Presentation on the 2011 inlingua World Congress in Vienna - Austria - Europe. Social media especially for language schools. inlingua is a worldwide language training organization with over
This document provides tips and strategies for growing social media followers and online businesses. It discusses leveraging low hanging fruit by focusing on gaps in the market with high search volume and low competition. Various tools are recommended for keyword research, monitoring competitors, and building backlinks. Methods are presented for growing followers on Facebook and Twitter, engaging customers, and generating repeat business through email lists and strategic partnerships. Case studies demonstrate how providing value first can build an audience and lead to financial success.
SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...Dave Cupples
http://fatcowbusiness.com/mel
How to Incentivise, Convert & Leverage Social Media Followers Presentation by Dave Cupples at SMX Melbourne Social Marketer Workshop 2011
This document provides an overview of social media for manufacturers. It discusses what social media is, why manufacturers should use it, and popular social media channels. It then outlines a social media process for manufacturers, including claiming a presence, listening and learning, engaging, scheduling content, integrating social media into other marketing efforts, and evaluating results. Key points are that social media adoption has been slower for manufacturers but is growing, not every channel is needed, content and posting schedules can be planned in advance, and data should be used to measure social media's impact.
Affiliatsyd 2011- Follow Me: Tips & Tools to skyrocket followers using Facebo...Dave Cupples
Presentation from Affili@Syd Australia Affiliate Marketing Conference at Menzies Hotel Sydney on June 22, 2011
"Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging" by Dave Cupples
This document provides guidance on using social media effectively. It discusses major social media platforms like LinkedIn, Twitter, Facebook and how each can be used for business purposes. The key aspects are engaging with customers and audiences, adding value through posts instead of sales pitches, and developing a content strategy. Success can be measured through various engagement metrics like followers, conversations and new leads. Managing social media requires regular updates and monitoring to build brands while avoiding risks from mistakes that could spread virally.
Affiliate Summit #ase11 Making Money with Facebook, Twitter and BloggingDave Cupples
Affiliate Summit 2011 Presentation
Making Money with Facebook, Twitter and Blogging
By Dave Cupples
http://fatcowbusiness.com/internet-marketing-conferences/affiliate-summit-2011-ase11-presentation-slides-making-money-with-facebook-twitter-and-blogging/
Google+ is a social network like Facebook but also aims to integrate more with business tools and services. It features Circles for organizing contacts, Hangouts for video/voice chat, and other sharing tools like Sparks, Ripples, and Instant Upload. Google+ focuses on privacy through Circles and also offers creative tools, events, and the ability to export user data.
This document provides tips and strategies for growing social media followers and online businesses. It discusses leveraging low hanging fruit by focusing on gaps in the market with high search volume and low competition. Various tools are recommended for keyword research, monitoring competitors, and building backlinks. Methods are presented for growing followers on Facebook and Twitter, engaging customers, and generating repeat business through email lists and strategic partnerships. Case studies demonstrate how providing value first can build an audience and lead to financial success.
SMX Melbourne Social Marketer - How to Incentivise, Convert & Leverage Social...Dave Cupples
http://fatcowbusiness.com/mel
How to Incentivise, Convert & Leverage Social Media Followers Presentation by Dave Cupples at SMX Melbourne Social Marketer Workshop 2011
This document provides an overview of social media for manufacturers. It discusses what social media is, why manufacturers should use it, and popular social media channels. It then outlines a social media process for manufacturers, including claiming a presence, listening and learning, engaging, scheduling content, integrating social media into other marketing efforts, and evaluating results. Key points are that social media adoption has been slower for manufacturers but is growing, not every channel is needed, content and posting schedules can be planned in advance, and data should be used to measure social media's impact.
Affiliatsyd 2011- Follow Me: Tips & Tools to skyrocket followers using Facebo...Dave Cupples
Presentation from Affili@Syd Australia Affiliate Marketing Conference at Menzies Hotel Sydney on June 22, 2011
"Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging" by Dave Cupples
This document provides guidance on using social media effectively. It discusses major social media platforms like LinkedIn, Twitter, Facebook and how each can be used for business purposes. The key aspects are engaging with customers and audiences, adding value through posts instead of sales pitches, and developing a content strategy. Success can be measured through various engagement metrics like followers, conversations and new leads. Managing social media requires regular updates and monitoring to build brands while avoiding risks from mistakes that could spread virally.
Affiliate Summit #ase11 Making Money with Facebook, Twitter and BloggingDave Cupples
Affiliate Summit 2011 Presentation
Making Money with Facebook, Twitter and Blogging
By Dave Cupples
http://fatcowbusiness.com/internet-marketing-conferences/affiliate-summit-2011-ase11-presentation-slides-making-money-with-facebook-twitter-and-blogging/
Google+ is a social network like Facebook but also aims to integrate more with business tools and services. It features Circles for organizing contacts, Hangouts for video/voice chat, and other sharing tools like Sparks, Ripples, and Instant Upload. Google+ focuses on privacy through Circles and also offers creative tools, events, and the ability to export user data.
The document discusses common irrational biases in marketing and inbound marketing. It provides examples of 8 common biases: 1) only ranking position matters, 2) focusing only on "money" keywords, 3) only using AdWords for keyword research, 4) only optimizing one's own site, 5) treating social sharing as a one-time activity, 6) believing SEO can be reduced to a formula, 7) that there is no simple way to increase traffic, and 8) that conversion rate optimization is only about testing content/design variations. For each bias, it provides arguments and examples for why the bias is irrational and recommendations for alternative approaches that can benefit marketing efforts.
SEO, Facebook, Twitter & Blogging for Fitness and Martial Arts ProfessionalsDave Cupples
http://FatCowBusiness.com/KMA
Presentation at Martial Arts Success Seminar on "SEO, Facebook, Twitter & Blogging for Fitness & Martial Arts" by Hapkido Black Belt & A4uExpo/Affiliate Summit Speaker Dave Cupples
Dave Cupples Affiliate Summit Keynote 2012- 7 Secrets to Using Social Media a...Dave Cupples
http://fatcowbusiness.com/join and my book based on this is at http://fouryearoldentrepreneur.com/
Dave Cupples Keynote at Affiliate Summit East 2012 in New York City #ase12
Google Plus is Google's social networking platform that allows users to share content like articles, photos, videos, and communicate with connections through commenting, chatting, and video conferencing. It features circles to designate who content is shared with, streams to view content from connections and publicly, and Sparks to share suggested articles on topics. The mobile apps allow for instant photo uploads, check-ins, and group messaging, while the desktop version focuses on group video chat and games. Google Plus aims to compete with Facebook and Twitter by offering similar social features through a cleaner interface across devices. It may integrate further with other Google products and become a one-stop productivity hub, but still faces challenges in competing in the crowded social media market.
Equity@Edinburgh - Social Media for TheatrePCM creative
This document provides an overview of using social media and the web for professional purposes. It discusses establishing an online identity through branding and tagging, using free platforms like blogs and social networks to get your content online, and ways to engage audiences and get work through community building, media sharing, and search engine optimization. The goal is to help attendees harness the power of online tools for networking, promotion, and collaborating as creative professionals.
This document provides tips and best practices for optimizing websites for search engines. It recommends including keywords in page content and titles, getting links from other relevant sites, and using metadata like description and keyword tags to help search engines understand what the page is about. Regularly updating content and monitoring incoming links is also advised to maintain good search engine rankings over time.
This document provides steps to fix broken links on a website. It begins by explaining how broken links negatively impact users' experience on a site and make the site seem outdated or abandoned. It then gives the benefits of fixing broken links, such as reducing bounce rates, increasing confidence in the site's content, improving the user experience, and boosting search rankings. The steps provided to fix broken links include using browser tools or link checker plugins to find and validate all links, then correcting or removing any broken links. The document emphasizes the importance of keeping links updated to maintain a professional, credible site.
This document discusses strategies for effective communication and branding on the web using Web 2.0 tools and social media. It recommends shifting from push to pull marketing, building online communities, reducing costs while extending reach, and learning to have fun. Specific recommendations include blogging to gain expertise, using tools like YouTube and Facebook to build relationships, and combining new and traditional media for maximum impact. The overall message is that Web 2.0 allows businesses to connect with customers in new ways.
The Conjunction of Search and Social Media Marketing by Gillian MuessigechoVme
The document discusses how search has evolved from 2001 to 2011. In 2001, search was dominated by a few major players and algorithms focused on keywords and links. By 2011, search had become highly personalized, social, and focused on providing instant answers. Social signals from networks like Facebook and Twitter began to heavily influence search rankings. Content also needed to be more current to rank well as search emphasized immediacy. The new landscape required an expanded focus on social media, video, thought leadership, and recommending quality sites to searchers.
Is it too late to create your social media strategy? Heck no - it's prime time. Here's a short presentation on how to do this right. As you learn more, you'll be able to implement tools to cut the time you are spending online to brand yourself as the expert in your business.
Advanced LinkedIn for the Power User (April 2016 Edition)Pam Ann Marketing
Advanced LinkedIn for the Power User
WAY beyond the basics, take this class to learn advanced LinkedIn marketing, prospecting, and networking strategies, such as:
Getting found and finding others via advanced searching techniques
Audience segmentation and follow up using the LinkedIn CRM functionality
How to use LinkedIn Premium
How to maximize your chamber membership via LinkedIn
Apps, tools, tips, and tricks for the “power user”
How to start, run, and manage a LinkedIn group
How to write a LinkedIn marketing plan
How to manage a team of salespeople on LinkedIn
What activities to outsource and how to do so effectively
LinkedIn Ads
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
Presentation deck for today's (Oct. 15, 2009) Social Networking panel at the J.D. Power Automotive Internet Roundtable.
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
This panel covered:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Panelists:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Moderator: Mary S. Butler, Editor of Headlightblog.com and Razorfish Senior Content Strategist (@msbutler and @SocialDealers)
Presentation deck designed by Leon Li, Razorfish (@leonbignogin)
Make your website a lead generation machine for new senior living residentsEagan Heath
Wondering how digital marketing can help your assisted living company? Learn how we increased Milestone Senior Living's occupancy 11.8% in nine months and you can do the same.
SCORE Peer Learning: Increasing your services with TechnologyAmy Larrimore
This presentation was created by www.amylarrimore.com of the www.empirebuilders.biz for www.score.org. It discusses increasing your services using technology to improve efficiency, marketing, customer service and more.
Earn more money - build your personal brand onlineKatie McGregor
Having a strong personal brand – i.e., a strong professional reputation – means more money:
- you can charge more (or demand a higher salary)
- retain more clients with less work
- attract better business opportunities
- and you will get more referrals, even from people who have never actually used your services.
THE GOOD NEWS is that the internet makes it easier than ever to BUILD AUTHORITY and GROW YOUR REPUTATION so that you can receive these rewards. This is achieved by showcasing your expertise in key “touch points” on the web so that you can be found by your prospects; at the same time you can also be proactive and reach out to targeted audiences to drive your influence.
By Katie McGregor, Conduit Communications
http://www.conduitcomms.com/pbseminar/
Imagery & Imagination: Storytelling Through Social MediaJon O'Brien
Imagine Pittsburgh, the Green Building Alliance and the Master Builders' Association united for this social media program on how to effectively promote your company through images and videos. A panel of experts discussed tools, best practices and opportunities.
The document discusses Facebook's plans to connect the web through its Open Graph platform and new social plugins like the Like button. This will allow the web to become more personalized, social and semantically aware as Facebook pulls together disparate data about users and their connections and interests across different sites and services. It also notes some privacy concerns about users' data being shared across the web through their Facebook profiles and the potential for improved targeted advertising.
The document discusses the importance of social media and highlights the top social media platforms - Facebook, blogs, LinkedIn, Twitter, and YouTube. It provides statistics on usage for each platform and advice on how companies can engage on these channels to grow their brand and engage customers. The key is for companies to have a social media strategy, set up accounts on relevant platforms, and consistently share content to build an online community.
Marketing Matters for Language Schools: Tips and tricks for generating intere...University of Calgary
This document summarizes a presentation on marketing tips and tricks for language schools. The presentation covered introducing marketing concepts to language schools, low-cost marketing ideas like using simple language and focusing on benefits in materials, and bonus ideas like associating language learning with celebrities. It emphasized researching your audience, revisiting your marketing efforts, and revising your approach based on results. Overall, the presentation provided practical low-cost tips and stressed the importance of patience when marketing language programs.
A presentation outlining an approach to the re-brand of a private 6th Form College. It includes explanation of the different elements of building a brand and factors to consider for private colleges in particular.
The document discusses common irrational biases in marketing and inbound marketing. It provides examples of 8 common biases: 1) only ranking position matters, 2) focusing only on "money" keywords, 3) only using AdWords for keyword research, 4) only optimizing one's own site, 5) treating social sharing as a one-time activity, 6) believing SEO can be reduced to a formula, 7) that there is no simple way to increase traffic, and 8) that conversion rate optimization is only about testing content/design variations. For each bias, it provides arguments and examples for why the bias is irrational and recommendations for alternative approaches that can benefit marketing efforts.
SEO, Facebook, Twitter & Blogging for Fitness and Martial Arts ProfessionalsDave Cupples
http://FatCowBusiness.com/KMA
Presentation at Martial Arts Success Seminar on "SEO, Facebook, Twitter & Blogging for Fitness & Martial Arts" by Hapkido Black Belt & A4uExpo/Affiliate Summit Speaker Dave Cupples
Dave Cupples Affiliate Summit Keynote 2012- 7 Secrets to Using Social Media a...Dave Cupples
http://fatcowbusiness.com/join and my book based on this is at http://fouryearoldentrepreneur.com/
Dave Cupples Keynote at Affiliate Summit East 2012 in New York City #ase12
Google Plus is Google's social networking platform that allows users to share content like articles, photos, videos, and communicate with connections through commenting, chatting, and video conferencing. It features circles to designate who content is shared with, streams to view content from connections and publicly, and Sparks to share suggested articles on topics. The mobile apps allow for instant photo uploads, check-ins, and group messaging, while the desktop version focuses on group video chat and games. Google Plus aims to compete with Facebook and Twitter by offering similar social features through a cleaner interface across devices. It may integrate further with other Google products and become a one-stop productivity hub, but still faces challenges in competing in the crowded social media market.
Equity@Edinburgh - Social Media for TheatrePCM creative
This document provides an overview of using social media and the web for professional purposes. It discusses establishing an online identity through branding and tagging, using free platforms like blogs and social networks to get your content online, and ways to engage audiences and get work through community building, media sharing, and search engine optimization. The goal is to help attendees harness the power of online tools for networking, promotion, and collaborating as creative professionals.
This document provides tips and best practices for optimizing websites for search engines. It recommends including keywords in page content and titles, getting links from other relevant sites, and using metadata like description and keyword tags to help search engines understand what the page is about. Regularly updating content and monitoring incoming links is also advised to maintain good search engine rankings over time.
This document provides steps to fix broken links on a website. It begins by explaining how broken links negatively impact users' experience on a site and make the site seem outdated or abandoned. It then gives the benefits of fixing broken links, such as reducing bounce rates, increasing confidence in the site's content, improving the user experience, and boosting search rankings. The steps provided to fix broken links include using browser tools or link checker plugins to find and validate all links, then correcting or removing any broken links. The document emphasizes the importance of keeping links updated to maintain a professional, credible site.
This document discusses strategies for effective communication and branding on the web using Web 2.0 tools and social media. It recommends shifting from push to pull marketing, building online communities, reducing costs while extending reach, and learning to have fun. Specific recommendations include blogging to gain expertise, using tools like YouTube and Facebook to build relationships, and combining new and traditional media for maximum impact. The overall message is that Web 2.0 allows businesses to connect with customers in new ways.
The Conjunction of Search and Social Media Marketing by Gillian MuessigechoVme
The document discusses how search has evolved from 2001 to 2011. In 2001, search was dominated by a few major players and algorithms focused on keywords and links. By 2011, search had become highly personalized, social, and focused on providing instant answers. Social signals from networks like Facebook and Twitter began to heavily influence search rankings. Content also needed to be more current to rank well as search emphasized immediacy. The new landscape required an expanded focus on social media, video, thought leadership, and recommending quality sites to searchers.
Is it too late to create your social media strategy? Heck no - it's prime time. Here's a short presentation on how to do this right. As you learn more, you'll be able to implement tools to cut the time you are spending online to brand yourself as the expert in your business.
Advanced LinkedIn for the Power User (April 2016 Edition)Pam Ann Marketing
Advanced LinkedIn for the Power User
WAY beyond the basics, take this class to learn advanced LinkedIn marketing, prospecting, and networking strategies, such as:
Getting found and finding others via advanced searching techniques
Audience segmentation and follow up using the LinkedIn CRM functionality
How to use LinkedIn Premium
How to maximize your chamber membership via LinkedIn
Apps, tools, tips, and tricks for the “power user”
How to start, run, and manage a LinkedIn group
How to write a LinkedIn marketing plan
How to manage a team of salespeople on LinkedIn
What activities to outsource and how to do so effectively
LinkedIn Ads
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
Presentation deck for today's (Oct. 15, 2009) Social Networking panel at the J.D. Power Automotive Internet Roundtable.
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
This panel covered:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Panelists:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Moderator: Mary S. Butler, Editor of Headlightblog.com and Razorfish Senior Content Strategist (@msbutler and @SocialDealers)
Presentation deck designed by Leon Li, Razorfish (@leonbignogin)
Make your website a lead generation machine for new senior living residentsEagan Heath
Wondering how digital marketing can help your assisted living company? Learn how we increased Milestone Senior Living's occupancy 11.8% in nine months and you can do the same.
SCORE Peer Learning: Increasing your services with TechnologyAmy Larrimore
This presentation was created by www.amylarrimore.com of the www.empirebuilders.biz for www.score.org. It discusses increasing your services using technology to improve efficiency, marketing, customer service and more.
Earn more money - build your personal brand onlineKatie McGregor
Having a strong personal brand – i.e., a strong professional reputation – means more money:
- you can charge more (or demand a higher salary)
- retain more clients with less work
- attract better business opportunities
- and you will get more referrals, even from people who have never actually used your services.
THE GOOD NEWS is that the internet makes it easier than ever to BUILD AUTHORITY and GROW YOUR REPUTATION so that you can receive these rewards. This is achieved by showcasing your expertise in key “touch points” on the web so that you can be found by your prospects; at the same time you can also be proactive and reach out to targeted audiences to drive your influence.
By Katie McGregor, Conduit Communications
http://www.conduitcomms.com/pbseminar/
Imagery & Imagination: Storytelling Through Social MediaJon O'Brien
Imagine Pittsburgh, the Green Building Alliance and the Master Builders' Association united for this social media program on how to effectively promote your company through images and videos. A panel of experts discussed tools, best practices and opportunities.
The document discusses Facebook's plans to connect the web through its Open Graph platform and new social plugins like the Like button. This will allow the web to become more personalized, social and semantically aware as Facebook pulls together disparate data about users and their connections and interests across different sites and services. It also notes some privacy concerns about users' data being shared across the web through their Facebook profiles and the potential for improved targeted advertising.
The document discusses the importance of social media and highlights the top social media platforms - Facebook, blogs, LinkedIn, Twitter, and YouTube. It provides statistics on usage for each platform and advice on how companies can engage on these channels to grow their brand and engage customers. The key is for companies to have a social media strategy, set up accounts on relevant platforms, and consistently share content to build an online community.
Marketing Matters for Language Schools: Tips and tricks for generating intere...University of Calgary
This document summarizes a presentation on marketing tips and tricks for language schools. The presentation covered introducing marketing concepts to language schools, low-cost marketing ideas like using simple language and focusing on benefits in materials, and bonus ideas like associating language learning with celebrities. It emphasized researching your audience, revisiting your marketing efforts, and revising your approach based on results. Overall, the presentation provided practical low-cost tips and stressed the importance of patience when marketing language programs.
A presentation outlining an approach to the re-brand of a private 6th Form College. It includes explanation of the different elements of building a brand and factors to consider for private colleges in particular.
Marketing Plan Brazil 2016_PalomaFrancoPaloma Franco
The marketing plan targets the Brazilian market for Berlitz Dublin language training programs. It identifies direct clients, heads of HR at multinational companies, and agents as the key customer segments. Direct clients are students looking to study abroad. HR contacts seek intensive English courses for employees. Agents help promote programs. The plan details outreach strategies like university partnerships, trade shows, and digital marketing to reach these audiences. It also provides action plans for maintaining relationships with multinational companies and Brazilian agencies.
Berlitz offers three franchise programs: traditional language centers, kids and teens centers, and an after-school program. The traditional centers focus on adult learning and corporate training, while the kids programs offer language instruction for children. Franchisees receive support from Berlitz in marketing, operations, and instruction quality assurance. Over 137 years of experience in language education and a global brand recognition help franchisees succeed with the Berlitz method and programs.
Is your L&D department perceived as a service provider in the eyes of your CEO, or are you a strategic partner with a seat at the table? In this session, learn about the successful learning and development transformations at two organizations, Reuters and Cargill. See the multiyear plans they executed, the metrics they used to hold themselves accountable, and the millions in savings they delivered by migrating to reusable digital formats. At the end of this session, you’ll be armed with an action plan to lead your own transformation — from service provider to strategic partner.
This is book review on 'MARKETING WARFARE', a Marketing Bestseller by Al Ries and Jack Trout the duo authors of book 'Positioning'. This book explains how 'Marketing is also a war played on the battlefield of 'Customer's minds'.
Biz strategy - porter generic model , ansoff matrixVipul Patil
This document discusses business level strategies for an automotive company. It provides details about the company's scale including a production capacity of 120,000 units per year, manufacturing capacity of 700,000 units, and sales reaching 1.27 million units across 120 countries. It also discusses the company's scope in terms of the 15 car brands and 150 variants it offers across segments like hatchback and sedan. Finally, it analyzes several business level strategies the company could pursue, such as focusing on cost leadership, differentiation, diversification, or becoming a niche leader.
11 Starter Tips for Marketing Your Private SchoolTravis Allison
This document provides 11 tips for marketing a school. The tips include building a strong foundation by owning your website and making it usable and searchable. Focus on communicating your school's story and why it exists through content marketing and storytelling. Measure your efforts and create landing pages for different initiatives. Engage on social media purposefully and go where potential students and parents are online. Monitor what is said about your school.
Selling Education: How Should Private Schools Be BrandedSophie Pascal
This document discusses how to effectively brand private schools. It identifies four key elements of branding: personality, content, consistency, and loyalty. Schools should craft a unique personality profile through visuals, style guides, taglines to create emotional associations, and engaging audiences. Strong branding involves establishing graphic and editorial styles, developing slogans, and leveraging brand ambassadors and user generated content. Schools must remember that the customer defines the brand through their experiences, so it is important to nurture the image and communicate the brand's message to gain loyalty.
An overview of academic marketing - Increasing Enrollment using Marketing covers: marketing 101, what marketing says about your school, marketing audits, pictures role in marketing, direct mail and school brochures
Making Your School Shine: Tips for Increasing EnrollmentBullpen Marketing
Bullpen is a marketing agency based in Houston, Texas. We specialize in Academic Marketing for private schools. We figure out what makes your school unique, then help you stand out from the crowd. This is a presentation to help private schools shine by increasing enrollment.
Learn about how to maximize your channel mix when marketing membership for your association. Any questions, call Erik Schonher, VP, MGI, at 703.706.0358
The realities of working in an enterprise (distributed teams, multiple stakeholders, etc) present a series of challenges when trying to plan and scale agile development. Learn how Rosetta Stone knit together a dozen existing JIRA Agile boards into a coherent program-level view of their Scaled Agile Framework (SAFe) release train using JIRA Portfolio – without sacrificing team autonomy.
1) Education is a service industry that is becoming increasingly competitive, especially for specialized fields like management and computer education, as more institutions have opened.
2) As competition rises, educational institutions need to consider marketing strategies like product differentiation, extension, and integration. Education provides intangible benefits to students like increased knowledge and skills.
3) When marketing educational services, schools should understand student criteria like reputation, placement success, and facilities/fees. They should also define their unique competitive position and marketing mix of product, price, place, promotion, and people.
Social media describes online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. The document discusses the evolution of communication tools from traditional methods to today's social media platforms, including key tools like blogging, microblogging, social networking, crowdsourcing, and content sharing. It also provides tips on using social media and highlights reasons why businesses should utilize social networking.
This document provides information about using social media for a textile rental company. It discusses developing a social media strategy including defining goals and target audiences. It also outlines the various types of social media platforms and provides tips for getting started, including monitoring discussions, optimizing search engine presence, using video and photos, and making an existing website more social. The document emphasizes participation in online communities as a form of marketing and highlights some common mistakes to avoid.
Social Media Education Workshop for AAMGA University WestSandra Masters
1. The document presents an overview of social media delivered by Sandy Masters for an insurance conference. It discusses the history and rise of social media and how it has empowered individuals as content creators.
2. Key social media platforms are examined including Facebook, LinkedIn, and Twitter. Statistics and considerations for using each network professionally are provided.
3. Attendees then participate in an exercise to develop a social media strategy for their organization. Resources for further social media learning are also shared.
A somewhat massive presentation where I discuss the online presence of companies in general, and vaious aspects of online marketing, including my own story about a critical article I wrote on SEO. Some screenshots in Swedish.
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...Mike Eldredg
May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.
Meetup~Linked In For Business ApplicationsBARRY HAMMOND
This document provides information on several LinkedIn tools and applications. It summarizes their key features in 3 sentences or less:
1. Filter LinkedIn and Twitter streams to target updates from colleagues and competitors based on filters like network, industry, company, location and hashtags. Save real-time searches for quick access to trending links and industry headlines.
2. Quickly search your LinkedIn network and find results by name, company or keywords. Profile bubbles allow clicking through to members' profiles.
3. Create a beautiful website or blog and sync blog posts to your LinkedIn profile to automatically share the last five posts with your network.
Meetup Linked In For Business ApplicationsBARRY HAMMOND
The document describes several LinkedIn applications and tools that can be used to enhance profiles, search connections, share content, track travel, conduct polls and research, showcase creative work, and more. Examples include filtering updates, saving searches, presenting content, tracking events and travel, using polls for marketing and research, and showcasing visual work. Many of the applications integrate with LinkedIn profiles and allow users to more effectively connect, search, share, and engage within the LinkedIn network.
This document provides an overview of social media and how publishers can engage with various social platforms. It discusses the rise of technologies like broadband internet and mobile devices that enabled social networking. Platforms covered include blogs, Facebook, LinkedIn, Twitter, YouTube and Flickr. The document provides tips on setting up accounts, engaging audiences, listening to conversations, and measuring success. The overall message is that social media can help publishers connect with readers and learn about their interests if integrated as part of a clear strategy.
The Perfect Match: Ecommerce & Social MediaWeb.com
The Perfect Match: E-commerce & Social Media
Presented by Shashi Bellamkonda, Network Solutions
www.networksolutions.com - www.shashi.name
Did you know that 69% of consumers that purchase mostly online also visit social networking sites? Consumers are informed AND social these days. Listen as Shashi Bellamkonda, Social Media Swami of Network Solutions gives you the inside scoop on blending social media sites with your e-commerce business. What social media sites should you be paying attention to? Learn the right way – and best sites - to interact with consumers to grow your e-commerce business!
The Perfect Match: Ecommerce & Social Mediaguestfe4bc7
Shashi Bellamkonda presented this at a session of the The Internet Merchants Association's fourth annual conference in Las Vegas on March 2nd. Did you know that 69% of consumers that purchase mostly online also visit social networking sites? Consumers are informed AND social these days. Listen as Shashi Bellamkonda, Social Media Swami of Network Solutions gives you the inside scoop on blending social media sites with your e-commerce business. What social media sites should you be paying attention to? Learn the right way – and best sites - to interact with consumers to grow your e-commerce business!
PACE - Get in the Game with Social Media1paramount
The document discusses how businesses can use social media and internet marketing. It provides an overview of popular social media platforms like Facebook, LinkedIn, YouTube, and Twitter. It then discusses how businesses can prepare by assessing their current marketing, optimizing their website, developing content, and building an audience on social media. Case studies are presented of businesses that have successfully used these strategies. The key message is that social media requires an ongoing commitment to build relationships and engage customers across multiple online channels.
An A-Z of Over 100 Online Tools and Tips for Small BusinessClayton Wehner
A presentation containing the very best online tools and tips for small business. Most of these tools are free to use, have a free use tier, or a free trial period.
This document provides an overview of using social media and networking for business purposes. It discusses common social media platforms like Facebook, Twitter, YouTube and LinkedIn and how businesses can use them for objectives like brand awareness, customer service, lead generation and community building. Specific tips are provided on setting up business pages and profiles, engaging audiences and measuring effectiveness.
Social Media Education Workshop for the Plus Southwest ChapterSandra Masters
Sandy Masters presented on various social media platforms and how they can be used by insurance professionals. The presentation covered popular sites like Facebook, LinkedIn, and Twitter, providing statistics on user bases and discussing how insurance companies currently utilize the platforms. Issues with each site like privacy, intellectual property, and terms of use were examined. Strategies were offered for personal and professional use of social media as part of an overall online presence and reputation.
Michael Kohlfürst zeigt Ihnen alles über das wirkungsvolle Zusammenspiel aus einem Mobiltelefon + Social Media + Location Based Services (LBS) und welche Vorteile aus Bewertungen als auch Check-in am Smartphone und Navigationssystem für Sie als Unternehmen, Hotel und Spa entstehen.
Das Web 2.0, seine Social Media Dienste und Netzwerke werden immer mobiler – dadurch boomen Dienste wie Google Places und Google+ sowie Foursquare, Gowalla und Qype als auch Yelp, XING und Facebook Places. Location Based Services Dienste wie Stampr.de, Augmented Reality wie wikitude und Navigationssysteme sowie Near Fild Communication NFC werden unbewusst Teil unseres Alltages sowie unserer Passanten, Gäste & Kunden.
In der Regel sind diese Dienste für Unternehmen kostenfrei und somit eine tolle Möglichkeit, das Marketing zu ergänzen.
Google, Homepages und die Suche auf Arbeitgeber-Bewertungsportalen ist das eine, Social Media Kanäle nach Wording, Beiträgen, Spots, Blogs zu durchforsten die andere Möglichkeit; Social Networking als “Beziehungspflege“ die jüngste. „Tue Gutes und rede darüber“, soll Appetit aufs Arbeiten im Unternehmen XY machen. Längst haben die Unternehmen erkannt, dass es nicht nur um das Vermarkten von Produktvorteilen geht, sondern auch um den Aufbau Ihrer Marke als Arbeitgeber.
Besonders für Unternehmensgründer ist die richtige Online Marketing Strategie im Internet und Social Media wichtig. Diese Präsentation gibt Einblick bei Google über Facebook und XING bis hin zu Statistik und Erfolgskontrolle Ihres Online Marketing und Social Media Marketings. Unterstützt wird dies durch die GO! Gründeroffensive der SPARKASSE sowie der Wirtschaftskammer zur Weiterbildung von Unternehmensgründern.
Online Marketing Internet Marketing Social Media Google Bing Yahoo Facebook Xing Linkedin Youtube Slideshare Picasa Flickr Wordpress Blogs Foren Analytics Adwords Places Foursquare Location Based Servcies Gowalla Yelp Qype Places Bewertungen Smartphones Google+
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Karriereforum Salzburg 2011: Werbung in eigener Sache gewinnt zunehmend an Bedeutung – Onlineportale bieten hierzu optimale Möglichkeiten. Die Vortragenden Mag. Andrea Starzer MBA, JOBshui und Michael Kohlfürst, GF von PromoMasters Online Marketing stehen für die perfekte Kombination aus Human Resource Know–how und Online Marketing.
Sie klären die Frage, wie man das Internet gezielt für die Marke ICH nutzen kann und welche Fehler zu vermeiden sind. Web 2.0 Social Media Facebook Google XING Linkedin YouTube slideshare Bewerbung Jobs Karriere
Social Meda Workshop für Vermieter: hier erfahren Sie alles Wissenswerte rund um Facebook, Twitter und Co und wie Sie diese Medien für Ihren Betrieb optimal einsetzen können.
Social Media Marketing Social Media Facebook Twitter YouTube LinkedIn Foursquare Gowalla XING slideshare Google Places Facebook Places picasa flickr Web 2.0 Location Based Services Foren Bewertungsplattformen Online Internet Handy Mobil Smartphones QR-Code Tourismus Vermieter Tirol Kitzübeler Alpen
Wie werde ich zum Employer of Choice? Werbung in eigener Sache gewinnt zunehmend an Bedeutung – Onlineportale bieten hierzu optimale wie kostengünstige Möglichkeiten. Die Vortragenden Andrea Starzer und Michael Kohlfürst stehen für die perfekte Kombination aus Human Resource Know – How und Online Marketing. Sie klären die Frage, wie man das Internet gezielt nützen kann, um seine Arbeitgebermarke bestens zu platzieren.
In dieser Präsentation lernen Sie von einem Spezialisten alle wichtigen Elemente für Ihren zukünftigen Suchmaschinen-Erfolg kennen.
Dieses Seminar, das aus der täglichen Agenturpraxis kommt, ermöglicht Ihnen, selbst Suchmaschinen Optimierung durchzuführen oder diese an Mitarbeiter weiter zu geben. Aufgrund Ihres Basiswissens haben Sie nun die Möglichkeit mit Ihrer Werbe- und Internet-Agentur auf Augenhöhe zu kommunizieren. Aus der Erfolgsmessung können Sie Ihre zukünftigen Aktivitäten und Investitionen ableiten.
Social Networking - welche Recruiting Wege führen erfrolgreich zum Ziel. Social Media, Social Recruiting, facebook, twitter, slideshare, XING, LinkedIn, Kununuu, Bewertungsplattformen, BLOG, RSS-Newsfeed, Location Based Services
In diesem Bootcamp steht das WARUM und das WIE im Vordergrund. Sie erhalten umfassende Informationen, fundiertes Wissen zu Online Marketing für Ihr Unternehmen und einen Überblick über aktuelle Trends. Techniken, Instrumente und Maßnahmen werden vorgestellt und selbst erarbeitet, wobei Nutzen und Handhabung im Mittelpunkt stehen. Hierdurch gelingt der Sprung von der Theorie in die Praxis problemlos. Auf diesen Workshop werden Taten folgen, mit welchen Sie und Ihr Unternehmen Erfolge feiern. Es ist Zeit für effektives Online Marketing
Vortrag für den hrbc Human Resources Business Club und MCS Marketing Club Salzburg zum Thema Networking im Social Network. Welche Vorteile und Möglichkeiten bieten mir Dienste wie XING, LinkedIn und Facebook in meinem Kontaktemanagement. Sowohl Human Resources als auch Geschäfte profitieren vom Einsatz der sozialen Medien.
Soziale Netzwerke im Internet unterstützen auch den stationären Handel so der Internet Marketing Spezialist Michael Kohlfürst von PromoMasters.at. Die Bedeutung von Social Shopping gewinnt immer mehr an Bedeutung. Insbesondere durch Mobiltelefone, sogenannte Smartphones können Benutzer immer und überall Online sein und dabei benötigte Waren oder Geschäfte im Social Network ausforschen. Zusätzliche Informationen wie Bewertungen, Kommentare, Fotos und Preise sowie alle Kontaktdaten machen ein sofortiges agieren möglich. Sie kennen den Weg zum Geschäft nicht? Das Navigationssystem Ihres Handy führt Sie auch als Fußgänger sicher zum gewünschten Ort.
Vortrag zum Thema Suchmaschinenoptimierung für die Deutsche Post an der BAW München. Themen des Vortrages sind SEO, SEM sowie SMO bei Google, Yahoo und bing sowie bei Location Based Services und Bewertungsplattformen. Neben Meta Tags wie Keywords erläutert der Dozent Michael Kohlfürst von PromoMasters auch Google AdWords PPC sowie Google Maps und viele andere Aspekte des Suchmaschinen Marketing.
Ein Tag für ein erfolgreiches Online Internet Marketing Jahr. Die Präsentation zeigt Ihnen einen Überblick über Ihre Möglichkeiten im Internet Marketing, Von Suchmaschinen über Social Media bis hin zu Bannerwerbung und Web Statistiken.
Vorlesung zum Thema professionelle Suchmaschinen Optimierung (SEO) und Suchmaschinen Eintrag. Lernen Sie Zusammenhänge verstehen zwischen On-Page sowie Off-Page Optimierung und wie Sie Google, bing, facebook, twitter und viele andere Suchdienste zu Ihrem Vorteil miteinander verbinden.
Vortrag: @twitter.facebook.XING & Co - Social Media für kleine Unternehmen und schmales Budget.
Social Media kann insbesondere für EPU (Einzelpersonenunternehmen) von großem Vorteil sein. Dies vor allem, da es eine kostengünstige Möglichkeit ist Marketing und Networking miteinander zu verbinden.
Das ganze lässt sich gut in den Arbeitstag integrieren und hilft auch dabei fachlich am Ball zu bleiben. Die daraus entstehenden Resultate sind langfristig verwertbar. Dieser Vortrag vermittelt Ihnen einen Überblick über die wichtigsten Social Media Dienste, Tools, Chancen und Gefahren.
Dieser Vortrag mit Michael Kohlfürst von www.PromoMasters.at zeigt Ihnen derzeitige Trends im Online Marketing und worauf Sie sich bereits vorbereiten sollten. So können Sie noch mehr Reichweite erreichen und dabei den Arbeitsaufwand möglichst gering halten.
Vorlesung zum Thema Professionelle Suchmaschinen Optimierung und Eintrag mit Michael Kohlfürst an der BAW München. Die Vorlesung fand im Rahmen des Lehrganges Dialogmarketing der Bayerischen Akademie für Werbung statt.
Social Media kann insbesondere für EPU (Einzelpersonenunternehmen) von großem Vorteil sein. Dies vor allem, da es eine kostengünstige Möglichkeit ist Marketing und Networking miteinander zu verbinden. Das ganze lässt sich gut in den Arbeitstag integrieren und hilft dabei auch noch fachlich am Ball zu bleiben. Die daraus entstehenden Resultate sind langfristig verwertbar. Dieser Vortrag vermittelt Ihnen einen Überblick über die wichtigsten Social Media Dienste, Tools, Chancen und Gefahren.
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Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
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Social Media for Language Schools
1. Find your Social Media Strategy! Get an overview about Social Media Channels and how to use them. Presenter: Michael Kohlfürst - PromoMasters®and KOHLFÜRST® Social MediainlinguaWorld Congress2011 |Vienna|Austria|Europe
3. A study by the PR agency Burson-Marsteller, according to network usage, the 100 largest companies in the world use social media in this order: twitter, facebook, YouTube, corporate blogs Social Media Services
4. Arguments for Social Media Most of the services are free of charge or causing small recurring costs in an extended version You can work from everywhere if internet access is available Services can be used on any device such as a PC workstation, notebook, tablet PC, or smartphone For basic versions no programming skills are necessary You are already using social media services! Social Media Marketing
5. Implementation into your Marketing Mix » Own distribution channel » Direct-Communication with customers » User reviewsandfeedbackon products and companies Implementation into your Corporate Communications»Replacement for Intranet »Supports nowadaysalso HR - Human Resource Management » Networking, Contact Management and IntellectualCapital Development Social Media Marketing
6. Top 10 in Social Media Communikation in B2B 1. linkedIn 2. XING 3. facebook 4. twitter 5. YouTube 6. Wikipedia 7. slideshare 8. Scribd 9. Visible.me (former Naymz) 10. metacafe (List bySF Interactive Performance) Social Media Marketing
9. Wikipedia That’s why Wikipedia is successful in Search Engines Wikipedia is not commercial Search engine friendly URLs do contain important keywords Number of pages and content grows Pages are updated continuously Each page has a keyword matching title The relevant keywords are repeated in the content Keywords are linked to related content-relevant Wikipedia pages External sites are linked by keywords to subpages of Wikipedia Links to external pages are search engine locked rel = nofollow
10. 1 presentation for hundreds of thousands of readers slideshare.net/kohlfuerst
11. 1 PresentationforHundredsofThousandsof Readers Create an account and set up vanity URL (Example) Youareabletouploadall possible presentation documents/formats Show presentations embed (code) in your website (Example) Each presentation has a permanent URL Download of certain presentations may be limited Presentations can be advertised more proficiently and resourcefully Statistics on individual presentations document higher interest slideshare
15. XING The Business Network Standard version is complimentary - Advanced comfort version small charge per month Vanity URL is created automatically The company profile is available as a free version or paid (expensive) Everybody is connected with anybody (give a try!) Use tools like Outlook Plugin or XING mobile Apps Submitseminars, workshops, discussionsandevents (ticket service) Use XING job search and job offers
18. LinkedIn Now, let'sgo International Possibilities and conditions are very similar to XING Today Linkedlnismoreefficientthan XING tostay in touchwithyour international business contacts Linkedlnisremarkablystronger in otherlanguagesthanGerman
20. Because customers want to see movies Your YouTube channel can be personalized (Example) Vanity URL is immediately available Videos can be provided in various formats HD | 2 GB | 15 minutes Videos can be uploaded directly from your smartphone or camera Feature your own- or YouTube-videos from other users Embed (code) videos in your website (Example) Users may rate and comment your videos YouTube
22. Your digital Photo Album Your Google login may also be your Picasa login Upload photos via web interface or software Categorize by folders and add information Face recognition attempts to assign people Present pictures/slideshows with embed (code) on the website (Example) Each picture or photo album has a permanent URL Download of pictures can be restricted Rent additional space if 1 GB of memory is not sufficient Picasa und flickr
23. Blogs and Newsfeeds Blogs Estimated there are an +300 million blogs (Google Blog) Blogs originally consisted of clippings, notes and links from the Web. Lately this task switched over to twitter and facebook Blogs areactual, shortandchronologicalsorted Blog on your own website with free software like Wordpress.org with themes and plug-ins, ordirectfromsuppliers such as Wordpress.com Blogs serve small businesses/projects as homepage replacement Google blog search helps researching - but is incomplete
24. Blogs und Newsfeeds Search Engines do love Blogs Blogs use search engine friendly techniques Blogs notify (ping) search engines of new content Blogs are also published as a newsfeed which can be subscribed (pull)¶ Newsfeeds are published in RSS / Atom which is an XML-based format for sharing information in a machine-readable form (PM Newsfeed) Most e-mail software is ready for subsrcibing to newsfeeds Newsfeed content can be displayed on other sites (Feedcat.net). This enhancesthepopularityoftheauthoraswellasthe link popularityoftheblog
27. twitter Small isInformational Social networking and microblogging service utilising instant messaging, SMS or a web interface Top 100 companies worldwide use Twitter more than Facebook Twitter messages are limited to 140 characters Famous since Hudson landing "There's a plane into the Hudson. I'm on the ferry going ... " Postings (twittering) @ # Hashtag person (subject) - retweet- @ RT kohlfuerst Use short URLs using TinyURL, and other Goo.gl to reduce message length Location is provided
31. facebook 500.000.000 Users areWrong? (Statistics) facebookisa freeserviceexchanginginformationlike contacts, messages, photos, videos, gadgets, andgames 2010 facebook has been used by 61% (+13%) of the top 100 companys (Source: Burson-Marsteller) facebook mobile with +250 million active users Attention with private content - nothing is really deleted/cancelled out Private vs. Business Used by young people as an e-mail replacement US Companies are opening their facebook wall to user comments
32. facebook Managing Sites andUse Administration can be assigned to multiple people If a personal or company/fansite is created you need 25 friends for the page to get the Vanity-URL (facebook.com/username) Install the LIKE & SEND button and install Opengraphprotocol.org meta tags in website to appear in the facebook real-time search Use 180x180 pixel profile images Links in the information fields refer to your website Special pages are created by using FBML 1. http://www.facebook.com/apps/application.php?id=4949752878 2. Edit Page -> Apps -> FBML
33. facebook facebook Services Personal Profile Company Pages (Personal profilesareadministrators) (Closed) Groups facebook Messages (Mail) kohlfuerst@facebook.com Events Apps like FBML, Questions, YouTube, slideshare facebookAdverts facebookLocal facebook Deals (Shopping) Insights (Statistics)
34. Rating Platforms Rate Me! Ratings are done by Check-In as well as comments, pictures or stars At present mainly hotels or restaurants are rated Employees already do rate employers and companies Be prepared for the future: everyone & everything will be rated Track your ratings by using monitoring systems like Google Alert or SocialMention.com Alert Apply your listing by claiming it - you will receive continuous statistics and rating informations The most used rating platforms do depend on the country you are in
35. Rating Platforms What to do with Bad Reviews? Stay calm and take a deep breath :-) When has the review been done? Check theratingforbeing valid during an employermeeting Usereactionsandcommentsforfurtherdevelopment Talk to the dissatisfied customers, "Hi, I'm the manager of ...." Stick tofactsand honest comments
36. Rating Platforms What to do with Bad Reviews? Provideconcrete solutions Take a complaint seriously, as it may be a chance Transform negative criticsinto positive enthusiasts Common votercommentschangeonlyfor a short time theoutcome AVOID lawyers whenever possible
37. You'vegotit in your Hand(y) foursquare - Gowalla - facebook Orte - Google Places Smartphone App identifiesyouractuallocation, showsplaceswhereyoucancheck-in After thecheck-inyoumayrate evaluate via stars/enclosepictures Users see where their friends have checked-in The checked-in locationreceivespoints. Locations crown a user who has checked-in most frequently Create your own location and claim it The owner isabletoeditthelocationandobservestatistics Location Based Services
38. Argument forUsers Better orientation in the reality (Facebook Places video) - in unfamiliar places (an unbekannten Orten)- in my home town (new trends) Feedback from friends and strangers support your decision Cultivateandnurse off-line contacts Smartphone navigation supports the orientation Special offers and rewards when users do a check-in Location Based Services
44. Best Case Social Media Mix Try: Google Favorite Places window decal
45. The 7 Point-Start Get your Vanity URLs in social media networks Add social media buttons and Apps to your homepage Encuraceandinspirevisitorstouse Social Media Motivateclientsto a positive feed-backfoyourbusiness Provide for a lively and good reputation in social networks, search engines and ratings platforms Be open mindedtoinnovationsandnewideasOne-time errors are investments The Best Social Media Video Ever - Now Refreshed!If you only follow the footsteps of others, you cannot pass by!
46. Coffee Break! Have fun and success with online marketing! ... I am available for questions and answers during coffee break . Pleasesuggestand rate thispresentation on yourfavouriterating platform. Michael Kohlfürst Internet Marketing Coaching & Consulting www.kohlfuerst.at – info@kohlfuerst.at