The document outlines a class on measuring marketing ROI using Google Analytics, emphasizing the importance of setting clear goals and configuring Google Analytics correctly. Key steps include defining objectives, configuring various integrations, and reading reports effectively to improve impact. It also highlights common mistakes to avoid while using the platform.

1. Measuring
Marketing ROI
With Google Analytics

2. About Us

3. About Us
Partnerships &
Certifications:
● Google Partners
● WordStream
Solutions Partners
● Copyblogger
Content Marketers
Specialties:
● Search Engine
Marketing
● Search Engine
Optimization
● Paid Media
● Content Strategy

4. This Class
Every week at 12pm WeWork West
Broadway

5. The Food
Big thanks to Blaine & WeWork

6. Google Analytics in a Nutshell

7. Do You Use Google Analytics?

8. Business Requires Strategy

9. Analytics Can Help

10. Google Analytics the Right Way
1. Pick Your Goals
2. Configure Google Analytics
3. Read Your Reports
4. Attribute Value
5. Improve Impact
6. Repeat

11. Define Goals
● Increase Page Views
● Increase Video Plays
● Increase Purchases
● Increase Subscribers
● Identify top customers

12. Define Metrics

13. Configure Google Analytics

14. Configure Google Analytics
Basics ● Create & test goals
● Add social profiles
● Create dashboards
● Create custom reports
● 3 views RAW, Test,
Primary

15. Configure Google Analytics
Connect Google
Products
● Connect Webmaster
Tools
● Connect Google
Adwords
● Connect Google
Adsense
● Adwords Auto Tagging
● Google Merchant Center
● Enhanced Ecommerce
Analytics

16. Configure Google Analytics
Big Mistakes No adjusted bounce rate
Not filtering company users
Not filtering bots & SPAM
Improper time zone

17. Read Your Reports

18. Read Your Reports

19. Attribute Value

20. Attribute Value

21. Improve Impact & Repeat

22. Thanks
Any Questions?

23. Get the Slides & Subscribe
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