This document outlines an advanced LinkedIn training presentation for power users. It covers topics like developing a LinkedIn marketing plan, advanced searching and prospecting techniques, managing LinkedIn groups and ads, and tools for integrating LinkedIn with sales and marketing automation. The presentation encourages attendees to define their LinkedIn audience, craft relevant content strategies, engage in meaningful connections and conversations, and set goals to measure the results of their LinkedIn activities.
Affiliatsyd 2011- Follow Me: Tips & Tools to skyrocket followers using Facebo...Dave Cupples
Presentation from Affili@Syd Australia Affiliate Marketing Conference at Menzies Hotel Sydney on June 22, 2011
"Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging" by Dave Cupples
Presentation on the 2011 inlingua World Congress in Vienna - Austria - Europe. Social media especially for language schools. inlingua is a worldwide language training organization with over
Affiliatsyd 2011- Follow Me: Tips & Tools to skyrocket followers using Facebo...Dave Cupples
Presentation from Affili@Syd Australia Affiliate Marketing Conference at Menzies Hotel Sydney on June 22, 2011
"Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging" by Dave Cupples
Presentation on the 2011 inlingua World Congress in Vienna - Austria - Europe. Social media especially for language schools. inlingua is a worldwide language training organization with over
Earn more money - build your personal brand onlineKatie McGregor
Having a strong personal brand – i.e., a strong professional reputation – means more money:
- you can charge more (or demand a higher salary)
- retain more clients with less work
- attract better business opportunities
- and you will get more referrals, even from people who have never actually used your services.
THE GOOD NEWS is that the internet makes it easier than ever to BUILD AUTHORITY and GROW YOUR REPUTATION so that you can receive these rewards. This is achieved by showcasing your expertise in key “touch points” on the web so that you can be found by your prospects; at the same time you can also be proactive and reach out to targeted audiences to drive your influence.
By Katie McGregor, Conduit Communications
http://www.conduitcomms.com/pbseminar/
Emerson personal branding tips and tools 05-2015Sarah Beadle
Presentation on leveraging social media to build your personal brand. This presentation was used for Emerson employees as we build out our social brand as a company and with our employees.
Better Business Blogging is a presentation providing an overview on the different kinds of blogs and the opportunities with the development of a corporate blog.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
A Detailed Breakdown of Apple's Online Support Community (by FeverBee)FeverBee Limited
A detailed breakdown of Apple's online support community. Learn how Apple designs it's community, onboards newcomers, developed a gamification systems, and responds to members who ask questions.
Created by FeverBee - www.feverbee.com.
Personal Branding Social Media Campaign StrategyTori Green
A summary of campaign research, implementation and evaluation of promoting personal brand on three social media platforms: Twitter, Linked-in and a blog on portfolio website. The campaign goal was to promote personal brand to potential employers and demonstrate knowledge of events and communication industry. Summary includes additional research on cross platform best practices and advice for personal branding, career readiness on Facebook, Pinterest and Instagram.
Essential Online Marketing by Nixon McInnesnixonmcinnes
Cutting edge online marketing techniques including blogging, podcasting, vlogging, killer content, online social networks, email marketing and landing pages. Run by Nixon McInnes - a leading website design and build agency specialising in using the very latest in social media innovation to help businesses to engage better with their customers. We enjoy working with industry leading clients including O2, First Capital Connect, Harley Medical Group and Neilson Active Holidays from our Brighton HQ.
A talk I gave to MA journalism students at Bournemouth University on 23 February 2010 on the skills needed and how to increase the likelihood of gaining employment in journalism.
Full credit to those who helped with suggestions for this presentation is given in the appendix.
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Advanced LinkedIn for the Power User (April 2016 Edition)Pam Ann Marketing
Advanced LinkedIn for the Power User
WAY beyond the basics, take this class to learn advanced LinkedIn marketing, prospecting, and networking strategies, such as:
Getting found and finding others via advanced searching techniques
Audience segmentation and follow up using the LinkedIn CRM functionality
How to use LinkedIn Premium
How to maximize your chamber membership via LinkedIn
Apps, tools, tips, and tricks for the “power user”
How to start, run, and manage a LinkedIn group
How to write a LinkedIn marketing plan
How to manage a team of salespeople on LinkedIn
What activities to outsource and how to do so effectively
LinkedIn Ads
Earn more money - build your personal brand onlineKatie McGregor
Having a strong personal brand – i.e., a strong professional reputation – means more money:
- you can charge more (or demand a higher salary)
- retain more clients with less work
- attract better business opportunities
- and you will get more referrals, even from people who have never actually used your services.
THE GOOD NEWS is that the internet makes it easier than ever to BUILD AUTHORITY and GROW YOUR REPUTATION so that you can receive these rewards. This is achieved by showcasing your expertise in key “touch points” on the web so that you can be found by your prospects; at the same time you can also be proactive and reach out to targeted audiences to drive your influence.
By Katie McGregor, Conduit Communications
http://www.conduitcomms.com/pbseminar/
Emerson personal branding tips and tools 05-2015Sarah Beadle
Presentation on leveraging social media to build your personal brand. This presentation was used for Emerson employees as we build out our social brand as a company and with our employees.
Better Business Blogging is a presentation providing an overview on the different kinds of blogs and the opportunities with the development of a corporate blog.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
A Detailed Breakdown of Apple's Online Support Community (by FeverBee)FeverBee Limited
A detailed breakdown of Apple's online support community. Learn how Apple designs it's community, onboards newcomers, developed a gamification systems, and responds to members who ask questions.
Created by FeverBee - www.feverbee.com.
Personal Branding Social Media Campaign StrategyTori Green
A summary of campaign research, implementation and evaluation of promoting personal brand on three social media platforms: Twitter, Linked-in and a blog on portfolio website. The campaign goal was to promote personal brand to potential employers and demonstrate knowledge of events and communication industry. Summary includes additional research on cross platform best practices and advice for personal branding, career readiness on Facebook, Pinterest and Instagram.
Essential Online Marketing by Nixon McInnesnixonmcinnes
Cutting edge online marketing techniques including blogging, podcasting, vlogging, killer content, online social networks, email marketing and landing pages. Run by Nixon McInnes - a leading website design and build agency specialising in using the very latest in social media innovation to help businesses to engage better with their customers. We enjoy working with industry leading clients including O2, First Capital Connect, Harley Medical Group and Neilson Active Holidays from our Brighton HQ.
A talk I gave to MA journalism students at Bournemouth University on 23 February 2010 on the skills needed and how to increase the likelihood of gaining employment in journalism.
Full credit to those who helped with suggestions for this presentation is given in the appendix.
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Advanced LinkedIn for the Power User (April 2016 Edition)Pam Ann Marketing
Advanced LinkedIn for the Power User
WAY beyond the basics, take this class to learn advanced LinkedIn marketing, prospecting, and networking strategies, such as:
Getting found and finding others via advanced searching techniques
Audience segmentation and follow up using the LinkedIn CRM functionality
How to use LinkedIn Premium
How to maximize your chamber membership via LinkedIn
Apps, tools, tips, and tricks for the “power user”
How to start, run, and manage a LinkedIn group
How to write a LinkedIn marketing plan
How to manage a team of salespeople on LinkedIn
What activities to outsource and how to do so effectively
LinkedIn Ads
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Live Webinar - Getting started with Video and Carousel ads on LinkedInTurn Left Media
LinkedIn Marketing Solutions webinar – focused on the launch of Native Video and Sponsored Carousels! In B2B marketing, we sometimes forget the importance of storytelling to build a deeper relationship with our audience. Getting your brand to stand out amid the noise is a challenge, but these connections can create more memorable experiences and keep your brand top of mind. This session will give you all of the tools you need to press play on your video marketing strategy on LinkedIn. Learn how brands such as HP, Volvo Canada, GE, Philips and Audi Canada used these new products to drive business growth.
A presentation by The Chief Rabbit at Social Rabbit on the benefits of social media for b2b organisations with examples of those doing it well, and the results they achieved. The presentation looks at Facebook, Twitter, YouTube, Blogging and LinkedIn.
Demand Generation through Consistent Content MarketingJoe Pulizzi
Webinar slides from the Junta42/DemandGen Report presentation on developing a demand generation program through consistent content creation. Includes focus on developing content that is not about you or your products, how to find the "secret sauce" that positions you as a trusted solutions provider, and more.
Digital East 2011 - LinkedIn & Twitter Marketing StrategyRachael King
Social media strategist Rachael King's presentation at Digital East 2011 (#DEast11) on advanced LinkedIn and Twitter marketing strategies for brands and companies.
This goes beyond "how to use a hashtag" - it delves into some serious strategy, and teaches you how to stand out from the crowd.
Twitter: @rachaelgk
Site: http://rachaelgking.com
Company: http://iostudio.com
KickApps SF Summit - "Open Remarks on where we stand in the world of social m...KickApps
This is one of the speaker presentations from the spring session of summit,"Social Media in the Enterprise", held in San Francisco. This event is sponsored by KickApps and Akamai. You can find the video of this speaker at http://www.kickapps.com/engage/
Powerpoint discussion for Next Level Business Boot Camp class in Batesville Arkansas for nights 3 and 4 discussing online marketing options for small businesses by the ASU Small Business and Technology Development Center
Similar to Advanced LinkedIn for the Power User (20)
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Advanced Strategy
How to write a LinkedIn Marketing Plan
Advanced Prospecting
Advanced searching techniques
LinkedIn Premium
Advanced Management
Maximize your offline memberships
How to run a LinkedIn group
Managing a team of salespeople
LinkedIn Ads
Apps, tools, tips, and tricks
LinkedInCRM functionality
What to outsource & what not to
3. Download this slide deck at: http://bit.ly/LIPOWERUSER15
We will have Q&A at the end of each
section.
4. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Download this slide deck at:
http://bit.ly/LIPOWERUSER15
5. Download this slide deck at: http://bit.ly/LIPOWERUSER15
What is your one main desired
takeaway today?
7. Download this slide deck at: http://bit.ly/LIPOWERUSER15
I posted a downloadable piece of content on
my blog (with registration form)
Shared that blog article:
As a LinkedIn status update
In 49 out of 50 LinkedIn groups
8. Download this slide deck at: http://bit.ly/LIPOWERUSER15
I received the following from LinkedIn
4,755 pageviews on that article
1,634 website visits
1,083 downloads on new content
460 downloads on old content (linked to by new)
851 new email subscribers
930 pageviews on an older article (linked to by new)
51 group post “likes”
36 new connection requests
27 group post comments
9. Download this slide deck at: http://bit.ly/LIPOWERUSER15
SEO & Social Media
Blog Articles
Downloads
Email Mktg
Webinars
LEADS
13. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Who EXACTLY are
you going after?
Prospects? Strategic
Partners? Referral
Sources?
14. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Define demographics
Age
Gender
Occupation/position
Family situation (marriage, number of children, caring for an elder
adult, etc.)
Income/revenue level
Geographical region
Education level or number of years in business
15. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Define psychographics
What are their needs?
What are their buying habits?
What are their lifestyle patterns (hobbies/interests, beliefs, values,
behavior patterns/habits)?
What publications do they read (online & offline)?
Where do they go for their education/research?
What do they love to do (hobbies/activities)?
What do your clients care about when it comes to your services?
16. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Define situational characteristics
What is the situation they are in that you can help with??
Define pain points
What are the most painful problems or issues that your market is
trying to deal with?Why?
What keeps them up at night?
What are they scared/afraid of?
What negative things will happen if they DON’T use your
products/services?
17. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Now that you know who you’re talking to,
what do they want to hear?
18. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Why are you better than your competition?
Mission,Vision,Values
Education? Experience? Customer Service?
Define benefits of them using your services
What good things will happen for them or their business?
What positive emotional or egotistical effects would they experience?
19. Download this slide deck at: http://bit.ly/LIPOWERUSER15
What do I want my prospects to know about me?
What promises do I make?
What advice do I have to offer?
What tone do I speak in? Loud? Helpful? Fun?
20. Download this slide deck at: http://bit.ly/LIPOWERUSER15
What do I NEVER talk about?
Politics
Religion
Industry-specific debates
21. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Branded/Non-branded Ratio
80/20, 70/30, 60/40….
Whatever, just make it more often NOT about you
Content should be GENUINELY USEFUL to the
audience
22. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Company Content (Blog Articles, Press Releases)
Helpful Articles by Others
Industry News
Tips & Advice
Multimedia: Photos,Videos, Infographics, etc.
23. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Make a list of blogs & news sites that consistently
produce good content
Add those to an RSS reader
Keywords for Google Alerts & Saved Searches in a
Social PostingTool
24. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Personal Status Updates
1 to 2 times daily
Company Page Updates
1 to 2 times per week
Group Posts
Case-by-case basis
Assess activity level & size of group
25. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Define types of engagement
Commenting on status updates of connections
Participating in group discussions
Using the “Keep inTouch” feature
Sending private messages
Define types & timing of follow up
Particularly for direct messages
26. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Define purpose
More on that later
Define budget
Define results targets
27. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Why measure?
So you can do
more of what
works and less of
what doesn’t!
28. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Increase my total number of connections by a
minimum of X per X (week, month, etc.)
Increase LinkedIn-driven website & blog traffic by a
minimum of X% per X (week, month, etc.)
Post activity should be a minimum of X posts per
(week, month, etc.)
29. Download this slide deck at: http://bit.ly/LIPOWERUSER15
2 out of every 10 messages sent results in a meeting
1 out of every 5 meetings leads to a proposal
20% close ratio
Send 50 msgs = 10 meetings = 2 proposals = 0.4 sales (oops)
Send 150 msgs = 30 meetings = 6 proposals = 1 sale (yay!)
Behavior Goal = Send 150 messages per month
33. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Remember all that audience defining you did in your plan?
Put it to use here!
34. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Basic (free) account search results include:
Max 100 profiles
Basic filters to refine results
Premium account search results include:
See more info about people you're not yet connected with
Unlimited search results (up to 3rd degree)
Premium filters to refine your results
35. Download this slide deck at: http://bit.ly/LIPOWERUSER15
•Keywords
•First Name
•Last Name
•Title
•Company
•School
•Location
•Country
•Postal Code
•Relationship
•Current Company
•Industry
•Past Company
•School
•Profile Language
•Nonprofit Interests
•Groups
•Years of Experience
•Function
•Seniority Level
•Interested In
•Company Size
•Fortune
•When Joined
RED = Premium Only
36. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Quoted searches - For an exact phrase, enclose the phrase in quotation marks
(e.g. "product manager").
NOT searches - To exclude a particular term, type that term with an uppercase
NOT immediately before it (e.g. programmer NOT manager).
OR searches - To see results that include 1 or more terms in a list, separate the
terms with an uppercase OR (e.g. sales OR marketing).
AND searches - To get results that must include 2 or more terms in a list, you
can use the upper-case word AND as a separator (e.g. manager AND director).
Parenthetical searches - To do a complex search, you can combine terms
using parentheses. For example, to find people who have "VP" in their profiles,
or have both director AND division in their profiles, type: VP OR (director AND
division)
37. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Now that you’ve found your audience:
Request to connect
Request introduction
Send InMail
Track in LinkedIn CRM
39. Download this slide deck at: http://bit.ly/LIPOWERUSER15
1. Recruiter
2. Job Seeker
3. Business Plus
4. Sales Navigator
40. Download this slide deck at: http://bit.ly/LIPOWERUSER15
BOTH allow for:
InMails
Better searching
capabilities
Full profiles
More introduction
requests
Sales Navigator adds:
Lead recommendations
(finds decision makers)
Lead Builder (list maker)
TeamLink (find existing
connections amongst sales
team)
41. Download this slide deck at: http://bit.ly/LIPOWERUSER15
InMails allow you to message people you’re
not connected to
30x more likely to get a response than a cold
call
Only deducted from balance if message is
accepted or responded to by recipient
42. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Try some prospecting without it
(There’s PLENTY you can do for free!)
Do a free trial for 30 days
See how much you actually use it & how
much success you have
46. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Join & be active in the online versions
of the offline groups you belong to
Use the LinkedIn CRM feature to
segment & engage with fellow group
members
It takes an average of 7 “touches” to make a sale
Connecting & engaging with offline colleagues accelerates this
process
49. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Define
Purpose
(hint: your company is NOT a purpose)
Access level (open or closed)
Rules
Invitation quotas
Posting quotas
Engagement protocol
Reporting metrics
50. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Join & Participate in other Groups
Mingle with your target market
(hint: DON’T join groups you’re interested in)
Become a thought leader
Connect with other group members
52. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Step 1: Have a ROCK SOLID strategy plan
Add to the plan
A divide-and-conquer strategy
▪ Different target markets for different salespeople
Quotas for each salesperson
If your team is well-connected, consider trying
Sales NavigatorTeam Edition
57. Download this slide deck at: http://bit.ly/LIPOWERUSER15
WEBSITE ADS &
DIRECT SPONSORED
CONTENT:
Drive website traffic from an extremely
targeted audience
COMPANY PAGE ADS:
Company pages do not see a lot of
engagement on LinkedIn, so may have a
limited return.
SPONSORED
UPDATES:
Promoting company page posts in the
newsfeeds of both followers and non-
followers whose meet targeting. Use for
specific events/promotions.
58. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Sponsored
Updates and Direct
Sponsored Content
are the most
effective and least
expensive option
for small businesses
59. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Will LinkedIn ads work for you?
Try it and find out.
Run small tests & measure results.
66. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Schedule & post to
multiple places at once
Individual profile
Company profile
Multiple groups
Monitor activity easily
67. Download this slide deck at: http://bit.ly/LIPOWERUSER15
LinkedIn Bookmarklet
lets you post a link to several places & groups at once
https://www.linkedin.com/bookmarklet
68. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Rapportive
For Gmail
Vibe (coming soon)
For Outlook
69. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Official integrations (requires Sales Navigator)
Salesforce
Microsoft Dynamics
Salesforce apps
https://appexchange.salesforce.com/results?keywords=linkedin
Some built-in functionality in others
NimbleCRM
74. Download this slide deck at: http://bit.ly/LIPOWERUSER15
UseTools & Apps
Outsource SOME of it
(more on that in a moment)
Routines!
On Mondays, I seek out new connections
OnTuesdays, I share articles in groups
OnWednesdays, etc. etc.
76. Download this slide deck at: http://bit.ly/LIPOWERUSER15
WhatTO Outsource What NOT to Outsource
• Searching & Suggesting
who to contact
• Selecting who to contact
• Reaching out • Responding
• Follow up
• Content discovery • Content selection
• Content scheduling
• Monitoring • Responding
• Reporting!
77. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Sooooooooooooooooooooooooooooo
oooooooooooooooooooooooooooooo
oooooooooooooooooooooooooooooo
ooooooooooooo important to have a
clear & detailed strategy plan if
someone is going to represent you on
LinkedIn in any way, shape, or form
80. Download this slide deck at: http://bit.ly/LIPOWERUSER15
Strategy
Have a plan
SMART Goals
Measure & Improve!
Prospecting
Plenty you can do for free
Do a trial of Premium
Management
Accelerate “7 touches” with offline
groups
Divide & conquer if you have a sales
team
THINK & PLAN before starting a
group
Ads
Newsfeed options are the way to go
Try a small test & measure results
Apps,Tools,Tips,Tricks
UseTools & Apps
ROUTINES
Outsource SOME
81. Advanced LinkedIn for the Power User
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