This document discusses link building strategies for 2013, including researching link profiles using various tools, diversifying anchor text, optimizing linking pages by including relevant keywords, utilizing social signals to strengthen links, focusing on deep links rather than homepage links, and avoiding antiquated techniques that no longer provide value. The speaker emphasizes the importance of thorough link profile research and targeting deep pages rather than just homepages.

1. Link Building in 2013
Presented by:
Scott Polk
Co-Founder ObsidianEdge

2. Link Profile Research
Required!
If you are not doing your homework then
you are not doing your job

3. Link Profile Research
Tools:
• Google
• Ahrefs.com
• Link Research Tools (cemper)
• Majestic SEO

4. Anchor Text
• Exact Match is dying
• Need Diversity
• Use Brand Names
• Use URL/Domain
• Use CTA (Call to Action)

5. Linking Pages
Influence the linking page to pass
keyword relevance to your site
• <title>
• Content
• <h1>
• URL
• etc …

6. Optimize Linking Sites
Optimize the sites linking to you

7. Social Signals
Utilize Social Signals to strengthen links

8. Deep Linking
Deep links are more important than ever
Pages Indexed vs Links Ratio
Average ratio 80-85% Deep Links

9. Antiquated Techniques
Do not hold the value they used to

10. Thank You!
Scott Polk
Co-Founder/ President
ObsidianEdge Marketing
@scottpolk
scott@obsidianedge.com