Martin Tang, a digital marketing specialist at Exabytes, explains the importance of structured data for improving SEO. Structured data enhances search engine visibility and can lead to higher click-through rates by enabling sites to appear in rich results and knowledge graphs. The document also provides resources and tips for implementing structured data on websites, even for those with limited coding knowledge.

1. Martin Tang
Digital Marketing Specialist
martin@exabytes.com
How to Boost Your SEO Using
Structured Data

2. Who am I?
● Name: Martin Tang
● Born & Raised in Penang
● ~5 years with Exabytes
● Start with Internet Marketing Executive
→ Digital Marketing Specialist
● Bachelor Degree in Social Science
Major in Econ, Minor in Sociology
● Master's Degree in Economic Management

3. About Exabytes Digital
Exabytes Digital is a Digital Marketing Agency that help SME To GROW
Their Business Online.

5. Agenda
● What is Structured Data?
● How structured data will improve my SEO?
● How to implement to my website?
● Tips & Suggestion
● Q & A

6. What is Structured Data?
or scheme.org markup?

7. What is Structured Data?
Structured data is a standardized format for
providing information about a page and
classifying the page content for
search engines to understand.
source: https://developers.google.com/search/docs/guides/intro-structured-data

8. What is Structured Data?
Search engines read the code and use it to display
search results in a specific and much richer way.
Product - Structured Data

9. Product Structured Data

10. Type of Structured Data
● Article
● Book
● Breadcrumb
● Carousel
● Course
● Critic Review
● Dataset
● Employer Aggregate Rating
● Event
● Fact Check
● FAQ
● How-to
● Job Posting
● Job Training
● Live Stream
● Local Business Listing
● Logo
● Movie
● Occupation
● Product
● Q&A
● Recipe
● Review Snippet
● Sitelinks searchbox
● Software App
● Speakable
● Subscription and
Paywalled Content
● Video
Source: https://developers.google.com/search/docs/data-types/article

11. Breadcrumb Structured Data

12. Event Structured Data

13. Event Structured Data

14. FAQ Structured Data

15. FAQ Structured Data
*support hyperlink
Users can click the links from your answers.

16. How-to Structured Data

17. Recipe Structured Data

18. How structured data will
improve my SEO?
Why I need it?

19. Why Structured Data Help SEO?
make it easier for Google to
understand what your pages and your website are about.
Improve your search engine visibility.

20. Why Structured Data Help SEO?
The extra rich result with your website in search result
will increase your click through rate (CTR).
Show up in the Knowledge Graph, featured snippets, and voice searches.

21. Why Structured Data Help SEO?
Leverage any of new feature while not all websites
utilize the structured data.
Users always curious about new things.

22. How to implement to
my website?
Why if I have zero knowledge about coding?

23. Google Search - documentation
Source: https://developers.google.com/search/docs/data-types/product

24. Google Search - documentation
Source: https://developers.google.com/search/docs/data-types/product

25. Google Search - documentation
Source: https://developers.google.com/search/docs/data-types/product

26. Google Search - documentation
Source: https://developers.google.com/search/docs/data-types/product

27. schema.org
Source: https://schema.org/Product

28. Google Structured Data Testing Tool
Source: https://search.google.com/structured-data/testing-tool/

29. Google Structured Data Testing Tool
Source: https://search.google.com/structured-data/testing-tool/

30. Rich Result Test
Source: https://search.google.com/test/rich-results

31. Google Search Console
Source: https://search.google.com/search-console/about

32. Email - Google Search Console
Fill up all the “Recommended
properties” to having those
warning letter from Google.

33. 3rd party website to generate the code
Source: https://technicalseo.com/tools/schema-markup-generator/

34. 3rd party website to generate the code
Source: https://technicalseo.com/tools/schema-markup-generator/

35. 3rd party website to generate the code
Source: https://technicalseo.com/tools/schema-markup-generator/

36. 3rd party website to generate the code
Source: https://technicalseo.com/tools/schema-markup-generator/

37. codelabs.developer.google.com
Source: https://codelabs.developers.google.com/codelabs/structured-data/

38. Yoast SEO - WordPress Plugin
Source: https://yoast.com/howto-structured-data/

39. Other WordPress Plugins
source: https://wordpress.org/plugins/search/structured+data/
- Fast and simple
- Follow the latest guidelines
- Customization is available

40. Google Tag Manager
source: https://tagmanager.google.com/

41. Tips & Suggestion
from my experience and experiment

42. Tips & Suggestion
Read and follow the Quality Guidelines
Source: https://developers.google.com/search/docs/guides/sd-policies

43. Tips & Suggestion
Or else you will receive manual action/penalty from Google
source: https://search.google.com/search-console/

44. Tips & Suggestion
Learn from other/competitor websites
Source: https://search.google.com/structured-data/testing-tool

45. Tips & Suggestion
Example: carlist.my
Product - Structured Data

46. Tips & Suggestion
Source: https://search.google.com/structured-data/testing-tool

47. Q & A
Ask me anything, or any myth you want to debunk?

48. Scan to save my contact
Martin Tang
Digital Marketing Specialist
martin@exabytes.com
Thank You