This document discusses measuring marketing effectiveness and maturity. It introduces The Mighty GPS, a free self-assessment tool that measures marketing maturity across six categories and four stages from crawling to soaring. Taking the assessment provides an overall score and category scores to identify strengths and areas for improvement. The results can be used to prioritize goals, access resources, and benchmark progress over time to improve marketing effectiveness. Common challenges and next steps are outlined for each maturity stage.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
How to Write and Submit an Award-Winning Pyramids EntryPRSANJ
Have you wondered why your PRSA NJ Pyramid Award entry didn't make the cut? Are you too intimidated by the entry process to submit? Have no fear: We have the tips and secrets you need for success.
This presentation will help you understand how to:
Develop short- mid- and long-term business, sales and marketing goals and related objectives
Prepare your corporate Mission and Vision statement
Understand brand positioning and its importance
Recognize ideal target clients
Determine competitive factors that affect your market position
Define the elements that will shape your marketing budget
Creating a Successful Digital Marketing Strategy 2024.pdfFirstDigiAdd3
A successful digital marketing strategy needs meticulous preparation, constant optimization, and a thorough understanding of your target audience and objectives.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
How to Write and Submit an Award-Winning Pyramids EntryPRSANJ
Have you wondered why your PRSA NJ Pyramid Award entry didn't make the cut? Are you too intimidated by the entry process to submit? Have no fear: We have the tips and secrets you need for success.
This presentation will help you understand how to:
Develop short- mid- and long-term business, sales and marketing goals and related objectives
Prepare your corporate Mission and Vision statement
Understand brand positioning and its importance
Recognize ideal target clients
Determine competitive factors that affect your market position
Define the elements that will shape your marketing budget
Creating a Successful Digital Marketing Strategy 2024.pdfFirstDigiAdd3
A successful digital marketing strategy needs meticulous preparation, constant optimization, and a thorough understanding of your target audience and objectives.
Measuring Marketing Success: Performance Metrics and ReportingPrintFleet
One of the biggest challenges for today’s marketers is measuring the success of their marketing initiatives. Your marketing strategy is a living document, which is why it’s important to set smart goals and regularly track the performance of your marketing activities against them. This data can be used to then adjust and refine your strategy to ensure you’re hitting key business objectives. In this presentation, we look at how to set smart marketing goals and track KPIs around email, social, blogs and websites, and lead generation. Learn best practices for tracking, measuring and reporting on your marketing campaigns today!
Companies spends precious money on online advertisements, organic optimization but yet they are unsatisfied with the outcome. Typical problems faced by a Website/Portal are as following.
1) High Traffic but high bounce rate.
2) High Traffic but low conversion rate (sale or enquiry).
3) Low Overall Traffic
4) Ever increasing budget on Digital Marketing without improvement in average cost of customer acquisition.
5) Low Average Order Value.
Are you facing any of these issues?
Some Global statistics.
Conversion rate typically range from 1 to 3 percent
Companies typically spend $92 to bring customers, but only $1 to convert
Only 22 percent companies are satisfied with their conversion rate
About 75 percent of businesses have problems finding suitable expertise to optimise their landing page
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages
The presentation will help you to work out a Digital Marketing Strategy with quick ROI.
Jenni Ramminger and Melissa Mathews share all the steps to building a great digital marketing campaign. Start your journey and build your campaign after seeing this presentation today. Presentation was from the 2014 Cleveland Nonprofit Marketing Summit.
Planning and Preparation covering:
SWOT analysis & audit
What is a marketing plan & how can it help you?
Marketing plan types & getting started
Elements of a digital marketing strategy
SMART goals
Breaking goals down
Content marketing timeline
Social Media Scheduling & CRM
Pricing Clarity
Pareto 80:20 Rule
Pricing Offer
Creating Digital Benchmarks and Reporting ProgressMegan Huxhold
This presentation talks about the importance of aligning your digital activities to business objectives. It gives a starting point on how to track progress and report on your digital activities' impact on the overall business strategy.
How to Increase Nonprofit Revenue with a Marketing PlanBloomerang
https://bloomerang.co/webinars-events/
Want to plan marketing activities that support your organization’s mission and programs?
In this webinar, we share the process we use with our clients to create an effective and efficient marketing strategy.
Your Global Sales Playbook: How to Take on International ExpansionSales Hacker
DocSA company can only be as big as its global ambitions.
International sales bring new markets, fresh revenue streams, unique talent, and a higher return on investment. But a methodical go-to-market plan is critical in ensuring that your organization is set up for success.
When appropriately composed, these strategies mitigate expansion risk and encourage efficient use of resources, timelines, and capital for global expansion. How can you avoid the most common international expansion mistakes?
Globalization Partners' Chief Revenue Officer, Diane Albano, joined us to share expert insight into building a global sales strategy that can dramatically improve the long-term outlook of your company.
This document outlines a method for digital transformation or enhancement based on a swift pre-study - that will help you get the insight you need to make informed decisions, plan for the future and find a new way of operating - to increase customer satisfaction, adapt your way of working using data and thus increase your revenue.
Either its is just launching a new website, identifying the needs as well as future proof it or its is to restructure and enhance your marketing and communication from activities to department - however big or small task, local or global - you can use this method.
So let’s dig deeper into what type of activities that can help you both improve and adapt how you work using discover - plan- act and optimize.
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaignsFresh Egg UK
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'.
The webinar looked at some key areas in relation to campaign planning, including:
- Different types of campaign planning
- Key campaign planning elements
- What are the different phases of campaign planning?
- Campaign planning tools
This presentation contains all of the practical information that was shared.
For more information visit www.freshegg.co.uk/blog and search for "webinar"
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
2011: Connie Bensen (Dell) - 5 Steps to Grow the Community Manager Roleswarm conference
An online community can provide so much more to an organization than just customer support. Connie will provide five steps for creating a business model for your role that will lead to sustainability of the community manager role and career growth.
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
Measuring Marketing Success: Performance Metrics and ReportingPrintFleet
One of the biggest challenges for today’s marketers is measuring the success of their marketing initiatives. Your marketing strategy is a living document, which is why it’s important to set smart goals and regularly track the performance of your marketing activities against them. This data can be used to then adjust and refine your strategy to ensure you’re hitting key business objectives. In this presentation, we look at how to set smart marketing goals and track KPIs around email, social, blogs and websites, and lead generation. Learn best practices for tracking, measuring and reporting on your marketing campaigns today!
Companies spends precious money on online advertisements, organic optimization but yet they are unsatisfied with the outcome. Typical problems faced by a Website/Portal are as following.
1) High Traffic but high bounce rate.
2) High Traffic but low conversion rate (sale or enquiry).
3) Low Overall Traffic
4) Ever increasing budget on Digital Marketing without improvement in average cost of customer acquisition.
5) Low Average Order Value.
Are you facing any of these issues?
Some Global statistics.
Conversion rate typically range from 1 to 3 percent
Companies typically spend $92 to bring customers, but only $1 to convert
Only 22 percent companies are satisfied with their conversion rate
About 75 percent of businesses have problems finding suitable expertise to optimise their landing page
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages
The presentation will help you to work out a Digital Marketing Strategy with quick ROI.
Jenni Ramminger and Melissa Mathews share all the steps to building a great digital marketing campaign. Start your journey and build your campaign after seeing this presentation today. Presentation was from the 2014 Cleveland Nonprofit Marketing Summit.
Planning and Preparation covering:
SWOT analysis & audit
What is a marketing plan & how can it help you?
Marketing plan types & getting started
Elements of a digital marketing strategy
SMART goals
Breaking goals down
Content marketing timeline
Social Media Scheduling & CRM
Pricing Clarity
Pareto 80:20 Rule
Pricing Offer
Creating Digital Benchmarks and Reporting ProgressMegan Huxhold
This presentation talks about the importance of aligning your digital activities to business objectives. It gives a starting point on how to track progress and report on your digital activities' impact on the overall business strategy.
How to Increase Nonprofit Revenue with a Marketing PlanBloomerang
https://bloomerang.co/webinars-events/
Want to plan marketing activities that support your organization’s mission and programs?
In this webinar, we share the process we use with our clients to create an effective and efficient marketing strategy.
Your Global Sales Playbook: How to Take on International ExpansionSales Hacker
DocSA company can only be as big as its global ambitions.
International sales bring new markets, fresh revenue streams, unique talent, and a higher return on investment. But a methodical go-to-market plan is critical in ensuring that your organization is set up for success.
When appropriately composed, these strategies mitigate expansion risk and encourage efficient use of resources, timelines, and capital for global expansion. How can you avoid the most common international expansion mistakes?
Globalization Partners' Chief Revenue Officer, Diane Albano, joined us to share expert insight into building a global sales strategy that can dramatically improve the long-term outlook of your company.
This document outlines a method for digital transformation or enhancement based on a swift pre-study - that will help you get the insight you need to make informed decisions, plan for the future and find a new way of operating - to increase customer satisfaction, adapt your way of working using data and thus increase your revenue.
Either its is just launching a new website, identifying the needs as well as future proof it or its is to restructure and enhance your marketing and communication from activities to department - however big or small task, local or global - you can use this method.
So let’s dig deeper into what type of activities that can help you both improve and adapt how you work using discover - plan- act and optimize.
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaignsFresh Egg UK
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'.
The webinar looked at some key areas in relation to campaign planning, including:
- Different types of campaign planning
- Key campaign planning elements
- What are the different phases of campaign planning?
- Campaign planning tools
This presentation contains all of the practical information that was shared.
For more information visit www.freshegg.co.uk/blog and search for "webinar"
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
2011: Connie Bensen (Dell) - 5 Steps to Grow the Community Manager Roleswarm conference
An online community can provide so much more to an organization than just customer support. Connie will provide five steps for creating a business model for your role that will lead to sustainability of the community manager role and career growth.
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipBloomerang
Kishshana brings a wealth of experience from both nonprofit and corporate realms, offering a unique perspective that is both relatable and transformative. Learn about the synergies and distinctions between these two spheres and how you can leverage these insights for greater impact.
Google & Yahoo's Email Update: Your Must-Do ChecklistBloomerang
Google & Yahoo have new rules to prevent spam, and these rules went into effect on February 1. Here’s what you need to know and do to make sure the emails you send continue to reach your supporters.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
2. OOPS! Add Image Here!
(or use another page layout)
Rachel Clemens
CMO, Mighty Citizen
20+ years of communications
Strength:
Communications
Weakness:
Pumpkin chai lattes
3. By the end, you’ll be able to:
• Understand the value of marketing effectiveness
• Measure your own marketing effectiveness
• Take steps to further your marketing effectiveness
9. Why understanding your marketing
effectiveness matters
• Capitalizes on what’s working
• Uncovers low-hanging fruit
• Saves time and money
• Shows you how to augment your team
• Helps you understand your return on investment
• Helps you ask for investments where needed
11. The Mighty GPS™
A free self-assessment to measure
your marketing maturity
10 minutes or less!
themightygps.com
12. Methodology
• Based on 20+ years of
industry knowledge
• User testing with clients + friends
• Revised scoring and questions
• Beta launch and feedback
• Public launch
Open and appreciative of feedback!
14. Take it with your team
• Can be taken across departments
• Shows if you have internal alignment
• Gives a more well-rounded view of your effectiveness
• Can be great for getting new hires onboarded
16. Research
& Analytics
• Do you understand
your audiences?
• Are you using analytics
for further insight?
Branding
& Strategy
• Do you have guidelines
in place for consistent
messaging and branding?
• Do you have written
plans for how you’ll
communicate with your
audiences?
17. Marketing
& SEO
• Have you established
key goals and shared
those with leadership?
• Do you use search
engine optimization
(SEO) to drive traffic
to your website?
UX Design
& Content
• Do you plan your
content to meet
audience needs?
• Does your website
support your strategic
goals?
18. Technology
• Is your website easy to
update and maintain?
• Do your different
platforms integrate
seamlessly?
Team
Dynamics
• Does your internal
team represent a
variety of skills?
• Does leadership
believe in the power
of marketing?
24. Crawling
Next Steps
• Surveying your audiences
• Establishing your guidelines
• Creating a plan and a budget
• Setting measurable goals
Focusing on
Fundamentals
Common Challenges
• Limited budget
• Limited buy-in
• Lack resources
• No concrete goals
• Reactive vs. proactive
25. Next Steps
• Optimizing Google Analytics
• Honing your messaging
• Prioritizing your UX
• Implementing new technology
Establishing
Full Competence Walking
Common Challenges
• Lack of urgency
• Decisions driven by gut
• Old / clunky technologies
• UX is passable but sub-par
• Reactive vs. proactive
26. Running
Common Challenges
• Knowledge has hit its limits
• No real impetus to change
• Research efforts are “light”
• Tech has unused features
• Strategies built 2-3 years old
Optimizing
Infrastructure
Next Steps
• Diving deeper into research
• Auditing content and UX
• Testing, testing, more testing
• Assessing data security and
privacy practices
27. Soaring
Common Challenges
• Big ideas demand big $$$
• Content governance missing
• Hard to share project
nuances with leadership
• Scalability
Experimenting
And Influencing
Next Steps
• Testing, testing, more testing
• Implementing content gov.
• Iterating on new technologies
• Coaching your team
• Seeking new ideas
28. So far, our data shows:
• The majority of scores are between 35-79.
• This puts most orgs in the Walking and Running stages.
• Marketing budgets of over $50K see increased
marketing effectiveness.
• Research & Analytics is by far the lowest scoring category
with an average in the Crawling stage.
• Team Dynamics ranks highest, followed by Branding & Strategy.
*Across 194 nonprofits from Feb – August
29. Average scores so far:
*Across 194 nonprofits from Feb – August
Research &
Analytics
36%
Branding &
Strategy
65%
Marketing &
SEO
57%
UX Design &
Content
59%
Technology
60%
Team
69%
41. The Mighty GPS Get Started Planner
Use your Mighty GPS report in
tandem with the Get Started
Planner to increase your
marketing maturity.
42. Goal #1: Learn from audience research to inform future program launch
● #1 Activity: Interview internal and external audiences
○ Measurable metric for this Activity: Conduct 10 interviews with key audiences
○ Tactics to complete this Activity. List as many as you need to complete the Activity and feel free to list
sub-tactics under each high-level tactic:
■ Tactic #1: Develop a list of stakeholders to interview.
■ Timeline: By May 31
■ Tactic #2: Develop a list of questions to ask each audience.
■ Timeline: By June 10
■ Tactic #3: Conduct the interviews.
■ Timeline: By June 30
■ Tactic #4: Assess and analyze the results. Glean any insights.
■ Timeline: By July 31
○ How you’ll put the Activity into action: Use insights from your audience research to create content
and/or personas that can be used in an upcoming program launch.
○ Budget: $5/interviewee in the form of a coffee gift card as a thank you.
44. Benchmark yourself
• Take The Mighty GPS every six months to a year
• Hang onto your reports
• Show progress in a way you haven’t been able to do before
Walking
We went from:
Running
43% 67%
47. Future plans
• Benchmarking across industries, budgets, and
revenue
• Reporting on what we see across each industry
• Coming 2023
48. Action items
• Measure your marketing effectiveness by taking The Mighty GPS.
• Review your custom report including your overall score and your
scores per category.
• Based on your scores and strategic goals, decide what areas you
want to focus on first.
• Use the resources provided in your report and The Mighty GPS
Planner to start creating a plan of action.
• Track your progress by taking the assessment again.