Presentation on Search Engine Optimization and Analytics as part of the final year Internship presentation.This slide contains about search engine optimization and analytics.
Keyword research is at the heart of the work we do at 97th Floor. Director of Marketing Operations Paxton Gray shares advanced keyword research techniques we utilize for solid strategies that garner results, whether for high volume brand awareness or specific product conversions. Whether novice or a pro, you're sure to glean some remarkable and actionable insights.
Access the full webinar recording and keyword planner template here:
https://97thfloor.com/blog/advanced-keyword-research-webinar/
[Webinar] SEO Metrics That Matter (and Those That Do Not)97th Floor
When it comes to SEO strategy, there are so many metrics you can be looking at but it’s only helpful when you know which ones you NEED to be looking at, in order to move the bottom line.
In this deck we cover the metrics that matter and discernment in selecting said metrics eliminating or removing reliance on the metrics that do not matter.
Access the full webinar recording and show notes:
https://97thfloor.com/blog/seo-metrics-that-matter-webinar/
Digital Marketing and SEO Strategy - Deliverables Document UpReports
Team Upreports works on complex digital marketing assignments for startups, businesses, and established brands. This document shares how we planned marketing strategy covering SEO, social media, and branding for Middle East based human resource startup.
Discuss your digital branding, online marketing, SEO, social media, and reputation management related queries with us maximize website traffic, product sales, and business revenues.
Benefit from 20 years of collective experience in web design, development, and marketing. Drop an email at hello@upreports.com to discuss your project.
Marketing Deliverables Checklist - Sample PDF from UpreportsUpReports
Upreports brings marketing deliverables checklist and marketing plan sample PDF for young entrepreneurs, businesses, and brands that want to create the best digital marketing plan to improve their web presence online. From time to time, Upreports shares digital marketing growth plans and marketing deliverables PDFs to educate the digital marketing seekers and service providers about the complexities & challenges involved in SEO, online branding, and search engine marketing. Check out the marketing deliverables checklist PDF to gather insights about digital marketing and online growth. Send an email at hello@upreports.com to request a custom digital marketing plan for your business or startup.
A highly motivated, confident and proficient SEO Executive (Digital Marketing Executive) with more than 3.5 years of experience coupled with successful track record of creative advertising solutions and increasing traffic to the company website, and who also possesses solid exposure to SEO and other related disciplines.
Franchesca Ivane Manuntag, Mari Jo Pabilonia, Julia Krista Villadiego and Charina Ortiz of Team OMQ were initially tasked to create a Headline Analyzer for a Content Marketing Agency to capture the attention of their niche market. But is headline enough? There is a shift in the viewership and the client needs to identify what exactly do their target readers want. Using advanced data science techniques such as LDA (Latent Dirichlet Allocation) Topic Modeling and XGBoost Regression, the team took on the challenge of creating ART-E (ARTicle Evaluator), a tool that can describe what exactly makes an article popular and predict viewership even before an article gets published.
Keyword research is at the heart of the work we do at 97th Floor. Director of Marketing Operations Paxton Gray shares advanced keyword research techniques we utilize for solid strategies that garner results, whether for high volume brand awareness or specific product conversions. Whether novice or a pro, you're sure to glean some remarkable and actionable insights.
Access the full webinar recording and keyword planner template here:
https://97thfloor.com/blog/advanced-keyword-research-webinar/
[Webinar] SEO Metrics That Matter (and Those That Do Not)97th Floor
When it comes to SEO strategy, there are so many metrics you can be looking at but it’s only helpful when you know which ones you NEED to be looking at, in order to move the bottom line.
In this deck we cover the metrics that matter and discernment in selecting said metrics eliminating or removing reliance on the metrics that do not matter.
Access the full webinar recording and show notes:
https://97thfloor.com/blog/seo-metrics-that-matter-webinar/
Digital Marketing and SEO Strategy - Deliverables Document UpReports
Team Upreports works on complex digital marketing assignments for startups, businesses, and established brands. This document shares how we planned marketing strategy covering SEO, social media, and branding for Middle East based human resource startup.
Discuss your digital branding, online marketing, SEO, social media, and reputation management related queries with us maximize website traffic, product sales, and business revenues.
Benefit from 20 years of collective experience in web design, development, and marketing. Drop an email at hello@upreports.com to discuss your project.
Marketing Deliverables Checklist - Sample PDF from UpreportsUpReports
Upreports brings marketing deliverables checklist and marketing plan sample PDF for young entrepreneurs, businesses, and brands that want to create the best digital marketing plan to improve their web presence online. From time to time, Upreports shares digital marketing growth plans and marketing deliverables PDFs to educate the digital marketing seekers and service providers about the complexities & challenges involved in SEO, online branding, and search engine marketing. Check out the marketing deliverables checklist PDF to gather insights about digital marketing and online growth. Send an email at hello@upreports.com to request a custom digital marketing plan for your business or startup.
A highly motivated, confident and proficient SEO Executive (Digital Marketing Executive) with more than 3.5 years of experience coupled with successful track record of creative advertising solutions and increasing traffic to the company website, and who also possesses solid exposure to SEO and other related disciplines.
Franchesca Ivane Manuntag, Mari Jo Pabilonia, Julia Krista Villadiego and Charina Ortiz of Team OMQ were initially tasked to create a Headline Analyzer for a Content Marketing Agency to capture the attention of their niche market. But is headline enough? There is a shift in the viewership and the client needs to identify what exactly do their target readers want. Using advanced data science techniques such as LDA (Latent Dirichlet Allocation) Topic Modeling and XGBoost Regression, the team took on the challenge of creating ART-E (ARTicle Evaluator), a tool that can describe what exactly makes an article popular and predict viewership even before an article gets published.
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
There are only TWO substantial phases in a life of a digital service: either they are being built or they are being optimized. How to improve your UX with digital analytics?
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
Enterprise Campaign Manager Christina Sanders is sharing the advantage of the full functionality and customizability of Google Analytics. Whether you’re novice or pro, and you want to be more effective and efficient with your work, this is the webinar for you. We’re giving away our best tips and tricks to get the most out of your Google Analytics.
Access the full webinar recording and template here:
https://97thfloor.com/blog/google-analytics-webinar/
Testing: A discussion about SAP's 27% lift in incremental sales leadsMarketingSherpa
This quick, 30-minute MarketingSherpa webinar. Daniel Burstein, Director of Editorial Content, MECLABS, will be interviewing Shawn Burns, Vice President of Digital Marketing, SAP, on how he and his team set up a marketing testing lab at one of the largest software companies in the world.
They'll cover:
-The processes and methodologies SAP established to generate a 27% lift in incremental sales leads from digital and digital marketing budget savings of 20% created by the test lab
-How SAP prioritizes the 25 digital tests it runs every quarter
-How his team helped establish a testing culture in SAP
Digital Content Marketing & SEO Proposal - Lorenzo Gutierrez Digital MarketingLorenzo Gutierrez MBA
This is a comprehensive Digital Content Marketing & SEO Proposal I created. It covers about me, the services I offer, a sample website audit and the next steps to take if you want to work with me on a digital marketing project.
I wish I could help every business but my services are not for everybody. Lorenzo Gutierrez Digital Marketing is a boutique agency that only works mid to large size businesses that have a dedicated budget for digital marketing, content, SEO and strategy.
We are an end to end Digital Communication Company based out of Chennai. We cater digital services including Website Development, Custom Application Development, Mobile App Development, e-learning and Social Media Engagement
Digital Marketing Training offered by Apponix in Chennai is handled by expert trainers who possess Google certifications. The aim is to enable the trainees to get expertise in the concepts, from basic to advanced level, with great practical knowledge. Chennai being one of the hotspot of IT industries in India, greater probability of quick and fresher placements can be traced here. Also easy tracking of technological advancements are also made
Learn more about the basic elements of product SEO, how to focus on the right keywords and other avenues for getting attention from Engineers and other Technical development professionals
YouTube Link: https://youtu.be/FoFu75B4iu8
** Tableau Certification Training: https://www.edureka.co/tableau-certification-training **
This Edureka "Tableau Developer Salary" PPT gives you a complete breakdown of salary bagged by a Tableau Developer by geography, experience level and companies.
Follow us to never miss an update in the future.
YouTube: https://www.youtube.com/user/edurekaIN
Instagram: https://www.instagram.com/edureka_learning/
Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
Castbox: https://castbox.fm/networks/505?country=in
Are you a Higher Education institution who is concerned about: What visitors are doing/looking for on your site? Looking at analytics by a department and/or field of study? Having multiple stakeholders view Analytics for one or more departments ONLY? How to better organize your Google Analytics account?
Search Engine Optimization| Digital Marketing AgencyCredence-Digital
SEO, Search Engine Optimization is the process of improving the volumes and quality of traffic to a website from search engines through natural search results. It can also target different types of search, including image search, local search, and industry-specific vertical search engines. The process of SEO works through free traffic. It is generally a practice of improving the search engine rankings of your website.
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
There are only TWO substantial phases in a life of a digital service: either they are being built or they are being optimized. How to improve your UX with digital analytics?
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
Enterprise Campaign Manager Christina Sanders is sharing the advantage of the full functionality and customizability of Google Analytics. Whether you’re novice or pro, and you want to be more effective and efficient with your work, this is the webinar for you. We’re giving away our best tips and tricks to get the most out of your Google Analytics.
Access the full webinar recording and template here:
https://97thfloor.com/blog/google-analytics-webinar/
Testing: A discussion about SAP's 27% lift in incremental sales leadsMarketingSherpa
This quick, 30-minute MarketingSherpa webinar. Daniel Burstein, Director of Editorial Content, MECLABS, will be interviewing Shawn Burns, Vice President of Digital Marketing, SAP, on how he and his team set up a marketing testing lab at one of the largest software companies in the world.
They'll cover:
-The processes and methodologies SAP established to generate a 27% lift in incremental sales leads from digital and digital marketing budget savings of 20% created by the test lab
-How SAP prioritizes the 25 digital tests it runs every quarter
-How his team helped establish a testing culture in SAP
Digital Content Marketing & SEO Proposal - Lorenzo Gutierrez Digital MarketingLorenzo Gutierrez MBA
This is a comprehensive Digital Content Marketing & SEO Proposal I created. It covers about me, the services I offer, a sample website audit and the next steps to take if you want to work with me on a digital marketing project.
I wish I could help every business but my services are not for everybody. Lorenzo Gutierrez Digital Marketing is a boutique agency that only works mid to large size businesses that have a dedicated budget for digital marketing, content, SEO and strategy.
We are an end to end Digital Communication Company based out of Chennai. We cater digital services including Website Development, Custom Application Development, Mobile App Development, e-learning and Social Media Engagement
Digital Marketing Training offered by Apponix in Chennai is handled by expert trainers who possess Google certifications. The aim is to enable the trainees to get expertise in the concepts, from basic to advanced level, with great practical knowledge. Chennai being one of the hotspot of IT industries in India, greater probability of quick and fresher placements can be traced here. Also easy tracking of technological advancements are also made
Learn more about the basic elements of product SEO, how to focus on the right keywords and other avenues for getting attention from Engineers and other Technical development professionals
YouTube Link: https://youtu.be/FoFu75B4iu8
** Tableau Certification Training: https://www.edureka.co/tableau-certification-training **
This Edureka "Tableau Developer Salary" PPT gives you a complete breakdown of salary bagged by a Tableau Developer by geography, experience level and companies.
Follow us to never miss an update in the future.
YouTube: https://www.youtube.com/user/edurekaIN
Instagram: https://www.instagram.com/edureka_learning/
Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
Castbox: https://castbox.fm/networks/505?country=in
Are you a Higher Education institution who is concerned about: What visitors are doing/looking for on your site? Looking at analytics by a department and/or field of study? Having multiple stakeholders view Analytics for one or more departments ONLY? How to better organize your Google Analytics account?
Search Engine Optimization| Digital Marketing AgencyCredence-Digital
SEO, Search Engine Optimization is the process of improving the volumes and quality of traffic to a website from search engines through natural search results. It can also target different types of search, including image search, local search, and industry-specific vertical search engines. The process of SEO works through free traffic. It is generally a practice of improving the search engine rankings of your website.
Rahul Garg- SEO Complete Project Report Free DownloadRahul Garg
Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in search engines like Google, Yahoo! Search, and Microsoft Live Search.
This is a beginners introduction to Search Engine Optimization (SEO)
SEO It is the process of optimizing your website to rank higher in search engine results pages (SERPs) and improve its visibility. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website, thereby improving its online brand awareness, and profitability.
SEO involves various techniques and strategies, such as optimizing on-page elements (e.g., title tags, meta descriptions, header tags, image alt tags, etc.), creating high-quality and relevant content, building quality backlinks, improving website loading speed, and ensuring mobile-friendliness and accessibility.
These tactics are aimed at making a website more attractive and user-friendly to both search engines and users.
To get more interesting E-books on various marketing, digital, lifestyle coaching courses etc, and further more other digital products as Courses, Softwares, Frame Mockups, Patterns and Pintables, Diaries, Reports, Greeting cards, Presentation / templates Itineraries as Wedding itinerary, Graphics – as Logos themes, Brand kits themes, Power point themes, card designs themes, backgrounds, patterns, Planners – as Wedding Planners, weekly planner, bi cheque planners, custom digital Planners etc, Tutorials & guides, Art works for T-Shirts, Blankets, Tea cups, cutting boards, Towels, Door Mat, Pillows, Sign Board, Sucks, bags, phone cases, Jackets, shoes etc, Templates as Resume Templates, business plan templates, business contracts templates, Power point presentation templates, website templates, mobile app templates, content builder templates, graphic design templates as banners, flyers etc courses – as Exercise, Dance, Copywriting, Graphic design, ART WOKS as Wall Arts such as: HOME WALL ARTS, OFFICE WALL ARTS, YOGA CENTERS & LIKES, DIGITAL BACK DROPS etc.
To get access to these products mentioned above Kindly highlight the link below and open using your browser to launch into a digital store Be-Tah Shop and you will be able to get available products as these as they host them.
https://selar.co/m/betashop
Our SEO offer, your visibility on Search Engines - Gini Concept DesignGini Concept Design
How is your brand considered by Google?
Do you know the actual SEO potential of your site?
Audit SEO, Search Engines Optimization, Monthly packages
Boost your sales, develop your visibility and acquire a qualified audience.
SEO Reporting 1ON1 Presentation for MeetupBruce Jones
As a business owner, it's essential to determine whether your website is successful. After all, your website is the face of your business, and you want to make sure that it's attracting attention and ranking well in search engines.
Luckily, there are tools that can help you measure your website's SEO success. By tracking things like your rank in search results, your visibility, and the number of visitors to your site, you can get a clear picture of how well your website is performing.
With this information in hand, you can adjust your SEO strategy accordingly and help ensure that your website is getting the attention it deserves.
detail study material of seo by web marketing academy digital marketing academy seo in digital marketing web marketing academy in Bangalore link given below
https://www.webmarketingacademy.in/
Search engine optimization, or SEO. It is a branch of digital marketing that has expanded quickly in recent years. Simply said, SEO is the technique of marketing your company and putting your brand in front of the billions of people that search online every day using search engines like Google and Bing.
Furthermore, SEO allows you to take use of search engines' marketing potential without having to pay for advertisements, even if search engines like Google do provide paid advertising options.
When you purchase Facebook advertising, you effectively annoy someone who was idly scrolling through their news page. People notice your Instagram postings as they scroll through hundreds of other images of friends when you post something. They might pay attention to you, but they might not.
But when someone uses a search engine, they are typically already seeking for something. This is the result of SEO.
Putting oneself in front of people's inquiries and providing an answer is the goal of SEO.
Summer Internship Project Report | The Fundamental of Digital Marketing | Lov...Kodexhub
Summer Internship Project Report on ✨The Fundamental of Digital Marketing ✨ With 6% Plagiarism | MRX.
Submitted in Lovely Professional University Jalandhar, Punjab.
✨ 9 October 2021 ✨
This Report Contain are these Things:-
Abstract
Introduction
Why Digital Marketing
Online Marketing
Website
Site design improvement:
Google Search Console/Google website admin
Slithering and Indexing
Web-based Media Marketing:
Web-based Media Marketers' Platform Usage Trends
Google Analytics
AdWords
AdSense
Pay-per-click (PPC)
How the PPC Model Works
Marketing is Future
Project on Facebook Ads
Reference
Aurora techpro Digital Marketing ServiceShashibv1956
We are a team of online marketing professionals. We understand the search engine ecosystem. Our unique approach to SEO allows us the capability to take your site to the top of major search engines.
http://auroratechpro.com
Most search engine optimization companies focus solely on basic keyword stuffing and link building. However, these two items don’t provide relevant results and have increasingly been spammed. Search engines are moving away from simple scoring (he who has the most links wins, etc.) and are more focused on user behavior, social media, link locations and other better indicators.
I'm committed to reaching your customers with forward-thinking strategies and innovative approaches.
Free Basic SEO Course/Workshop - AnadigmeJoaquin Poggi
Slides from the SEO Course from Anadigme Head of Search, short description about the course:
* Real project training, step by step for building your SEO plan.
* All main and most important areas of SEO.
* How to stop wasting time in things that don´t work.
* The tools you need to improve sales.
* Content Marketing Tools and tips for your business.
* Technical SEO Free Tools for finding those errors that hurt your Google rankings.
Similar to Search engine optimization and Analytics (20)
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. INTRODUCTION OF THE INDUSTRY
Digital marketing industry in Nepal is a booming career today. With the
unfolding of modern technologies and preponderance of Digital Marketing
(DM), businesses are doing all that they can to match up the pace. Businesses
are either changing their plans of action into the digital one, or amplifying
existing marketing strategies with digital advertising techniques.
2
3. INTRODUCTION OF THE ORGANIZATION
Digital Gurkha is a newly established Digital Marketing agency which focuses
on research, development and growth of each individual of the company. It
offers end to end Digital Marketing solutions and also works in creative field
like Influencer Marketing. Some of the services provided by the agency are:
Complete digital marketing solution
Analytics and optimization
Personalized online marketing
High Return Of Investment (ROI)
3
4. OBJECTIVE
To develop practical skills in SEO.
To understand the use and importance of data and analytics.
To Understand both the abilities and limitations of search engines.
To develop and improve skills in technical dilemmas, critical thinking,
decision making, effective communication, technology, quantitative
reasoning, and teamwork.
4
5. Duration of the Internship
5
Department Search Engine Optimization
Supervisor Mr. Ullekh Niraula
Start Date 9/10/2017
End Date 28/12/2017
Working Days Monday-Friday
Working Hours 10 am -5 pm
6. ROLES AND RESPONSIBILITES
Use of google analytics and funnel research
User behavior analysis on the dropout page
Keyword research on the provided topic for redDoko.com and Digital Gurkha
Content writing as per in consideration with the google crawlers
Research on backlink creation with DA higher than 14
6
8. MATHMATICAL EQUATION
Assume a small universe of four web pages: A, B, C and D. Links from a page
to itself, or multiple outbound links from one single page to another single
page, are ignored.
8
9. DATA COLLECTION
Data collection.is performed by using various different tools. For the data
collection of the website, google analytics is used which is installed in the
website using a small piece of code. Similarly, for the keyword research
keyword planner is used which is a free tool available on the Internet. Also, to
check the DA and other functions of the website, mozbar plug in is used.
9
13. IMPLEMENTATION TECHNIQUES
On Page SEO
Meta Title and Meta Description
Body Tags (H1, H2, H3, H4, etc.)
Internal Linking
Off Page SEO
Backlink Building:
Social Signals:
Analytics
Google Analytics
Facebook Business manager
Facebook pixel
13
18. LIMITATIONS
Some of the limitations of SEO and analytics are:
1. Results are unlikely to be obtained until about 3 months after launching an SEO campaign. And probably the results for
a return on investment is not obtained until 3+ months.
2. Search engines such as Google are continually revising their algorithms so there is nothing permanent about any success
you do achieve. SEO strategies have to be continually revised.
3. The competition is with companies that likely have bigger budgets for a limited number of spots. Moreover, it's believed
that search engines favor big brands anyways, regardless of quality.
4. It is very difficult to make changes once SEO is started. If homepage for a particular keyword is ranked, all of a sudden
particular service page for that keyword is very difficult to rank. In other words, it's difficult to refine your marketing
because there are huge delays.
5. There is little certainty in getting desirable results.
18
19. CONCLUSION
It is very important for a website to have an effective search engine
optimization (SEO) plan in order to position the website well. This document
focuses on utilizing website page optimization using various techniques used
in white hat SEO: On Page SEO, Off Page SEO for relevant link building, to
increase the website search engine visibility and rankings .
19