The manufacturer used PPC to inform its SEO strategy with a small $15,000 budget. It conducted keyword and ad copy research in a 3-month PPC campaign to gather insights for an SEO plan. While the PPC yielded just one conversion, it revealed better-performing keywords and opportunities to improve website content. An SEO-focused content plan and audit then helped target terms and build relevant blog posts, increasing conversions by 37% and rankings. The case study shows how using PPC research can maximize a limited budget and inform long-term SEO gains.
SEOReseller - SEO Yesterday, Today and TomorrowMarcus WK Wong
William Kramer, Jr. and Marcus W K Wong go through the mistakes of search engines and SEO's alike that brought us to the industry today.
As leading white label SEO specialists, we show you how to implement an SEO strategy that is designed to be an adaptive methodology based on our understanding of the past, present and future of SEO.
White Hat SEO can help in achieving top rankings for content created by bloggers, marketers & business related websites. Use this effective technique to successfully reach top rankings for each of your blog post.
You Built It ... Now What - WP SEO HubLori Calcott
Learn more about advising your clients on the next steps for generating traffic to their site. Presented at WordCamp DFW, the session will serve as an overview of the search marketing space including SEO, Paid Search, Facebook Advertising, and Local Search. The overall theme is to help designers and developers address the questions they get from clients on how to generate traffic to their site.
Getting the most from Google Grants | Online advertising | South West Network...CharityComms
Will Howells, head of digital at Terrence Higgins Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
SEOReseller - SEO Yesterday, Today and TomorrowMarcus WK Wong
William Kramer, Jr. and Marcus W K Wong go through the mistakes of search engines and SEO's alike that brought us to the industry today.
As leading white label SEO specialists, we show you how to implement an SEO strategy that is designed to be an adaptive methodology based on our understanding of the past, present and future of SEO.
White Hat SEO can help in achieving top rankings for content created by bloggers, marketers & business related websites. Use this effective technique to successfully reach top rankings for each of your blog post.
You Built It ... Now What - WP SEO HubLori Calcott
Learn more about advising your clients on the next steps for generating traffic to their site. Presented at WordCamp DFW, the session will serve as an overview of the search marketing space including SEO, Paid Search, Facebook Advertising, and Local Search. The overall theme is to help designers and developers address the questions they get from clients on how to generate traffic to their site.
Getting the most from Google Grants | Online advertising | South West Network...CharityComms
Will Howells, head of digital at Terrence Higgins Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Online advertising at Samaritans | Online advertising | South West Networking...CharityComms
Michael Keating, digital communications manager at Samaritans
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Advance your ROI on PPC and email campaigns in ways you didn’t think possible.
What if you could provide an adaptable, personalized experience onsite for your top-funnel prospects, even while they are still “unknown”? Well you can, and even better yet, you can use this same machine-learning platform to deliver adaptive landing pages, adjusting in real-time to advance conversions.
Curious to learn how? View the presentation.
Sendible:The importance of creating engaging social media contentSendible
Discover the importance of creating and managing engaging content to drive visitors from social media to your website and keeping them there. Jointly hosted by Sendible and Media Shower.
Using Pinterest strategically to meet brand objectives – How to choose the ri...Digital Megaphone
ConAgra Foods’ Digital Marketing and PR/Social team members Megan West and Jenna Rice share how they strategically grew ConAgra’s ReadySetEat Pinterest page through testing various tactics such as pin it to win it contests, influencer pinning and third party support. You’ll learn which tactics performed and which didn’t as well as how they were able to track actions to actual sales.
Grow Your Business with My SEO Agency - With Shamim AyubShamim Ayub
If you want to grow your business and maximize the opportunity for success, I would highly recommend hiring my SEO agency. In these times of competition on every level with more businesses than ever before vying for that all-important top spot in search engine rankings just so they can get noticed it's crucial to have a team like mine supporting you as we work closely together maximizing exposure through social media channels such as Facebook, Twitter, Google Plus and YouTube while also covering basics such as optimization settings at least monthly through blog writing topics (or other related content) making sure there are new posts about once per week or so plus engaging listeners via email newsletters by creating an automated drip campaign which is automatically sent out based on how many days since last contact was made.
Article marketing offers big visibility and big opportunity to grow traffic, link popularity and SEO support for your website. Join the July monthly ideaLaunch content marketing webinar series with host and founder Byron White and guests Roxanne McHenry and Steve Juth, co-founders of the Cash Keywords Pro research tool, for insight on how to make the most out of your article marketing efforts and secrets on how to get the right words in and right articles out for article marketing success. Roxanne and Steve will demonstrate step-by-step methods and advanced article marketing techniques using their high-performance keyword tool, Cash Keywords Pro. In this month's content marketing webinar, you will learn:
How to find hot article marketing topics that Google loves
What keywords to target and where to use them in article marketing
How to find popular questions Internet users ask, so you can provide the answers they need
How to get the most from article marketing using trends and demographics
Methods for tracking and determining the ROI on your article marketing efforts
We define key terms for measurement and optimization, ad placement and device performance, demonstrate optimal landing pages structure and detail the KPI’s you need to track your ad campaigns. Additionally, we outline what measurement tracking is required and show what types of results/ metrics you should be looking for as part of your Google Ads campaigns.
Online advertising at Samaritans | Online advertising | South West Networking...CharityComms
Michael Keating, digital communications manager at Samaritans
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Advance your ROI on PPC and email campaigns in ways you didn’t think possible.
What if you could provide an adaptable, personalized experience onsite for your top-funnel prospects, even while they are still “unknown”? Well you can, and even better yet, you can use this same machine-learning platform to deliver adaptive landing pages, adjusting in real-time to advance conversions.
Curious to learn how? View the presentation.
Sendible:The importance of creating engaging social media contentSendible
Discover the importance of creating and managing engaging content to drive visitors from social media to your website and keeping them there. Jointly hosted by Sendible and Media Shower.
Using Pinterest strategically to meet brand objectives – How to choose the ri...Digital Megaphone
ConAgra Foods’ Digital Marketing and PR/Social team members Megan West and Jenna Rice share how they strategically grew ConAgra’s ReadySetEat Pinterest page through testing various tactics such as pin it to win it contests, influencer pinning and third party support. You’ll learn which tactics performed and which didn’t as well as how they were able to track actions to actual sales.
Grow Your Business with My SEO Agency - With Shamim AyubShamim Ayub
If you want to grow your business and maximize the opportunity for success, I would highly recommend hiring my SEO agency. In these times of competition on every level with more businesses than ever before vying for that all-important top spot in search engine rankings just so they can get noticed it's crucial to have a team like mine supporting you as we work closely together maximizing exposure through social media channels such as Facebook, Twitter, Google Plus and YouTube while also covering basics such as optimization settings at least monthly through blog writing topics (or other related content) making sure there are new posts about once per week or so plus engaging listeners via email newsletters by creating an automated drip campaign which is automatically sent out based on how many days since last contact was made.
Article marketing offers big visibility and big opportunity to grow traffic, link popularity and SEO support for your website. Join the July monthly ideaLaunch content marketing webinar series with host and founder Byron White and guests Roxanne McHenry and Steve Juth, co-founders of the Cash Keywords Pro research tool, for insight on how to make the most out of your article marketing efforts and secrets on how to get the right words in and right articles out for article marketing success. Roxanne and Steve will demonstrate step-by-step methods and advanced article marketing techniques using their high-performance keyword tool, Cash Keywords Pro. In this month's content marketing webinar, you will learn:
How to find hot article marketing topics that Google loves
What keywords to target and where to use them in article marketing
How to find popular questions Internet users ask, so you can provide the answers they need
How to get the most from article marketing using trends and demographics
Methods for tracking and determining the ROI on your article marketing efforts
We define key terms for measurement and optimization, ad placement and device performance, demonstrate optimal landing pages structure and detail the KPI’s you need to track your ad campaigns. Additionally, we outline what measurement tracking is required and show what types of results/ metrics you should be looking for as part of your Google Ads campaigns.
BrightEdge Award nominated Caring People based on growth in a couple areas - SEO, website traffic, smooth migration from HTTP to HTTPS and backlinks. From over 200 submissions there were only 12 winners and we were one of them! For this accomplishment, I was presented with an award and was asked to present on a panel at the Share18 NYC BrightEdge conference. Our results have been incredible. With a team of 1, we increased revenue by 100% and increased traffic 140% in 2017. Let's keep building!
Karina Tama - Rutigliano
Between SEO, social media and content marketing, the digital marketing landscape is becoming increasingly complex. Learn how to develop a comprehensive, robust digital strategy and how to develop content topics you users will be interested in.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.
See Part 1 here: http://www.youtube.com/watch?v=OIzocGBwZ4E
Digital marketing top tips & techniques on Google Analytics, Adwords, SEO, social media, twitter and facebook advertising, content marketing, inbound marketing and email marketing
5 great tips to increase your online Sales. Presented to the Victoria Park Local Chambers Networking Sundowner March 5th 2015 by SEO Specialists 'White Chalk Road's CEO Charles Ryder.
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
· Why SEO & PPC should work together in 2018?
· 3 ways to use both SEO & PPC together to improve your website's performance · Unified SEARCH toolbox to take your site's visibility and performance to the next level
Speaker Bio:
Maekail has worked for both local and regional brands by helping them improve their revenue streams via increasing their organic visibility and traffic. Maekail is currently an SEO Specialist within RBBi’s award-winning SEO team.
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
4. Background – The Client
Case Study:
• M. Chain (www.mrchain.com): Michigan-based manufacturer of
plastic stanchions & chains
• Wanted to break into new markets: schools and government
• Michigan-based manufacturer, products made in US
• GSA certified
5. Small Budget – What To Do?
Small Budget: $15,000 total
• Not enough for ongoing PPC
• Only enough for one-time
SEO
• Needed timely & relevant
content
9. Use PPC to Inform SEO
• Track & Optimize PPC
Performance
Implement • Gather SEO Insight
10. Step 2: Implement
• 3-Month PPC Campaign
– Keywords with best CTR
– Optimize ad copy
– Test landing pages
• SEO Keyword Research
– Begin in Month 3 of PPC
11. Use PPC to Inform SEO
• What Worked in PPC?
• Develop SEO Plan
Analyze
12. Step 3: Analyze
• 1 PPC Conversion in 3 Months
• BUT….
– “Barriers” vs.“Stanchions”
– CTR = good; conversion rate = not good
– CTA was MIA
13. Step 3a: Develop SEO Plan
• Based on PPC Results
– Focus on keywords with the best CTR
– Include new on-site copy with high-CTR
terms: “barrier,” “school,” & “safety”
– On-site implementation included (along with
basic SEO training)
20. Resources
• Integrating PPC with SEO, Search Engine
Watch:
http://searchenginewatch.com/3634874
• Use PPC To Inform SEO, Fluency Media
Blog:
http://www.fluencymedia.com/ppc-informs-seo/
