Tips/tools to spy on & copy competitors, automatically syndicate content, optimize Facebook Ads, incentivize & supercharge Email Opt-Ins & FB Likes, secret traffic goldmines, amazing examples & more. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Traffic Generation Dave Cupples, Chairman, FatCowBusiness.com (Twitter @FatCowBusiness)

1. Dave Cupples FatCowBusiness.com Tweets LIVE #ASE11 - Retweet, Comment, Share! @FatCowBusiness FatCowBusiness

2. While in School in 1999 … Image:onechickennugget.wordpress.com

3. Don’t just blindly create content … Tactically choose what people are demanding Image:edoyo.co.tv

4. Low Hanging Fruit and Gaps in the Market Invest your time, money, resources on the best opportunities -> the low hanging fruit Pick the GAPS in the market: ↑More Searches / Demand ↓Less Competition / Websites Image:marspec.com

5. Google Insights - http://fcow.co/GI Check Image:zacjohnson.com

6. Top Searches & Rising Searches

7. SeoQuake for Firefox (Free) Tells PR, Alexa Rank, Backlinks, Domain age How hard to rank on Page #1 -> http://fcow.co/SQ Example Search: “travel”

10. Spy on competitors and find their most shared content PostRank Topics - Free http://fcow.co/PR Example: marismith.com

11. Find competitors top pages & backlinks Open Site Explorer – Free http://fcow.co/OS Example: problogger.net Example: incomediary.com

13. < 100 unfollows a day

15. Shoemoney’s Facebook Ad Board Click Thru Experiment Made Ad Boards of actual Facebook ads, people asked to click Over 1 million total clicks Used Clicktale Heatmap / Mouse tracking software Source:Shoemoney.com 2010http://fcow.co/SM

16. Source: shoemoney.com

18. Source: shoemoney.com

19. 61% of all clicks Source: shoemoney.com

21. Types of Facebook Ads / Images which get most clicks Photos of people consistently outperform logos -> Facebook themselves say this Attractive women with big “personality”… (Shoemoney’s study) Pictures illustrating the result / desire Ads which “blend” in with the look and feel of Facebook e.g. Shoemoney’s Dating ads ->“Browse my pics (42)” Image Source:Shoemoney.com http://fcow.co/SM

22. Cranking up Saturation + Contrast increases CTR (study by aimclear.com), try free image tool IrfanView Image Source: aimclear.com

23. How to steal competitors customer information to laser target Facebook Ads Female Aged 35-50+ High Income College / Grad School LIKES QuantCast

25. Watch CPM campaigns carefully -> can waste money if CTR dropsImage:akom360.de

26. The Real Money from online Business is REPEAT Customers It is far cheaper to market to an existing customerthan to a new customer Image:simpsoncrazy.com

27. First time customers Questions, Scammers, Timewasters, Hassles … NO TRUST Image:gottatopic.com & swing-smarter-baseball-hitting-drills.com

28. Repeat customers = Trust, Rapport, Relationship The value in a “business” is your list of people and the relationship you have with those people Image:merchantstand.com

29. If you send traffic straight to an affiliate offer -> you are leaving money on the table Capture lead via Email / Facebook -> market to them many times over Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy Good affiliate offers reflect lifetime customer value / ongoing commissions Image:forbes.com

30. Spreets.com.au10 months = $40 million

31. CatchOfTheDay.com.au 2 brothers= $200 million Customer just placed their 89th order … their #1 customer has 246 Orders

32. If you want visitors to Opt-In, Follow, Share on Social Media … Make it happen -> INCENTIVIZE! Image:braincram.co.uk

33. Mint.com / Strongmail Case Study Split test -> 3 different incentives to refer friends to join Mint.com via email or social media

34. A – Competition to Win iPod Nano B – No incentive (control group) C – Beta access to exclusive features Source: strongmail.com - http://fcow.co/ST

35. How to supercharge email opt-ins You MUST give an incentive -> free eBook or video or digital content Email subscribe form BIG, BOLD, TOP RIGHT THIS is the business asset you are building! Screenshot: jonathanvolk.com

36. Pop it up and force them to make a decision PopupDomination -> increases signups 500% Screenshot: johnchow.com

37. How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab BEFORE clicking LIKE AFTER clicking LIKE

38. Free app - Static HTML: iframe tabs Add Reveal TabTutorial -> http://fcow.co/IF

39. How to incentivize visitors to share on Facebook & Twitter- http://fcow.co/IN Cloudflood – create free share button to unlock content

40. PunchTab – Uses Facebook Connect, earn loyalty points for liking, commenting, sharing List Eruption – Reward sharing on Social Media with access to more eBooks & videos

41. Where to get PLR Products – PLR eBooks / videos / images / blogs Warrior Forum WSO, Master Resale Rights, The PLR Store … Top PLR Sources List -> http://fcow.co/PL

43. Automatic Sharing by Users to Social Media – WP Plugins Sexy Bookmarks – Includes Google +1 http://fcow.co/SB Screenshot: jamesmartell.com

44. Sharebar - http://fcow.co/SH Screenshot: wpbeginner.com Screenshot: mashable.com

45. Best tools for Scheduling Facebook & Twitter Updates Tweetdeck (Free) – auto link shortening Hootsuite (Best) – Upload from Excel / CSV - Full Facebook links + image preview

46. Syndicating Blog Posts from RSS feed to Twitter Twitterfeed

47. Automatically Publish Blog Posts to Facebook NetworkedBlogs - http://fcow.co/NB Step 2 - Syndication Step 1- Register a Blog

48. Automatically Syndicating your Content to Other Websites Zemanta – Firefox Add-on http://fcow.co/ZE

49. How Facebook and Social Media differ from Search Marketing Facebook says “find users before they search” Earlier stage of sales funnel Different approach -> more “soft” sell Give value first and create desire Not “hunting” but more like “fishing” Image:designdamage.com

50. Social Media Fans are a lot like women … Image:desktopdolls.blogspot.com

52. Case Study – Aquabumps.com Started by asurfer in Australia who posted photos of Bondi Beach every morning …

53. Started emailing a few mates to cheer them up at the office …

57. Give value first, build up desire, credibility and trust, and the $$$ will follow

58. Strategic Partnerships Find influencers with similar target market Leverage off other databases Reciprocal email broadcasts Sharing on Facebook / retweeting on Twitter Paper.li – mash up other blogs RSS feeds & tweet Start partnering with similar size and work up Interviews, Testimonials, Reviews, Comments Image:totalmerchant.net

59. Guest Blogging: Write Content - Get Links MyBlogGuest -> connects Guest Bloggers to websites looking for Guest Posts Top Blogs seeking Guest Posts-> http://fcow.co/GB

61. Your audience now has an audience Give value first + partner with influencers -> potential for exponential reach … Image:venturebeat.com

62. Keep in Touch Slides, Links, Free Videos + Tutorialsat: FatCowBusiness.com/ASE11 Facebook.com/FatCowBusiness @FatCowBusiness, @DaveCupples Dave@FatCowBusiness.com