This document discusses advanced keyword research strategies. It begins by defining keywords and explaining different keyword types like navigational, transactional, and informational keywords. It then discusses researching keywords for different goals like business websites or blogs. Transactional keyword research for businesses involves exploring the industry, creating a product-service-location chart, finding seed keywords, and researching related child keywords. Informational keyword research for blogs involves market research. The document also covers seasonal keyword research, keyword analysis of volume and competition, and recommended tools for keyword research and analysis. It aims to debunk myths about keyword research.

1. Advanced Keyword Research
By: Gaganpreet Singh
www.CreativeBloggingIdeas.com

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1. What are keywords
2. Types of keywords
3. Different research strategies for different
types of keywords
4. Keyword Analysis
5. Keyword Finalization
6. Tools Used For Keyword Research
7. Bonus - Keyword Research Mythbuster
Presentation

3. Keywords
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Key + Word = Important + Word
Every word is not keyword
Words that drives profit is keyword
Profit = Words that makes us money

4. Right Keyword
• Right Keyword = Right Targeted Traffic
• Right Keyword = Right Traffic Volume
• Wrong Keyword = Wrong Traffic
• Before understanding Keyword Research, we
need to understand Purchase Funnel

5. Purchase Funnel
Awareness
Opinion
Interest
Action

6. Purchase Funnel
• First we need to create awareness
• Then consumer will form an opinion about
your product
• The opinion will create their interest in your
product
• Once interest is created, action is taken

7. Example
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What is iPhone = Awareness Phase
iPhone 5 review = Opinion Phase
iPhone 5 price = Interest Phase
Buy iPhone 5 = Action Phase

8. Questions

9. Types of Keywords
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Navigational Keywords
Transactional Keywords
Informational Keywords
Seasonal Keywords
– Cyclic
– Non Cyclic

10. Example
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Navigational Keywords - Cars
Transactional Keywords – Buy Cars
Informational Keywords – How To Buy a Car
Seasonal Keywords
– Cyclic – Christmas Gifts
– Non Cyclic – 2013 20-20 Cricket Schedule

11. Keyword Research
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Navigational Keywords – Do not go for it
Transactional Keywords – For Business Sites
Informational Keywords – For Blogs
Seasonal Keywords – Part of Transactional &
Informational

12. Transactional KWD Research – Business Sites
Assuming That Website Already Exists
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Explore your industry
Create a PSL Chart
Write 3-5 seed keywords
Research Child Keywords
Spy on Competitor Keywords
1. If targeting Google – “Keyword Planner”
2. If Targeting Bing – Research Keywords” Tool

13. Child Keywords – Business Sites
• Demo – Keyword Planner
• Bing “Research Keywords” Tool – DIY

14. Keyword Analysis
• How to Analyze Keywords – Later

15. Questions

16. Informational KWD Research – Blogs
• Assuming – You’ve a website
• Assuming – You’ve to create a website – Use
Flippa for market research - Demo

17. Questions

18. Seasonal Keywords
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If you’ve a website –
If you don't have a website
Market Research
To explore Market – http://stats.grok.se/
To check if a keyword is Seasonal of Not –
Google Trends

19. Questions

20. Keyword Analysis
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High Search Volume – Keyword Planner
Low Competition
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Moz KWD Difficulty Tool :
https://moz.com/researchtools/keyword-difficulty
(paid)
– Keyword Revealer http://www.keywordrevealer.com/keyword_tool.php
- Free
Note: Only select keywords having Score less than 35-40
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Low Competitors – Moz KWD Difficulty Tool

21. Recommended Tools For KWD
Research & Analysis
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Keyword Planner
Bing “Research Keyword” Tool
Uber Suggest
Google Trends
Google Suggest
Long Tail Pro
Copy Competitor Keywords

22. Keyword Mythbusters
• High CPC Keywords will give high income –
Keyword Planner
• Monthly Income of a Keyword Formula Exists
• XYZ Tool is good for Keyword Research –
Almost all tools fetches Keywords using
Google/Bing API. Eg SEOMoz Uses Google API
• Keyword Analysis can be done using tools like
Market Samurai, Long Tail Pro etc.

23. Questions

24. Happy SEOing