2. Did you know… 70% of the
links users click on are
organic, not paid?
Ref:
Search
Engine
Journal
3. And 75% of users never
scroll past the first page
of the search results…
Ref:
Search
Engine
Journal
4. We’re SERIOUS, an integrated marketing
communications agency who excel in connecting you
with your audience
• Having a website that ranks on the first page of Google, Bing and Yahoo is not
just a nice to have: in our view it’s a business necessity
• Our ultimate aim is to increase your site traffic, lower bounce rates and improve
conversion rates. That’s your measure of success
• And it starts with consistently high rankings…
5. We have a 6 stage approach to help you climb the organic rankings. We will always start with an
Initial Consultation to fully understand your current SEO and to determine exactly how we can
help you.
Initial
Consultation Crawl Diagnostic Research Action Plan Implementation
On-going
optimisation
6. A
inves6ga6ve
discussion
to
review
your
current
SEO
strategy
and
performance,
and
to
establish
your
objec6ves.
• One
to
one
conversa6on
so
we
can
tailor
an
SEO
package
just
for
you
• A
chance
to
ask
for
any
SEO
advice
or
helpful
6ps
• Insights
into
how
we
will
work
to
ensure
you
are
compe66ve
Ini$al
Consulta$on
7. A
comprehensive
analysis
of
your
website
that
highlights
the
issues
that
are
nega6vely
affec6ng
your
SEO
efforts.
We
will
also
uncover
any
site-‐wide
issues
that
impact
your
user
experience.
• An
easy
to
read
breakdown
of
issues,
ranging
from
high
to
low
priority
• Highlights
of
how
you
perform
against
your
compe6tors
• Analysis
of
your
internal
and
external
links,
and
social
men6ons
Crawl
Diagnos$c
8. Detailed
research
into
your
top
compe6tors,
analysis
of
your
current
content
and
inves6ga6ng
new
keywords
for
beKer
op6misa6on
• Recommenda6ons
of
how
we
can
improve
organic
traffic
to
your
site
through
new
keywords,
phrases
and
inbound
links
• A
list
of
all
keywords
your
top
compe6tors
use,
with
a
report
on
their
associated
organic
rankings
• Analysis
of
the
strength
of
your
brand
traffic
is
vs
non
brand
traffic
Research
9. A
detailed
and
bespoke
SEO
Ac6on
Plan
based
on
key
findings
from
your
ini6al
consulta6on,
crawl
diagnos6c,
and
research.
• A
long
term
plan
that
will
be
broken
down
from
high
to
low
priority
• Clear
set
objec6ves
with
a
strategic
approach
and
a
tac6cal
plan
to
achieve
them
• An
overview
of
costs,
6meframes
and
resources
Ac$on
Plan
10. If
you
don’t
have
the
resources
to
implement
your
Ac6on
Plan,
we
are
here
to
help.
• Concentrate
on
other
business
objec6ves
knowing
that
your
SEO
strategy
is
in
safe
hands
• Avoid
difficul6es
implemen6ng
with
the
help
of
a
specialist
agency
• Receive
up-‐to-‐date
status
reports
on
progress
and
results
Implementa$on
11. Understanding
that
your
SEO
Strategy
is
not
a
one-‐off
event
is
crucial
to
your
ongoing
business
success.
As
the
cornerstone
of
your
digital
marke6ng,
the
performance
of
your
website
deserve
constant
aKen6on.
• Keep
up
with
the
latest
development
in
natural
search
algorithms
• Rest
assured
your
SEO
is
a
top
priority
and
is
keeping
you
compe66ve
• Maintain
momentum
with
a
choice
of
ongoing
monthly
management
packages
for
3,
6,
9
months
or
a
year
On-‐going
Op$misa$on
