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Recovering
from the
Penalty Box
Panda
Google’s Panda Algorithm Update is a search filter introduced in February 2011 and has
had numerous updates that target new segments and release previously filtered
content/websites. This covers:
• Poor / Low Quality Content
• Duplicated Content
• Scraped Content
• Aggregated Content
• Poor User Experience
• Etc …
The goal was to improve the search results by removing “unworthy” content from the
tops results and improve Google’s user experience with quality results.
In my opinion:
Every website on the internet will
be affected by Google’s Panda filter
sooner or later – it may be negative,
positive or null, but every website
will all be subjected to Panda.
• 28 verified Panda Updates
• 1st Panda Update was Feb 23rd 2011
• Updates targeting industries and site types
• Sept 23rd 2014 (Pandatory)
• Last Update July 17th 2015 (multiple month)
https://moz.com/google-algorithm-change
http://marketingnomads.com/google-panda-timeline/
SEMRush
- http://www.semrush.com/info/domain.com+(by+organic)?db=us
Panguin Tool
– http://panguintool.barracuda-digital.co.uk/
Technical SEO Audit
(Educational Space)
4 to 4.5 Million unique visits per day from Google Organic with seasonality
Lost 66% of there traffic overnight
Dates line up with Panda v.4.1 Sept 2014
Steady decrease of traffic in Google Organic
SEMRush Data
(Educational Space)
Direct connection to Google Analytics
(Educational Space)
Issues:
• 75% UGC on website.
• 1000s of DMCA take down notifications per month
• Millions of indexed thin category and search pages
• Search rankings/traffic were artificially inflated with low quality
content
(News and Lifestyle Publication/TV Channel)
450k to 500k unique visits per day from Google Organic
Lost 60% of there traffic
Dates line up with Panda v.4.1 Sept 2014
No recovery with some issues fixed prior to Panda v4.2
SEMRush Data
(News and Lifestyle Publication/TV Channel)
Direct connection to Google Analytics
(News and Lifestyle Publication/TV Channel)
Issues:
• All content syndicated to larger publications without Cross-domain
canonical or embargo period.
• List view articles paginated for ad revenue without real content on
each paginated page.
• TV show content video pages with same content on every URL(s)
• Search rankings/traffic were artificially inflated with low quality
content
• 80%+ of all content pages on website are orphaned after 60 days
(CMS)
(Consumer Product Reviews)
• Possible Panda Filter – July 2015 (Panda v4.2)
• Lost Rankings on July 17th & Aug 15th for specific
page types
• Every Page with this template was filtered
• Not a confirmed Panda Link, but notable
• May be other update, but timing is suspect
(Consumer Product Reviews)
Issues:
• Hidden Content through User Interaction
• Pagination without URL change
• May be related to other Google Update, but dates line up with
confirmed Panda updates within Google.
http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-
quality.html
• Would you trust the information presented in this article?
• Is this article written by an expert or enthusiast who knows the topic well, or is it
more shallow in nature?
• Does the site have duplicate, overlapping, or redundant articles on the same or
similar topics with slightly different keyword variations?
• Would you be comfortable giving your credit card information to this site?
• Does this article have spelling, stylistic, or factual errors?
• Are the topics driven by genuine interests of readers of the site, or does the site
generate content by attempting to guess what might rank well in search engines?
• Does the article provide original content or information, original reporting, original
research, or original analysis?
http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-
quality.html
• Does the page provide substantial value when compared to other pages in search
results?
• How much quality control is done on content?
• Is the site a recognized authority on its topic?
• Is the content mass-produced by or outsourced to a large number of creators, or
spread across a large network of sites, so that individual pages or sites don’t get as
much attention or care?
• Was the article edited well, or does it appear sloppy or hastily produced?
• For a health related query, would you trust information from this site?
• Would you recognize this site as an authoritative source when mentioned by name?
http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-
quality.html
• Does this article provide a complete or comprehensive description of the topic?
• Does this article contain insightful analysis or interesting information that is beyond
obvious?
• Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
• Does this article have an excessive amount of ads that distract from or interfere with
the main content?
• Would you expect to see this article in a printed magazine, encyclopedia or book?
• Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
• Are the pages produced with great care and attention to detail vs. less attention to
detail?
• Would users complain when they see pages from this site?
www.marketingnomads.com
marketingnomads
@MarketingNomads
marketingnomads

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Google Panda - how to recover from the penalty box

  • 2.
  • 3. Google’s Panda Algorithm Update is a search filter introduced in February 2011 and has had numerous updates that target new segments and release previously filtered content/websites. This covers: • Poor / Low Quality Content • Duplicated Content • Scraped Content • Aggregated Content • Poor User Experience • Etc … The goal was to improve the search results by removing “unworthy” content from the tops results and improve Google’s user experience with quality results.
  • 4. In my opinion: Every website on the internet will be affected by Google’s Panda filter sooner or later – it may be negative, positive or null, but every website will all be subjected to Panda.
  • 5.
  • 6. • 28 verified Panda Updates • 1st Panda Update was Feb 23rd 2011 • Updates targeting industries and site types • Sept 23rd 2014 (Pandatory) • Last Update July 17th 2015 (multiple month)
  • 9.
  • 10. SEMRush - http://www.semrush.com/info/domain.com+(by+organic)?db=us Panguin Tool – http://panguintool.barracuda-digital.co.uk/ Technical SEO Audit
  • 11.
  • 12. (Educational Space) 4 to 4.5 Million unique visits per day from Google Organic with seasonality Lost 66% of there traffic overnight Dates line up with Panda v.4.1 Sept 2014 Steady decrease of traffic in Google Organic SEMRush Data
  • 14. (Educational Space) Issues: • 75% UGC on website. • 1000s of DMCA take down notifications per month • Millions of indexed thin category and search pages • Search rankings/traffic were artificially inflated with low quality content
  • 15. (News and Lifestyle Publication/TV Channel) 450k to 500k unique visits per day from Google Organic Lost 60% of there traffic Dates line up with Panda v.4.1 Sept 2014 No recovery with some issues fixed prior to Panda v4.2 SEMRush Data
  • 16. (News and Lifestyle Publication/TV Channel) Direct connection to Google Analytics
  • 17. (News and Lifestyle Publication/TV Channel) Issues: • All content syndicated to larger publications without Cross-domain canonical or embargo period. • List view articles paginated for ad revenue without real content on each paginated page. • TV show content video pages with same content on every URL(s) • Search rankings/traffic were artificially inflated with low quality content • 80%+ of all content pages on website are orphaned after 60 days (CMS)
  • 18. (Consumer Product Reviews) • Possible Panda Filter – July 2015 (Panda v4.2) • Lost Rankings on July 17th & Aug 15th for specific page types • Every Page with this template was filtered • Not a confirmed Panda Link, but notable • May be other update, but timing is suspect
  • 19. (Consumer Product Reviews) Issues: • Hidden Content through User Interaction • Pagination without URL change • May be related to other Google Update, but dates line up with confirmed Panda updates within Google.
  • 20.
  • 21. http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high- quality.html • Would you trust the information presented in this article? • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? • Would you be comfortable giving your credit card information to this site? • Does this article have spelling, stylistic, or factual errors? • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines? • Does the article provide original content or information, original reporting, original research, or original analysis?
  • 22. http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high- quality.html • Does the page provide substantial value when compared to other pages in search results? • How much quality control is done on content? • Is the site a recognized authority on its topic? • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care? • Was the article edited well, or does it appear sloppy or hastily produced? • For a health related query, would you trust information from this site? • Would you recognize this site as an authoritative source when mentioned by name?
  • 23. http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high- quality.html • Does this article provide a complete or comprehensive description of the topic? • Does this article contain insightful analysis or interesting information that is beyond obvious? • Is this the sort of page you’d want to bookmark, share with a friend, or recommend? • Does this article have an excessive amount of ads that distract from or interfere with the main content? • Would you expect to see this article in a printed magazine, encyclopedia or book? • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? • Are the pages produced with great care and attention to detail vs. less attention to detail? • Would users complain when they see pages from this site?