Site optimization strategy project on WebTrends.com. Analyze 3 key goals of website with reference to different visitor personas. Proposed recommendations for improvement to achieve goals more efficiently.
Search Engine Marketing report and recommendation for ReliableGroup.com. Analysis of keyword, placement, bidding and channel strategy on Google Adwords. Proposed next step for the website to improve lead generation efficiency.
Join Optmyzr’s Fred Vallaeys and Hanapin’s Matt Umbro as they take you down the path of all the new and improved features that AdWords has rolled out…and what could be coming next!
This document provides a summary of Hindustan Pumps' Google AdWords campaign run by students from April 18th to May 3rd. The campaign included search and display ads across multiple campaigns and ad groups with over 475 keywords. Key performance metrics like impressions, clicks, CTR, CPC and position are provided. The campaign achieved the objectives of awareness and traffic. Future opportunities for Hindustan Pumps to strengthen their online presence are highlighted.
[SlideShare] The Blueprint to B2B Content MetricsKapost
Seventeen percent of marketers say they have no content effectiveness measurements in place and 49% are using only basic metrics such as clicks or downloads, according to a Demand Metric study.
In order to be truly effective with content, the modern marketer needs to understand and measure the health of the content operation, the total reach of content, and the conversions content generates.
Take the guesswork out of measuring the effectiveness of your content and learn more about content marketing metrics: http://bit.ly/1KV57uD
Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account PerformanceHanapin Marketing
This document summarizes a webinar on enhancing Bing Ads account performance with 3 surefire tools. The webinar covered using Universal Event Tracking tags for improved ROI, saving time and effort, and better campaign attribution. It also discussed differences between tags and goals, how to place tags, and tag management systems. Additional topics included reviewing Google Analytics data, using Bing Ads Intelligence for keyword research, enabling location extensions, and PPC retainer options.
Supermetrics is a tool that automates tasks, accesses over 40 data sources, and creates customized reports for different users and accounts. It features automatic report refreshing and duplicating, custom date ranges, appending new results, and blending data from multiple ad networks in Google Data Studio. The webinar discusses how Supermetrics can provide insights into metrics like traffic, budgets, demographics, devices, creatives, quality score, and e-commerce for paid search, social, and display campaigns. Attendees are offered discounts on Supermetrics and an extended trial period or updates on the Hero Conf marketing conference.
SMX Israel 2013 - Optimizing Adwords with Google AnalyticsAnalytics Ninja LLC
The document discusses integrating Google Adwords and Google Analytics to optimize online marketing. It provides dimensions and metrics for Adwords data in Analytics and techniques for analyzing campaign and keyword performance, including using custom reports, weighted sorting, and top versus right-hand side dimensions. Remarketing strategies are also covered, such as creating remarketing lists with dynamic content.
This document discusses various topics related to paid search marketing, including:
1) Using modified broad match keywords to capture long-tail search queries on Google AdWords.
2) Obtaining keyword-level data for phone call conversions by implementing session-based keyword-level call tracking and analytics.
3) The basic behavioral differences between desktop, tablet, and mobile users for device targeting in paid search.
4) Emerging techniques for next-generation search retargeting beyond traditional retargeting approaches.
Search Engine Marketing report and recommendation for ReliableGroup.com. Analysis of keyword, placement, bidding and channel strategy on Google Adwords. Proposed next step for the website to improve lead generation efficiency.
Join Optmyzr’s Fred Vallaeys and Hanapin’s Matt Umbro as they take you down the path of all the new and improved features that AdWords has rolled out…and what could be coming next!
This document provides a summary of Hindustan Pumps' Google AdWords campaign run by students from April 18th to May 3rd. The campaign included search and display ads across multiple campaigns and ad groups with over 475 keywords. Key performance metrics like impressions, clicks, CTR, CPC and position are provided. The campaign achieved the objectives of awareness and traffic. Future opportunities for Hindustan Pumps to strengthen their online presence are highlighted.
[SlideShare] The Blueprint to B2B Content MetricsKapost
Seventeen percent of marketers say they have no content effectiveness measurements in place and 49% are using only basic metrics such as clicks or downloads, according to a Demand Metric study.
In order to be truly effective with content, the modern marketer needs to understand and measure the health of the content operation, the total reach of content, and the conversions content generates.
Take the guesswork out of measuring the effectiveness of your content and learn more about content marketing metrics: http://bit.ly/1KV57uD
Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account PerformanceHanapin Marketing
This document summarizes a webinar on enhancing Bing Ads account performance with 3 surefire tools. The webinar covered using Universal Event Tracking tags for improved ROI, saving time and effort, and better campaign attribution. It also discussed differences between tags and goals, how to place tags, and tag management systems. Additional topics included reviewing Google Analytics data, using Bing Ads Intelligence for keyword research, enabling location extensions, and PPC retainer options.
Supermetrics is a tool that automates tasks, accesses over 40 data sources, and creates customized reports for different users and accounts. It features automatic report refreshing and duplicating, custom date ranges, appending new results, and blending data from multiple ad networks in Google Data Studio. The webinar discusses how Supermetrics can provide insights into metrics like traffic, budgets, demographics, devices, creatives, quality score, and e-commerce for paid search, social, and display campaigns. Attendees are offered discounts on Supermetrics and an extended trial period or updates on the Hero Conf marketing conference.
SMX Israel 2013 - Optimizing Adwords with Google AnalyticsAnalytics Ninja LLC
The document discusses integrating Google Adwords and Google Analytics to optimize online marketing. It provides dimensions and metrics for Adwords data in Analytics and techniques for analyzing campaign and keyword performance, including using custom reports, weighted sorting, and top versus right-hand side dimensions. Remarketing strategies are also covered, such as creating remarketing lists with dynamic content.
This document discusses various topics related to paid search marketing, including:
1) Using modified broad match keywords to capture long-tail search queries on Google AdWords.
2) Obtaining keyword-level data for phone call conversions by implementing session-based keyword-level call tracking and analytics.
3) The basic behavioral differences between desktop, tablet, and mobile users for device targeting in paid search.
4) Emerging techniques for next-generation search retargeting beyond traditional retargeting approaches.
This document outlines digital marketing solutions for boosting an organization's search engine optimization and website traffic. It identifies key goals of bringing more qualified visitors to the website and converting them into paying clients. Barriers like existing competition and lack of brand awareness are also noted. The proposed solutions include updating website content, removing barriers to search engines, establishing metrics to measure success, optimizing directory listings and links, running geo-targeted paid search campaigns, and leveraging social media. The plan aims to drive both organic and paid traffic sources over time.
Infognana is an ISO/IEC certified, BPO and software development company based on USA, specialized in web & mobile apps development and ePublishing services.
This document discusses the importance of personalizing content marketing across all stages of the customer acquisition funnel. It notes that content marketing is very effective for lead generation compared to outbound marketing. However, many marketers struggle with producing engaging content consistently and measuring content effectiveness. The document then discusses how personalization is key to making content more effective and outlines the benefits personalized content can provide. It describes a content marketing solution that helps users easily create, serve and measure personalized content. Finally, it provides details on the company's roadmap and growth plans to expand their content intelligence and optimization capabilities.
BrightonSEO 2017: Get More Quality Leads from your AdWords CampaignJennifer Holt
This document discusses strategies for improving lead quality and sales conversions from AdWords campaigns. It recommends importing offline conversions into AdWords to attribute sales to keywords and ads. It also suggests establishing lead qualification criteria to classify leads by willingness to buy. The document provides guidance on calculating an optimum cost per qualified lead based on average order value, orders per customer, and other metrics. It stresses the importance of retaining existing customers and prospects through tactics like AdWords Customer Match targeting.
Infognana is an ISO/IEC certified, BPO and software development company based on USA, specialized in web & mobile apps development and ePublishing services. Infognana is one of the leading software development company in Dallas, Chicago and Los Angeles
Why Optimization is Obvious to Excel Your Expectation of Your Site? A. B. M. Atique Ullah
Atique it is the industry best seo agency which can change the fortune and condition of any website with the help of some greatest seo experts who are always ready with effective seo services to achieve a place on Google SERP
This document discusses search engine optimization (SEO) and search engine marketing (SEM). SEO involves optimizing a website to be found organically in search engine results, while SEM involves paying for sponsored placement in results. The goals of both are to increase website traffic, leads, and apartment leases. Expertise in the industry, a thorough optimization process, and ongoing data analysis are keys to a successful SEO/SEM campaign.
This document summarizes the services provided by an expert team of 8 based in Dublin that has been in business for 15 years generating sales leads and providing customized marketing solutions for their clients. They offer quantifiable results through focused targeting, advertising, search engine optimization (SEO), pay per click advertising (PPC), social media, and content development. Their social media services include advertising, developing unique content, building branded social media sites, and creating competitions to engage customers. They also provide local digital marketing services like optimizing Google Places listings and analyzing site traffic.
Siobhan Lidon - Tag, You’re It! Track Your ROI with Google Tag ManagerJulia Grosman
The document discusses using Google Tag Manager to track key performance indicators (KPIs) and goals across different stages of the customer journey from cold to warm to hot leads. It provides examples of defining valuable actions to track for lead generation and e-commerce. Implementing Google Tag Manager allows for more sophisticated tracking, less load time on pages, and reduced development costs. Analyzing the tagged data can reveal top conversion paths, improve attribution modeling, and help optimize marketing budgets. Configuring tags, variables, and triggers properly in Google Tag Manager is important for success.
There was a time when digital marketing for SaaS businesses didn’t use to be essential at all, and selling software products was quite easy
In the early days, all that the tech-experts had to do was create something that solves customer's problems, demonstrates its benefits, and done!
⏰However, things have changed a lot in the past years
In other words, if you happen to own a SaaS company and want to stay in the game, we’d recommend you to invest in effective digital marketing before it’s too late!
Crown Partners implemented an enterprise email marketing solution for a nonprofit client to increase online donations and enhance the donor experience. The solution integrated ExactTarget's email marketing capabilities with Adobe Analytics to personalize messaging, track key performance indicators, and test email content and campaigns. Initial results one month later showed a 45% increase in donation revenue from email communications, decreased opt-out rates, and fewer but more relevant emails sent per month.
How To Grow Your Audience - Jon Hibbitt and Scott ColenuttSiteVisibility
Jon Hibbitt and Scott Colenutt spoke to Wired Sussex members about how to grow your audience through digital marketing and in particular, SEO, Keyword Research & Content Marketing
This document provides tips for small businesses to implement important SEO tactics, including using structured data and schema markup to improve rich snippets and click-through rates, optimizing website speed and content, developing a content strategy and schedule through keyword research and social media planning, building links by encouraging reviews and offering expertise on forums and through local SEO, and monitoring brand presence and customer engagement online and offline. It also promotes SEO, marketing, and website services from Master Web Creations.
Digital Marketing gives you a head start on your international marketing strategy. It helps you evaluate advertising solutions and the importance of analytics and measurement.
Digital Marketing gives you a head start on your international marketing strategy. It helps
you evaluate advertising solutions and the importance of analytics and measurement.
Channel Crossing: Get creative with PPC data to inform your digital strategy,...Internet World
The presentation discusses how to get creative with pay-per-click (PPC) data to inform digital strategies. It suggests analyzing PPC data like keywords, placements, geo-targeting, and engagement rates to influence other channels like content, social media, email marketing, and SEO. The presentation also recommends using PPC to test different creatives, ads, and page layouts to identify highest converting options. Finally, it stresses combining online advertising channels like PPC, social media, and email marketing for effective multi-channel marketing.
John Jantsch — How to Guide The Perfect Customer JourneySemrush
These slides were presented at the SEMrush webinar "How to Guide The Perfect Customer Journey". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-guide-the-perfect-customer-journey/
A high Quality Score in Google AdWords means ads will trigger in a higher position and at a lower cost-per-click, determined by factors like historical click-through rates, landing page quality, ad relevance, and other unspecified factors. Keywords should go beyond standard terms to drive conversions, and negative keywords should refine targeted terms. Proper tracking of conversions through Google Analytics allows an advertiser to determine return on ad spend and bid effectively. Other paid search options include LinkedIn's self-service platform targeting professionals, and Yahoo! and MSN AdCenter which use the same structure as AdWords but require conversion tracking for optimization.
PuppyAgency.com Business Plan - Master Degree Capstone ProjectChenhui James Zheng
This document contains a business plan for PuppyAgency.com, an online platform for finding and purchasing puppies. It aims to build trust by advocating for puppy welfare. The target market is affluent adults aged 35-54 looking for premium puppies. Key differentiators include its trusted brand focused on puppy care, a 180-day money back guarantee, and pre-screening of breeders. It will launch in phases and utilize marketing strategies to acquire customers and build its brand as a responsible advocate for puppies. Financial projections estimate reasonable profits even in worst-case scenarios.
Communication strategy proposal for Yahoo!, Inc based on secondary and primary research. Survey of over 500 respondents was collected and analyzed to construct the communication strategy to rebrand Yahoo!, Inc.
This document outlines digital marketing solutions for boosting an organization's search engine optimization and website traffic. It identifies key goals of bringing more qualified visitors to the website and converting them into paying clients. Barriers like existing competition and lack of brand awareness are also noted. The proposed solutions include updating website content, removing barriers to search engines, establishing metrics to measure success, optimizing directory listings and links, running geo-targeted paid search campaigns, and leveraging social media. The plan aims to drive both organic and paid traffic sources over time.
Infognana is an ISO/IEC certified, BPO and software development company based on USA, specialized in web & mobile apps development and ePublishing services.
This document discusses the importance of personalizing content marketing across all stages of the customer acquisition funnel. It notes that content marketing is very effective for lead generation compared to outbound marketing. However, many marketers struggle with producing engaging content consistently and measuring content effectiveness. The document then discusses how personalization is key to making content more effective and outlines the benefits personalized content can provide. It describes a content marketing solution that helps users easily create, serve and measure personalized content. Finally, it provides details on the company's roadmap and growth plans to expand their content intelligence and optimization capabilities.
BrightonSEO 2017: Get More Quality Leads from your AdWords CampaignJennifer Holt
This document discusses strategies for improving lead quality and sales conversions from AdWords campaigns. It recommends importing offline conversions into AdWords to attribute sales to keywords and ads. It also suggests establishing lead qualification criteria to classify leads by willingness to buy. The document provides guidance on calculating an optimum cost per qualified lead based on average order value, orders per customer, and other metrics. It stresses the importance of retaining existing customers and prospects through tactics like AdWords Customer Match targeting.
Infognana is an ISO/IEC certified, BPO and software development company based on USA, specialized in web & mobile apps development and ePublishing services. Infognana is one of the leading software development company in Dallas, Chicago and Los Angeles
Why Optimization is Obvious to Excel Your Expectation of Your Site? A. B. M. Atique Ullah
Atique it is the industry best seo agency which can change the fortune and condition of any website with the help of some greatest seo experts who are always ready with effective seo services to achieve a place on Google SERP
This document discusses search engine optimization (SEO) and search engine marketing (SEM). SEO involves optimizing a website to be found organically in search engine results, while SEM involves paying for sponsored placement in results. The goals of both are to increase website traffic, leads, and apartment leases. Expertise in the industry, a thorough optimization process, and ongoing data analysis are keys to a successful SEO/SEM campaign.
This document summarizes the services provided by an expert team of 8 based in Dublin that has been in business for 15 years generating sales leads and providing customized marketing solutions for their clients. They offer quantifiable results through focused targeting, advertising, search engine optimization (SEO), pay per click advertising (PPC), social media, and content development. Their social media services include advertising, developing unique content, building branded social media sites, and creating competitions to engage customers. They also provide local digital marketing services like optimizing Google Places listings and analyzing site traffic.
Siobhan Lidon - Tag, You’re It! Track Your ROI with Google Tag ManagerJulia Grosman
The document discusses using Google Tag Manager to track key performance indicators (KPIs) and goals across different stages of the customer journey from cold to warm to hot leads. It provides examples of defining valuable actions to track for lead generation and e-commerce. Implementing Google Tag Manager allows for more sophisticated tracking, less load time on pages, and reduced development costs. Analyzing the tagged data can reveal top conversion paths, improve attribution modeling, and help optimize marketing budgets. Configuring tags, variables, and triggers properly in Google Tag Manager is important for success.
There was a time when digital marketing for SaaS businesses didn’t use to be essential at all, and selling software products was quite easy
In the early days, all that the tech-experts had to do was create something that solves customer's problems, demonstrates its benefits, and done!
⏰However, things have changed a lot in the past years
In other words, if you happen to own a SaaS company and want to stay in the game, we’d recommend you to invest in effective digital marketing before it’s too late!
Crown Partners implemented an enterprise email marketing solution for a nonprofit client to increase online donations and enhance the donor experience. The solution integrated ExactTarget's email marketing capabilities with Adobe Analytics to personalize messaging, track key performance indicators, and test email content and campaigns. Initial results one month later showed a 45% increase in donation revenue from email communications, decreased opt-out rates, and fewer but more relevant emails sent per month.
How To Grow Your Audience - Jon Hibbitt and Scott ColenuttSiteVisibility
Jon Hibbitt and Scott Colenutt spoke to Wired Sussex members about how to grow your audience through digital marketing and in particular, SEO, Keyword Research & Content Marketing
This document provides tips for small businesses to implement important SEO tactics, including using structured data and schema markup to improve rich snippets and click-through rates, optimizing website speed and content, developing a content strategy and schedule through keyword research and social media planning, building links by encouraging reviews and offering expertise on forums and through local SEO, and monitoring brand presence and customer engagement online and offline. It also promotes SEO, marketing, and website services from Master Web Creations.
Digital Marketing gives you a head start on your international marketing strategy. It helps you evaluate advertising solutions and the importance of analytics and measurement.
Digital Marketing gives you a head start on your international marketing strategy. It helps
you evaluate advertising solutions and the importance of analytics and measurement.
Channel Crossing: Get creative with PPC data to inform your digital strategy,...Internet World
The presentation discusses how to get creative with pay-per-click (PPC) data to inform digital strategies. It suggests analyzing PPC data like keywords, placements, geo-targeting, and engagement rates to influence other channels like content, social media, email marketing, and SEO. The presentation also recommends using PPC to test different creatives, ads, and page layouts to identify highest converting options. Finally, it stresses combining online advertising channels like PPC, social media, and email marketing for effective multi-channel marketing.
John Jantsch — How to Guide The Perfect Customer JourneySemrush
These slides were presented at the SEMrush webinar "How to Guide The Perfect Customer Journey". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-guide-the-perfect-customer-journey/
A high Quality Score in Google AdWords means ads will trigger in a higher position and at a lower cost-per-click, determined by factors like historical click-through rates, landing page quality, ad relevance, and other unspecified factors. Keywords should go beyond standard terms to drive conversions, and negative keywords should refine targeted terms. Proper tracking of conversions through Google Analytics allows an advertiser to determine return on ad spend and bid effectively. Other paid search options include LinkedIn's self-service platform targeting professionals, and Yahoo! and MSN AdCenter which use the same structure as AdWords but require conversion tracking for optimization.
PuppyAgency.com Business Plan - Master Degree Capstone ProjectChenhui James Zheng
This document contains a business plan for PuppyAgency.com, an online platform for finding and purchasing puppies. It aims to build trust by advocating for puppy welfare. The target market is affluent adults aged 35-54 looking for premium puppies. Key differentiators include its trusted brand focused on puppy care, a 180-day money back guarantee, and pre-screening of breeders. It will launch in phases and utilize marketing strategies to acquire customers and build its brand as a responsible advocate for puppies. Financial projections estimate reasonable profits even in worst-case scenarios.
Communication strategy proposal for Yahoo!, Inc based on secondary and primary research. Survey of over 500 respondents was collected and analyzed to construct the communication strategy to rebrand Yahoo!, Inc.
PuppyAgency.com Pitch Deck - Master Degree Capstone ProjectChenhui James Zheng
The document outlines James Zheng's plan to launch an online platform called PuppyAgency.com that helps users find and purchase healthy, premium quality puppies from pre-screened breeders. It identifies an opportunity in the $24.6 billion US pet market to provide a more trusted solution for purchasing puppies. The plan details how the platform will evaluate breeders, provide educational resources to buyers, and offer services like a 180-day health guarantee to establish PuppyAgency as the most trusted source for connecting buyers with quality breeders. Financial projections estimate the business can be profitable while advancing puppy welfare.
Detailed media plan recommendations for Minute Maid Orange Juice. An annual flighting strategy including traditional media such as TV, print and out-of-home; and also new media such as SEM.
Integrated Marketing plan for new product launch of Nike Fuel Bar. In- depth market analysis with go-to-marketin positioning statement. Complete 4P marketing strategy and tactics.
American Premium Petroleum is proposing an integrated marketing plan to increase profits by boosting revenue and reducing costs. The plan recommends using a marketing database to track customer purchase history in order to better target promotions, adjust pricing strategies, and identify opportunities for additional sales. Maintaining and updating the database quarterly would allow for analysis of trends to predict future demand and profitability.
This document discusses digital strategies for jewelry brands. It analyzes Tiffany & Co., Blue Nile, and Catbird in terms of their social media presence, customer profiles, value propositions, and recommendations. The key takeaways are that Tiffany & Co. excels at community, social engagement, and emotional connection. Blue Nile focuses on education and value. Catbird targets niche markets through influencers and social media. Recommendations include storytelling, responsive design, leveraging emotion, and engaging emerging consumers. The three secrets to digital success are creating relevant content, using digital tools, and staying true to brand identity.
Create a collage to describe the personality of a person that you are familiar with, without disclosing his/her identity and relationship with you. Utilize key components of personality traits to sort for relevant visual elements.
This document contains working drawings for a residential building permit including demolition and new works floor plans, elevations and sections. Key details include demolition of the existing roof and walls to be replaced by a new upper floor, brick infill walls, and replacement of windows and roof with new materials according to building standards.
Nebula provides open source Gradle plugins to help with tasks like testing, publishing, and dependency management. The document describes Nebula's plugin infrastructure and several plugins including nebula-test, nebula-core, nebula-project, gradle-nebula-oss-project, gradle-ospackage, gradle-dependency-lock, and gradle-publishing. It also mentions that Netflix is hiring build tools and full stack engineers.
El documento resume la historia y evolución del fútbol. Se fundó la FIFA en 1904 en París como el órgano rector mundial del fútbol. En 1992 la FIFA tenía 179 miembros. El fútbol nació en Inglaterra en el siglo XIX y desde el siglo XX se ha vuelto más comercial.
The workshop will provide examples and strategies for the design of the experiential online education. Participants will explore what makes a great education experience and define the attributes that contribute to a great online learning experience.
We started filming the first scenes of our music video in a pretty village near our hometown. We wanted natural scenery like trees, grass, and a river as a backdrop for Polaroid photos to achieve the style we want. Using the photo burst effect on our iPhones, we took multiple photos at once while randomly walking around and capturing different locations like trees, a bridge, and the river. When editing is complete in Premiere Pro, we hope to drop the photos into the program and cut together the video scenes we want.
Relaciones internacionales de la Gran ColombiaMarian Bermudez
El Congreso de Angostura en 1819 unió las repúblicas de Venezuela y Nueva Granada bajo el nombre de República de Colombia, dividiéndola en tres departamentos. Panamá se unió voluntariamente en 1821. El intento de unión de Santo Domingo fracasó tras nueve semanas debido a la anexión por Haití. Conflictos territoriales llevaron a una guerra entre Colombia y Perú en 1828. La renuncia de Bolívar en 1830 y la separación de Venezuela iniciaron la desintegración de la Gran Colombia.
Promotion is a key element of marketing that aims to raise awareness of products and brands to generate sales and loyalty. It refers to activities like advertising, market research, and selling products or services. Over time from the 1960s to today, music promotion and marketing through music videos has evolved significantly with technology. Early videos focused on performances to promote songs on TV when bands weren't available, but now high production value videos are artistic experiences in themselves that cultivate the image of the artist across media platforms to sell records, merchandise, and build their brand.
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Specifically, aerobic exercise was shown to improve executive function and memory in adults aged 60-79 who exercised for 30-45 minutes three times a week over the course of a 6-month study period.
Lean Startups in Japanese Companies takashi tsutsumi_masato_iinoStanford University
This document summarizes an approach taken to introduce Lean Startup principles to large Japanese enterprises. It describes establishing a Lean Startup Accelerator Department detached from existing business units to develop minimum viable products. Early successes attracted "defense departments" like Quality Assurance and Legal to form a Lean Enterprise Cell to support future efforts. The approach aims to train existing business units on Lean Startup and spill these principles throughout the organization to promote new business creation.
My presentation from the 2016 SMPS Pacific Regional Conference that was held in Palm Springs, CA in February. Discusses digital touchpoints, analysis of digital communications, and actionable items for firms just starting out.
Planning B2B Lead Generation Marketing ProgramsPardot
The document discusses planning and improving B2B lead generation marketing programs. It recommends taking a buyer-focused approach by understanding objectives, offering relevant content tailored to buyer needs, and identifying any gaps in programs. Examples are provided of implementing resource publishing, segmented email nurturing, optimized landing pages, and website redesigns. Performance should be measured using metrics related to traffic, lead generation, and revenue to evaluate programs and identify opportunities. Resources are offered to further assess marketing content, websites, and programs.
San Francisco is a city located in Northern California. It is a hub for technology and home to many large tech companies. The document provides tips for companies on optimizing their search engine optimization (SEO) strategies to drive more organic traffic to their websites. It discusses the importance of competitive research, content strategy, delivering content across devices like mobile, and testing approaches like conversion optimization and anomaly detection to drive continuous growth. The overall recommendations are to place search at the center of digital marketing efforts by identifying opportunities based on data and creating and delivering effective content.
Ten Powerful Tips To Get More From Your AnalyticsMichele Kiss
Today's marketers are not only expected to be proficient in marketing and communication but, with increasing reliance on data, be fluent in analytics as well. And even with multiple tools designed to simplify the process, many still struggle to prove the success of their efforts. Frustrations range from not knowing where to start to a deluge of data that provides no real insight.
In this presentation, Michele will provide you with 10 tips and actions you can implement immediately to do more with your data—no expensive tools required! Whether you have an analytics team or you have no support at all, we'll show you how to get more from your data and analysts so you can stop struggling and start gaining valuable insight.
The document provides an overview of creating an analytics plan for a website. It discusses establishing goals and key performance indicators, collecting and analyzing data through tools like Google Analytics, testing changes through A/B and multivariate testing, benchmarking against competitors, creating regular reports on metrics and actions, and gaining support for analytics from leadership and cross-functional teams. The overall purpose is to help organizations make more data-driven marketing and content decisions to improve outcomes.
Johnathan is the founder of KlientBoost, a no-nonsense, creative kick-ass PPC agency that hustles for results & ROI. He’s been named the 2015 “Conversion Marketer To Watch” by Unbounce’s readers.
1) Single Keyword Ad Groups 2) Ad Group Level Negatives 3) Multi Intent Keywords 4) The Five Ad Tests 5) Aggressive Ad Testing 6) AdWords is Your Carrot 7) Insane Importance of Design 8) Multi Step Landing Pages 9) Your Landing Page Offer 10) The Price Focus CTA
Single Keyword Ad Groups 1
Google’s advice…
That would mean…
But it should be… keyword 1 keyword 2
What happens to your CTR
Higher search-to-ad relevancy = higher CTR = higher quality scores = lower cpc = lower cost per conversion.
Your new ad group structure =
Ad Group Level Negatives 2
Killing off internal competition
What it means… Ad group = “web analytics” Ad group = “web analytics stripe” Ad group = “web analytics braintree” Ad group = “web analytics paypal”
What it means… Ad group = “web analytics” Ad group level negative keywords - stripe - braintree - paypal
Search terms should look like…
See what’s holding you back
Multi Intent Keywords 3
The Search Buying Cycle
Search Buying Cycle Awareness Consideration Action “broken transmission” “whats my car worth” “sell my car”
The Five Ad Tests 4
Proximity
Source: ThinkWithGoogle.com
Proximity Source: Hanapin Source: Engine Ready
30% increase in conversions
Countdowns 32% CTR boost & 3% conv/rate improvement
Specificity How to Get 6,312 Subscribers to Your Business Blog in One Day How to Get Over 6,000 Subscribers to Your Business Blog in One Day How to Get a Torrent of Subscribers to Your Business Blog in One Day
Specificity 88% CTR boost & 23% conv/rate improvement
Timeliness 217% CTR boost & 23% conv/rate improvement
Aggressive Ad Testing 5
Get Aggressive!
Isolate and label Headline Display URL Description 1 Description 2
Let time pass, then filter
GetDataDriven.com/ab-significance-test
6 AdWords is Just Your Carrot
“Cats are your customers, AdWords is your laser pointer”
7 Insane Importance of Design
How fast do people judge you?
Visual & Aesthetic Judgement Research at Google International Journal of Human-Computer Studies, vol. 70(11) (2012), pp. 794-811 |——————————————| 1 full second 50 ms = 0.05 second
Insane Important of Design 6
8 Multi Step Landing Pages
Single step landing pages are threatening
9 Your Landing Page Offer
Conversion Rate Optimization 101 “What makes a good value proposition? An offer that’s differentiated from your competitors.” — Peep Laja, CRO Expert at ConversionXL
A lot more valuable than your competitors Make your offer
10 The Price Focus CTA
Struggling with CTA ideas? Get Pricing & More Info
32 New Hacks To Get More Phone Leads With AdWords & CRO kboo.st/kiss-phone (60 pages deep!)
The Price Focus CTA landingpages@klientboost.com
Junghwan lee - my achievements in the growth of a digital businessmrjunghwanlee
1. The document summarizes Junghwan Lee's professional experience in digital marketing at NAVER, a major South Korean internet company.
2. As a digital project manager, Lee helped evolve NAVER's user-generated content services and increase user engagement through data-driven marketing strategies.
3. Key achievements included over 60% growth in customer acquisition and engagement metrics through personalized experiences and incentivizing content creation.
Conquer the Interwebs: The Three Pillars of Web AnalyticsAndre Rand
Andre Rand is a web analytics manager who oversees analytics for Interline Brands, a top 100 internet retailer. He has several certifications in analytics platforms like Adobe and Google. Rand advocates for adopting Avinash Kaushik's "three pillars" approach to web analytics: behavior analysis, outcomes analysis, and experience analysis. At Interline Brands, he employs advanced strategies like RFM segmentation, incremental revenue measurement, and predictive analytics.
Live Webinar: Using LinkedIn for Demand GenerationLinkedIn
The document discusses using LinkedIn for demand generation. It outlines the challenges of today's unpredictable buyer's journey and fragmented purchasing process. It then presents LinkedIn's full-funnel marketing solutions to better engage prospects at every stage, including increasing awareness at the top of the funnel to drive conversions at the bottom, tapping into anonymous website visitors, tailoring messages based on interests, and reaching prospects across devices when they are most engaged. Specific LinkedIn tools like Lead Accelerator, Sponsored Updates, and Sponsored InMail are highlighted.
Email Marketing: Best Practices in a Multichannel, Multi-Device WorldAct-On Software
- Email marketing remains a crucial channel for B2B companies, but must evolve to address the multichannel, multi-device world. Effective email programs require testing different content formats and engagement tactics.
- Successful email programs start by setting objectives for each stage of the marketing funnel. Content is created and packaged for delivery through different channels to engage prospects on their own timeline. Leads are scored and monitored as they progress through the funnel.
- Engagement emails like newsletters, follow-ups, and usage encouragement aim to shorten the buying cycle by driving interaction and collecting behavioral data. Subject lines, creative elements, and calls-to-action can increase open and response rates. Ongoing testing is important to
Learn how to apply the lean marketing techniques that are rapidly building the best emerging companies in the world. Learn how to apply Pirate Metrics, Growth Hacking and lead generation tactics to your startup or small business.
The document summarizes an inbound marketing technology summit. It discusses how marketing has changed with the rise of digital media and how most businesses still use outdated marketing methods. It then provides an overview of inbound marketing and how it works using content and automation tools to attract and nurture leads. The document includes examples of how to map content to the buyer's journey and set up lead nurturing workflows with targeted emails to improve conversion rates.
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...MarketingExperiments
As marketers, it is vital that our campaigns remain relevant to customers throughout the year. Seasonal campaigns tailored to specific holidays or events might be one way to ensure that our messaging remains in constant alignment with the motivations of our prospects.
How can we be sure that our seasonal campaigns are truly bolstering the appeal of our product and enhancing our core value proposition? Despite the opportunities that season-specific campaigns present, how can we be sure these changes will not negatively affect the clarity of our messaging?
In this 35-minute Web clinic, our research team shared strategies for finding the balance between seasonality and clarity, including a test that resulted in a 25% difference in clickthrough.
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...MECLABS Institute
As marketers, it is vital that our campaigns remain relevant to customers throughout the year. Seasonal campaigns tailored to specific holidays or events might be one way to ensure that our messaging remains in constant alignment with the motivations of our prospects.
How can we be sure that our seasonal campaigns are truly bolstering the appeal of our product and enhancing our core value proposition? Despite the opportunities that season-specific campaigns present, how can we be sure these changes will not negatively affect the clarity of our messaging?
In this 35-minute Web clinic, our research team will shared strategies for finding the balance between seasonality and clarity, including a test that resulted in a 25% difference in clickthrough.
What Has Your Donation Page Done for You Lately?: Testing, Optimization & Bes...donordigital
Mal Warwick | Donordigital Vice President Mwosi Swenson spoke with Jason Wilson of Share Our Strength and Dawn Stoner of Mal Warwick | Donordigital at the Direct Marketing Association Nonprofit Federation Washington Nonprofit Conference on February 27, 2015. Donation page optimization is the least-sexy part of online fundraising — yet investment in this area can mean real money (lots of it, in fact!) from the same traffic to your site. Learn how analytics-driven changes to donation pages that have raised tens of thousands of additional dollars at some of the largest nonprofit programs. Includes a quick review of the tools, technology and methodology needed for effective testing, then dives into best practices and real testing results — things you'd expect, things that you need to know, and things that surprised us all!
Tune in to this webinar to hear how revenue-focused marketers are turning the tables on traditional approaches to content marketing — and yielding greater returns from their current programs — by taking tips from the playbooks of digital publishers such as YouTube and The New York Times! http://ow.ly/PutR306d7qU
LAUNCHSCALE - Growth Quiz + The New Art of Assisted Conversions & Drip CampaignsCraig Zingerline
The document discusses strategies for growing an audience and driving conversions across multiple platforms. Some key points include:
- Mobile web has 2x faster audience growth and 3x monthly reach compared to desktop or native apps.
- Testing pricing vs no pricing on landing pages found pricing drove 37% more conversions.
- A/B testing different subject lines, images, and text for Facebook ads can increase conversion rates.
- Simple changes like modifying a navigation link from "Features" to "Benefits" increased click-through rates by 42%.
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Making your analytics talk business | Big Data DemystifiedOmid Vahdaty
MAKING YOUR ANALYTICS TALK BUSINESS
Aligning your analysis to the business is fundamental for all types of analytics (digital or product analytics, business intelligence, etc) and is vertical- and tool agnostic. In this talk we will build on the discussion that was started in the previous meetup, and will discuss how analysts can learn to derive their stakeholders' expectations, how to shift from metrics to "real" KPIs, and how to approach an analysis in order to create real impact.
This session is primarily geared towards those starting out into analytics, practitioners who feel that they are still struggling to prove their value in the organization or simply folks who want to power up their reporting and recommendation skills. If you are already a master at aligning your analysis to the business, you're most welcome as well: join us to share your experiences so that we can all learn from each other and improve!
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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2. Agenda
Introduction to Webtrends.com
3 Goals
“Quality” Visit Metric & Deliverablity
Metric Distribution
Proposed Recommendations
Key Takeaways
Next Steps
3. Webtrends.com
B2B digital marketing solution
Purpose
◦ Content Engagement
◦ Lead Generation
◦ Customer Support
4. #1: Jane, The Avid Learner
Looking for relevant and
useful content
◦ “Resources”
KPIs
◦ New Email Newsletter Sign Up
Rate
◦ Resources Open/Download
Rate
◦ Page/Content Depth
(“Resources”)
5. #2: Steve, The Solution
Finder
Looking to solve segmentation of his
firm
◦ “Products & Solutions”
KPIs
◦ Lead Conversion Rate
◦ Cost Per Lead (CPL)
◦ Single Access Ratio
6. #3: Mike, The Troubleshooter
Looking for how to integrate
webtrends tool with his current
website
◦ “Support & Training”
KPIs
◦ Repeat Visitor
Percentage
◦ Percentage of
Visit under 90s
◦ Top Internal
Search Phrases
7. “Quality” Visit
Metric
Completed one of
3 goals mentioned
◦ Sign up for email
newsletter
◦ Fill out let’s talk form
◦ Visit under 90s (in
“Support & Training”)
Webtrends.com
can provide all
metrics
◦ Standardize
open/download rate
Deliverablity of
Metrics
8. Metric Distribution:
You Only Get What You Need
C-Suite
• Overview & Strategy
Mid-Tier Managers
• All 9 KPIs but varies depending
on department
Frontline
• Most actionable KPIs
9. Proposed Recommendations:
Content & Site
Structure
Targeted call-to-action
based on content
category
◦ CTA now is “Let’s Talk”
Shorter path to
conversion
◦ Landing page to improve
conversion
10. Key Takeaways
No matter if you are Jane, Steve, or
Mike
◦ Webtrends.com gets you to the stuff you
are looking for
◦ The way you want it
Great content alone is
not enough
◦ ORGANIZED content is
the key to success
11. Next Steps
Establish benchmarks for each of 9
KPIs based on historical data
Reduce path to conversion to ideally
1-2 clicks
◦ Clear CTA button
◦ Targeted landing page
Content organization for better UX
◦ Simpler navigation