Pinterest is a popular visual discovery engine where 70 million people find inspiration for their interests. 79% of Pinterest users are female and content from businesses plays a major role in helping users pursue their passions. For businesses, Pins should be helpful, beautiful, and actionable to drive sales. Helpful Pins provide informative descriptions with clear instructions or tutorials. Beautiful Pins use high-quality, vertically-oriented images in a consistent theme. Actionable Pins include links and details to inspire users to take action.