Cindy Ratzlaff's Twitter Master Class for Publishers was presented live at BookExpo America on May 31, 2013.

1. 1
Twitter Master Class
#BrandYouBEA
Advanced Strategies for
Publishing Professionals

2. Advanced Twitter Strategies
Verified Accounts and Advertising
Vine
Flock to Unlock Promotions
Twixclusive Deals
#Hashtags for Events
Free or Low-Cost Twitter Tools

3. The Basics
Live URL in your bio
Keyword Rich bio for search
Close the loop with Twitter Real Estate
Time your Tweets for your audience
Tweet with not to

4. Verified Accounts

5. Twitter Ads$$$
$$$
$

6. 6 Second Video

7. Flock to Unlock

8. Twixclusive’s

9. #Hashtag for Fame

10. Free or Low Cost Twitter Tools
Preschedule with Hootsuite or
Bufferapp
Instagram or Twitpic to share photos
Bit.ly to shorten links and track post
metrics
Create a daily Twitter - Paper.li

11. 11
Questions?
Twitter: @BrandYou