This document discusses strategies for effective content marketing. It recommends repurposing content across different platforms like articles, slideshares, and social media. It also suggests creating interactive content like tools and games to engage audiences and simplify complex topics. Pitching content to influencers who can then share it is another strategy presented to spread content and brand awareness. The goal is to go "everywhere" with content to attract new customers through different channels.

1. Chris Bennett
CEO/Founder
@chrisbennett

2. first off

3. This is a promo silver ibnufolgleratphics are not

4. in fact

5. This is a promo silvern obthuilnlge tin marketing is

6. every website is unique

7. each deserving a UNIQUE strategy

8. Campaigns. Not one off’s

9. notice I said STRATEGY

10. cause lets face it

11. the c-suite doesn’t care how many infographics publish a month

12. they want one thing

13. more business

14. Treat your content marketing like a movie release

15. Be Everywhere

16. Start with repurposing

17. it doesn’t matter what you start with

18. you can turn it into anything

19. An article

20. into a deck for slideshare

22. Design promo elements during creation

23. SlideShare tweet this button

27. “Show as List” Direct Link to Blog Post

28. Create a Native Version of Your Video for Every Outlet

32. Pitch your story to sites that are often used by Bigger Sites as sources for content.
H/T @rugger486

33. Because these guy’s are always on the search for content

34. And this dude trust’s the little guys as a reputable source

35. Big Data is awesome

36. it’s changing the world

37. but attracting customers to your Hadoop Cluster

38. is harder than writing about the “Internet of Things” or “Wearable Tech”

39. so we set out to make a multi part campaign around influencers

40. http://www.qubole.com/hadoop-influencers/

41. by listing the experts Qubole became expert

42. influencers loved that they were listed

43. so the next month we appealed to that love and asked them for tips

44. we turned those tips into a month long blog series

45. and the influencers shared again

46. then at the end of the month compiled them all into a slideshare
http://www.slideshare.net/qubolemarketing/big-datatips2

47. and again

48. FaceBook Graph Search
ask for intro from your friends
Run ads targeting those writers/contributors a
week or two before pitching to be Top of Mind.
H/T @purnavirji

49. Use the Right Hash Tags

51. spy on your influencers

52. Topsy - Every tweet from your influencers

54. we used a couple of techniques to ensure promo success
albumsurf.com

55. Include other People/Products in your content

57. leveraged social success

60. Take your content to the next level

61. With Interactive Marketing Apps

62. The Student Loan Industry is insanely competitive

63. big budgets

64. big ROI

65. we needed to set ourselves apart

66. We took college and put an ROI angle on it

67. so high school students could make an educated decision

68. comparing the different degrees they are on the fence about

69. this could of been an in-depth article or white paper

70. IN FACT IT HAS BEEN

71. instead we made a tool that simplifies a difficult process
coco-jack.com

72. and it 10X’d all traffic, engagement, time on site etc…

73. very mobile friendly as well

75. Another great example
http://www.budgetdirect.com.au/packinglist/

76. Interactive content makes boring things awesome

77. take taxes for example
https://turbotaxcpaselect.intuit.com/history-of-taxes/

78. would you read a blog post about the tax code?

79. gotta make it a slideshare
http://www.slideshare.net/IntuitInc/the-history-of-the-tax-code

80. interactives make it easier to get away with calls to action

83. Chris Bennett
CEO/Founder - 97th Floor
@chrisbennett
97thfloor.com
https://ello.co/chrisbennett