Presentation from Affili@Syd Australia Affiliate Marketing Conference at Menzies Hotel Sydney on June 22, 2011
"Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging" by Dave Cupples
Dave Cupples Affiliate Summit Keynote 2012- 7 Secrets to Using Social Media a...Dave Cupples
http://fatcowbusiness.com/join and my book based on this is at http://fouryearoldentrepreneur.com/
Dave Cupples Keynote at Affiliate Summit East 2012 in New York City #ase12
Affiliate Summit #ase11 Making Money with Facebook, Twitter and BloggingDave Cupples
Affiliate Summit 2011 Presentation
Making Money with Facebook, Twitter and Blogging
By Dave Cupples
http://fatcowbusiness.com/internet-marketing-conferences/affiliate-summit-2011-ase11-presentation-slides-making-money-with-facebook-twitter-and-blogging/
SEO, Facebook, Twitter & Blogging for Fitness and Martial Arts ProfessionalsDave Cupples
http://FatCowBusiness.com/KMA
Presentation at Martial Arts Success Seminar on "SEO, Facebook, Twitter & Blogging for Fitness & Martial Arts" by Hapkido Black Belt & A4uExpo/Affiliate Summit Speaker Dave Cupples
SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...Dave Cupples
http://fatcowbusiness.com/mel
How to Incentivise, Convert & Leverage Social Media Followers Presentation by Dave Cupples at SMX Melbourne Social Marketer Workshop 2011
Dave Cupples Affiliate Summit Keynote 2012- 7 Secrets to Using Social Media a...Dave Cupples
http://fatcowbusiness.com/join and my book based on this is at http://fouryearoldentrepreneur.com/
Dave Cupples Keynote at Affiliate Summit East 2012 in New York City #ase12
Affiliate Summit #ase11 Making Money with Facebook, Twitter and BloggingDave Cupples
Affiliate Summit 2011 Presentation
Making Money with Facebook, Twitter and Blogging
By Dave Cupples
http://fatcowbusiness.com/internet-marketing-conferences/affiliate-summit-2011-ase11-presentation-slides-making-money-with-facebook-twitter-and-blogging/
SEO, Facebook, Twitter & Blogging for Fitness and Martial Arts ProfessionalsDave Cupples
http://FatCowBusiness.com/KMA
Presentation at Martial Arts Success Seminar on "SEO, Facebook, Twitter & Blogging for Fitness & Martial Arts" by Hapkido Black Belt & A4uExpo/Affiliate Summit Speaker Dave Cupples
SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...Dave Cupples
http://fatcowbusiness.com/mel
How to Incentivise, Convert & Leverage Social Media Followers Presentation by Dave Cupples at SMX Melbourne Social Marketer Workshop 2011
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
This is a presentation made by Ginger Zumaeta across California on behalf of Union Bank to real estate agents and brokers about how to incorporate social networking and social media into their marketing mix to grow their business and generate leads
Jay Berkowitz, author and business keynote speaker, presented “10 Strategies to Build Organizational Trust and Credibility using Social Media Tools” to the IABC. Mr. Berkowitz explained how to build organizational trust and credibility using social media tools.
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
This is a presentation made by Ginger Zumaeta across California on behalf of Union Bank to real estate agents and brokers about how to incorporate social networking and social media into their marketing mix to grow their business and generate leads
Jay Berkowitz, author and business keynote speaker, presented “10 Strategies to Build Organizational Trust and Credibility using Social Media Tools” to the IABC. Mr. Berkowitz explained how to build organizational trust and credibility using social media tools.
Part 3 - Social Media Strategies 201 at Seattle's School of Visual Conceptssocial3i
Part 3 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. Topics in this section include social advertising, social commerce, contests and promotions.
Monetising your startup from the word go with advertising & affiliatesDigi Joe
presentation from @digijoe at Techcrunch UK Geek n Rolla on how early stage startups should approach monetisation, from an advertising and affiliate perspective.
(Skimlinks is a simplified affiliate marketing service so we've got experience helping web publishers & startups add affiliate to their revenue strategy)
How does social media affect search engine marketing (SEM), search engine optimization (SEO), and pay-per-click (PPC, paid search)? Stacy Williams of Prominent Placement outlines numerous points of impact that marketers should know about, as well as providing a list of tactical takeaways that the audience can implement. Presentation given at the eMarketing Association's "The Power of eMarketing" conference in Baltimore, MD on Oct. 20 2010.
BCAB - Facebook Marketing Keynote by Mari SmithMari Smith
Facebook Marketing Success: A Proven, Step-by-Step Formulafor Growing Your BusinessUsing the World’s #1 Social Network - presented to the British Columbia Association of Broadcasters Annual Conference, Kelowna, BC May 6th 2011. Any questions, please contact Mari! http://contactmari.com
Internet marketing dave morse - august 2010 - publicDave Morse
Internet marketing training course for small businesses and entrepreneurs - covers positioning, goal setting, search engine optimization, content marketing, social media, email marketing, lead management and web analytics.
Likes to Leads - Actionable Social Media AnalyticsSearch Influence
Will Scott's presentation at SEMpdx SearchFest on actionable social media marketing.
We walk through platforms, lead-tracking and what to measure, how.
Internet marketing tips to help you promote your food products. If you need help with your Internet marketing strategy contact us at info @ hiscec.com or via phone at (858) 768-2483. For more information please visit http://www.hiscec.com
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4. Low hanging fruit and Gaps in the Market Tactically choose what people are demanding, not just blindly creating content Invest your time, money, resources on the best opportunities -> the low hanging fruit Pick the GAPS in the market: ↑More Searches/Demand ↓Less Competition/Websites Image:marspec.com
21. Wait 3 days before unfollowingBest Tool -> Tweet Adderhttp://fcow.co/TA
22. e.g. Weight Loss website – followers from @LitenEasyAU and @JennyCraig
23. Facebook Ads – Which Factors make the most difference: Source:Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM
24. Millward Brown Google Image Ads study 1000 men and 1000 women Shown 5000 random image ads > 10 million clicks Results: Cleavage – 75% Recognizable Brands – 10% Images Blended with content of website - 10% Everything Else – 5% Source:http://fcow.co/SM
25. Shoemoney’s Facebook Ad Board Click Thru Experiment Made Ad Boards of actual Facebook ads, people asked to click Over 1 million total clicks Used ClicktaleHeatmap / Mouse tracking software -> http://fcow.co/CT Source:Shoemoney.com 2010http://fcow.co/SM
33. Cranking up Saturation + Contrast increases CTR (according to tests by aimclear.com), try free image tool IrfanView.com Image Source:aimclear.com
34. How to steal competitors customer information to laser target Facebook Ads Female Aged 35-50+ High Income College / Grad School LIKES QuantCast.com
35.
36. Watch CPM campaigns carefully -> can waste money if CTR dropsImage Source:akom360.de
37. How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab BEFORE clicking LIKE AFTER clicking LIKE
39. The Real Money from online Business is REPEAT Customers It is far cheaper to market to an existing customerthan to a new customer Image:simpsoncrazy.com
40. First time customers Questions, Scammers, Timewasters, Hassles … NO TRUST Image:gottatopic.com & swing-smarter-baseball-hitting-drills.com
41. Repeat customers = Trust, Rapport, Relationship The value in a “business” is your list of people and the relationship you have with those people Image:merchantstand.com
42. If you send traffic straight to an affiliate offer -> you are leaving money on the table Capture lead via Email / Facebook -> market to them many times over Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy Good affiliate offers reflect lifetime customer value / ongoing commissions Image:forbes.com
43. $40 comm for $19.95 sale (200%) Possible by marketing on the back end -> selling many times over to existing customers Dating Tips Newsletter > 1 million subscribers Over $30 million sales per year http://fcow.co/DD
46. Mint.com / Strongmail case study Large scale split test offering customers 3 different incentives to refer friends to join mint.com via email or various social networks
47. A – Competition to Win iPod Nano B – No incentive (control group) C – Beta access to exclusive features Source:strongmail.com - http://fcow.co/ST
48. How to supercharge email opt-ins You MUST give an incentive -> free eBook or video or digital content Email subscribe form BIG, BOLD, TOP RIGHT THIS is the business asset you are building! Screenshot:jonathanvolk.com
49. Pop it up and force them to make a decision -> increases signups by 500% PopupDomination -> http://fcow.co/PD Screenshot:johnchow.com
54. Scheduling Facebook/Twitter Updates Tweetdeck (Free) - http://fcow.co/TD Great for twitter, schedule posts to multiple accounts, auto link shortening
59. How Facebook and Social Media differ from Search Marketing Facebook says “find users before they search” Earlier stage of sales funnel Different approach -> more “soft” sell Give value first and create desire Not “hunting” but more like “fishing” Image:designdamage.com
66. Give value first, build up desire, credibility and trust, and the $$$ will follow
67. Strategic Partnerships Find influencers with same target market Leverage off other databases Reciprocal email blasts Sharing on Facebook / retweeting on Twitter Guest posts – Provide content, get links Start partnering with similar size and work up Interviews, Testimonials, Reviews, Comments Image:totalmerchant.net
68.
69. How Social Media is changing the web Your audience now has an audience Image:venturebeat.com
70. Keep in Touch Slides, Links, Tutorials on my blog: http://FatCowBusiness.com/AS Facebook.com/FatCowBusiness @FatCowBusiness, @DaveCupples Dave@FatCowBusiness.com