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@PaxtonMGray @97thFloor! 
Cashing In With 
Deliberate Research!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor! 
@PaxtonMGray! 
! 
Lead Digital Marketer! 
! 
SEO! 
Social Media! 
Content Marketing! 
Research!
@PaxtonMGray @97thFloor! 
Click Here To Download An Audio 
File of The Live Presentation!
@PaxtonMGray @97thFloor! 
"Adver'sing 
people 
who 
ignore 
research 
are 
as 
dangerous 
as 
generals 
who 
ignore 
decod...
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor! 
5 Steps For 
Killer 
Research!
@PaxtonMGray @97thFloor! 
1. Keyword Research! 
2. Gather Metrics! 
3. Identify On-Page Wins! 
4. Gap/KOB Score! 
5. Link ...
@PaxtonMGray @97thFloor! 
Keyword Research!
@PaxtonMGray @97thFloor! 
Keyword Research! 
Search Volume + PPC Bid = Opportunity! 
Opportunity ÷ MOZ Diff Score = KOB Sc...
@PaxtonMGray @97thFloor! 
Gather Metrics!
@PaxtonMGray @97thFloor! 
Gather Metrics!
@PaxtonMGray @97thFloor! 
Gather Metrics! 
Keyword 1! Keyword 2! 
Keyword 3! Keyword 4! 
Etc…!
@PaxtonMGray @97thFloor! 
Gather Metrics! 
Each SERP is different.! 
! 
Your strategy for each SERP should! 
be different ...
@PaxtonMGray @97thFloor! 
Identify On-Page Wins!
@PaxtonMGray @97thFloor! 
Identify On-Page Wins! 
Look for opportunities to improve:! 
- PLP Keyword Optimization! 
- Site...
@PaxtonMGray @97thFloor! 
Gap Score / KOB Score!
@PaxtonMGray @97thFloor! 
Gap Score / KOB Score! 
Our Links x Ave DA = Link Strength!
@PaxtonMGray @97thFloor! 
Gap Score / KOB Score! 
Our Links x Ave DA = Link Strength! 
Comp Links x Ave DA = Comp Link Str...
@PaxtonMGray @97thFloor! 
Gap Score / KOB Score! 
Our Links x Ave DA = Link Strength! 
Comp Links x Ave DA = Comp Link Str...
@PaxtonMGray @97thFloor! 
Gap Score / KOB Score! 
Our Links x Ave DA = Link Strength! 
Comp Links x Ave DA = Comp Link Str...
@PaxtonMGray @97thFloor! 
Gap Score / KOB Score! 
Our Links x Ave DA = Link Strength! 
Comp Links x Ave DA = Comp Link Str...
@PaxtonMGray @97thFloor! 
Link-Building Battle Plan!
@PaxtonMGray @97thFloor! 
KOB/ 
Gap 
Avg 
DA 
Mo 
1 
Mo 
2 
Mo 
3 
Mo 
4 
13 
45 
4 
3 
1 
1 
5 
52 
2 
2 
2 
-­‐ 
4 
47 
...
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor! 
Client A!
@PaxtonMGray @97thFloor! 
Client A!
@PaxtonMGray @97thFloor! 
Client A! 
Adjusted Internal Linking Structure!
@PaxtonMGray @97thFloor! 
Client A! 
Adjusted Internal Linking Structure! 
Organic Traffic Up 74% in 60 Days!
@PaxtonMGray @97thFloor! 
Client B!
@PaxtonMGray @97thFloor! 
Client B!
@PaxtonMGray @97thFloor! 
Client B! 
Increased Social Activity Of Ranking URL & Domain!
@PaxtonMGray @97thFloor! 
Client B! 
Increased Social Activity Of Ranking URL & Domain! 
Revenue From Increased Organic Tr...
@PaxtonMGray @97thFloor! 
Client C!
@PaxtonMGray @97thFloor! 
Client C!
@PaxtonMGray @97thFloor! 
Client C! 
Improved Link/Domain Ratio Through Planned Link Building!
@PaxtonMGray @97thFloor! 
Client C! 
Improved Link/Domain Ratio Through Planned Link Building! 
Revenue From Organic Traff...
@PaxtonMGray @97thFloor!
@PaxtonMGray @97thFloor! 
Cashing In With 
Deliberate Research!
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Cashing In With Deliberate Research

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Proper and deliberate research will be what separates the winners and the losers in the digital marketing space in 2015.

Published in: Marketing

Cashing In With Deliberate Research

  1. 1. @PaxtonMGray @97thFloor! Cashing In With Deliberate Research!
  2. 2. @PaxtonMGray @97thFloor!
  3. 3. @PaxtonMGray @97thFloor! @PaxtonMGray! ! Lead Digital Marketer! ! SEO! Social Media! Content Marketing! Research!
  4. 4. @PaxtonMGray @97thFloor! Click Here To Download An Audio File of The Live Presentation!
  5. 5. @PaxtonMGray @97thFloor! "Adver'sing people who ignore research are as dangerous as generals who ignore decodes of enemy signals" -­‐David Ogilvy
  6. 6. @PaxtonMGray @97thFloor!
  7. 7. @PaxtonMGray @97thFloor!
  8. 8. @PaxtonMGray @97thFloor!
  9. 9. @PaxtonMGray @97thFloor!
  10. 10. @PaxtonMGray @97thFloor!
  11. 11. @PaxtonMGray @97thFloor!
  12. 12. @PaxtonMGray @97thFloor!
  13. 13. @PaxtonMGray @97thFloor!
  14. 14. @PaxtonMGray @97thFloor!
  15. 15. @PaxtonMGray @97thFloor!
  16. 16. @PaxtonMGray @97thFloor!
  17. 17. @PaxtonMGray @97thFloor!
  18. 18. @PaxtonMGray @97thFloor!
  19. 19. @PaxtonMGray @97thFloor!
  20. 20. @PaxtonMGray @97thFloor!
  21. 21. @PaxtonMGray @97thFloor! 5 Steps For Killer Research!
  22. 22. @PaxtonMGray @97thFloor! 1. Keyword Research! 2. Gather Metrics! 3. Identify On-Page Wins! 4. Gap/KOB Score! 5. Link Building Battle Plan!
  23. 23. @PaxtonMGray @97thFloor! Keyword Research!
  24. 24. @PaxtonMGray @97thFloor! Keyword Research! Search Volume + PPC Bid = Opportunity! Opportunity ÷ MOZ Diff Score = KOB Score!
  25. 25. @PaxtonMGray @97thFloor! Gather Metrics!
  26. 26. @PaxtonMGray @97thFloor! Gather Metrics!
  27. 27. @PaxtonMGray @97thFloor! Gather Metrics! Keyword 1! Keyword 2! Keyword 3! Keyword 4! Etc…!
  28. 28. @PaxtonMGray @97thFloor! Gather Metrics! Each SERP is different.! ! Your strategy for each SERP should! be different too.!
  29. 29. @PaxtonMGray @97thFloor! Identify On-Page Wins!
  30. 30. @PaxtonMGray @97thFloor! Identify On-Page Wins! Look for opportunities to improve:! - PLP Keyword Optimization! - Site Speed! - Internal Linking!
  31. 31. @PaxtonMGray @97thFloor! Gap Score / KOB Score!
  32. 32. @PaxtonMGray @97thFloor! Gap Score / KOB Score! Our Links x Ave DA = Link Strength!
  33. 33. @PaxtonMGray @97thFloor! Gap Score / KOB Score! Our Links x Ave DA = Link Strength! Comp Links x Ave DA = Comp Link Strength!
  34. 34. @PaxtonMGray @97thFloor! Gap Score / KOB Score! Our Links x Ave DA = Link Strength! Comp Links x Ave DA = Comp Link Strength! Comp Link Strength – Our Link Strength = Gap!
  35. 35. @PaxtonMGray @97thFloor! Gap Score / KOB Score! Our Links x Ave DA = Link Strength! Comp Links x Ave DA = Comp Link Strength! Comp Link Strength – Our Link Strength = Gap! KOB ÷ Gap = Priority Score!
  36. 36. @PaxtonMGray @97thFloor! Gap Score / KOB Score! Our Links x Ave DA = Link Strength! Comp Links x Ave DA = Comp Link Strength! Comp Link Strength – Our Link Strength = Gap! KOB ÷ Gap = Priority Score! (higher priority score = higher priority in the battle plan)!
  37. 37. @PaxtonMGray @97thFloor! Link-Building Battle Plan!
  38. 38. @PaxtonMGray @97thFloor! KOB/ Gap Avg DA Mo 1 Mo 2 Mo 3 Mo 4 13 45 4 3 1 1 5 52 2 2 2 -­‐ 4 47 3 3 2 1 4 45 4 4 2 1 3 50 -­‐ 3 2 1 2 55 -­‐ 2 1 1 1 55 2 2 1 -­‐ 1 50 2 -­‐ -­‐ 1 1 48 -­‐ 2 -­‐ 1 0 50 2 3 -­‐ 1 0 55 -­‐ 1 -­‐ -­‐ 0 62 -­‐ -­‐ 2 -­‐ 0 65 -­‐ -­‐ -­‐ 1
  39. 39. @PaxtonMGray @97thFloor!
  40. 40. @PaxtonMGray @97thFloor!
  41. 41. @PaxtonMGray @97thFloor! Client A!
  42. 42. @PaxtonMGray @97thFloor! Client A!
  43. 43. @PaxtonMGray @97thFloor! Client A! Adjusted Internal Linking Structure!
  44. 44. @PaxtonMGray @97thFloor! Client A! Adjusted Internal Linking Structure! Organic Traffic Up 74% in 60 Days!
  45. 45. @PaxtonMGray @97thFloor! Client B!
  46. 46. @PaxtonMGray @97thFloor! Client B!
  47. 47. @PaxtonMGray @97thFloor! Client B! Increased Social Activity Of Ranking URL & Domain!
  48. 48. @PaxtonMGray @97thFloor! Client B! Increased Social Activity Of Ranking URL & Domain! Revenue From Increased Organic Traffic Up 17% in 60 Days!
  49. 49. @PaxtonMGray @97thFloor! Client C!
  50. 50. @PaxtonMGray @97thFloor! Client C!
  51. 51. @PaxtonMGray @97thFloor! Client C! Improved Link/Domain Ratio Through Planned Link Building!
  52. 52. @PaxtonMGray @97thFloor! Client C! Improved Link/Domain Ratio Through Planned Link Building! Revenue From Organic Traffic Up 207% in 60 Days! Over $110,000 Increase!
  53. 53. @PaxtonMGray @97thFloor!
  54. 54. @PaxtonMGray @97thFloor! Cashing In With Deliberate Research!

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