This document describes a marketing and publicity service for authors. It discusses how self-publishing books is easy but selling them is difficult due to competition for attention. The service leverages over 20 years of experience in marketing, PR, and social media to help authors break through the clutter and sell more books. They have a network of over 5,000 influencers and connections to help secure media coverage, blog posts, reviews, and guest posts to promote books. They offer basic, full, and ongoing launch packages that include creating strategies and materials, securing influencer endorsements, pitching to media outlets, optimizing Amazon sales pages, and more to help authors build an audience and sell more books over time.

1. Self publishing is easy.
Selling books is not.

2. Billions of pieces of content are published
every day and you are competing with every
single one of them for your consumers
attention.

3. Influencers and media receive hundreds of
pitches daily.

4. How do you break through the clutter?

5. We leverage over two decades of marketing,
PR and social media experience to help you
break through the clutter and sell books.

7. A network of authors, bloggers, influencers and
publicists who have come together to help sell
content.
Our combined power reaches:
• Over a million monthly social media impressions
• Connections at top traditional media channels
• Connections with over 5,000 online influencers
including Penelope Trunk, Seth Godin and more

8. We have created a three step process that
helps writers not just sell books but build a
community they can leverage again and
again throughout their career.

9. 1. Build a community by publishing good
content on the right platforms.
2. Drive awareness through earned,
owned and paid media channels.
3. Close the sale with third party
endorsements, enhanced sale pages
and book reviews.

11. Basic Launch
• Creation of media plan and custom press materials
• Secure 1-2 influencer endorsements to leverage in marketing & press materials
• Distribute press materials and sample chapters to at least 250 national online media outlets
• Leverage existing relationships to pitch Amazon reviews, blog post coverage and guest posts on high profile blogs that will spread awareness of
your book and drive traffic to your social media profiles. Secure a minimum of 50 blog posts, 25 Amazon reviews and 1 guest post reaching at
least 375k impressions per month
• Leverage blog posts and SEO tactics to help your content show up at the top of Google search.
Full Launch
• Creation of media plan and press materials
• Secure 3-4 influencer endorsement to leverage in marketing and press materials
• Distribute press materials and sample chapters to at least 500 national online media outlets
• Leverage existing relationships to pitch media coverage, Amazon reviews, blog post coverage and guest posts on high profile blogs that will
spread awareness of your book and drive traffic to your social media profiles. Secure a minimum of 2 traditional media placements, 75 blog
posts, 50 Amazon reviews and 3 guest post reaching at least 700k impressions per month
• Leverage blog posts and SEO tactics to help your content show up at the top of Google search.
• Amazon sale page optimization
Launch and On-going Support
• Creation of social media strategy, media plan and press materials
• Secure 3-4 influencer endorsement to leverage in marketing and press materials
• Distribute press materials and sample chapters to at least 700 national online media outlets
• Leverage existing relationships to pitch media coverage, Amazon reviews, blog post coverage and guest posts on high profile blogs that will
spread awareness of your book and drive traffic to your social media profiles. Secure a minimum of 4 traditional media placements, 200 blog
posts, 75 Amazon reviews and 5 guest post reaching at least 1.5 million impressions per month
• Leverage blog posts and SEO tactics to help your content show up at the top of Google search.
• Amazon sale page optimization
• Identify new stories, trends, studies and statistics related to your book monthly

12. All Services
Branding: Publicity:
Traditional media pitching Marketing:
Social Media Strategy Creation Book club marketing
Content Strategy Creation Regional media pitching
Blog pitching SEO
Media Strategy Creation Amazon Sales Page Optimization
Pitching for speaking opportunities Guest placements
Personal Branding Press Material Creation
Gathering book credentials
Garnering Amazon reviews
Influencer endorsements