SlideShare a Scribd company logo
SEARCH ENGINEOptimization and Marketing Plans
Agenda
What is SEO
Industry Research
SEO Process
Technical aspects of SEO
Measuring SEO success
What is SEO ( Search Engine
Optimization) ?
• The ability to properly utilize the
CORRECT methods to improve the
volume and QUALITY of traffic to a
website via ORGANIC search results
Where are the Organic
Results?
Industry Research – Who
gets the clicks
Organic clicks Paid clicksVS
Industry Research:
Failure to use Search Engines Properly
SEO Process
• Step 1 : Discuss Business objectives.
• Step 2 : Conduct initial keyword analysis.
• Step 3 : Identify the keyword/landing page combinations.
• Step 4 : Interim Client Approval for Keyword/Landing Pages.
• Step 5 : Baseline Ranking & Traffic reports.
• Step 6 : On-site & Off-site optimization.
• Step 7 : Detailed Recommendation documents.
• Step 8 : Implementation.
• Step 9 : Monitoring and Optimizing: We provide monthly reporting
and optimization recommendations. The reporting is compared to
the baseline (or previous month’s results) to identify trends and help
guide additional adjustments.
Technical SEO
• Comprehensive Website Analysis
• Keyword Research and Analysis.
• Baseline Ranking report.
• Competitive analysis in Search Engines.
• Content Analysis & SEO Copywriting.
• Analysis of URL structure & information architecture.
• Analysis of internal linking.
• Analysis of source code and page layout.
• Code validation.
• Search Engine Saturation.
• Link Popularity Analysis.
• Link Relevancy & Co-Citation Analysis (Topical Relevancy).
Industry Research:
Different forms of SEM
Measuring SEO success
• Keyword Ranking.
• Website Traffic.
• Increase in Share of Traffic per keyword.
• Increased Revenue/keyword.
• Increase in Impressions ( good for Publishers to show
advertisers).
• Lower dependence on Paid Search.
• Lowering the cost per acquisition.
SEM- ROI Analysis
• Goal of the website?
I. Generate leads
II. Generate interest in a product or service
III. Inform/persuade the public
IV. Increase market exposure
V. Name awareness
VI. Brand awareness
VII. Generate sales
SEM- ROI Analysis
How many times did you achieve that goal?
You need at least 3 of the 4 basic metrics:
• Landings on a specific page or file . Did you send your
potential customer to the right information they were
seeking? Our SEM/SEO programs optimize and track this
information and can give you monthly or even weekly
reports.
• Where your visitors came from . Search engine ads? Banner
clicks? Again, we can track this information for you.
• Search engine ads? Banner clicks? Again, we can track this
information for you.
• Source of conversions . If an ad, keyword, newsletter, etc
works then we can target those areas much closer and get
even better results. Place BETTER money after good!
SEM- ROI Analysis
What did it cost to achieve that goal?
You’ll never know without the proper analysis.
• How many clicks were on the ad that you spent $50
for?
• You earned $1500 on clicks, but what did they cost
you?
• Which PPC ads did you spend money on and not
result in any revenue?
• Did the majority of your conversions come from
organic or paid links? Affiliates?
www.beeingsocial.co
m
Contact no: 022 2515 1572
Search Engine Optimization and Marketing Plans

More Related Content

What's hot

SEO Forecasting and unlocking "not provided" keywords using SEO Monitor
SEO Forecasting and unlocking "not provided" keywords using SEO MonitorSEO Forecasting and unlocking "not provided" keywords using SEO Monitor
SEO Forecasting and unlocking "not provided" keywords using SEO Monitor
Ann Stanley
 
JumpSIX SEO Presentation
JumpSIX SEO PresentationJumpSIX SEO Presentation
JumpSIX SEO Presentation
Tim Gutel
 
Seo kpi
Seo kpiSeo kpi
Seo Company | Search Engine Optimization Services
Seo Company | Search Engine Optimization ServicesSeo Company | Search Engine Optimization Services
Seo Company | Search Engine Optimization Services
Eminence Consulting LLC
 
Content Marketing ROI Measurement How To's
Content Marketing ROI Measurement How To'sContent Marketing ROI Measurement How To's
Content Marketing ROI Measurement How To's
Oben8 UG
 
Forecasting SEO Traffic & Revenue
Forecasting SEO Traffic & RevenueForecasting SEO Traffic & Revenue
Forecasting SEO Traffic & Revenue
Jon Quinton
 
Mobile classterminology3
Mobile classterminology3Mobile classterminology3
Mobile classterminology3
Keidra Chaney
 
iSpionage
iSpionageiSpionage
National Positions Overview
National Positions OverviewNational Positions Overview
National Positions Overview
Richard Fyffe
 
Get to Know Google's Pay Per Click (PPC) and Paid Search
Get to Know Google's Pay Per Click (PPC) and Paid SearchGet to Know Google's Pay Per Click (PPC) and Paid Search
Get to Know Google's Pay Per Click (PPC) and Paid Search
VI Marketing and Branding
 
Heron Instruments Case Study
Heron Instruments Case StudyHeron Instruments Case Study
Heron Instruments Case Study
WSI Milton
 
KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022
Search Engine Journal
 
Seo
SeoSeo
Tracking the ROI from your social media platforms | ABTA 2019
Tracking the ROI from your social media platforms | ABTA 2019Tracking the ROI from your social media platforms | ABTA 2019
Tracking the ROI from your social media platforms | ABTA 2019
Adido
 
SEO 101
SEO 101SEO 101
SEO 101
Deasy Natalia
 
Web Audit Strategy Proposal Template PowerPoint Presentation Slides
Web Audit Strategy Proposal Template PowerPoint Presentation SlidesWeb Audit Strategy Proposal Template PowerPoint Presentation Slides
Web Audit Strategy Proposal Template PowerPoint Presentation Slides
SlideTeam
 
Why SEO is important for B2B Distributors?
Why SEO is important for B2B Distributors?Why SEO is important for B2B Distributors?
Why SEO is important for B2B Distributors?
rozariofrancis
 
Deasy Natalia Mulaniari - SEOCON 2021 Proving ROI at SEO
Deasy Natalia Mulaniari - SEOCON 2021 Proving ROI at SEODeasy Natalia Mulaniari - SEOCON 2021 Proving ROI at SEO
Deasy Natalia Mulaniari - SEOCON 2021 Proving ROI at SEO
Peter Mesarec
 
Basics of seo
Basics of seoBasics of seo
Basics of seo
annakoch32
 
Sofa.com SEO case study presented at SES London 2015 using SEO Monitor
Sofa.com SEO case study presented at SES London 2015 using SEO MonitorSofa.com SEO case study presented at SES London 2015 using SEO Monitor
Sofa.com SEO case study presented at SES London 2015 using SEO Monitor
Ann Stanley
 

What's hot (20)

SEO Forecasting and unlocking "not provided" keywords using SEO Monitor
SEO Forecasting and unlocking "not provided" keywords using SEO MonitorSEO Forecasting and unlocking "not provided" keywords using SEO Monitor
SEO Forecasting and unlocking "not provided" keywords using SEO Monitor
 
JumpSIX SEO Presentation
JumpSIX SEO PresentationJumpSIX SEO Presentation
JumpSIX SEO Presentation
 
Seo kpi
Seo kpiSeo kpi
Seo kpi
 
Seo Company | Search Engine Optimization Services
Seo Company | Search Engine Optimization ServicesSeo Company | Search Engine Optimization Services
Seo Company | Search Engine Optimization Services
 
Content Marketing ROI Measurement How To's
Content Marketing ROI Measurement How To'sContent Marketing ROI Measurement How To's
Content Marketing ROI Measurement How To's
 
Forecasting SEO Traffic & Revenue
Forecasting SEO Traffic & RevenueForecasting SEO Traffic & Revenue
Forecasting SEO Traffic & Revenue
 
Mobile classterminology3
Mobile classterminology3Mobile classterminology3
Mobile classterminology3
 
iSpionage
iSpionageiSpionage
iSpionage
 
National Positions Overview
National Positions OverviewNational Positions Overview
National Positions Overview
 
Get to Know Google's Pay Per Click (PPC) and Paid Search
Get to Know Google's Pay Per Click (PPC) and Paid SearchGet to Know Google's Pay Per Click (PPC) and Paid Search
Get to Know Google's Pay Per Click (PPC) and Paid Search
 
Heron Instruments Case Study
Heron Instruments Case StudyHeron Instruments Case Study
Heron Instruments Case Study
 
KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022
 
Seo
SeoSeo
Seo
 
Tracking the ROI from your social media platforms | ABTA 2019
Tracking the ROI from your social media platforms | ABTA 2019Tracking the ROI from your social media platforms | ABTA 2019
Tracking the ROI from your social media platforms | ABTA 2019
 
SEO 101
SEO 101SEO 101
SEO 101
 
Web Audit Strategy Proposal Template PowerPoint Presentation Slides
Web Audit Strategy Proposal Template PowerPoint Presentation SlidesWeb Audit Strategy Proposal Template PowerPoint Presentation Slides
Web Audit Strategy Proposal Template PowerPoint Presentation Slides
 
Why SEO is important for B2B Distributors?
Why SEO is important for B2B Distributors?Why SEO is important for B2B Distributors?
Why SEO is important for B2B Distributors?
 
Deasy Natalia Mulaniari - SEOCON 2021 Proving ROI at SEO
Deasy Natalia Mulaniari - SEOCON 2021 Proving ROI at SEODeasy Natalia Mulaniari - SEOCON 2021 Proving ROI at SEO
Deasy Natalia Mulaniari - SEOCON 2021 Proving ROI at SEO
 
Basics of seo
Basics of seoBasics of seo
Basics of seo
 
Sofa.com SEO case study presented at SES London 2015 using SEO Monitor
Sofa.com SEO case study presented at SES London 2015 using SEO MonitorSofa.com SEO case study presented at SES London 2015 using SEO Monitor
Sofa.com SEO case study presented at SES London 2015 using SEO Monitor
 

Viewers also liked

Vegetation index
Vegetation indexVegetation index
Vegetation index
creaminiie
 
portfolio highlights web
portfolio highlights webportfolio highlights web
portfolio highlights web
JARED CLARK
 
LEAI Investor Deck
LEAI Investor DeckLEAI Investor Deck
LEAI Investor Deck
RedChip Companies, Inc.
 
Sumit's_New_Updated_Resume
Sumit's_New_Updated_ResumeSumit's_New_Updated_Resume
Sumit's_New_Updated_Resume
Sumit Sambyal
 
CS205_2
CS205_2CS205_2
CS205_2
Suiliang Ma
 
Circuitos Digitales - Registro de corrimiento bidireccional de 4 bits con var...
Circuitos Digitales - Registro de corrimiento bidireccional de 4 bits con var...Circuitos Digitales - Registro de corrimiento bidireccional de 4 bits con var...
Circuitos Digitales - Registro de corrimiento bidireccional de 4 bits con var...
Fernando Marcos Marcos
 
Pbio Investor Presentation Global Online Growth Conference - Oct 2016
Pbio Investor Presentation Global Online Growth Conference - Oct 2016Pbio Investor Presentation Global Online Growth Conference - Oct 2016
Pbio Investor Presentation Global Online Growth Conference - Oct 2016
RedChip Companies, Inc.
 
DDAA FPGA - Diseño De Una Memoria Buffer FIFO
DDAA   FPGA - Diseño De Una Memoria Buffer FIFODDAA   FPGA - Diseño De Una Memoria Buffer FIFO
DDAA FPGA - Diseño De Una Memoria Buffer FIFO
Fernando Marcos Marcos
 
MULTIMEDIA EDUCATIVA
MULTIMEDIA EDUCATIVAMULTIMEDIA EDUCATIVA
MULTIMEDIA EDUCATIVA
luisajimenez0912
 
Digital Crew-China Digital Conference
Digital Crew-China Digital ConferenceDigital Crew-China Digital Conference
Digital Crew-China Digital Conference
Australian Business Forum - ABF
 
Creating Constituencies: A Prospecting Road Trip
Creating Constituencies: A Prospecting Road TripCreating Constituencies: A Prospecting Road Trip
Creating Constituencies: A Prospecting Road Trip
Bloomerang
 
LA County – California - 2016 Presidential Primary Elections
LA County – California - 2016 Presidential Primary ElectionsLA County – California - 2016 Presidential Primary Elections
LA County – California - 2016 Presidential Primary Elections
Smartmatic
 
Response to questions from the Speakers Commission on Digital Democracy regar...
Response to questions from the Speakers Commission on Digital	Democracy regar...Response to questions from the Speakers Commission on Digital	Democracy regar...
Response to questions from the Speakers Commission on Digital Democracy regar...
Smartmatic
 
Search engine marketing masterclass
Search engine marketing masterclassSearch engine marketing masterclass
Search engine marketing masterclass
Hubert Van de Vyver
 
Agile Israel 2016 - Philips ICAP case study
Agile Israel 2016 - Philips ICAP case studyAgile Israel 2016 - Philips ICAP case study
Agile Israel 2016 - Philips ICAP case study
AgileSparks
 
Winning team – the glue - Amdocs Delivery
Winning team – the glue - Amdocs DeliveryWinning team – the glue - Amdocs Delivery
Winning team – the glue - Amdocs Delivery
AgileSparks
 
HUSAM GH 2015
HUSAM GH 2015HUSAM GH 2015
HUSAM GH 2015
Husam alghawanmeh
 
The top 5 factors impacting third party risk management
The top 5 factors impacting third party risk managementThe top 5 factors impacting third party risk management
The top 5 factors impacting third party risk management
Markit
 

Viewers also liked (18)

Vegetation index
Vegetation indexVegetation index
Vegetation index
 
portfolio highlights web
portfolio highlights webportfolio highlights web
portfolio highlights web
 
LEAI Investor Deck
LEAI Investor DeckLEAI Investor Deck
LEAI Investor Deck
 
Sumit's_New_Updated_Resume
Sumit's_New_Updated_ResumeSumit's_New_Updated_Resume
Sumit's_New_Updated_Resume
 
CS205_2
CS205_2CS205_2
CS205_2
 
Circuitos Digitales - Registro de corrimiento bidireccional de 4 bits con var...
Circuitos Digitales - Registro de corrimiento bidireccional de 4 bits con var...Circuitos Digitales - Registro de corrimiento bidireccional de 4 bits con var...
Circuitos Digitales - Registro de corrimiento bidireccional de 4 bits con var...
 
Pbio Investor Presentation Global Online Growth Conference - Oct 2016
Pbio Investor Presentation Global Online Growth Conference - Oct 2016Pbio Investor Presentation Global Online Growth Conference - Oct 2016
Pbio Investor Presentation Global Online Growth Conference - Oct 2016
 
DDAA FPGA - Diseño De Una Memoria Buffer FIFO
DDAA   FPGA - Diseño De Una Memoria Buffer FIFODDAA   FPGA - Diseño De Una Memoria Buffer FIFO
DDAA FPGA - Diseño De Una Memoria Buffer FIFO
 
MULTIMEDIA EDUCATIVA
MULTIMEDIA EDUCATIVAMULTIMEDIA EDUCATIVA
MULTIMEDIA EDUCATIVA
 
Digital Crew-China Digital Conference
Digital Crew-China Digital ConferenceDigital Crew-China Digital Conference
Digital Crew-China Digital Conference
 
Creating Constituencies: A Prospecting Road Trip
Creating Constituencies: A Prospecting Road TripCreating Constituencies: A Prospecting Road Trip
Creating Constituencies: A Prospecting Road Trip
 
LA County – California - 2016 Presidential Primary Elections
LA County – California - 2016 Presidential Primary ElectionsLA County – California - 2016 Presidential Primary Elections
LA County – California - 2016 Presidential Primary Elections
 
Response to questions from the Speakers Commission on Digital Democracy regar...
Response to questions from the Speakers Commission on Digital	Democracy regar...Response to questions from the Speakers Commission on Digital	Democracy regar...
Response to questions from the Speakers Commission on Digital Democracy regar...
 
Search engine marketing masterclass
Search engine marketing masterclassSearch engine marketing masterclass
Search engine marketing masterclass
 
Agile Israel 2016 - Philips ICAP case study
Agile Israel 2016 - Philips ICAP case studyAgile Israel 2016 - Philips ICAP case study
Agile Israel 2016 - Philips ICAP case study
 
Winning team – the glue - Amdocs Delivery
Winning team – the glue - Amdocs DeliveryWinning team – the glue - Amdocs Delivery
Winning team – the glue - Amdocs Delivery
 
HUSAM GH 2015
HUSAM GH 2015HUSAM GH 2015
HUSAM GH 2015
 
The top 5 factors impacting third party risk management
The top 5 factors impacting third party risk managementThe top 5 factors impacting third party risk management
The top 5 factors impacting third party risk management
 

Similar to Search Engine Optimization and Marketing Plans

Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan Ppt
Jason_Chlebowski
 
digital marketing company in pcmc
digital marketing company in pcmcdigital marketing company in pcmc
digital marketing company in pcmc
jiyapatsing
 
Digital Marketing company in pcmc
Digital Marketing company in pcmcDigital Marketing company in pcmc
Digital Marketing company in pcmc
jiyapatsing
 
Click2serere
Click2serereClick2serere
Click2serere
click2serere
 
Product services for Internet Marketing
Product services for Internet MarketingProduct services for Internet Marketing
Product services for Internet Marketing
Innovative Internet Marketing
 
5 KPIs to Track Your SEO Performance.pdf
5 KPIs to Track Your SEO Performance.pdf5 KPIs to Track Your SEO Performance.pdf
5 KPIs to Track Your SEO Performance.pdf
WhiteBunnie
 
5 KPIs to Track Your SEO Performance.pdf
5 KPIs to Track Your SEO Performance.pdf5 KPIs to Track Your SEO Performance.pdf
5 KPIs to Track Your SEO Performance.pdf
WhiteBunnie
 
OptinSearch : SEO Service Provider
OptinSearch : SEO Service Provider OptinSearch : SEO Service Provider
OptinSearch : SEO Service Provider
optinsearch
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
Shashank Varun
 
Under the hood of Google Analytics
Under the hood of Google AnalyticsUnder the hood of Google Analytics
Under the hood of Google Analytics
MayeCreate Design
 
Seo Methodology & Process
Seo Methodology & ProcessSeo Methodology & Process
Seo Methodology & Process
Manindra Singh
 
The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!
Aarti Mohan
 
Be Found Online Overview & Credentials
Be Found Online Overview & CredentialsBe Found Online Overview & Credentials
Be Found Online Overview & Credentials
atlasmv
 
The Best SEO and Analytics Practices
The Best SEO and Analytics PracticesThe Best SEO and Analytics Practices
The Best SEO and Analytics Practices
Vbout.com
 
Combining Paid Search And SEO In Your Agency Marketing Strategy
Combining Paid Search And SEO In Your Agency Marketing StrategyCombining Paid Search And SEO In Your Agency Marketing Strategy
Combining Paid Search And SEO In Your Agency Marketing Strategy
Dylan Brooks
 
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Darmini Kara
 
Introduction to Paid Search
Introduction to Paid SearchIntroduction to Paid Search
Introduction to Paid Search
Anvil Media, Inc.
 
PositekSoln
PositekSolnPositekSoln
PositekSoln
barun1989
 
Web Analytics Training for Business Link
Web Analytics Training for Business LinkWeb Analytics Training for Business Link
Web Analytics Training for Business Link
Business & Enterprise North East
 
Web Analytics Training Course
Web Analytics Training CourseWeb Analytics Training Course
Web Analytics Training Course
Business & Enterprise North East
 

Similar to Search Engine Optimization and Marketing Plans (20)

Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan Ppt
 
digital marketing company in pcmc
digital marketing company in pcmcdigital marketing company in pcmc
digital marketing company in pcmc
 
Digital Marketing company in pcmc
Digital Marketing company in pcmcDigital Marketing company in pcmc
Digital Marketing company in pcmc
 
Click2serere
Click2serereClick2serere
Click2serere
 
Product services for Internet Marketing
Product services for Internet MarketingProduct services for Internet Marketing
Product services for Internet Marketing
 
5 KPIs to Track Your SEO Performance.pdf
5 KPIs to Track Your SEO Performance.pdf5 KPIs to Track Your SEO Performance.pdf
5 KPIs to Track Your SEO Performance.pdf
 
5 KPIs to Track Your SEO Performance.pdf
5 KPIs to Track Your SEO Performance.pdf5 KPIs to Track Your SEO Performance.pdf
5 KPIs to Track Your SEO Performance.pdf
 
OptinSearch : SEO Service Provider
OptinSearch : SEO Service Provider OptinSearch : SEO Service Provider
OptinSearch : SEO Service Provider
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
Under the hood of Google Analytics
Under the hood of Google AnalyticsUnder the hood of Google Analytics
Under the hood of Google Analytics
 
Seo Methodology & Process
Seo Methodology & ProcessSeo Methodology & Process
Seo Methodology & Process
 
The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!
 
Be Found Online Overview & Credentials
Be Found Online Overview & CredentialsBe Found Online Overview & Credentials
Be Found Online Overview & Credentials
 
The Best SEO and Analytics Practices
The Best SEO and Analytics PracticesThe Best SEO and Analytics Practices
The Best SEO and Analytics Practices
 
Combining Paid Search And SEO In Your Agency Marketing Strategy
Combining Paid Search And SEO In Your Agency Marketing StrategyCombining Paid Search And SEO In Your Agency Marketing Strategy
Combining Paid Search And SEO In Your Agency Marketing Strategy
 
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
 
Introduction to Paid Search
Introduction to Paid SearchIntroduction to Paid Search
Introduction to Paid Search
 
PositekSoln
PositekSolnPositekSoln
PositekSoln
 
Web Analytics Training for Business Link
Web Analytics Training for Business LinkWeb Analytics Training for Business Link
Web Analytics Training for Business Link
 
Web Analytics Training Course
Web Analytics Training CourseWeb Analytics Training Course
Web Analytics Training Course
 

Recently uploaded

Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
rawlensproductionsco
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
Amal Agung Cahyadi
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
10h6bbc4
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Isa Lavs
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
Sun.Lee
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Compitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptxCompitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptx
SauravDey45
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
rawlensproductionsco
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
Amal Agung Cahyadi
 

Recently uploaded (20)

Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Compitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptxCompitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptx
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
 

Search Engine Optimization and Marketing Plans

  • 2. Agenda What is SEO Industry Research SEO Process Technical aspects of SEO Measuring SEO success
  • 3. What is SEO ( Search Engine Optimization) ? • The ability to properly utilize the CORRECT methods to improve the volume and QUALITY of traffic to a website via ORGANIC search results
  • 4. Where are the Organic Results?
  • 5. Industry Research – Who gets the clicks Organic clicks Paid clicksVS
  • 6. Industry Research: Failure to use Search Engines Properly
  • 7. SEO Process • Step 1 : Discuss Business objectives. • Step 2 : Conduct initial keyword analysis. • Step 3 : Identify the keyword/landing page combinations. • Step 4 : Interim Client Approval for Keyword/Landing Pages. • Step 5 : Baseline Ranking & Traffic reports. • Step 6 : On-site & Off-site optimization. • Step 7 : Detailed Recommendation documents. • Step 8 : Implementation. • Step 9 : Monitoring and Optimizing: We provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.
  • 8. Technical SEO • Comprehensive Website Analysis • Keyword Research and Analysis. • Baseline Ranking report. • Competitive analysis in Search Engines. • Content Analysis & SEO Copywriting. • Analysis of URL structure & information architecture. • Analysis of internal linking. • Analysis of source code and page layout. • Code validation. • Search Engine Saturation. • Link Popularity Analysis. • Link Relevancy & Co-Citation Analysis (Topical Relevancy).
  • 10. Measuring SEO success • Keyword Ranking. • Website Traffic. • Increase in Share of Traffic per keyword. • Increased Revenue/keyword. • Increase in Impressions ( good for Publishers to show advertisers). • Lower dependence on Paid Search. • Lowering the cost per acquisition.
  • 11. SEM- ROI Analysis • Goal of the website? I. Generate leads II. Generate interest in a product or service III. Inform/persuade the public IV. Increase market exposure V. Name awareness VI. Brand awareness VII. Generate sales
  • 12. SEM- ROI Analysis How many times did you achieve that goal? You need at least 3 of the 4 basic metrics: • Landings on a specific page or file . Did you send your potential customer to the right information they were seeking? Our SEM/SEO programs optimize and track this information and can give you monthly or even weekly reports. • Where your visitors came from . Search engine ads? Banner clicks? Again, we can track this information for you. • Search engine ads? Banner clicks? Again, we can track this information for you. • Source of conversions . If an ad, keyword, newsletter, etc works then we can target those areas much closer and get even better results. Place BETTER money after good!
  • 13. SEM- ROI Analysis What did it cost to achieve that goal? You’ll never know without the proper analysis. • How many clicks were on the ad that you spent $50 for? • You earned $1500 on clicks, but what did they cost you? • Which PPC ads did you spend money on and not result in any revenue? • Did the majority of your conversions come from organic or paid links? Affiliates?