From Meetup.com event on July 6, 2017. Get an overview of how keyword research is done. Where to get keywords, how to choose, and where to use selected keywords? MEETING AGENDA 1. Brief SEO / SEM Foundation 2. Keyword Research - Overview and Steps (Formal vs. Informal) 3. Target Keywords - What is it and where to use it 4. Meet A.I. - How AI can speed up your flow 5. The technology and other applications 6. Free Discussion and Q&A

1. KEYWORD RESEARCH
Faster with A.I.
A brief overview of the process and discussion on how
artificial intelligence can help.
Joseph Shih • Keyword Researcher & Product Developer • Twinword, Inc. • July 2017

2. Welcome!
Meetup Friends
Keyword Research meets A.I.

3. Hello!
I am Joseph Shih
Keyword Researcher & Product Developer
Email me at:
joeshih@twinword.com

4. In this presentation
SEO / SEM Foundation
Brief on goals and strategies.
Keyword Research
Overview
The steps and process.
Target Keywords
Where to use them.
Meet A.I.
How AI can speed up your flow.
The Technology
Current applications and features.
Free Discussion and Q&A
Other ways to use AI.

5. 1.
SEO / SEM Foundation
Brief on goals and strategies.

6. Your Ultimate Goal
▷Sell more.

7. “Google is a matchmaker.

8. 👤
👦
👧
👨
👩
👪
💃
🏃
💑

9. 👤
👦
👧
👨
👩
👪
💃
🏃
💑

10. “Be the best matchmaker…

11. Relevance
• User Intent
Quality
• Trusted

12. “Being the best matchmaker…
…and get paid.

13. Ad SEM
Find non-
competitive
(cheap)
keywords
and relevant
keywords
SEO
Quality
content with
relevant
keywords
$$$ Bid
• Keywords
Quality
• Optional
Relevance
Quality
Paid
Organic
Ad
Ad
Ad

14. 2.
Keyword Research
Overview
The steps and process.

15. The Process
Identify Discover Select
- Main / Primary
Keywords
- Expansion
- Cleansing /
Filtering
- Clustering
(repeat)
- Keyword selection
(SV, CP, KD /
SERP, User Intent)
- Target Keyword
List
(Formal > Informal)

16. 3.
Target Keywords
Where to use them.

17. SEM
Put into a test
campaign.
Check results.
Rinse and repeat.
Keywords… so what?
SEO
Add to site copy and
do content marketing.
Check results.
Rinse and repeat.

18. 4.
Meet A.I.
How AI can speed up your flow.

19. Problem!
Cleansing, filtering, and selecting is time consuming.
Keyword tools often give many unrelated keywords.

22. Live Demo
https://www.twinword.com/ideas/suggest/?demo
•

23. 5.
The Technology
Current applications and features.

24. The Tech
+4 Years
Natural Language Processing
(NLP)
Text Similarity API

25. LSI Graph
Improve relevancy
Other current projects
Trending Keywords
Generate ideas

26. 6.
Free Discussion and Q&A
Other ways to use AI.

27. See demo of AI Keyword Tool:
twinword.com/ideas
Get free month for Beta testers:
twinword.com/beta
Joseph Shih:
joeshih@twinword.com