From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other industry. This Webinar is perfect for healthcare administrators and marketers. In it, healthcare marketers will learn: How to spot vulnerabilities in your online strategy How to allocate your PPC and SEO spend to avoid gaps and cannibalization How to measure campaign effectiveness on the bottom line How to market more effectively through varied PPC ad channels Working in the world of (not provided) organic keyword data