Social Media Bookselling Secrets - UPublishU 2015
•Download as PPTX, PDF•
3 likes•1,049 views
This document provides strategies for maximizing a brand on Pinterest including using Rich Pins, Promoted Pins, and landing pages to provide instant gratification. It recommends leaving digital breadcrumbs through consistency, clarity and high-quality content while enabling calls to action. Resources are listed for creating free landing pages, apps for Twitter, Instagram and Pinterest, and tools for selling products and designing images.
Report
Share
Report
Share
Recommended
Erma Bombeck Writers' Workshop
Cindy Ratzlaff originally presented this live at the 2016 Erma Bombeck Writers' Workshop, April 2016. This presentation covers personal branding strategies, tips, tools and techniques to help authors create a vibrant social following to sell books.
Creating Your Personal Brand in a Digital World
The Brand of You: Creating your personal brand in a digital world. This talk was originally presented to the NEPA Women's Leadership Conference, the premiere conference for women in business, at the Mohegan Sun Pocono Downs, April 21, 2016.
The Brand of YOU - Personal Branding in a Digital World
Originally presented at the All Women Expo 2017, in Stevens Point, Wisconsin on April 1, 2017 by Cindy Ratzlaff. In this presentation you'll learn about the 4 V's of a personal brand and the three A's of brand development, along with some free and low-cost tools for creating video, graphics and other social assets.
BookExpo 2016 Facebook 201 for Authors
Originally presented at BookExpo America in Chicago on Thursday, May 12, 2016 by Cindy Ratzlaff of Brand New Brand You. The new Facebook algorithm changes every author needs to understand.
Romancing A Facebook Fanbase
Originally presented at the Romance Writers of America, PAN Retreat Workshop 2015, New York City on July 24, 2015, this presentation outlines what's working now on Facebook for authors and writers. Check out my top 8 rules for Facebook reach.
The New Rules ofFfacebook Marketing 2015 - #BookExpo15
The New Rules of Facebook Marketing 2015 is a presentation by Cindy Ratzlaff at BookExpo in New York City on May 29th covering the tips, tools, techniques and strategies she uses to help clients build author platforms on Facebook. It covers the important new algorithm changes in the Facebook news feed and discusses how and why every brand needs to change their posting strategy.
Blog Your Brand for Increased Visibility
You are the brand. Everything you write, speak on, create, sell or do is an extension of the brand of you. So YOU need a home base. Your blog is just that. Create a content strategy for your brand that clearly demonstrates your value, visuals, voice and variation. I gave this talk in Pittsburgh at the Garden Writers Association Annual Symposium in August. Let me know if you have questions.
How to to Build a Platform, Balance a Personal Life and Create a Bestseller w...
How to choose where to put your social media marketing minutes so you still have time to write books.
Recommended
Erma Bombeck Writers' Workshop
Cindy Ratzlaff originally presented this live at the 2016 Erma Bombeck Writers' Workshop, April 2016. This presentation covers personal branding strategies, tips, tools and techniques to help authors create a vibrant social following to sell books.
Creating Your Personal Brand in a Digital World
The Brand of You: Creating your personal brand in a digital world. This talk was originally presented to the NEPA Women's Leadership Conference, the premiere conference for women in business, at the Mohegan Sun Pocono Downs, April 21, 2016.
The Brand of YOU - Personal Branding in a Digital World
Originally presented at the All Women Expo 2017, in Stevens Point, Wisconsin on April 1, 2017 by Cindy Ratzlaff. In this presentation you'll learn about the 4 V's of a personal brand and the three A's of brand development, along with some free and low-cost tools for creating video, graphics and other social assets.
BookExpo 2016 Facebook 201 for Authors
Originally presented at BookExpo America in Chicago on Thursday, May 12, 2016 by Cindy Ratzlaff of Brand New Brand You. The new Facebook algorithm changes every author needs to understand.
Romancing A Facebook Fanbase
Originally presented at the Romance Writers of America, PAN Retreat Workshop 2015, New York City on July 24, 2015, this presentation outlines what's working now on Facebook for authors and writers. Check out my top 8 rules for Facebook reach.
The New Rules ofFfacebook Marketing 2015 - #BookExpo15
The New Rules of Facebook Marketing 2015 is a presentation by Cindy Ratzlaff at BookExpo in New York City on May 29th covering the tips, tools, techniques and strategies she uses to help clients build author platforms on Facebook. It covers the important new algorithm changes in the Facebook news feed and discusses how and why every brand needs to change their posting strategy.
Blog Your Brand for Increased Visibility
You are the brand. Everything you write, speak on, create, sell or do is an extension of the brand of you. So YOU need a home base. Your blog is just that. Create a content strategy for your brand that clearly demonstrates your value, visuals, voice and variation. I gave this talk in Pittsburgh at the Garden Writers Association Annual Symposium in August. Let me know if you have questions.
How to to Build a Platform, Balance a Personal Life and Create a Bestseller w...
How to choose where to put your social media marketing minutes so you still have time to write books.
Creating the brand of you
Originally delivered July 25, 2014, at the Pan Retreat, part of the Romance Writers of America annual conference. As an author, you are the brand. Everything you write is your brand extension. Viewing yourself as a brand will help you create a communications and marketing plan to help your book reach a wider audience.
Brand You: Create a Rock Star Brand for Yourself and Your Book
Understanding the 4 elements of creating your brand and using three simple strategies to promote that brand will help you gain visibility for yourself and your book in a crowded online world.
This was my keynote talk at BookExpo America 2014 UPublishU education day for self-published authors.
Advanced facebook for authors and publishing professionals - BookExpo 2014
Facebook business page strategies for authors and publishing professionals to attract, articulate and amplify your author voice to increase readership, build a platform and develop a passionate virtual fan club for books. All the tools, tips, tactics and strategies necessary to create a very large fan base.
Facebook 201: 15 Super Easy and Inexpensive Ways to Create a Rock Star Facebo...
Advanced Facebook marketing ideas that will help your book, brand or business stand out from the crowd on the largest social media platform available today. Using these tips, tools and techniques, you'll learn which applications will let you pull your Twitter, Pinterest and Instagram accounts into custom tabs on Facebook, my favorite tool for creating Facebook cover photos that wow, easy to use contest tools to help increase fan engagement and so much more. Your book, brand or business deserves a well thought out social media plan to attract your ideal reader, client or customer and engage them for a long (and profitable) relationship. Take advantage of every inch of marketing and promotional real estate available to every Facebook business page owner with these 15 rock star ideas.
Advanced Strategies for Book Sales - BookExpo 2013
Advanced Facebook marketing strategies to increase awareness of authors and their books and ultimately to drive sales - presented at BookExpo America on May 30, 2013 in New York City
Twitter Master Class for Publishers
Cindy Ratzlaff's Twitter Master Class for Publishers was presented live at BookExpo America on May 31, 2013.
Advanced Facebook Marketing for Books and Authors
The 19 Hot Money Spots on Facebook that every author and publisher needs to know about by Cind
Do this not that social media for authors
A Social Media Platform Building Strategy from Cindy Ratzlaff, who explains how she gathered more than 100,000 friends, fans, subscribers and followers on social media to create visibility for her brand.
BookExpo America 2011 Digital Marketing Panel
Digital Marketing Panel presentation at BookExpo America 2011 by Cindy Ratzlaff.
Facebook for Authors | Advanced Strategies
Cindy Ratzlaff's presentation from BookExpo America 2011 on Facebook applications and strategies for authors and publishers.
Cindy Ratzlaff ~ The Power Of Women
Cindy Ratzlaff of Brand New Brand You Inc. shares the four gifts every woman needs to give herself and why that\'s just good business.
Self Publishing Book Expo
Social Media, an author\'s secret weapon, using social media to promote your book
Social Media Checklist
Here\'s a sample social media checklist to illustrate just a few of the ways in which you can reach thousands, maybe millions of people directly and when they are most receptive.
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
May 2024 - VBOUT Partners Meeting Group Session
We discussed latest feature releases, planned product enhancements, and educational materials for May 2024.
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.More Related Content
More from Cindy Ratzlaff
Creating the brand of you
Originally delivered July 25, 2014, at the Pan Retreat, part of the Romance Writers of America annual conference. As an author, you are the brand. Everything you write is your brand extension. Viewing yourself as a brand will help you create a communications and marketing plan to help your book reach a wider audience.
Brand You: Create a Rock Star Brand for Yourself and Your Book
Understanding the 4 elements of creating your brand and using three simple strategies to promote that brand will help you gain visibility for yourself and your book in a crowded online world.
This was my keynote talk at BookExpo America 2014 UPublishU education day for self-published authors.
Advanced facebook for authors and publishing professionals - BookExpo 2014
Facebook business page strategies for authors and publishing professionals to attract, articulate and amplify your author voice to increase readership, build a platform and develop a passionate virtual fan club for books. All the tools, tips, tactics and strategies necessary to create a very large fan base.
Facebook 201: 15 Super Easy and Inexpensive Ways to Create a Rock Star Facebo...
Advanced Facebook marketing ideas that will help your book, brand or business stand out from the crowd on the largest social media platform available today. Using these tips, tools and techniques, you'll learn which applications will let you pull your Twitter, Pinterest and Instagram accounts into custom tabs on Facebook, my favorite tool for creating Facebook cover photos that wow, easy to use contest tools to help increase fan engagement and so much more. Your book, brand or business deserves a well thought out social media plan to attract your ideal reader, client or customer and engage them for a long (and profitable) relationship. Take advantage of every inch of marketing and promotional real estate available to every Facebook business page owner with these 15 rock star ideas.
Advanced Strategies for Book Sales - BookExpo 2013
Advanced Facebook marketing strategies to increase awareness of authors and their books and ultimately to drive sales - presented at BookExpo America on May 30, 2013 in New York City
Twitter Master Class for Publishers
Cindy Ratzlaff's Twitter Master Class for Publishers was presented live at BookExpo America on May 31, 2013.
Advanced Facebook Marketing for Books and Authors
The 19 Hot Money Spots on Facebook that every author and publisher needs to know about by Cind
Do this not that social media for authors
A Social Media Platform Building Strategy from Cindy Ratzlaff, who explains how she gathered more than 100,000 friends, fans, subscribers and followers on social media to create visibility for her brand.
BookExpo America 2011 Digital Marketing Panel
Digital Marketing Panel presentation at BookExpo America 2011 by Cindy Ratzlaff.
Facebook for Authors | Advanced Strategies
Cindy Ratzlaff's presentation from BookExpo America 2011 on Facebook applications and strategies for authors and publishers.
Cindy Ratzlaff ~ The Power Of Women
Cindy Ratzlaff of Brand New Brand You Inc. shares the four gifts every woman needs to give herself and why that\'s just good business.
Self Publishing Book Expo
Social Media, an author\'s secret weapon, using social media to promote your book
Social Media Checklist
Here\'s a sample social media checklist to illustrate just a few of the ways in which you can reach thousands, maybe millions of people directly and when they are most receptive.
More from Cindy Ratzlaff (14)
Brand You: Create a Rock Star Brand for Yourself and Your Book
Brand You: Create a Rock Star Brand for Yourself and Your Book
Advanced facebook for authors and publishing professionals - BookExpo 2014
Advanced facebook for authors and publishing professionals - BookExpo 2014
Facebook 201: 15 Super Easy and Inexpensive Ways to Create a Rock Star Facebo...
Facebook 201: 15 Super Easy and Inexpensive Ways to Create a Rock Star Facebo...
Advanced Strategies for Book Sales - BookExpo 2013
Advanced Strategies for Book Sales - BookExpo 2013
Recently uploaded
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
May 2024 - VBOUT Partners Meeting Group Session
We discussed latest feature releases, planned product enhancements, and educational materials for May 2024.
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverFrom Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channelsDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.Monthly Social Media News Update May 2024
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performanceThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsCoca Cola Branding Strategy and strategic marketing plan
A group presentation of BBA students, University of Okara, Punjab, Pakistan.
Recently uploaded (20)
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Social Media Bookselling Secrets - UPublishU 2015
- 12. Strategies • Rich Pins • Promoted Pins • Landing Page • Instant gratification
- 17. Maximize Your Brand Billboards
- 20. Enable the Call to Action
- 23. Resource List • Instapage.com for free landing page • Woobox.com for Twitter app • Iconosquare.com for Instagram app • Pinvolve.co for Pinterest app • Heyo Cart for selling PDF reports or ebooks • Canva or PicMonkey for creating images
- 24. Facebook: A Moving Opportunity (Image Placeholder)