RankBrain represents a new way of measuring relevance, built on teaching machines to understand relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? Will we need to fight machine learning with machine learning?
Google is getting better every day at understanding intent and natural language, and the path between typing a search and getting a result is getting more winding. How often are queries interpreted, and how do we do keyword research for search engines that are beginning to understand concepts?
Voice search is fast becoming part of our broader organic search ecosystem. Discover how organic data, including Featured Snippets, feed voice and represent new SEO opportunities.
From AMP to voice search, Google's evolution seems to be accelerating. Recent changes signal some very real existential threats to SEO. How likely are these paradigm shifts, and what can we do today to mitigate the risks?
CFPB's public data platform and the academic research communityDesiree Zamora Garcia
A talk given in 2013 at the CFPB. Getting data and sharing data is a pain. What does the workflow look like now, and what *could* it look like with the help of CFPB's public data platform?
Google is changing, and it can be tempting to hide your head in the sand. Here are 5 big changes, from HTTPS to voice search, and one specific action you can take today to address each one.
These slides are excerpted from a talk I gave at my alma mater in Feb 2010 to the CS and EE department. I uploaded this excerpt to share with the Edulix community for the thread entitled "What reasons prevent you from pursuing a Ph.D.?" (http://www.edulix.com/forum/polls.php?action=showresults&pid=485)
Google is getting better every day at understanding intent and natural language, and the path between typing a search and getting a result is getting more winding. How often are queries interpreted, and how do we do keyword research for search engines that are beginning to understand concepts?
Voice search is fast becoming part of our broader organic search ecosystem. Discover how organic data, including Featured Snippets, feed voice and represent new SEO opportunities.
From AMP to voice search, Google's evolution seems to be accelerating. Recent changes signal some very real existential threats to SEO. How likely are these paradigm shifts, and what can we do today to mitigate the risks?
CFPB's public data platform and the academic research communityDesiree Zamora Garcia
A talk given in 2013 at the CFPB. Getting data and sharing data is a pain. What does the workflow look like now, and what *could* it look like with the help of CFPB's public data platform?
Google is changing, and it can be tempting to hide your head in the sand. Here are 5 big changes, from HTTPS to voice search, and one specific action you can take today to address each one.
These slides are excerpted from a talk I gave at my alma mater in Feb 2010 to the CS and EE department. I uploaded this excerpt to share with the Edulix community for the thread entitled "What reasons prevent you from pursuing a Ph.D.?" (http://www.edulix.com/forum/polls.php?action=showresults&pid=485)
Metadata taxonomy and content types oh my - SPTechCon - April 2014Ruven Gotz
A 'meta' presentation about metadata - tools you can use to explain metadata to your stakeholders. Presented at SPTechCon, April 24, 2014 [DOWNLOAD THE FULL DECK TO GET SPEAKER'S NOTES]
Locating scientific government information on the webShannon Lynch
This is a 2017 Powerpoint presentation given at the Department of Interior Library. The sources and information were correct at the time of presentation but have not been updated and should be double checked for current accuracy. Please feel free to contact the Department of Interior Library with any questions.
NUX Manchester. Operationalising Research. How Research Ops can help. Emma Boulton
Helping researchers do their best work. How Research Ops can help.
In 2018, the Research Ops Slack community (@TeamReOps) undertook a global adventure with the #WhatIsResearchOps project culminating in the Research Ops Framework. As the definition and framework has been shared at conferences and meet ups, we’ve been asked a lot of questions such as, ‘how does this work in practice?’ and ‘how do I get started?’. In short, we’ve realised that it depends. You first need to understand what’s important to User Researchers.
In this talk, Emma introduced the Eight Pillars – the broad areas that User Researchers care about. By understanding these pillars, you can start to think about how to operationalise research in your organisation and help researchers do their best work.
Digital Share 2017 presentation about Linked Open Data at The Getty, starting from what LOD is, to why we're interested in it, and some of the practical approaches we're using to make it real.
The Role of Data Wrangling in Driving Hadoop AdoptionInside Analysis
The Briefing Room with Mark Madsen and Trifacta
Live Webcast September 1, 2015
Watch the archive: https://bloorgroup.webex.com/bloorgroup/onstage/g.php?MTID=eb655874d04ba7d560be87a9d906dd2fd
Like all enterprise software solutions, Hadoop must deliver business value in order to be a success. Much of the innovation around the big data industry these days therefore addresses usability. While there will always be a technical side to the Hadoop equation, the need for user-friendly tools to manage the data will continue to focus on business users. That’s why self-service data preparation or "data wrangling" is a serious and growing trend, one which promises to move Hadoop beyond the early adopter phase and more into the mainstream of business.
Register for this episode of The Briefing Room to hear veteran Analyst Mark Madsen of Third Nature explain why business users will play an increasingly important role in the evolution of big data. He’ll be briefed by Trifacta's Will Davis and Alon Bartur, who will demonstrate how Trifacta's solution empowers business users to “wrangle" data of all shapes and sizes faster and easier than ever before. They’ll discuss why a new approach to accessing and preparing diverse data is required and how it can accelerate and broaden the use of big data within organizations.
Visit InsideAnalysis.com for more information.
Does Google use Topical PageRank? If so how can you see it in action?semrush_webinars
Google’s PageRank updates may be dead, but they have alluded to something much more powerful - 'Topical PageRank’. SEMrush and Majestic can work together to reveal some interesting insights as to how Google might be using topical data to group and hone its results. Join Majestic’s Dixon Jones and the SEMrush team to show how we can see correlations between rankings and topics.
Building a semantic search system - one that can correctly parse and interpret end-user intent and return the ideal results for users’ queries - is not an easy task. It requires semantically parsing the terms, phrases, and structure within queries, disambiguating polysemous terms, correcting misspellings, expanding to conceptually synonymous or related concepts, and rewriting queries in a way that maps the correct interpretation of each end user’s query into the ideal representation of features and weights that will return the best results for that user. Not only that, but the above must often be done within the confines of a very specific domain - ripe with its own jargon and linguistic and conceptual nuances.
This talk will walk through the anatomy of a semantic search system and how each of the pieces described above fit together to deliver a final solution. We'll leverage several recently-released capabilities in Apache Solr (the Semantic Knowledge Graph, Solr Text Tagger, Statistical Phrase Identifier) and Lucidworks Fusion (query log mining, misspelling job, word2vec job, query pipelines, relevancy experiment backtesting) to show you an end-to-end working Semantic Search system that can automatically learn the nuances of any domain and deliver a substantially more relevant search experience.
Doing More with Less: Automated, High-Quality Content GenerationHamlet Batista
You're dealing with shrinking budgets, disappearing clients, and taking on the work of furloughed coworkers. How do you continue to deliver amazing results with limited time and resources?
Writing quality content that educates and persuades is still a surefire way to achieve your traffic and conversion goals. But the process is an arduous, manual job that doesn't scale.
Fortunately, the latest advances in Natural Language Understand and Generation offer some promising and exciting results.
Hamlet will walk you through what is possible right now using practical examples (and code!) that technical SEOs can follow and adapt for their business.
Metadata taxonomy and content types oh my - SPTechCon - April 2014Ruven Gotz
A 'meta' presentation about metadata - tools you can use to explain metadata to your stakeholders. Presented at SPTechCon, April 24, 2014 [DOWNLOAD THE FULL DECK TO GET SPEAKER'S NOTES]
Locating scientific government information on the webShannon Lynch
This is a 2017 Powerpoint presentation given at the Department of Interior Library. The sources and information were correct at the time of presentation but have not been updated and should be double checked for current accuracy. Please feel free to contact the Department of Interior Library with any questions.
NUX Manchester. Operationalising Research. How Research Ops can help. Emma Boulton
Helping researchers do their best work. How Research Ops can help.
In 2018, the Research Ops Slack community (@TeamReOps) undertook a global adventure with the #WhatIsResearchOps project culminating in the Research Ops Framework. As the definition and framework has been shared at conferences and meet ups, we’ve been asked a lot of questions such as, ‘how does this work in practice?’ and ‘how do I get started?’. In short, we’ve realised that it depends. You first need to understand what’s important to User Researchers.
In this talk, Emma introduced the Eight Pillars – the broad areas that User Researchers care about. By understanding these pillars, you can start to think about how to operationalise research in your organisation and help researchers do their best work.
Digital Share 2017 presentation about Linked Open Data at The Getty, starting from what LOD is, to why we're interested in it, and some of the practical approaches we're using to make it real.
The Role of Data Wrangling in Driving Hadoop AdoptionInside Analysis
The Briefing Room with Mark Madsen and Trifacta
Live Webcast September 1, 2015
Watch the archive: https://bloorgroup.webex.com/bloorgroup/onstage/g.php?MTID=eb655874d04ba7d560be87a9d906dd2fd
Like all enterprise software solutions, Hadoop must deliver business value in order to be a success. Much of the innovation around the big data industry these days therefore addresses usability. While there will always be a technical side to the Hadoop equation, the need for user-friendly tools to manage the data will continue to focus on business users. That’s why self-service data preparation or "data wrangling" is a serious and growing trend, one which promises to move Hadoop beyond the early adopter phase and more into the mainstream of business.
Register for this episode of The Briefing Room to hear veteran Analyst Mark Madsen of Third Nature explain why business users will play an increasingly important role in the evolution of big data. He’ll be briefed by Trifacta's Will Davis and Alon Bartur, who will demonstrate how Trifacta's solution empowers business users to “wrangle" data of all shapes and sizes faster and easier than ever before. They’ll discuss why a new approach to accessing and preparing diverse data is required and how it can accelerate and broaden the use of big data within organizations.
Visit InsideAnalysis.com for more information.
Does Google use Topical PageRank? If so how can you see it in action?semrush_webinars
Google’s PageRank updates may be dead, but they have alluded to something much more powerful - 'Topical PageRank’. SEMrush and Majestic can work together to reveal some interesting insights as to how Google might be using topical data to group and hone its results. Join Majestic’s Dixon Jones and the SEMrush team to show how we can see correlations between rankings and topics.
Building a semantic search system - one that can correctly parse and interpret end-user intent and return the ideal results for users’ queries - is not an easy task. It requires semantically parsing the terms, phrases, and structure within queries, disambiguating polysemous terms, correcting misspellings, expanding to conceptually synonymous or related concepts, and rewriting queries in a way that maps the correct interpretation of each end user’s query into the ideal representation of features and weights that will return the best results for that user. Not only that, but the above must often be done within the confines of a very specific domain - ripe with its own jargon and linguistic and conceptual nuances.
This talk will walk through the anatomy of a semantic search system and how each of the pieces described above fit together to deliver a final solution. We'll leverage several recently-released capabilities in Apache Solr (the Semantic Knowledge Graph, Solr Text Tagger, Statistical Phrase Identifier) and Lucidworks Fusion (query log mining, misspelling job, word2vec job, query pipelines, relevancy experiment backtesting) to show you an end-to-end working Semantic Search system that can automatically learn the nuances of any domain and deliver a substantially more relevant search experience.
Doing More with Less: Automated, High-Quality Content GenerationHamlet Batista
You're dealing with shrinking budgets, disappearing clients, and taking on the work of furloughed coworkers. How do you continue to deliver amazing results with limited time and resources?
Writing quality content that educates and persuades is still a surefire way to achieve your traffic and conversion goals. But the process is an arduous, manual job that doesn't scale.
Fortunately, the latest advances in Natural Language Understand and Generation offer some promising and exciting results.
Hamlet will walk you through what is possible right now using practical examples (and code!) that technical SEOs can follow and adapt for their business.
Data Science training certifies you with ‘in demand’ Big Data Technologies to help you grab the top paying Data Science job title with Big Data skills and expertise in R programming, Machine Learning and Hadoop framework.
This talk was prepared as a note to my future self when working on future projects. I reflect on the tasks commonly involved in crafting visualizations, point out the common things to expect, pitfalls and provide recommendations. Along the way I include examples of different applications of information/data visualization and details on how each project was started and developed.
These slides were from my (remote) guest lecture in InfoVis class for UC Berkeley iSchool on Apr 8, 2020 during the COVID-19 shelter-in-place. Thank you Prof. Marti Hearst for the invitation.
Similar to Tactical Keyword Research in A RankBrain World (13)
In our rush to rank, we put ourselves first, neglecting what searchers (and our future customers) want. Google wants to reward sites that deliver on searcher intent, and SERP features are a window into that intent. Find out how to map keywords to intent, understand how intent informs the buyer funnel, and deliver on the promise of ranking to drive results that attract clicks and customers.
Google’s dive into index-generated answers seems like a threat to many, but for SEOs it’s also a new opportunity. Learn how and when you can jump the organic queue and rank #0.
As more searchers turn to mobile, wearables, and voice, Google is looking to deliver succinct answers. From Knowledge Cards to Live Results to Featured Snippets, learn how Google is changing and how and where you can compete in the evolving world of answer-driven organic search marketing.
Organic results are disappearing, replaced by Knowledge Graph, direct answers, new ad hybrids, and more. How can SEOs be ready for Google in five years?
From Knowledge Panels to carousels, the Google landscape has changed radically from the days of 10 blue links. Unfortunately, most of these changes are launched and studied in the US. See how Google's European feature landscape compares to the US, what's coming next, and how this should inform your search marketing strategy. Includes data on the UK, Poland, and Czech Republic.
(From Marketing Festival 2014, Brno, Czech Republic)
As content marketers, we're rich with data but still far too poor with insights. Find out how to see both the forest and the trees, and to create "lead" metrics that look forward, instead of always just measuring success and failure in the past.
We are drowning in content, and content marketers are going to have to work harder to stand out. Learn the processes and strategies that can make great content sustainable.
As the Google SERP evolves, it can feel like traditional SEO is under assault, but with every change comes opportunity. Dr. Pete helps you discover the opportunity in in-depth articles, knowledge graph, and answer boxes.
It's been almost three years since the first Panda update, but we're still seeing a ton of confusion about how Google's updates work and even how to tell them apart. Dr. Pete walks you through the basics of Panda, Penguin, Hummingbird, and more - including how to diagnose them, what to do if you think you've been hit, and how to future-proof against the next animal encounter.
The SERP landscape is changing, and the future is already here. How the days of 10 blue links are over, 85 examples of rich SERPs, and what to do about it.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
37. @dr_pete
Deep learning is a branch of machine
learning based on a set of algorithms that
attempt to model high-level abstractions in
data by using a deep graph with multiple
processing layers, composed of multiple
linear and non-linear transformations.
Source: Wikipedia.org
38. Deep learning is a branch of machine
learning based on a set of algorithms that
attempt to model high-level abstractions in
data by using a deep graph with multiple
processing layers, composed of multiple
linear and non-linear transformations.
@dr_peteSource: Wikipedia.org
41. @dr_pete
By early 2014, Google’s machine learning masters believed
[the heuristic approach] should change. “We had a series of
discussions with the ranking team,” says Dean. “We said we
should at least try this and see, is there any gain to be had.”
The experiment his team had in mind turned out to be central
to search: how well a document in the ranking matches a
query (as measured by whether the user clicks on it).
Source: Bloomberg.com
– Jeff Dean (Google)
43. @dr_pete
RankBrain uses artificial intelligence to embed vast amounts
of written language into mathematical entities -- called
vectors -- that the computer can understand. If RankBrain
sees a word or phrase it isn’t familiar with, the machine can
make a guess as to what words or phrases might have a
similar meaning and filter the result accordingly, making it
more effective at handling never-before-seen search queries.
Source: Bloomberg.com
– Greg Corrado? (Google)
53. @dr_pete
The Shard Height
The Shard height in meters is 309 meters.
Compared to other buildings in London, The Shard
height ranking is number one. It's interesting to
note that the Shard height comparison to London’s
Big Ben is just over three times as high. Sometimes,
British people say “metres” instead of meters. The
Shard height in metres is also 309 metres.
OPTION #2
54. The Shard Height
The Shard height in meters is 309 meters.
Compared to other buildings in London, The Shard
height ranking is number one. It's interesting to
note that the Shard height comparison to London’s
Big Ben is just over three times as high. Sometimes,
British people say “metres” instead of meters. The
Shard height in metres is also 309 metres.
@dr_pete
OPTION #2
58. @dr_pete
(a) How Tall Shard
(a) “How tall is The Shard?”
(b) Height in Storeys
(b) “The Shard is ___ storeys high”
(c) Tallest in Europe
(c) “Tallest building in Western Europe”
OPTION #3
59. @dr_pete
How Tall Is The Shard?
The Shard of Glass (AKA Shard London Bridge) is
309 metres or 1,016 feet tall. The Shard is 72 storeys
high, with an open-air observation deck on the
72nd floor. The London Shard is currently the
tallest building in Western Europe, although
Moscow's Federation Tower holds the broader
European height record at 373 metres.
OPTION #3
64. @dr_pete
3. GENERATE IDEALS
(a) What Does It Cost?
(a) “What does it cost to live in London?”
(b) Average Rent
(b) “How much is the average rent?”
(c) Living Expenses
(c) “Living expenses in London per month”
75. “How tall is the Shard
“London Bridge?”
“Shard height London”
@dr_pete
Editor's Notes
The Moz marketing web pages are incredibly important to our business as they put potential customers into the conversion funnel where we ideally turn them into paying customers.
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Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
The Moz marketing web pages are incredibly important to our business as they put potential customers into the conversion funnel where we ideally turn them into paying customers.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
The Moz marketing web pages are incredibly important to our business as they put potential customers into the conversion funnel where we ideally turn them into paying customers.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
The Moz marketing web pages are incredibly important to our business as they put potential customers into the conversion funnel where we ideally turn them into paying customers.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
The Moz marketing web pages are incredibly important to our business as they put potential customers into the conversion funnel where we ideally turn them into paying customers.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
The Moz marketing web pages are incredibly important to our business as they put potential customers into the conversion funnel where we ideally turn them into paying customers.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.
Do not add content on top of pattern.
Keep Pattern on bottom of slide.