In previous months, the presenters from Hanapin and Intrapromote have uncovered some great ways to set goals and report on the resulting data. But the work doesn’t end there. How do you know if either medium is truly working?
SEO Forecasting and unlocking "not provided" keywords using SEO MonitorAnn Stanley
SEO Monitor is a new SEO tool that unlocks your "not provided" keyphrases by using your Google Webmaster tools/Search Console data and combining it with Analytics data.
In addition the tool has a brilliant dashboard for viewing current keyphrase rankings, versus search volumes, difficulty scores, as well as a Visibility Score for a group of keyphrases. It also allows you to view your rankings and Visibility Score as compared to your competitors.
Once you have used the tool for your keyphrase research (savings hours of work) you can then predict the increase in traffic for your target group of keyphrases over a project duration of typically 12-18 months.
Forecasting organic traffic can seem like a daunting task. However, collecting the right data and breaking it down into logical steps makes it far easier. This deck runs through my approach to forecasting, and of course a look at some of the 'must mention' caveats.
Sofa.com SEO case study presented at SES London 2015 using SEO MonitorAnn Stanley
Search engine optimization (SEO) case study for sofa.com, presented at the SES London Conference February 2015.
Contains details on using the SEO Monitor tool and how this can reveal not provided Google organic keyphrases.
Testing: A discussion about SAP's 27% lift in incremental sales leadsMarketingSherpa
This quick, 30-minute MarketingSherpa webinar. Daniel Burstein, Director of Editorial Content, MECLABS, will be interviewing Shawn Burns, Vice President of Digital Marketing, SAP, on how he and his team set up a marketing testing lab at one of the largest software companies in the world.
They'll cover:
-The processes and methodologies SAP established to generate a 27% lift in incremental sales leads from digital and digital marketing budget savings of 20% created by the test lab
-How SAP prioritizes the 25 digital tests it runs every quarter
-How his team helped establish a testing culture in SAP
Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account PerformanceHanapin Marketing
Bing Ads is continually evolving itself to keep up on the heels of Google AdWords. In its quest, Bing released awesome interface tools like the Campaign Planner, Auction Insights, Shopping Campaigns (still in beta) and Universal Event Tracking.
In the presentation, Bing Ads Account Manager, Eric Couch, and Hanapin’s Senior Account Manager, Carrie Albright, go through an in-depth look at some of Bing’s hottest tools and how you can use each of them to enhance your account performance.
You’ll get expert-level PPC tips like:
*Maximizing ad spend with the Bing Ads Intelligence Tool
*What to do with Universal Event Tracking and how to tie it into remarketing
*New and upcoming features in the Bing Ads interface
Site optimization strategy project on WebTrends.com. Analyze 3 key goals of website with reference to different visitor personas. Proposed recommendations for improvement to achieve goals more efficiently.
SEO Forecasting and unlocking "not provided" keywords using SEO MonitorAnn Stanley
SEO Monitor is a new SEO tool that unlocks your "not provided" keyphrases by using your Google Webmaster tools/Search Console data and combining it with Analytics data.
In addition the tool has a brilliant dashboard for viewing current keyphrase rankings, versus search volumes, difficulty scores, as well as a Visibility Score for a group of keyphrases. It also allows you to view your rankings and Visibility Score as compared to your competitors.
Once you have used the tool for your keyphrase research (savings hours of work) you can then predict the increase in traffic for your target group of keyphrases over a project duration of typically 12-18 months.
Forecasting organic traffic can seem like a daunting task. However, collecting the right data and breaking it down into logical steps makes it far easier. This deck runs through my approach to forecasting, and of course a look at some of the 'must mention' caveats.
Sofa.com SEO case study presented at SES London 2015 using SEO MonitorAnn Stanley
Search engine optimization (SEO) case study for sofa.com, presented at the SES London Conference February 2015.
Contains details on using the SEO Monitor tool and how this can reveal not provided Google organic keyphrases.
Testing: A discussion about SAP's 27% lift in incremental sales leadsMarketingSherpa
This quick, 30-minute MarketingSherpa webinar. Daniel Burstein, Director of Editorial Content, MECLABS, will be interviewing Shawn Burns, Vice President of Digital Marketing, SAP, on how he and his team set up a marketing testing lab at one of the largest software companies in the world.
They'll cover:
-The processes and methodologies SAP established to generate a 27% lift in incremental sales leads from digital and digital marketing budget savings of 20% created by the test lab
-How SAP prioritizes the 25 digital tests it runs every quarter
-How his team helped establish a testing culture in SAP
Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account PerformanceHanapin Marketing
Bing Ads is continually evolving itself to keep up on the heels of Google AdWords. In its quest, Bing released awesome interface tools like the Campaign Planner, Auction Insights, Shopping Campaigns (still in beta) and Universal Event Tracking.
In the presentation, Bing Ads Account Manager, Eric Couch, and Hanapin’s Senior Account Manager, Carrie Albright, go through an in-depth look at some of Bing’s hottest tools and how you can use each of them to enhance your account performance.
You’ll get expert-level PPC tips like:
*Maximizing ad spend with the Bing Ads Intelligence Tool
*What to do with Universal Event Tracking and how to tie it into remarketing
*New and upcoming features in the Bing Ads interface
Site optimization strategy project on WebTrends.com. Analyze 3 key goals of website with reference to different visitor personas. Proposed recommendations for improvement to achieve goals more efficiently.
Flash Series! Four Must-Have Tactics for Travel PPCHanapin Marketing
The travel agent of the modern world has undergone a seismic shift in identity. The modern day travel agent, better known as the consumer, is as informed as ever with an abundance of research tools at their fingertips. This change within the travel industry provides an excellent opportunity for search marketers. Much like travel, PPC is all about arriving in the right place at the right time.
In this 20 minute flash webinar recording, Hanapin expert, William Larcom, discusses 4 must-have tactics to make your travel PPC account soar in 2016.
Creating Digital Benchmarks and Reporting ProgressMegan Huxhold
This presentation talks about the importance of aligning your digital activities to business objectives. It gives a starting point on how to track progress and report on your digital activities' impact on the overall business strategy.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
If you are new to Adwords and are trying to create a business case for the platform, this presentation gives you a starting point for how to view Adwords as another shopfront. It also gives insights into how to create a case for adding business value.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
After applying lots of efforts, everyone wants to know about the Real-time views and overall traffic of their website so it can only possible by highly advanced and best feature tool called Google Analytics. In this blog, you will get complete information about Google Analytics, how it works, why Google analytics is important.
Visit Us: https://www.digitaledgeinstitute.com/blog
Mastering PPC & It's Impact On Your Overall Marketing StrategyHanapin Marketing
In the PPC Hero Live Summit session, takie a deep dive into tactics for advanced PPC pros with Associate Director of Services, Jeff Baum, and Sr. Account Manager, Diane Anselmo. They discuss how to build sophisticated campaigns, as well as provide insights into how PPC can help optimize your overall marketing strategy.
In this presentation, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the awesome things you can do when Supermetrics and Google Sheets come together. Now the question is, what will you do with all of your free time?
KPIs & Metrics That Matter For Digital Marketing Success In 2022Search Engine Journal
Not getting useful insights or much information out of your KPIs and metrics?
Avoiding measurements because they take a lot of time for very little benefit?
Setting effective, data-backed KPIs and metrics will keep your team focused and help you accurately assess and improve your strategies.
Register for this webinar and learn how to:
-Measure effective KPIs.
-Gather the right data to take action and improve your strategy.
-Set goals for a variety of digital marketing programs.
-Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities.
Join us with Jonathan Laberge as he shares his knowledge on how to measure digital campaign success and what KPIs really mean for your business’s bottom line.
This project is about conducting an SEO audit for a website:
first, we plan our audit by identifying marketing objectives, KPIs, target persona.
begin with an on-site SEO audit we create both head and tail keywords that fit our persona then measuring keywords potential by MOZ.com
then we use the technical audit to examine website metadata and to suggest blog topics that will increase ranking.
in offsite SEO we also use the technical audit to check backlinks and made a link building for a website.
finally, we test the performance by testing page index, page speed, mobile-friendly, and at last, make recommendations that will help the client in the future in increasing the page ranking.
Opticon 2015-Scaling Your Testing Program for Maximum ImpactOptimizely
Featuring speakers from The Next Web, Moz
Martijn Scheijbeler, Lead Growth, SEO & Analytics, The Next Web
Andy Nelson, Director of Growth Marketing, Moz
Khattaab Khan, Strategic Consultant, Optimizely
If you’re running A/B tests consistently, you’re already on the right track. But how can you take the next step and turn your testing efforts into a well-oiled growth engine that scales? Moz, charity: water, and The Next Web have all achieved tremendous success within their optimization programs and have figured out how to effectively run hundreds of experiments a year. Learn how these companies increased the impact of their testing programs by leveraging tools and processes that scale.
From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other industry.
This Webinar is perfect for healthcare administrators and marketers. In it, healthcare marketers will learn:
How to spot vulnerabilities in your online strategy
How to allocate your PPC and SEO spend to avoid gaps and cannibalization
How to measure campaign effectiveness on the bottom line
How to market more effectively through varied PPC ad channels
Working in the world of (not provided) organic keyword data
Flash Series! Four Must-Have Tactics for Travel PPCHanapin Marketing
The travel agent of the modern world has undergone a seismic shift in identity. The modern day travel agent, better known as the consumer, is as informed as ever with an abundance of research tools at their fingertips. This change within the travel industry provides an excellent opportunity for search marketers. Much like travel, PPC is all about arriving in the right place at the right time.
In this 20 minute flash webinar recording, Hanapin expert, William Larcom, discusses 4 must-have tactics to make your travel PPC account soar in 2016.
Creating Digital Benchmarks and Reporting ProgressMegan Huxhold
This presentation talks about the importance of aligning your digital activities to business objectives. It gives a starting point on how to track progress and report on your digital activities' impact on the overall business strategy.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
If you are new to Adwords and are trying to create a business case for the platform, this presentation gives you a starting point for how to view Adwords as another shopfront. It also gives insights into how to create a case for adding business value.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
After applying lots of efforts, everyone wants to know about the Real-time views and overall traffic of their website so it can only possible by highly advanced and best feature tool called Google Analytics. In this blog, you will get complete information about Google Analytics, how it works, why Google analytics is important.
Visit Us: https://www.digitaledgeinstitute.com/blog
Mastering PPC & It's Impact On Your Overall Marketing StrategyHanapin Marketing
In the PPC Hero Live Summit session, takie a deep dive into tactics for advanced PPC pros with Associate Director of Services, Jeff Baum, and Sr. Account Manager, Diane Anselmo. They discuss how to build sophisticated campaigns, as well as provide insights into how PPC can help optimize your overall marketing strategy.
In this presentation, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the awesome things you can do when Supermetrics and Google Sheets come together. Now the question is, what will you do with all of your free time?
KPIs & Metrics That Matter For Digital Marketing Success In 2022Search Engine Journal
Not getting useful insights or much information out of your KPIs and metrics?
Avoiding measurements because they take a lot of time for very little benefit?
Setting effective, data-backed KPIs and metrics will keep your team focused and help you accurately assess and improve your strategies.
Register for this webinar and learn how to:
-Measure effective KPIs.
-Gather the right data to take action and improve your strategy.
-Set goals for a variety of digital marketing programs.
-Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities.
Join us with Jonathan Laberge as he shares his knowledge on how to measure digital campaign success and what KPIs really mean for your business’s bottom line.
This project is about conducting an SEO audit for a website:
first, we plan our audit by identifying marketing objectives, KPIs, target persona.
begin with an on-site SEO audit we create both head and tail keywords that fit our persona then measuring keywords potential by MOZ.com
then we use the technical audit to examine website metadata and to suggest blog topics that will increase ranking.
in offsite SEO we also use the technical audit to check backlinks and made a link building for a website.
finally, we test the performance by testing page index, page speed, mobile-friendly, and at last, make recommendations that will help the client in the future in increasing the page ranking.
Opticon 2015-Scaling Your Testing Program for Maximum ImpactOptimizely
Featuring speakers from The Next Web, Moz
Martijn Scheijbeler, Lead Growth, SEO & Analytics, The Next Web
Andy Nelson, Director of Growth Marketing, Moz
Khattaab Khan, Strategic Consultant, Optimizely
If you’re running A/B tests consistently, you’re already on the right track. But how can you take the next step and turn your testing efforts into a well-oiled growth engine that scales? Moz, charity: water, and The Next Web have all achieved tremendous success within their optimization programs and have figured out how to effectively run hundreds of experiments a year. Learn how these companies increased the impact of their testing programs by leveraging tools and processes that scale.
From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other industry.
This Webinar is perfect for healthcare administrators and marketers. In it, healthcare marketers will learn:
How to spot vulnerabilities in your online strategy
How to allocate your PPC and SEO spend to avoid gaps and cannibalization
How to measure campaign effectiveness on the bottom line
How to market more effectively through varied PPC ad channels
Working in the world of (not provided) organic keyword data
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
Are you about to launch a new CRO program?
The first 30 days are pivotal for your long-term success. There’s a lot of pressure to demonstrate value quickly, which isn’t easy. The process is far more complicated than it seems and can only be tackled with a well-thought-out plan.
Our expert for this session, Joe Johnston, is the Head of Conversion at Launch, and he understands the common challenges that often arise when you kickstart a CRO program. Fortunately, he also knows how to mitigate them. In this webinar, he will share methods for gaining trust from key stakeholders and laying the foundations for collecting robust (valid) data, which is crucial in the first phase.
Optimize for the Sale - Unique SEM solutions for eCommerceHanapin Marketing
PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all this rushing to make sure people go where we want them to, we sometimes overlook the very last piece: How do we get them to buy?
Join Kayla Kurtz from Hanapin Marketing and Erik Dafforn from Intrapromote as they demonstrate how the buyer's journey starts far before they reach your product page, and deliver advanced PPC and SEO ecommerce tactics to make sure your entire funnel is optimized for that final sale.
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
The goal of the this presentation on Conversion optimization Framework is to remove the guesswork from the conversion optimization process. It provides comprehensive analysis to anyone interested in optimization with a specific methodology to produce consistent results.
Got leads? Know how they came in? Know where they are in your nurture process? Know how to score them?
If you answered yes, then bravo! But, it’s most likely that you aren’t quite clear on these answers and lead processes. We find, more times than not, that when it comes to lead management marketers face more questions than answers.
So, how do you get clarity on your process and determine where you can improve?
Top Tips include:
- Why lead management stumps marketers and is one of the most complex processes every business faces
- Tricks to uncovering your process based on lessons learned from Digital Pi Client projects
- How an assessment works and why, even if you did answer yes to the above, it’s always a good idea to direct, learn, and improve
Discover the best practices and considerations for engagement marketing success!
For digital transformation to be achieved, businesses need to think about their wider business strategies considering the people, processes and technology required to leverage an effective results-focused marketing strategy.
This event from Marketo and digital consultancy partner, SuccessFlow, follows the trend of many marketers investing into marketing platforms with no digital strategy. Doing this can lead to wasted time and budget, and there is often limited ability to track success of your marketing automation investment.
If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for our joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" where we will expand upon the information in our companion ebook of the same name.
In this webinar, Navah Hopkins of WordStream and Michael Stricker of SEMrush will share how to:
-Identify your competitors and quantify their PPC investment.
-Learn from their campaign successes (and failures) to minimize your own risk.
-Gain a competitive edge with optimized landing pages.
Increase your Quality Score with ad copy relevance.
-And much more!
For more information about WordStream, visit www.wordstream.com.
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing
Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
How to Maximize the Impact of Video Content with RetargetingHanapin Marketing
The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to:
Prioritize the various video marketing options
Maximize the impact of video content with behavioral retargeting
Track and optimize social video in marketing campaigns.
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation.
In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye.
This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing
This talk will explore how brands go beyond conventional demand capture to launch creativity in the ads that they run. Kirsty will tie this into how difficult it is to get cut through and how we need to start using PPC as a channel not just to capture demand but to grow brands.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing
Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence".
To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations.
The following questions will be tackled in this session:
- Should account managers be worried about handing over control to automated bidding strategies
- Which framework is required to use automated bidding strategies successfully?
- Is there a substantial increase in performance that would make it imperative to use them?
What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing
Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest?
Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following:
- The Dos and Don'ts of marketing on Pinterest
- When people start their search for major holidays, sports, Pride and fashion week events
- What the mysterious CTR threshold is and how it can turbo charge your campaign
- How to segment your campaign for the best results
- Why you should stay away from the "One Tab" feature
- Are you ready for the marketing nirvana that is Pinterest?
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
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Advanced PPC and SEO Diagnostics
1.
2.
3.
4. Main Topics
Which metrics should you be tracking long
term?
Have questions throughout the webinar? Use #ppcseo on Twitter!
5. Main Topics:Main Topics
Can you project future performance based on
current data?
Have questions throughout the webinar? Use #ppcseo on Twitter!
6. Main Topics:Main Topics
How do you determine where PPC or SEO fall in
your total marketing scheme?
Have questions throughout the webinar? Use #ppcseo on Twitter!
15. Long Term Metrics
Choosing & TrackingDark Traffic
• Look at Landing Pages
• Tag Every Possible URL
• Assign Credit where Possible
16. • PPC
o The great thing about data is…
o Weekly/Monthly/Quarterly/Annually
o Log your projections and revisit!
Performance Projections
Calculating& Bookending
18. • SEO
o Extrapolating Traffic Gains via Rankings
o Watching Demand Trends – Past and Present
o Watch Gains Produced by Content Addition
Performance Projections
Calculating& Benchmarking
19. • Demand – Short and Long Term
Performance Projections
Calculating& Benchmarking
20. • Demand – Short and Long Term
Performance Projections
Calculating& Benchmarking
22. Round Up
• There are some metrics you are tracking now for both
mediums that need long-term tracking, as well.
• You can then use the combo of short and long term
data to project how your accounts may continue to
perform in the future.
• Don’t forget the other pieces of the marketing puzzle
and how it’s all going to fit together!
23.
24. Thank you for attending Intrapromote and Hanapin Marketing’s webinar on
Advanced PPC & SEO Campaign Diagnostics. #ppcseo
• Sign up for a Google Webmaster Tools audit from Intrapromote:
http://www.thewebsiteaudit.com/contact/webinar-offer/
Password: webinar126
• Get a free Solutions Blueprint from Hanapin Marketing (for
accounts greater than $15K/mo in ad spend):
http://www.hanapinmarketing.com/solutions-blueprint-sign-up
• Or contact us directly:
• Erik Dafforn: erik@intrapromote.com
• Kayla Kurtz: kayla.kurtz@hanapinmarketing.com
Your Questions!
Kayla/ErikWelcome everyone to this month’s dual-sponsored Intrapromote and Hanapin Marketing webinar. For our April presentation we’ll be exploring advanced PPC & SEO campaign diagnostics. My name is Kayla Kurtz and I’m the paid search consultant at Hanapin Marketing, as well as a writer for PPC Hero. Erik, go ahead and introduce yourself!
KaylaSo in our previous presentations, we have been mostly focused on what you’re doing with PPC and/or SEO right now. So we’ve gotten you here.
KaylaBut we need you here. So this month we’re going to talk about more long term type data and diagnostics to look at for campaigns in either medium.
KaylaFirst we’ll take a look at which metrics you should be tracking long term in PPC or SEO campaigns.
KaylaThen, using that data and other metrics we’ve discussed in months previous, we’ll talk about how you can make projections on future performance given that current and long term data.
KaylaAnd finally we’ll take a few moments to explain how to understand where PPC and SEO fall in your brand’s total marketing picture.
KaylaOk for the PPC side, I’m going to specifically discuss four metrics that I think are the most important to track long term for your paid search accounts. Keep in mind that there may be some ancillary metrics that are also important to your particular account that also need to be tracked over time, but these should be done across all accounts to see your overall progress in the space. We’re going to review market share, quality scores, ROAS, and average CPC.
KaylaIn terms of market share, you need to be tracking two things: how large the market is for your vertical (searches/impressions available in a month) and how much of that market you are eligible for or pulling down in to your funnel via PPC. I know impression share via AdWords and other engines get a lot of flack due to how accurate they are, however if you’re accepting of the fact that the number may not be perfect, but is at least something to mark off of, it’s better than nothing. Additionally, the change in impression share data to be split among search and display networks is making this information much more viable. Average CPC goes alongside that somewhat, in that I encourage you to look at this metric more frequently than you may be and track it on a longer term basis, because it can be another great indicator of a huge change in competition or the vertical itself. We have a client on board right now that has continually seen a creeping CPC for the last year. It’s proven hard to counteract, so we’ve tried to focus in other places to make the presence of this increased competition still not kill results.
KaylaQuality Scores are a big one for long term tracking and how you do it, because this data in the interface will go away. Not that one day Quality Score won’t exist, of course that’s silly, but as Quality Scores update in your account, the historical data for that metric is not stored. In other words, if you have a keyword with a quality score of 5 today and then you check the all time quality score of that keyword in a few months and you’ve moved it up to a 7…you won’t be able to see a report that shows it ever being a 5. You can see how obviously that makes it very important to download these numbers from your accounts often, probably monthly, so that you can see how much progress you’re making on this metric. Given that better quality scores can be incredibly beneficial to overall account health and getting some less expensive clicks while still staying competitive, knowing where you’re winning and where you still need to make up ground is incredibly important.
KaylaThis is the big one, probably. Whether your overall purpose be branding, revenue, lead volume, or some other deeper ultimate performance metric…tracking what you’re getting back out of your PPC accounts is crucial. I know for a fact we’re all aware of how this number is trending now, but when was the last time you thought about where you were this time last year? Or what about where you want to be this time next year and how you’re trending toward that goal? More on projections later, but first I’ll kick it over to Erik for his SEO side of the long term metrics.
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KaylaIn PPC when/if you have enough of it, you’ve got enough to make yourself busy looking in to the future for way longer than you really have time for. So certainly be careful how deep you get if you don’t have time, but once you’ve gotten a significant bucket of data in your paid search accounts, I encourage you to use that data for projections on quite a few levels, using all the metrics we’ve already discussed. Of course the longer term you’re projecting, the more likely you need to factor in other variables, like seasonality, competition, customer retention rates, changes necessary on the back end to handle the increases in performance, etc. But still…they can be interesting to look at, and consider those variables against to see where you could be.
KaylaThis is an example of a doc we use called the Projection Worksheet, which is basically just an excel spreadsheet where we build out formulas comparing the last 7 days worth of data in an account, for varying metrics (some of which are calculated on other tabs you can see here, on deeper metric levels) and then use the last 7 days data and the number of days left in the month to determine how close to goals we’re likely to get at the end of the month.
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Kayla
KaylaQuick announcement before we get to the questions portion. Erik himself and Hanapin’s own Director of Paid Search, Jeff Allen will be speaking at SMX Advanced in Seattle come June, so if you’ll be in attendance, be sure to link up with one or both of them and say hello!