The document discusses search engine optimization (SEO) strategies for health and fitness blogs. It covers the importance of search and how most website traffic comes from organic search rather than paid ads. The document provides tips for making a website SEO-friendly, including using WordPress, adding relevant metadata like titles and descriptions, and tracking analytics. Overall, the key aspects of SEO discussed are focusing on content, technology, and relationships to drive organic traffic.
Future of Search Engine Factors, AMP, On-Page Key to SuccessAnetwork
In these slides that presented in 2016 Iran SEO Conference, Farid Asadi focused on predicted search engine ranking factors, a brand new technology called AMP and also On-Page key to success
Social Media Analytics: Driving Traffic Through DataRyan Stewart
This presentation goes into detail about how to use your analytics and data to drive more meaningful actions, engagements and traffic from social media.
A lecture I delivered to University of Toronto Mississauaga's CCIT program students (CCT332). If you are a student and are considering what path to take in your career, search marketing offers one of the fastest growth tracks.
Future of Search Engine Factors, AMP, On-Page Key to SuccessAnetwork
In these slides that presented in 2016 Iran SEO Conference, Farid Asadi focused on predicted search engine ranking factors, a brand new technology called AMP and also On-Page key to success
Social Media Analytics: Driving Traffic Through DataRyan Stewart
This presentation goes into detail about how to use your analytics and data to drive more meaningful actions, engagements and traffic from social media.
A lecture I delivered to University of Toronto Mississauaga's CCIT program students (CCT332). If you are a student and are considering what path to take in your career, search marketing offers one of the fastest growth tracks.
2015 Advanced Seminar on Broadcast Media’s Convergence Strategy and New Trends in Big Data Era
Lecture: Mobile Media Strategy of CBS Radio (Speaker: Dean;
translator: Yitian Gu)
1. Types of mobile media platforms in CBS Radio
2. Design and innovation of mobile media apps in CBS Radio
3. Business mode for CBS Radio’s mobile media
This webinar reviews the most common SEO mistakes made by new and experienced website owners. We’ll identify the biggest mistakes and we’ll give advice on preventing them moving forward.
By updating content, you show Google that it is accurate and up-to-date. In this presentation, I have detailed out how to sort content pieces for refreshing.
The stuff you do to make your website come up higher and more often
when people are searching Google for your products or services.
SEO is made up of 3 parts, each of them are intertwined and success is
only found by working on all three.
● Keywords - Identifying what are people are searching for.
● Content - Words and images on your website and off.
● Backlinks - Links from other websites to your website.
5 Proven Ways to Use Twitter to Grow Your Business - Ryan StewartRyan Stewart
Twitter is a powerful social network that very few businesses understand how to use.
I put together a presentation that outlines 5 proven ways I've used to grow my following and Twitter traffic x50 over the last 4 months.
1. Understand what Twitter is meant for. Use your data to streamline your process and achieve growth
2. Leverage the power of Twitter influencers
3. Build authority - take your authority seriously
4. Hashtag like an adult, not a tweenage girl!
5. Build a following by adding tremendous value to your community
WordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPressMcBuzz Communications
Presentation Title:
Get Found Easier and Grow Your Business: 5 Tips for Better Search Engine Optimization with WordPress
Presentation Description:
Right out of the box, WordPress makes websites and blogs that are highly optimized for search engines as compared to traditional HTML and content management system (CMS) websites. Learn how, with a little extra time and effort, you can take your WordPress site to the next level of search engine optimization. In this elementary-level presentation, Mark will show you the basics of keyword research and five essential techniques to optimize your WordPress pages and posts for better search engine rankings.
Biography:
Mark was a speaker at the first WordCamp Seattle (2009) and presents regularly to Seattle business groups on search engine optimization and social media marketing. He is the President of Seattle search engine optimization and online marketing firm McBuzz Communications. Mark offers free WordPress tutorials and support on his blog, Business Blogging 101. Find him on Twitter at @mcbuzz
offer personalized SEO training for small
business owners & marketing professionals.
Optimize your website step by step with your own
SEO coach and learn all the steps needed to do it
right the next time.
● Learn more: https://1on1seotraining.com/
We all know that until quality backlinks are not present in a good amount with any website, they can’t grow their traffic. In this presentation, I have shared some well-proven techniques to grow your backlinks. All the backlink building techniques discussed are white hat and doesnt invite Google penalty
2015 Advanced Seminar on Broadcast Media’s Convergence Strategy and New Trends in Big Data Era
Lecture: Mobile Media Strategy of CBS Radio (Speaker: Dean;
translator: Yitian Gu)
1. Types of mobile media platforms in CBS Radio
2. Design and innovation of mobile media apps in CBS Radio
3. Business mode for CBS Radio’s mobile media
This webinar reviews the most common SEO mistakes made by new and experienced website owners. We’ll identify the biggest mistakes and we’ll give advice on preventing them moving forward.
By updating content, you show Google that it is accurate and up-to-date. In this presentation, I have detailed out how to sort content pieces for refreshing.
The stuff you do to make your website come up higher and more often
when people are searching Google for your products or services.
SEO is made up of 3 parts, each of them are intertwined and success is
only found by working on all three.
● Keywords - Identifying what are people are searching for.
● Content - Words and images on your website and off.
● Backlinks - Links from other websites to your website.
5 Proven Ways to Use Twitter to Grow Your Business - Ryan StewartRyan Stewart
Twitter is a powerful social network that very few businesses understand how to use.
I put together a presentation that outlines 5 proven ways I've used to grow my following and Twitter traffic x50 over the last 4 months.
1. Understand what Twitter is meant for. Use your data to streamline your process and achieve growth
2. Leverage the power of Twitter influencers
3. Build authority - take your authority seriously
4. Hashtag like an adult, not a tweenage girl!
5. Build a following by adding tremendous value to your community
WordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPressMcBuzz Communications
Presentation Title:
Get Found Easier and Grow Your Business: 5 Tips for Better Search Engine Optimization with WordPress
Presentation Description:
Right out of the box, WordPress makes websites and blogs that are highly optimized for search engines as compared to traditional HTML and content management system (CMS) websites. Learn how, with a little extra time and effort, you can take your WordPress site to the next level of search engine optimization. In this elementary-level presentation, Mark will show you the basics of keyword research and five essential techniques to optimize your WordPress pages and posts for better search engine rankings.
Biography:
Mark was a speaker at the first WordCamp Seattle (2009) and presents regularly to Seattle business groups on search engine optimization and social media marketing. He is the President of Seattle search engine optimization and online marketing firm McBuzz Communications. Mark offers free WordPress tutorials and support on his blog, Business Blogging 101. Find him on Twitter at @mcbuzz
offer personalized SEO training for small
business owners & marketing professionals.
Optimize your website step by step with your own
SEO coach and learn all the steps needed to do it
right the next time.
● Learn more: https://1on1seotraining.com/
We all know that until quality backlinks are not present in a good amount with any website, they can’t grow their traffic. In this presentation, I have shared some well-proven techniques to grow your backlinks. All the backlink building techniques discussed are white hat and doesnt invite Google penalty
This is my presentation about Search Engine Optimization, which is also known as SEO. I have included all of my research and knowledge in this presentation. If you have any questions related to the topic, please leave it at the comment section. Thank you!
This is a presentation I gave which discusses how to get the most from your company\'s website through tactics such as search engine optimization, corporate blogging, social networking initiatives, banner advertising, and pay-per-click advertising.
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)Timothy Resnik
SEO is not Magic, and you can do it! Many content creators struggle with SEO and end up paying someone to do something they could do themselves. This session will be half pep talk and half practical guide to doing some more advanced SEO tactics on your own.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
Google Data Independence - Search Exchange 2014Timothy Resnik
As marketers, most of us are completely reliant on Google search traffic as the engine that drives our business. We have become dependent on their data to measure our campaigns and optimize for higher rankings. However, we are not in control of this data, as Google will giveth and Google will taketh away (See: Secure Search, Keyword Not Provided). The only way to truly control our search destiny is to supplement the data that Google provides us with our own. In this presentation, I will show you tactics on how to collect, own and analyze data that will help you measure and optimize your search campaigns.
Zors: dominate Google+ and local search in 2014Timothy Resnik
Are you a Zee or Zor? If yes, check out this presentation I did for FranTech 2014 about local search engine optimization. Understand how franchisors and franchisees can align together and best leverage local and national SEO to achieve optimal positions in local search engine results.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
20. Paid Attention Earned
Attention
Cost Static with scale Upfront costs, scales with
proper optimization
Time Instant results (sprint) Delayed results
(marathon)
Sustainability Effective only while campaign
is active
Long-term continuous
results
21. Today’s Topics
Inbound vs. Interruption
Why search is so
important
Making your site seo friendly
Understand your data: quick
setup
33. “(Wordpress) is a fantastic piece of software, it makes your site easily
crawlable by search engines, solves some 80-90% of mechanics of
SEO and is the first big step anyone can take towards creating a
popular online business.”
Via: http://www.howtomakemyblog.com/seo/googles-matt-cutts-wordpress-the-best-blogging-platform-for-seo/
36. I wouldn’t recommend these platforms as a first choice for SEO-friendly blogging, though some (like
TypePad and Expression Engine) can be customized with enough elbow grease.
40. Today’s Topics
Inbound vs. Interruption
Why search is so important
Making your site seo friendly
Understand your
data: quick setup
10 tips for (FIT) bloggers
47. Today’s Topics
Inbound vs. Interruption
Why search is so important
Making your site seo friendly
Understand your data: quick
setup
10 tips for (FIT)
73. Tell Search Engines about:
• Articles
• Events
• Local Businesses
• Restaurants
• Products
• Software Applications
• Movies
• TV Episodes
74. Tell Search Engines about:
• Articles
• Events
• Local Businesses
• Restaurants
• Products
• Software Applications
• Movies
• TV Episodes
Use these
where possible
75. Step 1: Choose the URL for the content you want “highlight”
81. This dude knows his YouTube stuff, follow him: @philnottingham
82.
83. Step #1: Make sure you meet the Google News quality and tech guidelines
Step #2: Submit your site to Google News
Step #3: Create a Google News Sitemap (there are Wordpress plugins to help you)
84.
85. Which one would you click?
Increases CTR by
30%
Increases visibility
Links to her G+
Profile
Links to her
author results on
Google
86. 6 steps to Authorship
Step 1: create a Google account/Login
Step 2: Navigate to Google+
Step 3: In your profile Click “About”
Step 4: Add your blog URL to “Contributor to” under the “Links”
Step 5: In each article add the following link:
<a href="[profile_url]?rel=author">Google</a>
It should look something like: <a
href="https://plus.google.com/109412257237874861202?
rel=author">Google</a>
Step 6: Verify with Google’s structured data testing tool
87.
88.
89.
90. Today’s Topics
Inbound vs. Interruption
Why search is so important
Making your site seo friendly
Understand your data: quick
setup
Choosing keywords and
creating content
Many of the pages that you are currently ranking on don’t even have ads
1.6 out of 1,000 peopleRecent study – a blank banner received the same average click through
You’ve written content that has inspired sharing and conversation…Passionate recommendations. The chances that I click on that are much greater than .016% that’s for sure.
12K per month of one press release syndicator
In the 70’s it was 500, today it’s 10X that. http://www.cbsnews.com/8301-3445_162-2015684.html
I suppose this could even be dangerous…
At least twice a year in the search marketing industry we hear that “SEO is dead” for one reason or another. In fact, that was speculated when we made our recent name change…
As search marketers every two years we hear that “SEO is dead” for one reason or another. In fact, that was speculated when we mad our recent name change…
I assure you it is not dead, in fact in the last 6 years it has increased by 600%Each day, Google’s one million servers, located all over the world, process over 3 billion search requests, providing more than 21 billion page views. The searches come from internet users in more than 180, with queries written in almost 150 different languages; 15% of the queries are entirely new
These aren’t just common searches that may be very competitive, such as “yoga” (250,000 searches per month)
So why am I telling you this? If you target properly, you can capture your share of 500 million terms that are.We just need to be a little ahead of the curve and relevant
Nearly 70% of all searches are only search upon by less than 10 people. Don’t Sweat the BIG STUFF!
Now that I’ve showed you that there is opportunity in search, let’s go to exhibit b: Organic results vs. Paid SearchSearch results pages that have ads, organic still receives over 75% of the clicks
No presentation is complete without a vin diagramEach of these factors have many levers that you can manipulate and optimize for SEO
Content = 1) information that you produce (the higher the quality, the usefulness and uniqueness the better search returns)2) onpage elements, META elements that are in your control to tell the search engines what your content is aboutRelationships =Links, mentions and citationsEvangelistsGuest bloggingAny way you can make connections
Plugin allows you to edit several on-page SEO elements – Title, Description, keywords, etc, and will give you some inline recommendations.
But WP community and resources are much greate
Takes more work, not opensource, etc.
SEO food pyramid
The difference between Search and News
Most people get discouraged after a while
Those who stick with it can be rewarded
Those who stick with it can be rewarded
Deciding what to write about or narrowing in on a topicChoosing one key phrase over another
Deciding what to write about or narrowing in on a topicChoosing one key phrase over another
Deciding what to write about or narrowing in on a topicChoosing one key phrase over another
Deciding what to write about or narrowing in on a topicChoosing one key phrase over another
Deciding what to write about or narrowing in on a topicChoosing one key phrase over another
Amazingly simple and amazingly powerfulHave only a few minutes, just don’t hit enter
Issues:Being outranked by someone who is using your contentDupe content is bad
Issues:Being outranked by someone who is using your contentDupe content is bad
OR Use an online plagiarize checker This will also tell you if you are creating duplicate content (the same content on your own site), another big issue when it comes to SEO
Your followers aren’t online all at once, share more than once and Compare RT, shares, interactions from different times
Your followers aren’t online all at once, share more than once and Compare RT, shares, interactions from different times
If these two boys are your search traffic and google analytics is the trampoline….
Only 90 days of dataCan’t dig deeper on what the clicks did when they got to your siteOnly 15,000 keywordsDoes show trending and average ranking, which is nice and hard to get
http://googlewebmastercentral.blogspot.com/2013/05/getting-started-with-structured-data.htmlRich snippets – what are they, why are they important, now easy to implement.
http://googlewebmastercentral.blogspot.com/2013/05/getting-started-with-structured-data.htmlRich snippets – what are they, why are they important, now easy to implement.
http://googlewebmastercentral.blogspot.com/2013/05/getting-started-with-structured-data.htmlRich snippets – what are they, why are they important, now easy to implement.
http://googlewebmastercentral.blogspot.com/2013/05/getting-started-with-structured-data.htmlRich snippets – what are they, why are they important, now easy to implement.
http://googlewebmastercentral.blogspot.com/2013/05/getting-started-with-structured-data.htmlRich snippets – what are they, why are they important, now easy to implement.
We’ve come along way in 600,000 years. YouTube users watch this amount of videos in 1 month
We’ve come along way in 600,000 years. 6 billions hours (1 hour for every person on earth)YouTube users watch this amount of videos in 1 monthThat’s a lot of harlem shake videos
Great way to increase your reachClaim more real estate in Google searchBuild a communityBrand!
I’m not an expert in marketing on yoututbe, this guy is
News quality guidelines: High qualityAn authority on your subjectNot easy for small sites to get accepted, but worth a shot. If you are covering something news worthy you are more likely to be accepted. How-tos typically don’t get in.
A key part of Google's quest to reduce the percentage of unseen queries, and provide answers rather than lists of links, is the Knowledge Graph. It's a vast database that understand entities -- such as topics, people, and events -- and the connections among them, somewhat like the human brain. Knowledge Graph has more than 570 million entities and 18 billion facts about connections between them, by Google's count.
OG tags = Freebase = increase your chance of being here.