search, and manage bookmarks of web pages on •Delicious.com the Internet. •Reddit.com Source: Wikipedia - http://en.wikipedia.org/wiki/Social_bookmarking Social Media's Secret Weapons: Social Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com Crystal
  • 4. Social Media's Secret Weapons: Social Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com Crystal
  • 5. Hidden Sites: StumbleUpon.com What is StumbleUpon.com? Why would a business use Stumble Upon? Downloading the Stumble Upon Toolbar Site Details: •Creating Your Profile •Friends versus Subscribers •Favorites and Reviews •Sharing Sites •Comments when sending sites •Comments into Testimonials •Increase your web traffic! Social Media's Secret Weapons: Social Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com Crystal
  • 6. Example of StumbleUpon.com Home Social Media's Secret Weapons: Social Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com Crystal
  • 7. Example of StumbleUpon.com: Share Social Media's Secret Weapons: Social Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com Crystal
  • 8. Hidden Sites: Digg.com What is Digg.com? Why would a business use Digg? Site Details: •Creating Your Profile •Finding Friends •Submitting an article, image, video and sharing with your network •Don’t forget to comment! •Increase your web traffic! •Diggnation Social Media's Secret Weapons: Social Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com Crystal
  • 9. Example of Digg.com Social Media's Secret Weapons: Social Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com Crystal
  • 10. Social Media's Secret Weapons: Social Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com Crystal
  • 11. Basic overview of other Bookmarking Sites Delicious - Bookmark any site on the Internet, and get to it from anywhere Share your bookmarks, and get bookmarks in return Discover news bookmarks Technorati - Collects, organizes, and distributes the global online conversation. Founded as the first blog search engine Google Reader - Create an account and subscribe to favorite sites and blogs RSS Feeds - RSS (Rich Site Summary/Really Simple Syndication) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. Social Media's Secret Weapons: Social Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com Crystal
  • 12. Tools and Tips Share This – sharethis.com Email Signatures Consistent Branding Social Media's Secret Weapons: Social Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com Crystal
  • 13. Tracking Tools for Tracking •Google Alerts (google.com/alerts •Google Analytics (google.com/analytics) •Google Page Rank (toolbar.google.com/ ) •Compete.com •Alexa Toolbar (www.alexa.com/toolbar ) •Shareholic Toolbar (shareaholic.com) •How Sociable? (howsociable.com/ ) Social Media's Secret Weapons: Social Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com Crystal
  • 14. Q&A Social Media's Secret Weapons: Social Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com Crystal
  • 15. Thank You! Social Media's Secret Weapons: Social Social Media's Secret Weapons: Social Bookmarking Bookmarking Vilkaitis, 3 Elements, 3elementsmarketing.com Crystal